Thursday, August 31, 2023

Let the games begin! 3 things to expect from Comedy Island Philippines

Prime Video today hosted a press conference for its first-of-its-kind Filipino Original series, Comedy Island Philippines, which is set to premiere on August 31 in the Philippines and in more than 240 countries and territories worldwide. The six-part series will run for two weeks from August 31 to September 7 with three episodes streaming each week. During the press conference, director Randolph Longjas, producer Tanya Yuson of BASE Entertainment, Quark Henares, Head of Amazon Originals Philippines, Carlo Aquino, Andrea Brillantes, Cai Cortez, Justine Luzares, and Drew Arellano talked about the show’s unique genre and their fun experiences on the island on and off camera. Here are three things viewers can expect from the series.

A hybrid of scripted and improve
Comedy Island Philippines is a hybrid reality series that ingeniously blends comedy and adventure, scripted and unscripted formats, and planned and improvisational scenes. This means that some parts of the show are scripted, while other parts are purely up to the cast’s creativity and humor, taking viewers on a unique and fun viewing experience. This innovative genre highlights Prime Video's dedication to producing local content that not only entertains but also showcases authentic Filipino storytelling.

A solid ensemble cast
Comedy Island Philippines features seven comedians and actors from the Philippines as well as up-and-coming social media celebrities: Carlo Aquino, the Forever Crush ng Bayan; Rufa Mae Quinto, Super B; Andrea Brillantes, the Soap Opera Princess; Jerald Napoles, Theater and Indie Film Chameleon; Cai Cortez, the Nation’s Favorite Bestie; Awra Briguela, Viral Sensation Turned Comedy Superstar; Justine Luzares; the British Chismosa; and Drew Arellano as Dodong the gamemaster.
As they strive to survive in the mysterious Tawa-Tawa Island by playing in the island’s exhilarating so-called centennial games, viewers will be treated to the cast’s funny antics, hilarious bloopers, and unpredictable experiences.


“Thank you for giving me this opportunity and finding a different version of myself that I can share. Hopefully the audiences can see this in the show.” ~Drew Arellano 

The harder the laughs, the longer you stay
If you found yourself stranded on a remote island, what would you do to survive? In Comedy Island Philippines, Carlo Aquino, Rufa Mae Quinto, Andrea Brillantes, Jerald Napoles, Cai Cortez, Awra Briguela, and Justine Luzares compete for a chance to go home and bring a precious gift to humanity. In each episode, players take on different challenges that put their comedic and improv skills to the test. But there’s only one way to survive: make the people of the island laugh.
As the cast pulls out all stops to overcome each challenge with wit and determination (unscripted, of course), Comedy Island Philippines sets the stage for a unique entertainment that appeals not only to Pinoys but also to global audiences.
Will the players survive and find their way home? Find out and watch Comedy Island Philippines, and let fun and adventure begin, only on Prime Video!
For more updates on Comedy Island Philippines, follow Prime Video on FacebookInstagramTwitterTikTok, and YouTube. Stream anywhere, anytime at or download the Prime Video app on Google Play, Apple Store, and Microsoft.




About Prime Video - Philippines
Prime Video offers customers a vast collection of TV shows and movies—all available to watch on hundreds of compatible devices:


  • Included with Prime Video: Watch thousands of popular movies and TV shows, award-winning Amazon Originals and other exclusives, and more. Think global Amazon Original series such as CitadelThe Lord Of The Rings: The Rings Of PowerThe BoysThe Wheel of Time, and The Marvelous Mrs. Maisel, as well as critically acclaimed Amazon Original movies like Coming 2 AmericaThe Tomorrow War, and exclusive local titles such as Ten Little MistressesWalang KaParisCattleya Killer, Fit Check: Confessions of an Ukay Queen, and Deleter, Korean titles such as Island and Jinny’s Kitchen, anime hits such as Demon Slayer, and many more.
  • Instant Access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or use the Prime Video app on compatible smartphones, tablets, game consoles, or select smart TVs.
  • Enhanced Experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
  • Personalized: Customers can browse the user interface in their own language and watch popular TV shows and movies with subtitles.


About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.

Monday, August 28, 2023

Coastal land reclamation: A glimpse into today’s urban development strategies

Photo credit to Anastasia Yudin. An aerial shot of Flower Dome in Singapore.

Coastal land reclamation is increasing and will continue to grow and be a popular urban strategy in places that experience urban growth.

This is according to a study, “Mapping 21st Century Global Coastal Land Reclamation,” that analyzed landsat satellite images from 2000 to 2020 to quantify spatial extent, scale, and land use of urban coastal reclamation of 135 cities globally with populations exceeding one million.

Key findings indicate that 78% of these cities have turned to reclamation to create additional land, resulting in 253,000 hectares of new land, an area equivalent to Luxembourg. Land reclamation is the process of creating new land from the sea. It’s often used in places with scarcity of land and high population density for many purposes. From Western Europe and West Africa to the Middle East, East Asia, and Southeast Asia, these countries’ cities reclaim lands for port extension, residential/commercial, and industrial purposes aimed at creating tourist and green spaces. Key drivers like global trade and rapid urbanization are already ubiquitous, so for the next step, these cities desire prestigious place-making efforts and enhanced international reputation.

Architect Ian Fulgar, the Principal Architect of Fulgar Architects. It allows cities to preserve valuable ecosystems and resources from urban sprawl by expanding spaces without encroaching on existing natural land. More importantly for architects, urban planners, and modern city dwellers, it presents an opportunity to have purpose-built urban environments specifically designed to meet their needs.

“Coastal land reclamation is a forward-looking approach to urban development. Architects and urban planners can design sustainable and efficient infrastructure with a blank canvas, incorporating the latest technologies and best practices in urban planning. This approach can lead to more resilient and adaptive cities capable of mitigating the effects of climate change and other environmental challenges. Not only have they transformed their respective landscapes but also captured global attention. These projects have created iconic and visually striking landscapes by pushing the boundaries of engineering and urban design. Sustainability is often at the forefront, integrating practices and technologies that minimize environmental impact and enhance the quality of life for residents and visitors. The future of city development, especially in coastal areas, rests with stakeholders prioritizing sustainability and disaster resilience. By adopting a comprehensive, collaborative, and adaptable strategy, they can transform the design, construction, and management of waterfront development – ultimately creating more sustainable, resilient, and prospering urban environments that benefit both people and the environment. Trends and insights on global reclamation illustrate the potential of reclamation projects in addressing various urban development, environmental conservation, and community well-being needs – leading to more sustainable and resilient urban planning worldwide. By adopting these lessons and focusing on sustainable growth, the Philippines can capitalize on its potential and carve a path to a brighter future.” ~Architect Ian Fulgar, Principal Architect of Fulgar Architects

Photo credit to Abid Bin Nazar. An aerial view of Palm Jumeirah.

Cities that lead coastal land reclamation
Singapore, Dubai, and Hong Kong, says Architect Fulgar, are some of the world’s most notable cities with impressive urban reclamation projects. 

Singapore’s Marina Bay Sands and Gardens by the Bay are testaments to the city-state’s commitment to innovation and sustainability. The former is a luxury integrated resort famed for transforming Singapore’s coastline and city skyline, whereas the latter is a spectacularly unique horticultural destination that combines art, science, and nature. These reclaimed land developments further boost the country’s international reputation and real estate value around the area.

For some parts of the United Arab Emirates, coastal land reclamation has significantly changed ts geography. Dubai, which has completely transformed into an ultramodern city, features ambitious projects now known as some of the most recognizable developments in the world like Palm Jumeirah and The World. “They have reshaped the coastline and established the city as a leader in innovative development, significantly elevating Dubai’s real estate value and worldwide interest,” says Architect Fulgar.

Palm Jumeirah is an awe-inspiring artificial archipelago shaped like a palm tree when viewed from above. It houses some of Dubai’s luxury hotels, residences, and entertainment venues. Likewise, The World is a groundbreaking project composed of small artificial islands in the shape of a world map.

Lastly, Hong Kong’s commitment to preserved art, culture, and ongoing sustainable urban development is exemplified by its West Kowloon Cultural District. It is a 40-hectare reclaimed site along Victoria Harbour’s waterfront designated as the city’s vibrant cultural quarter where the local arts scene can interact, develop, and collaborate throughout its sustainability principles.

Architect Fulgar, who firmly believes in creating spaces that foster belonging and unity, highlights that Singapore, Dubai, and Hong Kong share common denominators in their successful urban reclamation projects. These are innovative design and planning, focus on sustainability and commitment to cultural and societal development, and the subsequent increase in real estate value.

Architect Fulgar on these cities’ commitment to sustainability atop function and aesthetics.

Best practices of coastal land reclamation
Despite recognition of world-class reclamation projects, one of their primary challenges is facing criticism and potential issues over sustainability concerns. Architect Fulgar shares that the solution is through the responsibility of vital stakeholders to adopt a collaborative approach and adaptive strategies in implementing best practices, such as prioritizing sustainability and disaster resilience goals in waterfront developments.

Moreover, Architect Fulgar puts emphasis on a well-planned project that begins with the developers’ thorough research and analysis of the selected area about potential environmental impacts, disaster risks, and local community needs. Architects and engineers need to incorporate sustainable design principles and green and blue spaces to reduce the developments environmental footprint.

SM Foundation introduces rainwater harvesting for sustainable impact

In line with the SM Green Movement, the SM group, through SM Foundation, recently established a rainwater harvesting system at the Brgy. Irawan Birthing Facility in Puerto Princesa City, Palawan. The initiative aims to strengthen their goal of preserving the environment and ensuring the health and wellness of future generations.

To enhance water conservation and management in the facility, the system collects rainwater from the roof and gutter, passing it through vinyl-coated mesh filters to help ensure water quality. With an 800-liter storage capacity, the harvested water serves the facility’s non-potable needs like watering plants, cleaning, and toilet flushing.

Midwife Narcisa Jagmis observes as the system collects rainwater from the gutters. SMFI Health and Medical Programs Senior Project Manager Albert Uy inspects the water catchment to ensure it reliability.

The rainwater harvesting facility also operates without electricity and features labeled faucets for intuitive recycled water use.

“Mahalagang hindi kami nawawalan ng tubig sa center, lalo na po pag nagsimula kaming magoperate bilang birthing clinic. Ngunit minsan po, walang dumadaloy na tubig at wala kaming mapagkukunan. Kaya napaka laking tulog po ng natural na tubig mula sa rainwater catchment system na. Madali namin itong naaccess upang gamiting panglinis o pandilig dahil konektado ito sa mga gripo. Ang tubig naman mula sa main line ay maitatabi namin para sa aming sterile operations.” ~Narcisa Jagmis, Midwife

Midwife Narcisa Jagmis, who leads the said birthing facility, said that the facility will help them reduce their reliance on the city’s water supply systems.

SCPW, UAPSA join hands with SM Prime in promoting wetland conservation

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo

As the world celebrated the International Day for Biological Diversity 2023, SM Prime Holdings Inc. (SM Prime) joined the Society for the Conservation of Philippine Wetlands, Inc. (SCPW) hosted the fourth SCPW Wetland Center Design Symposium on May 29th at the MAAX Building in the Mall of Asia Complex.

Bannering the theme  "Build Back Biodiversity: Wetland Centers and Nature-Based Architecture," the hybrid symposium featured presentations centered on fostering knowledge and awareness about wetland conservation and innovative design approaches.

SCPW President Ar. Celestino Ulep leads the opening of the Wetland Center Design Symposium

SCPW president Ar. Celestino Ulep opened the symposium by sharing his optimism on how collaboration and embracing nature-based architecture can pave the way towards creating a future where wetlands thrive and biodiversity flourishes.

Notable experts in the field also graced the event, sharing their insights and experiences including Chris Rostron, the global manager of Wetland Link International, and Alex Hughes of Wildfowl & Wetlands Trust in London, UK. The guest speakers kicked off the discussion by sharing about the pivotal role of Wetland Centers as a tool for Communication, Capacity Building, Education, Participation, and Awareness (CEPA) in wetland conservation efforts.

Arch. Ulep, meanwhile, engaged the audience by introducing the concept of nature-based architecture, highlighting the importance of prioritizing sustainability and harmony in design by creating structures that seamlessly integrate with the natural environment.

Meanwhile, Arch. Aaron Lecciones, SCPW Special Projects Officer, made a detailed visual presentation on the Las Piñas-Parañaque Wetland Park (LPPWP) Design Team's experience. He highlighted the challenges and triumphs of designing a wetland park, serving as a source of inspiration for aspiring designers and architects.

Esteemed partners, including Ms. Rida Reyes Castillo of SM Prime, Dr. Arvin Diesmos of the ASEAN Centre for Biodiversity, Mr. Laudemir Salac of DENR-Region 3, and Arch. Gleo Raymundo of UAPSA graced the event to show their full support for this endeavor.

"It is an honor and privilege on the part of SM to partner with the SCPW and UAPSA in realizing its common goal of protecting ecosystems, particularly wetlands, by inspiring the youth to engage and take action on the socio-civic and economic issues in their communities by finding workable solutions towards building a sustainable future." ~Rida Reyes Castillo, SM Prime AVP and Head of Marketing, PR, and Communications

SCPW president Arch. Celestino Ulep leads a discussion on nature-based architecture during the fourth SCPW Wetland Center Design Symposium. Photo from SCPW

Castillo further emphasized that environmental protection and nature conservation are integral pillars of SM Prime's sustainability campaign and that they believe in the power of cultivating the younger generation’s devotion to building a sustainable future.

The symposium concluded with a comprehensive discussion on the rules and guidelines of the design competition, followed by an open forum and exchange of ideas among participants.

The symposium also marked the beginning of the highly anticipated 4th SCPW Wetland Center Design Competition, which aims to create a platform for talented students in the field of construction and design to showcase their skills and ingenuity and encourages them to address environmental challenges through sustainable solutions.

Sunday, August 27, 2023

Sec Loyzaga: Invest in rainwater collection

At the multi-stakeholder forum, “Towards a Greener Footprint”, in Iloilo City recently, Environment Secretary Maria Antonia Yulo-Loyzaga shared solutions-focused guidelines to help the local government reduce carbon footprint, with emphasis on water conservation to address the looming water crisis and increase access to safe water and sanitation. From left to right: Iloilo City Mayor Jerry Trenas, journalist Ces Drilon, Secretary Loyzaga, urban planning and Landscape Architect Paulo Alcazaren, United Architects of the Philippines (UAP) co-chair Michaela Rossette Santo-Tayag and SM Supermalls Vice President for Corporate Compliance Liza Silerio. Photo credits to Arnold Almacen/Iloilo City Office of the Mayor.

DENR, SM Prime calls on cities to innovate and invest in water-saving technologies to avert water crisis

The Department of Environment and Natural Resources (DENR) and SM Prime Holdings, Inc. (SM Prime), one of the leading real estate developers in Southeast Asia, recently called on local public officials to avoid the extraction of groundwater and, instead, invest in rainwater collection for recycling and impoundment, as well as explore new technologies such as modular desalination and modular sewage treatment plants, to manage the effects of climate change on the country’s water resources.

At the multi-stakeholder forum, “Towards a Greener Footprint”, in Iloilo City recently, Environment Secretary Maria Antonia Yulo-Loyzaga shared solutions-focused guidelines to help the local government reduce carbon footprint, with emphasis on water conservation to address the looming water crisis and increase access to safe water and sanitation. 

“We need to invest in the appropriate engineering and infrastructure to deliver water from the source. We must avoid, if not reduce drastically, the extraction of groundwater which in low-lying coastal areas causes subsidence and increases flooding. Rainwater catchments will not only provide additional supply for household use but will also help ensure the availability of surface water through the maintenance of watershed cover when impounded.” ~Maria Antonia Yulo-Loyzaga, Environment Secretary

Based on the latest report of the Philippine Statistics Authority, water abstracted for own use increased from 215.2 billion cubic meters (bcm) in 2020 to 217.8 bcm in 2021 countrywide. From 2010 to 2021, the largest amount of self-abstracted water is for the power sector (58.7%). This was followed by agriculture (33.5%); mining and quarrying, manufacturing, and construction (5.3%); and services sector and households (2.6%). 

Earlier this month, the DENR said the country still has enough water supply, but proper management is needed to prevent a possible water crisis by the end of the year. 

The call was met with a resounding response from the private sector, particularly, SM Prime. In the same forum, SM Supermalls Vice President for Corporate Compliance Engr. Liza B. Silerio shared how  SM Prime has stepped up the sustainability programs that it has been doing since SM Supermalls started recycling water in the 1990s.

From rainwater catchment to help deter flooding in communities where its malls are located, SM Prime also pioneered the mall-based rainwater filtration system that converts the collected rainwater to be potable enough for washing, cleaning and even drinking. Launched at SM City Baguio, the facility will supply mall tenants with enough potable water to help reduce sourcing from the communities’ water table.

“As an integrated property developer, we have seen the first-hand effects of natural hazards that are caused by the change in weather patterns in the Philippines. El Nino and La Nina are two phenomena resulting from climate change. Our country ranks number one in the World Risk Index 2022 report as the most vulnerable among 193 nations. We continue to evolve and adapt technology to improve our resource consumption as part of our climate action.” ~Engr. Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance

Faced with this challenge, Engr. Silerio shared that SM Prime will continue to find innovative ways to address the climate challenges. 

Thursday, August 17, 2023

MR.DIY Celebrates Grand Opening of 400th Store in Baler, Aurora, Alongside Multiple Store Milestones Nationwide

MR.DIY, the leading home improvement and lifestyle retailer, is gearing up for a monumental celebration as it opens its 400th store in the picturesque town of Baler, Aurora. This grand event will take place from August 18 to August 20, 2023, and promises an array of exciting activities, promotions, and giveaways for shoppers to enjoy. Simultaneously, MR.DIY will be commemorating the grand opening of several additional stores, reaffirming its commitment to serving communities across the Philippines.

MR.DIY Baler, Aurora Branch, MR.DIY Philippines’ 400th Store Milestone

The Baler store grand opening festivities will be a vibrant display of MR.DIY's dedication to its customers. The event will kick off with a lively motorcade, setting the stage for the main attraction. A ribbon-cutting ceremony and blessing will officially mark the store's entrance into the Baler community graced by Aurora’s Local Government Officials together with MR.DIY’s CEO Roselle Marisol Andaya and MR.DIY’s Business Development Head Ferdinand Gasis. Customers will have the opportunity to take home MR.DIY fans and keychains as exclusive giveaways, and the beloved MR.DIY mascot, panda, will make an appearance to delight both young and old.


Shoppers visiting the Baler store from August 18 to 20, 2023, are in for a treat with fantastic promotions:

Gift With Purchase: Customers who spend a minimum of Php 500 will receive a free Rainbow Umbrella or Trolley Bag.
Free Milk Tea: A delightful offer awaits those who spend at least Php 700, as they can savor free milk tea from August 18 to 19, 2023. 
Lucky Shopper Challenge: From August 19 to 20, 2023, shoppers with a minimum spend of Php 1,000 can partake in the Pachinko game for a chance to win exciting freebies.

MR.DIY's celebration goes beyond Baler, as the company is also inaugurating several new
stores across the nation. These branches include:
  • Porac Pampanga
  • Prince Baybay
  • Dapitan Zamboanga del Norte
  • Narra Palawan
  • Talisay Cebu
  • Cauayan Negros Occidental

Each opening underlines MR.DIY's commitment to providing convenient access to quality products for customers across various regions.

In tandem with the grand opening celebration, the 400th+ MR.DIY stores will offer enticing
promotions from August 18 to 20, 2023:
Gift With Purchase: For a minimum spend of Php 500, shoppers will receive a complimentary Rainbow Umbrella, Trolley Bag, or water bottle, depending on branch availability.
Lucky Shopper Challenge: Shoppers who spend at least Php 1,000 on August 19, 2023, will have a chance to win exciting freebies through the Pachinko game.

MR.DIY's 400th store milestone signifies not only a remarkable achievement for the company but also an opportunity for shoppers to experience exceptional products, services, and promotions that reflect MR.DIY's dedication to customer satisfaction. With the grand opening in Baler, Aurora and the simultaneous celebration across multiple branches in the Philippines, MR.DIY is poised to make this an unforgettable event for all.

For more information about MR.DIY’s new stores and promotions, visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok.

About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit for more details.

Max’s Restaurant named Official Fried Chicken of Gilas Pilipinas

Gilas Pilipinas, the country's national basketball team, has invited Max's Restaurant as a key partner that will assist with energizing their activities in the eagerly awaited worldwide game FIBA B-ball World Cup 2023.

Official contract signing photo op with Max's leaders and Cignal, TV5, SBP and Gilas Pilipinas representatives. (From L to R): Cignal Vice President for Content Innovations, Solutions and Channel Sales Frederick Centeno, Max's Fourth Generation Founder Family Representative Paolo Salud, Justin Brownlee, Max's Marketing Director Mike DumaualDwight Ramos, Gilas Pilipinas Team Coach Chot Reyes, MKI President Carlyn Trota SaludKiefer Ravena, Gilas Pilipinas Team Manager Butch AntonioRhenz AbandoAJ Edu, MGI CC Jim Trota Fuentebella.

The national team and the iconic Filipino restaurant formalized their restored tie-up in an contract signing event on Tuesday, August 15, making Max's the Gilas Pilipinas' official fried chicken.  
Present to commend this advancement at Max's Scout Tuazon Ruby Lobby were Gilas Pilipinas players, leaders from TV5 and Cignal, Max's Gathering authorities and Max's workers.

True to its “Puso to the Max” campaign—a reflection of Gilas Pilipinas and Max’s Restaurant efforts to empower every Filipino—the partnership would see the two collaborate in delivering inspiration for aspiring Filipino athletes through joint efforts that are aimed to help the Filipino youth realize their full potential in the sports arena, basketball in particular.
To kick off the partnership, Max’s will introduce the “Gilas Pilipinas Best Plate.” This features the restaurant’s all-time favorites, including its famous Sarap-to-the-Bones Fried Chicken plus a glass of Pepsi for only P499. Aside from enjoying a hearty meal with their loved ones, customers have a chance to see Gilas games live and secure premium Gilas items for every purchase of the plate. To get their hands on exclusive Gilas Pilipinas caps for only P249, diners can make a minimum purchase of P299 at the restaurant. This is valid from August 15 to October 31, 2023. 

As Filipinos love dining together, Max’s Restaurant ensures that all their favorites are on one set meal. Introducing the “Mythical Five Set Meal,” the bundle will include Max’s Regular Whole Chicken, All-Beef Kare-Kare, Sizzling Tofu, Large Plain Rice, and 4 Pepsi drinks for P2,199. This will be available for dine-in and take-out. For delivery, customers can get the Home Court Bundle consisting of Spring Whole Fried Chicken, Sizzling Tofu, and Lumpiang Shanghai for P1,199. Both bundles will be available from August 15 until September 30.

Mirroring Gilas Pilipinas’ goal of leading and opening more opportunities for future athletes, Max’s is dropping some initiatives that are envisioned to make social impacts, especially on the youth’s participation in sports. The brand has committed that for every purchase of the “Mythical Five Set Meal,” ₱100 will be dedicated to finance the renovation of 3 local basketball courts through the Samahang Basketbol ng Pilipinas. 

“Filipinos’ love for basketball is undeniable.  Considered the most popular sport in the Philippines, you can find Filipino adults or young ones playing the game everywhere—from makeshift full courts or half courts in different barangays, schools, sports centers, and local and international scenes.” ~Michael Dumaual, MKI Marketing Director

“In the same way that Gilas Pilipinas fires up the enthusiasm of Filipinos and brings Pinoy Pride at international tournaments, Max’s Restaurants also takes pride in serving comforting Pinoy favorites across the country. And by being a partner of the national league, we hope to inspire and put future athletes in the spotlight, bringing them closer to the game through meaningful dining experiences.” ~Paolo Salud, from Max’s founders’ family’s fourth generation 
During the event, Gilas Pilipinas players also made announcements of their scheduled games as they will represent the Philippines in the FIBA Basketball World Cup 2023 where they would be facing off cagers from other countries.

“We are delighted to find an ally in Max’s Restaurant, sharing the same goals of supporting Filipinos to put their best foot forward in entering sports.” ~Butch Antonio, Gilas Pilipinas Team Manager 
The Philippine squad is set to make its World Cup debut against the Dominican Republic next month, August 25, in Bulacan. 

About Max's Restaurant
Max's Restaurant is a leading chained full-service casual dining restaurant brand in the country. Started in 1945 thanks to a man named Maximo Gimenez who decided to open up his home together with his niece Ruby as they served what many love and know today as Max's Sarap-To-The-Bones® Fried Chicken, it strongly established itself as a household name in the Philippines, an institution, and a proud Filipino tradition.
About Max's Group Inc.
Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's Restaurant in 1945. Today, Max's Group is the largest operator in the Philippine casual dining segment. Its family of brands include Max's Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max's Corner Bakery, Teriyaki Boy, Dencio's, and Sizzlin' Steak.

Tuesday, August 15, 2023

Hotel Sogo Backs Caloocan Team in MPBL

Hotel Sogo, the largest hotel chain in the Philippines, is making itself an integral part in the community sports development, besides being widely known all over the country as a name synonymous to affordable quality accommodation. Its holistic support for the Caloocan Team in the Maharlika Pilipinas Basketball League (MPBL) signals the company’s institutionalized commitment to contribute actively to various community sporting endeavors.

Hotel Sogo established its very first branch in Monumento, Caloocan in 1993. Over the past three decades, it has stood as a significant landmark in the city, providing locals and travelers with unmatched hotel services. It has also become an important part of Caloocan City by helping significantly to the locality’s economic growth and general welfare. This first partnership with a sports team is symbolic of the beginnings of Hotel Sogo and its strong ties with Caloocan City.

With this alliance, the company aims to raise the profile and visibility of the team in the professional league. It also serves as a platform to discover and nurture local talents to become world-class athletes. Hotel Sogo recognizes the strength and merits of this partnership in closing the gap between the needs and the athlete’s goals of a thriving career in the sports arena.

Ms. Sue Geminiano, Hotel Sogo’s Marketing Head, explains the hotel’s dedication to sports and community development.
“By supporting the Caloocan Team, we invest in the growth of local sports, foster unity and promote sportsmanship. Most important of all, we are able to highlight the values of teamwork, perseverance and dedication, all of which are inherent values of our organization”. ~Ms. Sue Geminiano, Hotel Sogo’s Marketing Head
Hotel Sogo has constantly strived to be significantly present in all areas of national development. By engaging in this new endeavor, the company demonstrates the importance of building relationships with the local communities and collaborating with organizations in finding ways to support the Filipino athletes to achieve their full potential.

Friday, August 11, 2023

MR.DIY Brigada Eskwela: Empowering Education with Acts of Kindness

In the spirit of fostering a brighter future and spreading Acts of Kindness (AOK), MR.DIY recently concluded its impactful 2-leg back-to-school outreach program, "Brigada Eskwela." The campaign, held on July 21 and July 22, 2023, exemplified MR.DIY's commitment to making a positive difference in the lives of young learners and their communities.

Transforming Concepcion Elementary School, Malabon City

The day started with a complete classroom refurbishment, involving a thorough general cleaning and a fresh coat of paint to breathe new life into the rooms. To create a more engaging and conducive space for learning, the volunteers thoughtfully furnished the classrooms with curtains and visual aids.

MR.DIYs Senior Marketing Manager (left of photo) Charles Salecina and Corporate Engagement Specialist (right of photo) Lorina Krish D. Atchico of World Vision turned-over donations to Melibeth Ruiz (middle of photo), Principal of Concepcion Elementary School, Malabon.

A heartwarming moment came during the turnover ceremony when MR.DIY proudly presented a range of essential donations, including children's books, toys, cleaning materials, school bags, steel racks, air conditioners, and PVC accordions. These contributions will undoubtedly provide invaluable support to the students and teachers of Concepcion Elementary School, enhancing their educational journey and fostering a love for learning.

Analiza Pelwa, the founder of Pagna’t iMontanosa, leading the "Pencil for a Smile" project with MR.DIY, driving change for 3 years.

In a remarkable display of support for education and community development, MR.DIY has been a longstanding partner of the "Pencil for a Smile" program, organized by Pagna’t iMontanosa and founded by Analiza Pelwa, along with their dedicated member volunteers, Maia Lein Balisong, Federico Murphy, and Adam Bahingawan for the past three years. On July 22, 2023, MR.DIY employees joined hands with the 2nd Provincial Mobile Force Company headed by Police Capt. Faustino Lang-Akhan, PNP  Explosive Ordinance Disposal and Canine group headed by PEMS - Norman Batoon, and the Bokod Municipal Police Office to extend a helping hand to Poodan Elementary School & Ekip Elementary School in Bokod, Benguet.

A beautiful display of Bokod, Benguet’s cultural heritage through a mesmerizing tribe dance by Poodan Elementary School & Ekip Elementary School students.

The event commenced with inspiring speeches from teachers, emphasizing the transformative power of education in shaping the future of the community. The gathering witnessed a beautiful display of cultural heritage through a mesmerizing tribe dance, bringing parents and students together in celebration of unity and togetherness. As part of this heartfelt outreach, the 2nd Provincial Mobile Force Company, PNP  Explosive Ordinance Disposal and Canine, and the Bokod Municipal Police Office conducted a hair-cutting session for the students, symbolizing a fresh start and instilling confidence in their young minds.

"At MR.DIY, we firmly believe in the power of Acts of Kindness to create meaningful and lasting change in the communities we serve. The MR.DIY Brigada Eskwela's campaign is a testament to our dedication to empowering education and uplifting the lives of children. Through our overarching corporate social responsibility program, AoK, we are committed to enabling and empowering communities, making a positive impact on society. We are immensely proud of our employees and volunteers whose unwavering passion and compassion have made this campaign a tremendous success." ~Charles Salecina, MR.DIY’s Senior Marketing Manager

The MR.DIY Brigada Eskwela campaign is a shining example of the company's overarching corporate social responsibility program, Acts of Kindness (AOK). Rooted in the Good Bag Campaign, where proceeds from the purchase of MR.D.I.Y. Eco-bags are thoughtfully donated to NGO partners, AOK exemplifies MR.DIY's genuine commitment to enabling and empowering communities nationwide.

As the campaign concludes, the spirit of AOK continues to live on, inspiring hope, compassion, and unity within each community touched by MR.DIY. The company's dedication to creating a positive impact on society serves as a beacon of hope, illuminating the path toward a better and brighter future for all.

MR.DIY Brigada Eskwela's campaign has left an indelible mark on the hearts of students, teachers, volunteers, and the entire MR.DIY family. Through the power of Acts of Kindness, MR.DIY has contributed to building a stronger and more resilient education system, nurturing young minds to reach their full potential. The company's unwavering commitment to making a difference stands as a shining example for others to follow, embodying the true essence of corporate social responsibility.

For more information about the Acts of Kindness Program, visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok.

About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit for more details.