McDonald’s and G-DRAGON Unite for ‘Asia Chicken Campaign’ Across 13 Markets

McDonald’s Philippines is set to introduce its “Asia Chicken Campaign,” on September 17, bringing together McDonald’s and G-DRAGON for a regional collaboration across 13 Asian markets. The partnership unites the global reach of McDonald’s with the cultural influence of one of Korea’s most recognized creative figures.

Positioned as an “ICON×ICON” collaboration, the campaign celebrates the international influence of Korean culture through a combination of food, entertainment, fashion, and digital experiences. G-DRAGON’s reach across music, fashion, art, and popular culture complements McDonald’s global presence and longstanding connection with consumers through food and shared experiences.

Led by McDonald’s Korea, the campaign is expected to reach hundreds of millions of consumers across the region. Its Korean-inspired flavor concept brings a new dimension to the McDonald’s experience in participating Asian markets while highlighting the continued global appeal of K-culture.
For customers in the Philippines, the campaign introduces McSpicy and McNuggets with Cajun Sauce. McSpicy features a juicy whole-cut chicken thigh fillet coated in a crispy spicy seasoning blend, served with fresh lettuce and creamy mayonnaise on a soft toasted bun. The combination delivers contrasting notes of crunch, spice, and savory flavor.

The McNuggets with Cajun Sauce offer another K-inspired flavor experience, pairing crispy golden Chicken McNuggets with a creamy Cajun Sauce. Its savory and tangy taste is complemented by a mild spicy kick.

McDonald’s will also bring the campaign to life through exclusive digital content and limited-time customer experiences across the 13 participating markets. Completing the collaboration is a collection of exclusive PEACEMINUSONE merchandise developed in partnership with G-DRAGON, giving fans another way to celebrate the meeting of two global icons beyond the menu.

“The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.” ~Karl Christian Chua, Brand Manager for McDonald’s Philippines

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

McDonald’s Philippines Swings Into Action With Exciting Spider-Man: Brand New Day Experience and Collectibles

Through nationwide Drive-Thru activations and special opening weekend block screenings, McDonald's Philippines celebrated the release of Spider-Man: Brand New Day with the introduction of its exclusive Spider-Man: Brand New Day Happy Meal and Premium Collectibles, bringing the thrill of Marvel's cherished superhero beyond the big screen.

Exclusive Collectibles Marked a Brand New Day

Ten Spider-Man Backpack Toy designs were available for fans to collect as part of McDonald's Philippines' exclusive Spider-Man: Brand New Day Happy Meal. Every Happy Meal box had an interactive QR code that allowed customers to play a unique game with a Spider-Man theme, extending the experience beyond the meal.

Additionally, McDonald's unveiled its high-end Spider-Man: Brand New Day collectible toys, giving consumers even more options to bring their preferred web-slinger home. Customers could select from four collectible figures—Upside-Down Spider-Man, Crouching Spider-Man, Hammock Spider-Man, and Side Hang Spider-Man—by purchasing any McDonald's meal and an extra P165.

Spider-Man Swung into McDonald's Drive-Thrus Nationwide

Spider-Man made unexpected appearances at McDonald's Drive-Thrus across the country to add excitement beyond the collectibles. In keeping with his persona as everyone's amiable neighborhood hero, Spider-Man greeted families, took orders, distributed food, and posed for pictures with fans, transforming routine Drive-Thru visits into thrilling Spider-Man encounters.

"Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that's exactly the kind of experience we wanted to create for our customers. Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way. From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie's opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen. Whether collecting their favorite toys or creating feel-good moments with family and friends, there's something for every Spider-Man fan at McDonald's.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald's Philippines

Fans Filled Exclusive Opening Weekend Block Screenings

McDonald's Philippines also held special block screenings of Spider-Man: Brand New Day at Trinoma Cinema in Quezon City and Glorietta 4 Cinemas in Makati to keep the excitement going during the film's opening weekend. Fans and members of the media came together to celebrate the latest Spider-Man adventure, and both screenings were packed.

The limited-edition Spider-Man: Brand New Day Happy Meal toys and Premium Collectibles, which are available at participating McDonald's locations across the country, allow fans to finish their Spider-Man adventure.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X.

About McDonald’s Philippines

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

Creating Brighter Beginnings: RMHC Philippines Opens Ronald McDonald Bahay Bulilit Learning Center in Marikina

Photo from Left (in-front): Kap. Zaldy Josef, Shiela Josef (Brgy. Sto Nino, Hazel Militante (City Social Welfare Development Officer, Marikina City), Hon. Mayor Marjorie Ann “Maan” Teodoro, Congressman Marcy Teodoro, City Councilor Angel Nunez (Marikina City), Margot B. Torres (Managing Director, McDonald’s Philippines & Vice President, RMHC), Marie Angeles (Executive Director, RMHC), and Rev. Fr. Arvin Jerome Piedad (Diocesan Shrine and Parish of Nuestra Señora de los Desamparados) Photo from Right (back): Austin Torres (Public Affairs Senior Manager, McDonald’s Philippines), Atty. Jiji and Alex Fernandez (Owner Operators, McDonald’s Philippines)

McDonald's Philippines, Ronald McDonald House Charities (RMHC) Philippines, and the City Government of Marikina celebrate the opening of the 57th Ronald McDonald Bahay Bulilit Learning Center in Barangay Sto. Niño, Marikina City, creating brighter beginnings for young learners and reaffirming their shared commitment to advancing early childhood education in Filipino communities.

A daily struggle for many Filipino parents is juggling work and making sure their kids receive high-quality early childhood education. For Monica Dela Cruz, a Barangay Sto tricycle driver. This reality is all too familiar to Niño, a mother of three from Marikina City.

Monica balances taking care of her kids with working long hours on the road as the family's main provider. Her three-year-old son starts preschool this year, marking another significant milestone for her family. This is a new chapter that also entails new obligations and goals.

"For us at McDonald’s and RMHC, making a difference in communities, especially through education has and will always be part of who we are and what we do—from early childhood education, all the way to preparing students to be workforce ready.“ ~Marie Angeles, Executive Director of RMHC Philippines

Stories like Monica's highlight the significance of easily accessible, community-based early childhood education while reflecting the realities faced by many hardworking Filipino families.

On June 26, 2026, in Barangay Sto, McDonald's Philippines and Ronald McDonald House Charities (RMHC) Philippines officially opened the 57th Ronald McDonald Bahay Bulilit Learning Center in recognition of this need. Marikina City, Niño. The learning center offers young children a secure, caring, and engaging setting in which they can develop the fundamental literacy, numeracy, and socioemotional skills necessary for formal education.

"The opening of the Ronald McDonald Bahay Bulilit Learning Center reflects our shared commitment to making quality early childhood education more accessible for every child. Ito po ay magiging daan upang mas marami pa sa ating mga kabataan ang magkaroon ng pagkakataong makatanggap ng dekalidad na edukasyon sa isang ligtas, maayos, at nurturing environment.” ~Mayor Marjorie Ann "Maan" Teodoro of Marikina City

Another significant achievement in McDonald's and RMHC Philippines' ongoing efforts to increase underprivileged communities' access to high-quality early childhood education is the Ronald McDonald Bahay Bulilit Learning Center. McDonald's and RMHC continue to provide educational opportunities that support children's growth, families' success, and communities' strength, with 57 Ronald McDonald Bahay Bulilit Learning Centers currently serving Filipino children nationwide.

"Malaki talaga ang pasasalamat ko sa McDonald’s Philippines at Ronald McDonald House Charities (RMHC) Philippines sa pagbigay ng Bahay Bulilit Learning Center sa Brgy. Sto Nino, sa Marikina sapagkat matitiyak kong makakatanggap ng tamang edukasyon ang aking bunsong anak.” ~For parents like Monica

One learning center at a time, RMHC Philippines continues to grow its network of 57 Ronald McDonald Bahay Bulilit Learning Centers nationwide while staying true to its mission of empowering families, providing children with high-quality early childhood education, and fostering stronger communities.

About McDonald’s Philippines

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

About Ronald McDonald House Charities (RMHC) Philippines

Ronald McDonald House Charities (RMHC) is the charity of choice of McDonald’s. RMHC Philippines was established in 1996 to make a difference in the lives of Filipino children through programs that support children’s rights to education, health and happiness. It has helped more than 13 million children all over the country. Through the generosity and trust of corporate partners and individuals, RMHC Philippines has raised over PhP350 million to support their flagship programs.

Celebrate everyday wins with McSavers Snack & Match at only P59!

Every victory is worthy of a celebration for McDonald's. They all deserve a celebration, whether it's getting up early, arriving on time, or even escaping traffic! Celebrate your daily victories at McDonald's starting on January 15 for as little as P59.

The new Smokey Melt Chicken Sandwich, which costs P59 on its own or P79 when combined with other snacking favorites, gives McSavers Snack and Match more snaaaks sa sarap. The Smokey Melt Chicken Sandwich, which is only available for a short while, is a delicious blend of meaty, smoky flavor with a zesty, spicy bite. Perfect for anyone who want to try a new, tasty food.

“We’ve said this last year and we’ll say it again: McDonald’s is about making our customers feel that their everyday wins are special. With McSavers Snack and Match, we want to help them celebrate their wins, and celebrate them deliciously. With the Smokey Melt Chicken Sandwich, which is available for as low as PhP59 solo, or PhP79 with your favorite drink or dessert, celebrating shouldn’t be expensive. There’s always a reason to say, ‘Snaaaks!’ and celebrate with McSavers Snack and Match.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

Snaaaks sa Sarap Ways to Celebrate Everyday Wins

For as low as PhP59, you can treat yourself with any of the following:

• The Smokey Melt Chicken Sandwich  (available for a limited time)
• Crispy Chicken Sandwich
• Cheesy Burger McDo
• McSpaghetti
• Regular Plain Fries
• Regular McShaker Fries (BBQ or Cheese)

Match your chosen main with a side under McSavers Snack and Match for only PhP79:

• Medium Coke McFloat  with Hot Fudge
• Medium Royal McFloat
• Medium Coke/Coke Zero
• Medium Sprite
• Plain Sundae

Only Front Counter, Take-Out, SOK, and Drive-Thru are available for McSavers Snack and Match. In the meanwhile, the Smokey Melt Chicken Sandwich is offered in more meal options through drive-thru, McDelivery, Take-Out, Front Counter, and 3POs.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

McDonald's Celebrates McSpicy Fans With The Launch of a New Twist: The Honey Mustard McSpicy

The Honey Mustard McSpicy is a new addition to McDonald's Philippines' renowned McSpicy range, giving fans a fresh spin on a beloved classic.  With a tangy-sweet twist, this latest innovation combines the distinctive spice and crunch of the now-available original McSpicy, further solidifying McDonald's dedication to adding new and intriguing flavors to its menu.

Fans of the original will still enjoy the crunch, juiciness, and distinct dose of spice that the Honey Mustard McSpicy offers, but it also adds an exciting new range of flavors.  A silky amber-yellow honey mustard dressing, flecked with visible spice particles that add a very gently flavorful, zesty finish, replaces the original's creamy mayo in this limited-edition version.  The marriage is passionate, sweet, and completely irresistible—all the right notes.

“The McSpicy has always held a special place in our customers’ hearts. With the Honey Mustard McSpicy, we wanted to surprise fans with something familiar yet refreshingly new — keeping the signature spiciness they love while adding a sweet twist that makes every bite even more exciting and flavorful.” ~Ashley Santillan-Delgado, McDonald’s Philippines Marketing Director

By reinventing one of its iconic dishes, McDonald's is proving that even timeless dishes can be transformed into delectable new versions.  Honey Mustard McSpicy invites both beginners and ardent fans to explore the flavor explosion that only McDonald's can offer.

Beginning on October 29, 2025, the Honey Mustard McSpicy will be a limited-time item at all McDonald's restaurants nationwide.  It is offered in addition to the original version for delivery, drive-thru, takeout, and dine-in, either alone or as a meal with fries and a drink.

McDonald's builds on the excitement today by introducing the Honey Mustard McSpicy, which gives fans not just a resurgence but also an improvement on the iconic burger.

McSpicy Hall of Flame

The introduction of the new Honey Mustard McSpicy and the return of the legendary McSpicy are McDonald’s Philippines’ ways of celebrating their customers. And to further reward their loyalty to the McSpicy, McDonald’s inducted five of the most loyal die-hard fans to the McSpicy Hall of Flame, “a (digital) wall of legends for the ultimate McSpicy fans...where the boldest, hottest, most loyal fans get their spot in McDonald’s history.” First batch of awardees include Jae Acosta (dubbed “Day One Devotee”), Kaye Lantoria (dubbed “Lunch Break Loyalist”), Joyce Avelino (dubbed “Faithful McSpicy Seeker”), Migi Rivera (dubbed “Consistent Commitment King”), and Joanne So (dubbed “Enlightened Spice Convert”).

McDonald’s also organized the McSpicy Challenge in some of its branches in Quezon City. Fans competed to eat a McSpicy Sandwich in record time without any drinks. Dubbed “Speedy Spice Slayers,” these fans were also inducted in the McSpicy Hall of Flamers: Christian Castillo (45 seconds), Joey Basbas (45 seconds), Mark Desamito, Jr. (1 minute 7 seconds), Khen Maichele Mendoza (1 minute 9 seconds), Mark Abulo (2 minutes 3 seconds), and content creator Papi Louie (2 minutes 6 seconds).

McDonald’s Philippines is still looking for additional fans to include in the McSpicy Hall of Flames. McSpicy fans with proven loyalty and fandom and affinity for the heat of McSpicy may stay tuned in McDonald’s Philippines social media pages for announcements on how to be included in the next batch of Hall of Flamers.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

Why You Shouldn't Miss This Year's Stripes Run 2025 With Your Family and Friends!

You should put the McDonald's Stripes Run 2025 on your calendar at the end of the year, whether you're trying to set a new personal record, creating memories with your children and pets, or just going for a run with friends!

On December 7, 2025, at the SM MOA Concert Grounds, get ready for Stripes Run 2025!  It's more than just a race; it's a joyful event where friends, family, and pet babies run together for charity and enjoyment.

Here’s why you and your family and friends should register and be part of Stripes Run 2025!

1. Everyone’s welcome!

Now in its 14th year, Stripes Run is all about togetherness. Whether you're a fitness enthusiast out to achieve your next goal, a casual runner enjoying the moment, a parent running with your kid, or a fur parent with your pet by your side, there's a spot for you in this race.

2. Sulit price!

McDonald’s Stripes Run 2025 is an event that lets you get moving, give back, and go home with something to show off and a story to tell. This year’s race kit includes a shirt, race bib, race socks, tote bag, and a whole bunch of exciting goodies from partner brands. Aside from the race kit, everyone will get freebies at the finish line.

3.  Lots of surprises await!

Crossing the finish line at Stripes Run always comes with exciting rewards and this year is no exception! Participants will take home freebies and goodies from McDonald’s and brand partners, plus the very first Stripes Run medal! A special symbol of achievement you’ll be proud to wear after the fun run!

4. Run with purpose.

Proceeds from the McDonald’s Stripes Run 2025 will help raise money for the programs of Ronald McDonald House Charities of the Philippines, a non-profit organization that supports Filipino children by providing better access to education and healthcare.

5. All ages and paces.

McDonald’s Stripes Run 2025 is a non-competitive event that celebrates getting to the finish line any which way you prefer. Whether you’re walking, jogging, sprinting, or running , what matters most is that you’re enjoying the moment.

6. Easy registration

Registration is simple and easy. Just visit https://bit.ly/McDonaldsStripesRun2025, fill out your details, choose your race category and shirt size, agree to the terms, and pay your registration fee online via GCash, Grabpay or debit/credit card. You can have your race kit delivered to your home.

7. Connect and celebrate!

McDonald’s has always been a place where people gather for good food and good company, and Stripes Run brings that same spirit on the field. This event reflects McDonald’s commitment to creating experiences that bring people closer while promoting wellness.

 

Don’t be the last to join. Register for the Stripes Run 2025 now and choose your category https://bit.ly/McDonaldsStripesRun2025. 

McDonald's and VYBE by BPI Spread Holiday Cheer with Sweet ‘Holiday Treats’ Promo

This holiday season, McDonald's Philippines is teaming up with VYBE by BPI to make celebrations even sweeter with the launch of the “Holiday Treats” promo. From December 11 to December 31, 2024, customers across the country can indulge in a free New Tiramisu McFlurry or New Hazelnut McFlurry with every qualifying transaction made through the VYBE app. This exciting offer gives McDonald’s fans the perfect reason to treat themselves while making the most of the season’s festivities.

VYBE, which is becoming a go-to digital payment platform for Filipinos, simplifies the way customers shop, dine, and pay, all through the convenience of their smartphones. With the VYBE e-wallet, users can make cashless payments in any QR Ph stores, enjoy exclusive promos like Holiday Treats, and earn rewards with every transaction. It’s the perfect companion for those looking to streamline their holiday shopping and dining experiences.

Customers who make a single-receipt purchase of at least PHP 300 at any McDonald's store nationwide, whether for dine-in, take-out, or drive-thru, are eligible to claim their free McFlurry. To qualify, they simply need to pay using the VYBE app. Once the transaction is completed, customers can head to the cashier or take-out counter and claim their New Tiramisu McFlurry or New Hazelnut McFlurry, just by presenting proof of their VYBE transaction.

Each VYBE-registered mobile number is eligible to claim one free McFlurry regardless of multiple transactions in a day, the minimum single-receipt transaction requirement of PHP 300 must be met. Making it easy to enjoy a daily holiday treat during the promo period. Customers are encouraged to grab their McFlurries right after completing their qualifying purchase. Whether you're craving the rich flavor of tiramisu or the nutty goodness of hazelnut, McDonald's has you covered with these delicious, limited-time flavors.

“We are thrilled to partner with McDonald’s to encourage Filipinos to embrace a more rewarding lifestyle by transitioning to digital platforms for their financial transactions. This collaboration is an easy and fun way for consumers to incorporate VYBE in their holiday spending while enjoying their favorite McFlurries this holiday season.” ~Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI

The Holiday Treats promo runs through the end of December, offering a delightful way to celebrate the season with McDonald’s and BPI VYBE. With the ease of mobile payments and a free McFlurry on the line, there’s no better way to treat yourself or your loved ones this Christmas

To enjoy this special feature and other offers, download the BPI VYBE app today on Google Play or Apple Store.

McDonald’s Stripes Run 2024 Breaks Records, Raises ₱1 Million for Bahay Bulilit Learning Centers

The highly anticipated McDonald’s Stripes Run 2024 concluded with record-breaking success on December 1, 2024, at the SM Mall of Asia Concert Grounds. The 13th edition of this family fun run attracted a staggering 11,000 participants, making it the largest turnout in the event’s history.

Since its launch in 2010, the McDonald’s Stripes Run has been a celebration of family, friendship, and fitness. This year’s event continued its tradition of supporting the Ronald McDonald House Charities (RMHC), raising ₱1 million for the benefit of the Bahay Bulilit Learning Centers, which provide safe and nurturing spaces for children in underserved communities.

McDonald’s Philippines attributes the event's record-breaking participation to continuous innovation and a strong digital outreach strategy.

"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

One of the most celebrated additions to the event is the Fur Stripes category, which allows participants to run alongside their furry companions. This year, the category reached full capacity, with 500 fur babies joining the fun. McDonald’s introduced this unique category to foster inclusivity and recognize pets as an essential part of family bonding.

Adding to the excitement was the attendance of popular celebrities, including the Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco. Their presence further energized the crowd and highlighted the event’s appeal across different age groups.

The proceeds from the Stripes Run will go toward establishing more Bahay Bulilit Learning Centers nationwide. These centers provide safe spaces where children can learn, play, and grow while their parents are at work. 

McDonald’s “Night Classroom”, “Ride the Arches” Prevail at PANATA Awards

McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, "Night Classroom" and “Ride the Arches.”

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, "Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches”, McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The PANATA Brand Effectiveness Awards truly highlighted McDonald's Philippines' exceptional marketing prowess, with several other campaigns striking gold.

"Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald's commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility

McDonald’s Stripes Run Offers Family Fun with Furry Friends, Registration Now Open

McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that gathers thousands of runners -- now including their fur babies -- to don striped socks and have fun, all for the benefit of Ronald McDonald House Charities (RMHC) Philippines.

Happening on December 1 at SM Mall of Asia Concert Grounds, this year’s McDonald’s Stripes Run aims to raise funds to help RMHC build more Bahay Bulilit Learning Centers across the country. These Learning Centers are safe spaces for children ages two to four years old, providing access to early childhood education while their parents are at work. There are currently 43 Bahay Bulilit Learning Centers in the country.

“We’re expecting over 10,000 participants this year. McDonald’s is about making feel-good moments happen with experiences that bring friends and families together in fun and special ways. More importantly, McDonald’s Stripes Run is a demonstration of our commitment to supporting children’s well-being through RMHC, and its flagship program, Bahay Bulilit. Aside from the races, we have prepared a fun program with a lot of activities, and of course McDonald’s food to enjoy. We invite everyone to join and run with your family, friends, and furry pals for this year’s Stripes Run. It’ll be a great bonding experience, and you’ll also be able to support RMHC in providing more families with better access to early childhood care and development.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

What’s new with this year’s McDonald’s Stripes Run?

Whether you’re a seasoned athlete, a beginner, or just looking for a great way to bond, participants at the McDonald’s Stripes Run 2024 can choose from 10km, 5km, 3km, and 1km. They can even choose to run with their fur baby in the 1km Fur Category. Best of all, each participant will receive an exclusive race kit to wear on race day, inclusive of race singlet, socks for kids and adults, a race map, bib, a breakfast meal on race day, and a finisher’s token. Participants in the 1k Fur Stripes will receive a dog bandana for their fur baby.

The McDonald’s Stripes Run 2024 takes place on December 1, 2024, at the SM Mall of Asia Concert Grounds. Interested participants can register at RaceRoster.com: bit.ly/StripesRun2024.

For more information on RMHC’s programs and how you can help, visit their official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/. For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on Twitter.

SB19 SAYS "Atin To?" for McDonald's Chicken McDo

More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken McDo! Now, P-Pop sensation SB19 joins the cause, declaring, “Atin ‘to!” for the new and better Chicken McDo that tastes as good as it looks.

Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have just been announced as the quick service restaurant’s newest endorsers, a promising start  of an exciting collaboration.

SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald’s relaunch Chicken McDo to great acclaim. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza that generated even more hype for Chicken McDo, which also became viral for its huge, “dinosaur-size” portions.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting. It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.” ~Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact

Days before the announcement, McDonald’s Philippines released a teaser on their social media pages hinting at a new “Ninang” to their next endorser. Loyal members of SB19’s fan base, known as A’tin, quickly guessed it was the upcoming endorsement. Soon after, an exclusive video for A’tin was released, featuring a specially-written single showcasing the band’s love for Chicken McDo and encouraging their fans to try it out and embrace it as their own.

The centerpiece of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the low price of Php99 in all stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward to this August!

For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow their official social media pages at www.facebook.com/McDo.ph and www.instagram.com/mcdo_ph.

McDonald’s Now Serves McSavers Sulit Busog Meals All Day

Enjoy McSavers Sulit-Busog Meals from breakfast to dinner as McDonald's extends its offers all day long, each at a sulit price of PHP 99 in all stores nationwide.

“Since the launch of McSavers Sulit Busog Meals last April, the response has been overwhelmingly positive. Building on that, customers can now enjoy the sulit price of Php99 during breakfast hours as we add two new breakfast offers in the line-up: our Cheesy Eggdesal with Hash Browns and Drink meal and Longganisa with Egg and Drink meal.” ~Yves Nacpil, McDonald’s Philippines Marketing Manager

The two new breakfast McSavers Sulit-Busog Meals join Crispy Chicken Fillet Ala King with extra rice, 1-pc. Chicken McDo, Cheeseburger with fries, and 1-pc. Mushroom Pepper Steak with fries Meals! 

With McSavers Sulit Busog Meals delivering filling meals of McDonald’s best sellers at PHP 99 in all stores nationwide, it’s always a good time to go all in on McSavers Sulit Busog Meals all day! 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Savor the Flavor at McDonald’s Chicken Flavor Fest!

Get ready to savor the flavor when the first-ever Chicken Flavor Fest hits McDonald’s stores nationwide! Starting June 14, everybody’s favorite Chicken McNuggets can now be enjoyed with three NEW delicious sauce options, including the creamy tang of Classic Ranch, the spicy thrills of Fiery Aioli, and the sweet and savory charm of Sweet Chili Plum! Chicken lovers will also get a thrill when they dive into the subtle flavor notes of the all-new Black Pepper McChicken sandwich! Savory and creamy, punctuated with notes of delicious pepper, everyone will enjoy this new take on their favorite chicken sandwich.

“McDonald’s Chicken McNuggets has always been the gold standard for chicken nuggets in the market. For the first-ever Chicken Flavor Fest, we wanted to show everyone that there’s always more to discover at McDonald’s. Our new dipping sauces will transform customers’ taste experiences, and we can’t wait for everyone to try them.” ~Ashley Santillan, McDonald’s Marketing Director

As part of the taste transformation, each Chicken Flavor Fest product is best paired with a refreshing glass of Lipton Cool Berry Iced Tea. Fruity, lively, and bursting with the flavors of summer berries, Lipton Cool Berry Iced Tea will be available to complete every Chicken Flavor Fest meal. Best of all, starting on June 14, McDonald’s App users can avail of the 6pc Chicken McNuggets or Black Pepper Chicken with a small Lipton Cool Berry at Php99, with savings up to Php77!

From new sauces to transform their iconic Chicken McNuggets, to reimagining a classic sandwich, chicken fans will be spoiled for choice at McDonald’s Chicken Flavor Fest!

 

The McDonald’s Chicken Flavor Fest will run at participating stores nationwide from June 14.

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.