Fashion is more than just clothing. It's how you appear. It's the assurance of putting on a well-fitting dress ahead of a crucial meeting. During life's greatest festivities, it is the sparkle that catches the light. Two exciting new additions to SM City Grand Central this season demonstrate that style is not limited to special events. You can accept it on a daily basis.
These newest stores invite you to rediscover the joy of dressing up and expressing your individual style, whether you're updating your wardrobe or looking for a meaningful piece to commemorate life's milestones.
Where Everyday Style Begins: BAYO Opens at SM City Grand Central
Certain brands follow trends. For over thirty years, BAYO has refined classic style.
Since its founding in 1992, BAYO has grown to become one of the most cherished domestic fashion brands. BAYO, which takes its name from the Hiligaynon word for "dress" or "clothing," is known for its exquisitely made items that honor the contemporary Filipina. Effortlessly sophisticated, boldly subtle, and consistently genuine.
Customers can find collections that smoothly transition from workdays to weekends at its newest location in SM City Grand Central. Imagine elegant linen outfits, sophisticated gowns, adaptable separates, and wardrobe staples made to last beyond the season. Clean silhouettes, elegant details, and the kind of understated sophistication that never goes out of style are all evident in every piece.
The narrative that permeates each collection is what really makes BAYO stand out. Thru its #JourneyToZero initiatives, the brand continues to promote sustainability in addition to producing stunning clothing. BAYO demonstrates that fashion can be elegant, significant, and thoughtful by collaborating with Filipino weaving communities, embracing regional textiles, cutting down on fabric waste thru upcycling, and reimagining traditional Filipiniana craftsmanship for modern wardrobes.
BAYO serves as a reminder that genuine style is based on quality, purpose, and a profound respect for Filipino heritage in a world where trends change quickly.
Shine Through Every Chapter with Hearts & Arrows
Certain times are worth more than just memories. They are worthy of genius.
Hearts & Arrows brings classic elegance to SM City Grand Central with exquisite jewelry made for life's greatest achievements, whether it's a long-awaited "yes," a graduation, an anniversary, or just celebrating yourself.
The brand, which offers finely crafted jewelry that exhibits one of the highest standards of diamond precision, is well-known as the Philippines' specialty retailer of Hearts and Arrows diamonds. The unique Hearts and Arrows pattern produces amazing brilliance, symmetry, and sparkle thanks to superb cutting techniques. Each piece turns into an enduring representation of love, success, and significant beginnings.
With 25 locations across the country, Hearts & Arrows has established itself as a reliable source for wedding bands, engagement rings, classic diamond jewelry, and heartfelt presents that honor life's most memorable events.
Every visit offers the opportunity to find jewelry that is as timeless as the memories it represents, whether you are planning a proposal, celebrating a milestone, or investing in a piece you will treasure for years to come.
Your Next Style Destination Awaits
With the addition of BAYO and Hearts & Arrows, SM City Grand Central has become a destination where fashion meets lifestyle, making everyday shopping enjoyable.
These new stores offer more than just products, ranging from simple wardrobe essentials crafted in the Philippines to stunning pieces commemorating life's most important moments. They promote confidence, self-expression, and meaningful ways to celebrate one's identity.
Because sometimes all it takes is the right outfit or a little sparkle to elevate an ordinary day into something extraordinary. Both are available at your preferred SM City Grand Central location.
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