Tanduay’s New TVC is a Salute to Friends Who Keep Us Sane

Friends make everything seem light. 

Tanduay’s latest TVC, “All Light Lang”, is not only fun to watch but it also reminds us of the value of having friends around especially during these extraordinary times. 

In the opening of the TVC, the main character is seen singing to the tune of Gloc9's “Simpleng Tao” and the different stresses that he has to deal with everyday -- from tech problems, to paying a lot of bills, to never ending household chores. Despite all of these, he is able to end his day with a smile because his friends are there for him.

“Masakit sa ulo, pero light lang tayo,” his friends sing to him as they unwind and share a drink of Tanduay Light.

Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay, shared that during the concept development for the Tanduay Light TVC the brand direction was to convey the experience the product brings.

“We want a material that will make viewers feel happy. With everything that’s happening now with the pandemic, we just wanted to share a good laugh, a great drink, and a fun experience. For a moment, we want the viewers to set aside the negativity and focus on a light moment shared with friends.” ~Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay

As the song further cites, “Ang nagpapagaan ng lahat ng ito – ang tropa ko.” 

The TVC has a fitting ending and a reminder that things are going to be easier if only we will reach out. The final copy states, “Gaan ng may kasama”.

Global publisher Scholastic Asia taps Mayani to extend aid, supports community library for Baseco

The world’s largest children books publisher Scholastic Asia has launched Project Aklat at Pangarap with agriculture marketplace Mayani to provide relief assistance and push community literary among the children of 196 indigent families affected by a massive fire breakout in Barangay 649, Baseco. 

Core to the initiative is utilizing Mayani’s community campaigns expertise and its platform for the online giving of food packs sourced from local farmers, after which free books were donated by Scholastic Asia upon meeting the total target food donations. 

The endeavor also drew the support of volunteer group No One Left Out, outdoor advertiser HDI, and Sto. Nino De Baseco Parish, who led the on-ground relief distribution.

“As Scholastic celebrates its 100 years, it’s in our roadmap to strengthen initiatives that will promote learning and reading. We’re active in partnering with organizations with the same goals as ours when it comes to giving back to the community. Every Filipino child should be able to be given a chance to strengthen their love for learning and eventually live a life that they've built for themselves in the future. We are happy that Mayani sees this eye to eye with us.” ~Jane Tiongco-Aguirre, General Manager for the Philippines of Scholastic Asia

Scholastic is known to be the publisher of the children’s favorites Harry Potter and Clifford the Big Red Dog. They are an active partner of schools in the Philippines in strengthening student reading proficiency through their word class and effective Literacy Program, Prime English and their remarkable numeracy program, Prime Math.

“One of our platform’s broadened use cases is empowering our customers to give back to causes that they personally care about. As an impact-driven organization, we open our platform for a multitude of partners to anchor their social drives on and tap other value points in our ecosystem.” ~JT Solis, the Co-Founder and CEO of Mayani

Over one metric ton of fresh produce and chicken, as well as 500 books and technology-enabled learning materials have been donated via the project. The books have been turned over already to the Baseco children’s community – an effort that will complement their alternative learning programs.

The campaign was also given boosting by Mayani’s billboard collaborator HDI. 

“We truly value education and holds this strong belief of promoting grassroots literacy as a top priorty.” ~Raoul Buencuchillo, HDI Adventures’ President

Count your luck and celebrate Chinese New Year at SM Supermalls!

It’s going to be a prosperous 2022 as SM Supermalls celebrates the Year of the Tiger with fun-filled events and activities for its shoppers! Whether you choose to stay home or safely shop at SM Supermalls, there are exclusive CNY deals for everyone to enjoy!

Count your luck and celebrate Chinese New Year at SM Supermalls! Good fortune awaits shoppers at SM Supermalls this Year of the Tiger.

Lucky Dining Deals. Kick off the festivities with an abundant gastronomic feast with discounts and promos from January 16 to February 2. Shoppers can enjoy Lucky Eats Deals of as much as a 22% discount from participating tenants. For your convenience, you can easily shop via the SM Malls Online app where you can arrange for delivery or pick-up, or by calling our SM Customer Care hotline at (02) 8876-111, 0917-876-111 or 0908-876-1111. You can also have your fill of your favorite food while safely dining at Chinese New Year-themed indoor and outdoor Lucky Eats Dining Spots.

Lucky Red Finds Bazaar. Boost your luck and find all the lucky red items from SM Supermalls’ partner tenants and affiliates in this Chinese New Year-themed pop-up market. 

Lucky Tiger Park. Families will be treated to a dazzling Chinese New Year experience featuring an outdoor set-up with lighted 3D tiger art installations, Chinese lanterns, and Drive-Thru Lion and Dragon Dances and Fireworks Displays to welcome the year of the Tiger!

Lucky Paws. Show off your pet’s best CNY-themed costume and get a chance to win pawsome prizes when you submit photos of your pets online or take them to select SM Supermalls Paw Parks.

Lucky Forecasts. When it comes to ushering in good fortune, SM Supermalls knows how to help prepare shoppers for the positive energy this new year brings. By scanning the QR codes, you can check out your 2022 Chinese zodiac brought to you by Feng Shui expert Ms. Marites Allen. Plus, you can also get a chance to win exciting prizes and SM vouchers!

Additionally, SM Supermalls has also prepared other activities and promos for everyone to enjoy until February:

• Lucky Plants.  Attract good luck all year round with lucky plants in your home! This Chinese New Year-themed green market in select SM malls features floras that are considered lucky like the lucky bamboo, money tree, Jade plant, mandarin orange tree, orchid, bamboo, and bonsai.
• Lucky Finds on SM Deals. Check out CNY exclusive offers from SM Supermalls’ tenant partners and affiliates from Buy 1 Get 1 deals and 50% discounts. 
• Lucky22 vouchers. If you opt to stay at home during these festivities, don’t worry about missing out on these exciting deals because SM Supermalls has got you covered. SM Malls Online will be having Lucky22 vouchers– a special voucher offering a 22% discount on food and non-food items for stay-at-home shoppers like you!  
• Lucky in Red Pick-up at Curbside Promo. When you pick up your order at SM via SM Customer Care Hotline, SM will be giving away Php 200 worth of SM GCs on February 1 for those decked in red! So wear something red or drive by to pick up the items you’ve ordered in your flashy red car! This promo is for the first 22 customers only, so be sure to get there as early as you can.

Enjoy all these and more when you celebrate your #LuckyDaysAtSM this Chinese New Year! So, increase your luck and safely celebrate with SM Supermalls as it welcomes the Year of the Tiger with wishes of prosperity, health, abundance, and continuous good fortune!

For #SafeMallingAtSM, you can follow @smsupermalls on all social media platforms.