The Hungry Pita Serves Crave-Worthy Goodness at SM Center Pulilan

The Hungry Pita is now serving premium pita goodness at the second level of SM Center Pulilan.

Do you want something tasty, substantial, and easy to eat? At your favorite SM Center Pulilan, The Hungry Pita is now serving a delicious assortment of pita favorites, giving customers and foodies another intriguing dining option to try.

Known for its flavorful offerings and satisfying pita creations, The Hungry Pita is perfect for quick meals, informal get-togethers, or just sating a craving while shopping because it combines savory fillings, fresh ingredients, and bold flavors in every bite.

Gather the squad and enjoy The Hungry Pita’s satisfying flavors at SM Center Pulilan. 

Wrapped, generously filled, and loaded with flavors. Your next food craving starts at The Hungry Pita in SM Center Puilan.

The new restaurant gives customers and mall patrons another reason to stop, eat, and savor something delectable for the ultimate Gala to the Max experience, adding to the expanding selection of food options at SM Center Pulilan. 

The Hungry Pita at SM Center Pulilan is prepared to greet customers seeking their next favorite meal with its tasty assortment and filling portions.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Rediscover Your Food Favorites at SM City Marilao Foodcourt

Sometimes the best meals are the ones that are familiar. Diners at SM City Marilao Foodcourt can rediscover their favorite flavors while enjoying a variety of satisfying food options to satisfy every craving, All For You.

Go back to your favorites, only at SM City Marilao Foodcourt.

From comforting rice meals and savory dishes to quick bites, refreshing drinks, and sweet treats, SM City Marilao Foodcourt has a wide range of flavors to make every mealtime enjoyable. There's always something to satisfy everyone's appetite, whether you're dining alone, catching up with friends, or spending time with family.

Mouthwatering Pinoy dishes served daily at Baliwag Lechon Manok Atbp.

Your go-to Filipino fix only at SALO.

Cravings satisfied at Pares Retiro

Noodlemix—your quick stop for affordable noodles on-the-go.

Gugu Manju’s tanghulu and Korean mini cakes make every meal delightfully sweeter.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

Only the freshest, most natural drinks from Juice Avenue.

The goodness of coconut juice and other refreshing treats are at Coco Circle.  

More than just a place to eat, SM City Marilao Foodcourt provides a convenient and welcoming environment for shoppers to pause, relax, and enjoy delicious food without fuss, for the ultimate Gala to the Max experience.

From quick bites to satisfying cravings, there’s always something delicious waiting for you at the SM City Marilao Foodcourt.

So, the next time you visit SM City Marilao, break away from the usual routine and rediscover your food favorites at SM Foodcourt—because sometimes all it takes is one familiar bite to rekindle a favorite craving.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls brews up the country's biggest coffee celebration with Coffee Fest 2026

From local roasters to well-loved cafés, the country's biggest coffee festival celebrates the country's vibrant coffee culture at participating SM Supermalls.

Coffee lovers gather at Coffee Fest 2026 in SM Center Pulilan, where specialty cafés, local coffee brands, and immersive experiences come together to celebrate the country’s thriving coffee culture

Some of the most memorable conversations take place over coffee rather than at a dinner table.

Coffee has evolved into more than just a daily ritual for Filipinos, from meeting up with friends after work and studying for hours to finding a hidden café or just taking a well-earned break. Every cup conveys a tale, and every café transforms into a place where people interact, make memories, and have novel experiences.

Coffee Fest 2026, which brings together coffee festivals, specialty cafés, regional roasters, homegrown brands, and immersive experiences for coffee lovers nationwide, is a celebration of the nation's flourishing coffee culture that SM Supermalls is hosting this July.

Coffee Fest 2026 invites everyone to sip, explore, and Gala To The Max at your favorite SM Supermalls, whether you're looking for your next favorite café, supporting local coffee entrepreneurs, or just need a new place to relax.

Coffee N' Chill: Your Third Space for Coffee Stories

Choose from a variety of coffee selections with friends and loved ones at SM City Baliwag.

Coffee N' Chill turns participating SM Supermalls into hospitable third spaces where every coffee break becomes an opportunity to slow down, connect, and learn something new. The celebration lasts until August 2.

Across participating malls, guests can look forward to:

• Coffee N' Chill Bazaars featuring specialty cafés and local coffee brands
• Coffee & Clicks Instagram-worthy photo spots
• Exclusive coffee deals through SM Malls Online Swipe Deals
• Coffee tasting sessions and pop-up experiences from participating coffee merchants
• Special activities and promotions at select SM Supermalls, including SM Mall of Asia and other participating malls

Whether you're meeting friends, working remotely, or simply enjoying a quiet afternoon, Coffee N' Chill offers a maxed-out coffee experience at your most-loved SM Supermalls.

Discover the country's largest collection of cafés and coffee experiences

Whether you're café hopping with friends or searching for your next go-to brew, your most-loved SM Supermalls offer coffee experiences worth discovering.

SM City Marilao

Vietnamese brews at Cong Caphe are always worth a visit.

Enjoy JCO Reserve’s premium coffee selections

SM City Baliwag

Hot and iced beverages are worth a sip at Better Coffee.

Chill. Sip. Repeat. Treat yourself to the perfect blend of bold espresso and creamy goodness at Coffee Bean & Tea Leaf.

Off to your next café escapade with Coffeebay

Have your dose of perfectly crafted coffee at Brew x Press.

The perfect blend of coffee, community, and culture

Visit your favorite coffee hangout spots at SM City Marilao.

Discover why SM Supermalls has emerged as the nation's preferred third location for coffee enthusiasts at Coffee Fest 2026. Every visit offers the chance to explore new flavors, support Filipino coffee makers, and make memories over every cup—from immersive festivals and specialty cafés to locally produced coffee brands and significant community experiences.

Enjoy a maximum coffee experience and Gala To The Max—only at your favorite SM Supermalls—whether you're an experienced coffee lover or just looking for your next favorite café.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Skip the high fuel prices, charge your EV this holy week at your nearest SM

Electric vehicle (EV) drivers nationwide can rely on their beloved SM Supermalls as a handy recharging stop throughout their route as the Holy Week travel season approaches and fuel costs continue to rise. With more than 160 EV charging stations available across several SM locations nationwide, drivers can maximize their mall experience by taking advantage of the variety of shopping, dining, and recreational opportunities that SM malls provide. This announcement was made by SM Cares, the corporate social responsibility division of SM Supermalls.

The company's ongoing efforts to offer more environmentally friendly mobility options for Filipino drivers are reflected in the expanding EV charging infrastructure in SM Supermalls. Electric vehicles are becoming a more viable option for many people seeking more economical and ecologically friendly transportation due to shifting fuel prices.

Convenience for EV owners extends beyond just plugging in. Drivers may maximize their charging time at SM malls while still having some personal time to do things like eat with family, buy for necessities, or just take a rest on a lengthy trip.

As part of the wider SM Green Movement, SM Supermalls contributes to the practicality, empowerment, and accessibility of sustainable travel for both daily commutes and vacation road trips by providing EV charging in well-known neighborhood locations.

Drivers can incorporate SM malls into their travel plans this Holy Week, making it simple to recharge while getting the most out of the SM retail experience.

The advice for EV drivers traveling this season is straightforward: schedule your trip to the mall, charge on the go, and select SM for a more environmentally friendly and sustainable journey.

For EV drivers traveling at this time of year, the advise is simple: plan your trip to the mall, charge on the move, and choose SM for a more sustainable and eco-friendly travel experience.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM Malls in Bulacan Share Holiday Cheer Through “ChriSMiles”

Through ChriSMiles, the yearly employee volunteer initiative of SM Supermalls, at least 110 children of their cleaning and security staff received holiday cheer from SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Children enjoyed games, leisure activities, and mascot appearances during the initiative's free play events in mall amusement centers. Gifts were exchanged, food were given, and SM "Besties of Joy" were distributed as part of the event.

Prescila Salamat, Senior Human Resources Manager of SM City Marilao, claims that the event celebrates the families and kids of janitorial and agency staff in recognition of their commitment. ChriSMiles is a national SM volunteer program that was started in 2012 and encourages staff members to spread their blessings and cheer up communities over the holidays.

SM Supermalls Regional Operations Head for Bulacan and CAMANAVA, Ana Datu, an SM employee-volunteer, delivers immediate relief to a resident impacted by flooding

A heartfelt embrace from a CAMANAVA resident receiving essential relief. By reaching deep into communities, SM volunteers ensure those affected feels remembered and supported, embodying the commitment of OPTE.

Communities in the Philippines frequently confront the difficult challenge of having to reconstruct lives overnight in a nation that experiences an average of 20 typhoons annually and is prone to earthquakes. Collaboration becomes essential during these times, particularly for thousands of Filipinos whose lives have been turned upside down by natural disasters.

Assisting communities in getting back on their feet is more than simply a duty for the SM Group; it is a shared commitment ingrained in its service culture. Operation Tulong Express (OPTE), the disaster response program of the SM Foundation, is at the center of this endeavor.

OPTE, which is closely coordinated by the SM Foundation, SM Markets, and SM Supermalls, unites committed volunteer teams who are all committed to helping individuals in need. While SM trucks and vans deliver the products to impacted areas, SM Markets workers build Kalinga Packs in warehouse hubs that serve as packing centers. In the spirit of bayanihan, staff volunteers from the foundation and SM Supermalls oversee the relief distribution on the ground. They personally deliver necessities and, in more severely affected areas, assist medical missions that provide free consultations, first aid, and medications.

For Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga, service is rooted in lived experiences, especially since her family was among those affected by the eruption of Mt. Pinatubo in 1991. Years later, she witnessed devastation firsthand during the 2019 earthquake that affected her province and the rest of Luzon.

“We were at the forefront during that time na tumutulong. In fact, as soon as tumigil ang pagyanig nung time na ‘yun, all hands on deck na kami. Hindi ko pa nun alam kung ano yung OPTE, pero ‘yung mga kasama ko sa mall, sabi nila, may opportunity para makatulong dun sa mga nabaha nearby. Sabi nila, ‘sama tayo. Nung inabutan namin, umiyak siya nang umiyak. Sabi niya, hindi siya makapunta dun sa barangay hall kasi binaha ang bahay niya... Sabi niya, parang akala niya, makakalimutan na siya. Pero ang saya-saya niya na pinuntahan namin siya, na may pag-asa. It’s really great to be part of a team, a group that is able to support and help the community in good times and in bad times.” ~Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga

Her first OPTE experience came earlier when, as a new SM employee, flooding hit communities near the San Fernando mall. One of her most vivid memories was when they provided support to an 80-year-old resident in a remote barangay in Angeles following widespread floods during the pandemic.

According to Ana Datu, Regional Operations Head for Bulacan and CAMANAVA, the company’s strong culture of helping others has shaped the way employees live and work. Because of this, lending a hand has become second nature.

“We normally conduct OPTE in basketball courts so that mas marami ‘yung mapuntahan namin. But we also take time to go to the eskinitas — na kung minsan may naiiwan na mga bata at matatanda. Kapag nakita mo sila, parang may lungkot. ‘Nakalimutan kami, naiwan kami kasi nandun sila lahat sa basketball court. But when they see us there with the Kalinga Packs at inabot mo ito sa kanila, they feel ‘Wow! Hindi kami nakalimutan. These are the people who remember us.’ When I joined SM, I learned that community service and social responsibility are a big thing here. It has been a culture. It has been a habit. And it's not difficult to imbibe this because you see it, and it transcends. It starts from the leaders, trickling down to the entire team. So, everybody's moving. If you see the environment and the environment forges you to help and to be empathetic to the plight of everyone surrounding the community, surrounding the mall, your community; then mai-imbibe mo siya.” ~Ana Datu, Regional Operations Head for Bulacan and CAMANAVA

Regional Operations Head Ana Datu delivers essential relief to a flood-impacted resident, embodying the spirit of SM's volunteerism. She ensures even those in hard-to-reach areas feel: "Wow! Hindi kami nakalimutan."

Both Ana and Andrea highlighted how volunteering shaped their outlook on work and in life.

Operation Tulong Express (OPTE), a social good collaboration of SM Foundation, SM Supermalls and SM Markets, is the group’s disaster response initiative that provides immediate relief and essential goods to communities affected by calamities. In heavily impacted areas, it also deploys medical missions that offer basic healthcare and first aid.

SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

Dagupan sizzled with pride, flavor, and Filipino flair as SM Center Dagupan brought the heat to the city’s iconic Bangus Festival with its dynamic Bangus Festival Food Fiesta and up-to-70% summer sale, all while proudly championing local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs).

In a city known as the Milkfish Capital of the Philippines, the annual Bangus Festival was more than just a celebration — it was a heartfelt tribute to the hardworking people and rich culture that made Dagupan shine. And this year, SM Center Dagupan didn’t just join the party — it elevated it.

In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.

From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.

Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.

In partnership with the Department of Trade and Industry (DTI), this event emphasized the role of entrepreneurship in regional growth — proving that when local businesses thrived, communities flourished.

The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.

Beyond the food fiesta, mallgoers dove headfirst into the Bangus Festival Sale, where summer finds were up for grabs at up to 70% off — a perfect blend of shopping, savings, and celebration.

The SM for MSMEs initiative continued to be a cornerstone of SM Supermalls’ advocacy to uplift small businesses across the country. By supporting festivals like Bangus, SM reaffirmed its commitment to empowering local talents and traditions, ensuring that Filipino pride and enterprise went hand-in-hand.

A local vendor showcases their delicious bangus treats.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

SM Supermalls hosts COMELEC Mall Voting on May 12

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.

In partnership with the Commission on Elections (COMELEC), SM Supermalls is proud to roll out the Mall Voting Program (MVP) in 20 select SM malls nationwide, bringing democracy closer to home—literally.

Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.

Who Can Vote in the Mall? 

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.

How Can I Confirm If I Vote in a Mall? 

Check any of the following: 

• precinctfinder.comelec.gov.ph 
• Your Voter Information Sheet (VIS)
• Mall posters or tarps 
• Barangay caravans or your local COMELEC office

Voting Hours at the Mall: 

• 5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
• 7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote? 

Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too? 

Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

• SM City Manila
• SM City North EDSA
• SM City Fairview
• SM City Sucat
• SM City Bicutan
• SM City BF Parañaque
• SM City East Ortigas
• SM City Southmall
• SM City Cauayan
• SM City Baliwag
• SM City Tarlac
• SM City Batangas
• SM City Santa Rosa
• SM City Puerto Princesa
• SM City Legazpi
• SM City Iloilo
• SM City Consolacion
• SM CDO Uptown
• SM CDO Downtown
• SM City Butua
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  From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.

  
  

  
  

  Why mall voting works

  
  

  The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.
  
  

  “We believe democracy should be inclusive, convenient, and secure. By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.” ~Junias Eusebio, Vice President for Mall Operations at SM Supermalls

  
  
  Democracy meets convenience

  
  

  This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.

  
  

  
  

  Plan ahead

  
  

  Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

  
  

  Let’s all do our part—vote smart, vote safe, and vote comfortably.

  
  

  Find your precinct number easily at precinctfinder.comelec.gov.ph. 

  
  

  For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  About SM Supermalls Government Services

  SM Supermalls' Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.