Thursday, August 17, 2023

Max’s Restaurant named Official Fried Chicken of Gilas Pilipinas

Gilas Pilipinas, the country's national basketball team, has invited Max's Restaurant as a key partner that will assist with energizing their activities in the eagerly awaited worldwide game FIBA B-ball World Cup 2023.

Official contract signing photo op with Max's leaders and Cignal, TV5, SBP and Gilas Pilipinas representatives. (From L to R): Cignal Vice President for Content Innovations, Solutions and Channel Sales Frederick Centeno, Max's Fourth Generation Founder Family Representative Paolo Salud, Justin Brownlee, Max's Marketing Director Mike DumaualDwight Ramos, Gilas Pilipinas Team Coach Chot Reyes, MKI President Carlyn Trota SaludKiefer Ravena, Gilas Pilipinas Team Manager Butch AntonioRhenz AbandoAJ Edu, MGI CC Jim Trota Fuentebella.

The national team and the iconic Filipino restaurant formalized their restored tie-up in an contract signing event on Tuesday, August 15, making Max's the Gilas Pilipinas' official fried chicken.  
Present to commend this advancement at Max's Scout Tuazon Ruby Lobby were Gilas Pilipinas players, leaders from TV5 and Cignal, Max's Gathering authorities and Max's workers.

True to its “Puso to the Max” campaign—a reflection of Gilas Pilipinas and Max’s Restaurant efforts to empower every Filipino—the partnership would see the two collaborate in delivering inspiration for aspiring Filipino athletes through joint efforts that are aimed to help the Filipino youth realize their full potential in the sports arena, basketball in particular.
To kick off the partnership, Max’s will introduce the “Gilas Pilipinas Best Plate.” This features the restaurant’s all-time favorites, including its famous Sarap-to-the-Bones Fried Chicken plus a glass of Pepsi for only P499. Aside from enjoying a hearty meal with their loved ones, customers have a chance to see Gilas games live and secure premium Gilas items for every purchase of the plate. To get their hands on exclusive Gilas Pilipinas caps for only P249, diners can make a minimum purchase of P299 at the restaurant. This is valid from August 15 to October 31, 2023. 

As Filipinos love dining together, Max’s Restaurant ensures that all their favorites are on one set meal. Introducing the “Mythical Five Set Meal,” the bundle will include Max’s Regular Whole Chicken, All-Beef Kare-Kare, Sizzling Tofu, Large Plain Rice, and 4 Pepsi drinks for P2,199. This will be available for dine-in and take-out. For delivery, customers can get the Home Court Bundle consisting of Spring Whole Fried Chicken, Sizzling Tofu, and Lumpiang Shanghai for P1,199. Both bundles will be available from August 15 until September 30.

Mirroring Gilas Pilipinas’ goal of leading and opening more opportunities for future athletes, Max’s is dropping some initiatives that are envisioned to make social impacts, especially on the youth’s participation in sports. The brand has committed that for every purchase of the “Mythical Five Set Meal,” ₱100 will be dedicated to finance the renovation of 3 local basketball courts through the Samahang Basketbol ng Pilipinas. 

“Filipinos’ love for basketball is undeniable.  Considered the most popular sport in the Philippines, you can find Filipino adults or young ones playing the game everywhere—from makeshift full courts or half courts in different barangays, schools, sports centers, and local and international scenes.” ~Michael Dumaual, MKI Marketing Director

“In the same way that Gilas Pilipinas fires up the enthusiasm of Filipinos and brings Pinoy Pride at international tournaments, Max’s Restaurants also takes pride in serving comforting Pinoy favorites across the country. And by being a partner of the national league, we hope to inspire and put future athletes in the spotlight, bringing them closer to the game through meaningful dining experiences.” ~Paolo Salud, from Max’s founders’ family’s fourth generation 
During the event, Gilas Pilipinas players also made announcements of their scheduled games as they will represent the Philippines in the FIBA Basketball World Cup 2023 where they would be facing off cagers from other countries.

“We are delighted to find an ally in Max’s Restaurant, sharing the same goals of supporting Filipinos to put their best foot forward in entering sports.” ~Butch Antonio, Gilas Pilipinas Team Manager 
The Philippine squad is set to make its World Cup debut against the Dominican Republic next month, August 25, in Bulacan. 

About Max's Restaurant
Max's Restaurant is a leading chained full-service casual dining restaurant brand in the country. Started in 1945 thanks to a man named Maximo Gimenez who decided to open up his home together with his niece Ruby as they served what many love and know today as Max's Sarap-To-The-Bones® Fried Chicken, it strongly established itself as a household name in the Philippines, an institution, and a proud Filipino tradition.
About Max's Group Inc.
Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's Restaurant in 1945. Today, Max's Group is the largest operator in the Philippine casual dining segment. Its family of brands include Max's Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max's Corner Bakery, Teriyaki Boy, Dencio's, and Sizzlin' Steak.

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