Out and About with Cetaphil Sun: #GotYouCovered While You Touch Grass

More Filipinos are beginning to experience the effects of digital weariness in a society where being online all the time is the norm. Many people feel overstimulated but disengaged as a result of long screen use, hectic schedules, and restricted access to quiet areas.

The Cetaphil Sun Crawl, Out and About with Cetaphil Sun: Expert Sun Protection #GotYouCovered, was a carefully planned day of outdoor activities intended to promote presence, movement, and meaningful connection—all while staying safe from the sun—in response to this growing need to disconnect and reconnect.

The Cetaphil Sun Crawl reimagines common outdoor moments as chances to rejuvenate without worrying about sun damage. It is based on the growing "touch grass" mentality. Because you shouldn't be afraid to go outside, especially when your skin is backed by professional #GotYouCovered protection.

A Morning in Motion

A quick morning run set the stage for an exhilarating start to the day outside. The guests, which included fitness celebrities, outdoor enthusiasts, and producers of lifestyle content, were led by fitness instructor Cass Salandan through an approachable yet energizing routine that was intended to ease them into activity.

A full-body warm-up, a 20-minute LIIT (Low Intensity Interval Training) exercise, and a squat-and-shuttle finisher were all included in the program. In order to return participants to a rested state, it ended with a special cool-down. Participants were inspired to reestablish a connection with their bodies by moving intentionally rather than intensely.

Wellness, Slowed Down

Guests entered a Wellness Wind Down at Washington Sycip Park, where the pace slowed and the emphasis switched inward from activity to awareness.

Carina Silverio, a yoga coach and mindfulness instructor, led the program, which started with a gentle arrival and grounding exercise to let attendees get comfortable. Guided movement and breath work, which are easy-to-do exercises meant to relieve stress and restore awareness to the body, came next.

After that, participants took part in an outdoor connection exercise that promoted presence and introspection within the group and the surroundings. Quiet repose and integration marked the end of the event, providing a space for calm that is frequently lacking in daily activities.

Expert Conversations

An intimate meal that brought everyone together for thought-provoking discussions about contemporary wellness and skin health marked the end of the day.

Dr. Gaile Robredo-Vitas, a dermatologist, emphasized the increasing necessity of balance in the hyperconnected world of today. Even basic outdoor activities, such as going for walks, eating outside, or hanging out with friends, can greatly enhance general wellness as people look for more deliberate offline moments.

However, even brief outside experiences have cumulative impacts on the skin in a nation like the Philippines where UV exposure is a daily occurrence. Sensitivity, dehydration, early aging, and long-term harm can result from prolonged exposure.

Effective sun care today, according to Dr. Robredo-Vitas, goes beyond protection. Additionally, it needs to bolster the skin barrier and promote hydration, particularly for people who must deal with metropolitan stressors, heat, and pollution. In order to reduce discomfort and provide comfort for everyday use, gentle, well-formulated solutions are essential.

In the end, skin protection should feel liberating rather than restrictive. People may confidently spend more time outdoors and completely engage in real-world experiences thanks to contemporary, scientifically supported formulas that are lightweight and ideal for sensitive skin.

#GotYouCovered Wherever You Go

The Cetaphil Sun Crawl serves as a reminder that "touching grass" doesn't have to mean straying from the norm; rather, it's about achieving balance in tiny, daily ways. These deliberate practices, such as going for a run in the morning, spending some peaceful time in the park, or just going outside, help interrupt the cycle of digital tiredness.

With Cetaphil Sun, spending time outside becomes uncomplicated, worry-free, and liberating. You can stay longer, connect more deeply, and truly experience life outside the screen when your skin is taken care of.

Cetaphil Sun is available at all leading retailers like Watsons and Mercury Drugstore, and in all leading e-commerce such as Shopee, Lazada and TikTok Shop.

ABOUT CETAPHIL

Cetaphil is a globally trusted skincare brand developed by dermatological experts and backed by over 75 years of scientific research. Known for its gentle yet effective formulations, Cetaphil is designed to care for even the most sensitive skin—strengthening the skin barrier while addressing everyday concerns such as dryness, irritation, and environmental stress.

With a commitment to advancing skin science, Cetaphil continues to innovate with targeted solutions that support skin health at every stage of life. 

Ajinomoto Philippines Marks a Milestone with Tarlac Factory Construction

L-R: Kenji Muranishi, Project Manager of Production Restructuring Department of Ajinomoto Philippines Corporation; Daizaburo Koga, President of Ajinomoto Philippines Corporation; Makoto Tanabe, Senior Vice President of Ajinomoto Philippines Corporation 

The construction of Ajinomoto Philippines Corporation's (APC) third factory is underway at TARI complex, the newest and most advanced industrial-anchored mixed-use complex in Tarlac City. Recently, APC held a groundbreaking ceremony to begin the construction project, which will require a total capital investment of about Php 9.1 billion. 

As APC increases up operations to suit the changing needs of Filipino customers, the soon-to-be-built building represents a critical expansion. After more than 60 years, it's a big step in bolstering the company's market presence in the Philippines. The facility is well-positioned to meet the company's overarching objective of providing affordable and high-quality food items, increase production capacity, and effectively strengthen the supply chain.

“The development of a third factory reflects our long-term commitment to innovation in the Philippine Food industry and the communities we serve. It’s also part of our continuing effort to fulfill our founding purpose to help Filipinos ‘Eat Well, Live Well’. We are strengthening our capability to consistently deliver high-quality flavored seasoning, cooking sauces, and breading mixes that enable Filipinos to experience the joy of cooking delicious, nutritious and affordable meals.” ~Daizaburo Koga, APC President

Ajinomoto Philippines Corporation (APC) is developing its third factory at TARI complex, Tarlac City's newest and most future-ready industrial-anchored mixed-use complex. APC recently held a groundbreaking ceremony to kick off the construction project, which has a total capital expenditure of around Php 9.1 billion. 

The upcoming building represents a significant expansion for APC as it ramps its operations to meet the changing needs of Filipino consumers. It is a key step in strengthening the company's market position in the Philippines, which has lasted over 60 years. The factory is positioned to increase production capacity, improve supply chain efficiency, and support the company's overarching aim of providing high-quality and accessible food items.

Overall, APC’s move to build a third factory aligns with the Ajinomoto Group’s 2030 global goal of extending the healthy life expectancy of one billion people and reducing environmental impact by 50% in 2030.

"We congratulate Ajinomoto Philippines on this important milestone and thank them for their continued trust and partnership.” ~Rafael Fernandez de Mesa, Aboitiz Economic Estates and Aboitiz Land President and CEO

The groundbreaking of APC’s Tarlac factory was supported by its development partners, Aboitiz Economic Estates, the developer of TARI Estate, and CCT Constructors Corporation. 

“As the construction partner for this milestone mixed-use development, CCT leverages its proven track record in delivering high-quality commercial projects, combined with its specialized knowledge of Japanese construction methodologies.” ~Kaname Futaki, CCT President

Targeted to be fully operational by April 2028, APC’s Tarlac factory will produce some of its well-loved products such as AJI-GINISA®, Crispy Fry®, and Sarsaya®.

Creating Shared Value: Concepcion Exceeds 100% Plastic Offsets and Drives Livelihoods in Local Communities

Concepcion Industrial Corporation Sustainability Champions. at the 2025 PCX PULSE Sustainability Conference

The nation's top supplier of home and business solutions, Concepcion Industrial Corporation (CIC), keeps redefining responsible corporate citizenship by demonstrating that genuine sustainability must have an influence that goes beyond business. Concepcion Carrier Air Conditioning Company (CCAC), Concepcion-Durables, Inc. (CDI), and Concepcion Midea Inc. are some of its subsidiaries. Over the course of the previous year, Cortex Technologies Corporation (CTC) and the Philippines (CMIP) were able to successfully remove 885,000 kilos of plastic garbage.

Concepcion empowers the Aling Tinderas in local communitiesto lead the change against plastic pollution in partnership with PCX

CIC's proactive attitude to environmental stewardship is demonstrated by this yearly accomplishment. In collaboration with PCX, CIC has advanced beyond just environmental compliance. Through this partnership, the corporation guarantees that for every kilogram of plastic it generates, an equal or higher quantity is recovered, converted into energy or reusable resources, and reintegrated into the nation's circular economy. With this accomplishment, CIC is pleased to be one of the few businesses that continuously meet and surpass the Department of Environment and Natural Resources' (DENR) requirements for plastic offsetting. 

Although the environmental measurements are important, the real test of CIC's program is its social impact at the grassroots level. The Aling Tindera network, a project that turns regular sari-sari businesses into hubs for community collection, is essential to this goal. Through this operation, more than 107,000 kg of the total diverted waste were collected straight from nearby communities. By enabling women micro-entrepreneurs to spearhead environmental awareness in their communities and create sustainable, supplemental income, this initiative does more than just remove plastic from the streets and oceans; it also strengthens economic resilience. 

For many of these women, participating in this “waste-to-cash” ecosystem has provided a  tangible pathway to financial stability and growth. Aling Belen, a program partner, highlighted  how the initiative secures her family's future: “Dinadala ko po siya sa pangangailangan ng  aking mga anak sa eskwela (I use this for my children's school needs).”

 Similarly, Aling Lorme reflected on the opportunities the program unlocked for her family's  business: “One week lang, puno na ang site namin dahil maraming nagbebenta sa amin ng  mga plastic bottles, sachet at PET bottles. Nakapagpundar na kami ngayon ng tindahan ng  school supplies. Kung wala itong Aling Tindera, hindi namin ma-eexpand ang aming  tindahan (In just one week, our site is full because so many people sell us plastic bottles and  sachets. We’ve since been able to establish a school supplies store. Without Aling Tindera,  we wouldn’t have been able to expand our business).” 

CIC's larger sustainability mission is realized through these narratives. Recovered plastic garbage is transformed into reusable materials by combining considerable investments in recycling infrastructure with community-level empowerment. This promotes a circular economy and drastically lowers the amount of plastic that ends up in landfills and the ocean. 

By working together, CIC shows that ethical production is about generating shared benefit rather than only eliminating harm. Every kilogram of plastic diverted means new opportunities for Filipino households as well as a cleaner environment.

TECNO Unveils Shot On CAMON Contest 2026 Jointly with Lonely Planet in Philippines

Calling on TECNO CAMON users nationwide to capture real life moments under the theme "Seeing is Believing" — with global travel awards and filipino special  prizes up for grabs.

Today, Lonely Planet, the world-renowned leader in travel advice, and TECNO, the AI-driven revolutionary technology company, announced the co-hosted Shot On CAMON Contest 2026, the third edition of TECNO's yearly worldwide photography competition. The partnership, which is based on a common spirit of inquiry and expression, takes the competition beyond technology to honor the individuals, locations, and narratives that go into each picture. TECNO and Lonely Planet hope to encourage people everywhere to see more, feel more, and communicate richer visual stories through professional co-judging, co-branded material, and photo-essay-style storytelling. One Lonely Planet photographer will participate on the final-round jury panel with TECNO's imaging team, and three Lonely Planet photographers will contribute original images taken with the CAMON 50 Series.

“Great photos are not just about equipment – they are about how deeply the photographer can immerse themselves in a destination. TECNO’s technology makes that immersion easier, helping users stay present, observe more closely and capture meaningful moments as they happen. We are excited to partner on Shot On CAMON Contest 2026 and look forward to seeing how photographers around the world bring their journeys to life.” ~Melissa Killian, Vice President of Integrated Marketing at Lonely Planet

This year's competition, with the subject "Seeing is Believing," will take place from May 15 to October 11, 2026, and it invites smartphone photographers from all over the world to use the TECNO CAMON 50 Series to capture genuine, stunning, and unique moments. TECNO's call to appreciate the authenticity of real life through photography, honoring a variety of skin tones, transient emotions, and real-world observations, is the topic for a year that is becoming more and more shaped by AI. Users are encouraged to begin with genuine observation and self-expression, even in the contest's AI category, which begins with a real photograph.

TECNO Philippines Welcomes Kelvinmarkulit as CAMON Photography Ambassador

Kelvinmarkulit, a well-known Filipino visual storyteller renowned for his unvarnished portrayals of daily Filipino life, has been named the official CAMON Photography Ambassador for the Philippine leg of the competition by TECNO Philippines in an effort to further stoke local enthusiasm for authentic mobile photography. Kelvin will have a variety of responsibilities, including co-creating a call-out video to encourage Filipino producers to enter the competition, acting as a regional judge to choose the best entries from around the nation, and participating in the exclusive winner's journey. His collaboration with TECNO is more than just a celebrity endorsement; it sends a strong message to Filipino photographers that genuine, heartfelt local tales can be seen on a worldwide scale. A new generation is inspired to believe that anyone can turn the ordinary into the unforgettable with observation, emotion, and the appropriate tool by Kelvin's own path from capturing candid street encounters to gaining international notoriety. Kelvin's personal journey, from photographing candid street scenes to receiving international acclaim, inspires a new generation to believe that with observation, emotion, and the correct tool, anyone can transform the ordinary into the unforgettable.

Five Creative Categories That Celebrate New Ways of Seeing

The five categories of Shot On CAMON Contest 2026 are designed to inspire different ways of seeing, encouraging participants to capture real moments, emotions and perspectives from everyday life and travel.

• Faces·Unfiltered – This category celebrates authentic portraits that reflect people as they really are, capturing diverse skin tones and individuality in a quiet close-up, a candid street portrait, or a moment shared between friends.
• Night·Unveiled – This category invites participants to capture the atmosphere, mystery and emotion that emerge after dark, from neon-lit streets and reflections after rain to still moonlit scenes and late-night city life. 
• Culture·Unscripted – This category focuses on capturing the rhythm of a place as it naturally unfolds, whether through festivals, crafts, food moments or unplanned interactions between people.
• Snapshot·Unspotted (Telephoto Special) – Participants are invited to capture distant details that reveal something surprising, intimate or easily overlooked, from textures on far-off peaks to a fleeting expression within a crowd.
• AI·Unimagined (AI Gallery Special) – First capture a real-world photo with a TECNO phone, then transform it into an artistic style using TECNO’s AI Gallery. Both the original photograph and the AI-styled image must be submitted together. This category is designed to explore how AI can extend creative expression while keeping real-world photography as the starting point. 

“‘Seeing is Believing’ is both a creative brief for our contestants and a reminder that the most powerful images begin with real life. Through Shot On CAMON Contest 2026, we hope to inspire users around the world to observe more closely, express themselves more freely and celebrate the beauty of authentic moments through photography.” ~Jack Guo, General Manager of TECNO

Awards, Honors and How to Enter

Shot On CAMON Contest 2026 will award outstanding work throughout its major award tiers with cash awards and special travel rewards provided by Lonely Planet in order to acknowledge remarkable innovation. The chosen victors will go off on a carefully planned expedition to discover the wonders—to experience is to believe, and miracles can only be fully witnessed.

One exceptional photographer will receive the TECNO Photography Master prize ($8,000) as a prize for the competition. In addition, the Gold Prize ($3,000), Silver Prize ($2,000), and Bronze Prize ($1,000) will each have five winners. Additionally, ten entrants will be chosen as TECNO Friends and given a CAMON 50 Series smartphone. The five Gold Prize winners and the TECNO Photography Master will also receive an invitation to a customized trip to the Philippines as a special incentive.

Special "Filipino Special Award" – Exclusive for Philippine Participants

To honor and reward regional creative talent, TECNO Philippines is launching the Filipino Special Award in addition to the international awards. Filipino users can upload videos (via TikTok and Instagram/Facebook Reels) or photographs (standard entry). Video submissions will automatically be evaluated for the Filipino Special Award, but they are regarded as informal entries and are not eligible for international honors. A Lonely Planet Bespoke Trip and a CAMON 50 Series smartphone will be awarded to the six other winners who will be selected as CAMON Photography Endorsers in the Philippines. There will be one prize from video submissions and five wins from image submissions (from any of the five contest categories). TECNO Philippines' dedication to honoring local visual storytellers—whether they capture a moment in time or bring it to life via motion—is demonstrated by this unique prize.

How to Enter

To enter, participants should post photos with a visible TECNO device watermark on Instagram using the hashtags #ShotOnCAMON2026 #TECNOCAMON50Series and #TECNOPhilippines, then submit high-resolution versions via email at shotoncamon@tecnomobile.com or through the ShotOnCAMON Gallery on TECNO’s Philippines official website. All entries must be original content and duplicate submissions will be disqualified. Winning works will be showcased in global media exhibitions, the TECNO annual photo book, and across TECNO’s official platforms.

For full contest rules and details, visit Shot On CAMON Contest 2026 or follow on Instagram.

About TECNO

TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

A Village of Love: McDonald’s Philippines Celebrates Shared Motherhood

Every child that experiences love, support, and understanding as they grow up has a village of people who silently assist them along the way.

Care is shared between generations and communities in many Filipino households. It originates from parents who put up endless effort to provide, lolas who provide direction, titas who intervene when necessary, educators who offer support, and caregivers who treat kids like their own. Even though they are frequently invisible, these regular acts of support help children feel safe, confident, and like they belong.

McDonald's Philippines continues its Mother's Day celebration of shared motherhood with a new documentary film that honors those who help raise children alongside their parents.

A Daughter’s Moving Tribute

At the center of the documentary is Alyssa Segura, who talks about how the community that supported her growth and success as well as her mother's unshakable love shaped her life. In the movie, Alyssa organizes a small but heartfelt homage at McDonald's for the ladies who became a part of her journey, including her grandmother, aunts, teachers, and Yaya.

As the narrative progresses, the video considers how showing up, offering guidance, offering encouragement, and just being present during life's obstacles and significant events are common ways to demonstrate caring.

“Hindi magiging ganito si Alyssa kung wala yung tulong ng mga taong nasa paligid ko… Ako po ay nagpapasalamat sa inyo (Alyssa wouldn't be like this without the help of the people around me… I am grateful to all of you). I love you all. Thank you is not enough, but thank you for being there for me always. To my mom, thank you so much for bringing me into this beautiful world and introducing me to the most beautiful people.” ~Alyssa Segura

The documentary honors those who accompanied her in raising Alyssa. Alyssa also uses sign language to convey her appreciation.

In the end, the movie reminds us that being a mother is rarely done alone. Every child has a village of people behind them, and their love has a lasting effect.

“At McDonald’s Philippines, we honor everyone who is a part of this village. This Mother’s Day, we look forward to celebrating these women through shared meals and meaningful moments in our store.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald’s Philippines

Watch McDonald’s Mother’s Day videos in McDonald’s Philippines' online channels (@mcdo.ph on Facebook, @mcdo_ph on Instagram and TikTok).

Here is the link to the video: https://www.facebook.com/reel/1659774788386671

Cebu’s Biggest Legal Community-led Marathon Is Back—and It’s Passing Through Three Cities

When the IBP: Cebu Tricity Marathon comes in October 2026 at Robinsons Galleria Cebu, runners and fitness enthusiasts are preparing for a larger and more immersive marathon experience.

Currently in its fourth year, the marathon—formerly called the Integrated Bar of the Philippines (IBP) Cebu Run—invites members of the general public and the legal community to participate in a race that is intended to motivate racers of all skill levels. New categories, improved goods, and the eagerly awaited tri-city route that connects Cebu, Mandaue, and Talisay are all things that participants can look forward to. The course is vibrant, challenging, and showcases the region.

Beyond individual achievements, the occasion nevertheless promotes societal responsibility and well-being. By helping additional beneficiaries, such as homeless people and young cancer patients, this year's edition broadens its influence and enables each kilometer ran to benefit important causes.

Additionally, connectivity is crucial to improving the whole race experience, particularly for runners who record and share their experiences. Doris Baguio Daño, popularly known as DB Runner, is an ultramarathoner and content developer who is excited about the event.

“As a runner and content creator, staying connected during every race is essential. I can’t wait to document my experience and share every moment with my followers.” ~Doris Baguio Daño, Ultramarathoner and Content Creator, also known as DB Runner

The event is organized by the Young Lawyers Association of Cebu, Inc. (YLAC) in partnership with Smart Communications, Inc. (Smart), which supports the marathon through its robust 4G and 5G network. 

 

“We thank Smart for the continued partnership and support. With strong connectivity enhancing communication and safety, participants can fully enjoy this bigger and more exciting edition of our IBP Running Event.” ~Atty. Michael Francis Hubahib, Vice President External at YLAC and IBP: Cebu Tricity Marathon Head Organizer

In order to stay informed, stay in touch with loved ones, and record and share their marathon milestones in real time, runners need reliable connectivity. During the event, participants can also take advantage of lottery prizes and special Smart load incentives, which enhances the whole race-day experience.

“We are proud to once again support this initiative that aligns with our commitment to fostering wellness and community. Smart is excited to be part of the participants’ marathon experience, delivering seamless 5G connectivity that helps keep them informed, engaged, and safe throughout their run.” ~Christian So, AVP and Head of National Key Accounts at Smart

The deadline for registering is August 31, 2026. Interested participants can visit the IBP: Cebu Tricity Marathon 2026's official social media accounts for additional details and updates.

Play, Move, and Chill at SM Supermalls this Summer

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

Gather your crew for pickleball, runs, and refreshing coolers to beat the heat.

This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.

With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.

Dash into Summer Runs

From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.

Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.

Level up the fun at SM Game Park

From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.

Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.

Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.

From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.

Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.

The Groove Dance Showdown

For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.

Refresh your senses with Summer Coolers

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.