Ajinomoto Philippines Launches the World of Ajinomoto PH, an Immersive Tour Through Food Science, Innovation, and Quality

This product infographic display welcomes guests as they enter the World of Innovation and shows a glimpse of the complete product portfolio of Ajinomoto Philippines Corporation.

Ajinomoto Philippines Corporation (APC) is offering its Bulacan facility the World of Ajinomoto Philippines Factory Tour, an entertaining and educational experience that takes visitors on a journey through the science, innovation, and people behind the globally pioneering and well-known seasonings brand. 

This thoughtfully planned tour highlights the discovery of umami, the first basic taste, the science and history of monosodium glutamate (MSG), and the development of APC as a dependable flavor enhancer used by Filipino chefs and food connoisseurs for more than 65 years.

Ajinomoto Philippines Corporation invited members of the media to witness the newly-minted World of Ajinomoto PH Factory Tour in Bulacan.

A closer look at how Ajinomoto goods are manufactured, packaged, stored, and distributed in the Philippines with strict quality standards and environmentally friendly practices is provided by the World of Ajinomoto Philippines Factory Tour. To help visitors comprehend the rich, savory flavor that elevates many of the brand's products, a sensory experience of umami was created.

Ajinomoto Philippines Corporation executives present during the Factory Tour (L-R): Senior Vice President Mr. Makoto Tanabe, President Mr. Daizaburo Koga, and Director for Sales, Marketing, and Public Relations Ms. Mika Makino

Free for all interested goers, the World of Ajinomoto Philippines Factory Tour is part of APC’s efforts in contributing to the Ajinomoto Group’s 2030 Roadmap, aiming to help extend a healthy life expectancy for 2 billion people and reduce their environmental impact by 50%. 

The World of Hygiene greets the tour patrons as they enter the factory premises as it is imperative that everyone washes their hands as they enter. 

Opening the Bulacan plant to the public, according to APC President Daizaburo Koga, is a response to ongoing and expanding requests from students, educators, organizations, and community groups looking for opportunities for experiential learning and meaningful knowledge-building. It has been offering simple factory tours to college and high school students in recent years.

“We realized that our factory has a story worth sharing. This led us to design a more structured and engaging factory tour experience. We designed the factory tour so people can see what we mean by our ‘Eat Well, Live Well’ philosophy. It is really about encouraging everyone to enjoy delicious, nutritious meals that positively impacts well-being. All our actions are directed towards contributing to a healthier, more sustainable society.” ~Daizaburo Koga, APC President

The World of Ajinomoto PH includes the “World of Innovation”, which is the production building of all the dried goods. 

The World of Ajinomoto Philippines Factory Tour offers a chance to showcase APC's dedication to advancing sustainability, nutrition, and wellness. Initiatives like I Love Veggielicious®, which promotes eating more vegetables, BawAsin®, which encourages consuming less salt without sacrificing flavor, and the factory's switch to 100% renewable energy and the installation of a ground-breaking 40-foot Electric Vehicle (EV) tractor head and trailer wing van for sustainable logistics all reflect these core focuses.

Products are carefully tracked, sorted, and prepared for delivery in the World of Chambers. Operating under a precise and coordinated system, the warehouse places safety as its utmost priority.

Products are delivered by the EV truck from the factory to the logistic hubs for redistribution and delivered to various sales stations. 

The charging station Powers the EV truck and can fully charge the vehicle in an hour and a half. 

The World of Ajinomoto PH Factory Tour is open every Tuesday and Thursday, with tour sessions available in the morning at 9:00 AM to 11:00 AM and afternoon, 3:00 PM to 5:00 PM. Each tour session requires at least 15 participants to proceed while special arrangements can also be made for larger groups with advance notice.

Sign up now to secure a spot in the next available tour! Please email worldofajinomotoph.vc6@asv.ajinomoto.com or call 09171283858.  

Interested visitors may also book their tours through this link: https://www.ajinomoto.com.ph/worldofajinomotoph.

Bounty Celebrates 40th Anniversary, Commits to Strengthening Food Security

As the large-scale industrial agricultural company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.

This was the most important part of Atty. At the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig, Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

Key Bounty executives, media partners, and industry experts were present. Company representatives used the occasion to reflect on Bounty's journey, share their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.

"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership." ~Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

According to the 2022 Global Food Security Index study, the Philippines came in at number 67 out of 113 nations. The nation is still dealing with the same issue four years later, and the Department of Social Welfare and Development is now working to advance food security through regional collaboration.

In order to assist the nation become food self-sufficient, Bounty seeks to increase local agricultural production. The business collaborates closely with Filipino farmers, giving them the equipment, technology support, and training they need to succeed in a cutthroat market.

In addition to actively fostering a more robust and sustainable Philippine poultry sector, these initiatives assist ensure that the nation has access to fresh, safe food.

"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability. When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food." ~Mr. Rodolfo Abelardo "Polo" Ablazo, general manager of the Commercial Feeds - Agribusiness Group

Food made better

Bounty started out as a single-layer farm with five thousand chickens in Santa Maria, Bulacan. To guarantee that all of its products are safe and of the greatest caliber, it has made investments over the years in grandparent farms, parent stock farms, hatcheries, dressing factories, feed mills, and cool-cell broiler complexes.

With four primary groups—Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group—each with a distinct operational focus inside Bounty, the corporation changed from several companies under Bounty to One Bounty by 2023. The goal of this change was to consolidate strategic vision, enabling smooth cooperation and maximizing the total value that partners and clients receive. In the end, this integration improved the company's ecosystem as a whole.

"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better." ~James Benedict Carreon, president of Restaurant Group

"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better." ~Arch. Edwin Chen, president of Branded & Value-Added Group

Bounty's comprehensive approach--from feeding cattle to fueling the nation--solidifies its position as a pillar of the country's agriculture economy. As the company celebrates its 40th anniversary, it commits to continue innovating and partnering to ensure that a more food-secure tomorrow is within reach for the nation.

Today, the company continues to grow with more than 2,200 stores nationwide under the country's leading takeaway brands, Chooks-to-Go and Uling Roasters.

About Bounty

Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its "golden yolk," a unique color of yolk achieved through the hen's good nutrition and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.

Today, Bounty operates with a singular, driving purpose: to innovate more to improve the lives of families through life's bounty. With a vision to be the trusted choice, everyday, everywhere, Bounty seamlessly integrates poultry farming, feed operations, and retail networks to deliver value, modern food solutions, and happiness to millions of customers nationwide.

Vermosa Green Run continues to boost young runners of Takbo Kabitenyo

The multi-level race Vermosa Green Run, which promotes animal welfare, environment protection, and sports development, has once again teamed with Takbo Kabitenyo, a Cavite-based running club that aims to nurture Cavite's future track and field athletes.

In order to finalize their collaboration for the third consecutive year, Vermosa recently gave the organization race uniforms. This year's sponsors, Merrell and Gatsby, also provided race day necessities to each Takbo Kabitenyo participant.

By helping Takbo Kabitenyo, Vermosa hopes to provide talented Cavite athletes more visibility and worthwhile chances to pursue their athletic goals in the hopes of becoming national athletes. Vermosa demonstrates their commitment to grassroots sports development by supporting young athletes.

On June 28, Green Run 2026 will take place at Ayala Vermosa Estates, giving runners of all fitness levels a chance to compete, improve their running abilities, and bond with other runners. The Haribon Foundation, Takbo Kabitenyo, and Pawssion Project will all benefit from Green Run 2026 proceeds. Oishi, Merrell, Pocari, Salonpas, Booster C, Fitbar, Gatsby, Milo, Apex, Topbreed, Dunsk Kuhner, Baby Boo, Chef Special, Entrée Gourmet Pet Treats, Saint Roche, The Gourmet Specialist, Zert, and Wonderpaw are also supporting the event.

For more information about The Green Run 2026 and to register, visit ayalaland.myruntime.com/register.

SM Supermalls Fuels the Biggest Running Movement in the Philippines

Galaxy Manila Marathon 42km gunstart on June 12, 2026

When more than 25,000 runners took over EDSA for the historic Galaxy Manila Marathon, they were not just participating in one of the country's biggest races. They were part of a growing movement that is transforming how Filipinos experience running.

From record-setting marathons and major race series to inclusive community runs and pet-friendly events, SM Supermalls is emerging as one of the driving forces behind Philippine running. Through its expanding portfolio of race events and the SM Active Hub platform, SM continues to bring world-class running experiences closer to communities across the country.

Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia.

The Galaxy Manila Marathon marked a defining moment in that journey. For the first time, participants ran along EDSA, connecting SM Mall of Asia and SM North EDSA in a landmark race that celebrated fitness, community, and national pride. The historic route transformed one of the country's most recognizable thoroughfares into a symbol of movement and unity, creating a race experience that captured the imagination of runners from across the Philippines and beyond.

The success of the Galaxy Manila Marathon demonstrated SM Supermalls' ability to stage large-scale sporting events while delivering memorable experiences that extend far beyond the finish line.

But the Galaxy Manila Marathon is only part of a much bigger story.

Long before the historic race took over EDSA, SM Supermalls had already been building momentum through a diverse calendar of running events. Since the start of the year, thousands of runners have gathered at SM destinations for races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women's Run PH, multiple legs of the Sante Barley Trilogy Run Asia, community fun runs, and fitness events that welcomed participants of all ages and fitness levels.

From the Star Wars Run for fans to the Pet Express Doggie Run for fur parents, SM Supermalls continues to champion inclusive running experiences that bring together communities of all ages, interests, and lifestyles. 

These events showcase the breadth of SM Supermalls' running ecosystem. From themed runs that bring together pop culture fans and families, to advocacy-driven races, competitive road events, and marathon majors, SM continues to create experiences that appeal to every type of runner.

From the vibrant Pride Run at SM City Lanang, which celebrates diversity, inclusivity, and community, to the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities nationwide. 

Building on that momentum, SM Supermalls continues to host and support some of the Philippines' biggest and most anticipated races, including the SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Pride Run, Decathlon Run, Pet Express Doggie Run, Sante Trilogy Run Asia National Finals, and races under the Philippine Marathon Majors series. Together, these events are helping establish SM Supermalls as one of the country's largest and most diverse platforms for running and active lifestyles.

The Doraemon Run at SM Mall of Asia and Cebu's flagship SM2SM Run showcase the diversity of SM Supermalls' running ecosystem, offering experiences for everyone from families and first-time runners to seasoned athletes while promoting active lifestyles and community engagement across the country. 

Run with pride on June 21 at SM Mall of Asia and celebrate diversity, inclusivity, and community through movement. For registration details and event updates, visit the SM Mall of Asia Facebook page or RUNRIO's official channels. 

Continuing the momentum, thousands of runners are expected to gather at SM Mall of Asia on June 21 for the Pride Run, one of the country's largest running events celebrating Pride Month. Bringing together runners, allies, families, and communities, the event combines fitness, self-expression, and inclusivity in a colorful celebration of diversity. The run reflects SM Supermalls' commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Women's Run PH reflects SM Supermalls' commitment to creating inclusive running experiences, empowering women through fitness while strengthening communities through shared moments of movement and achievement. 

At the center of this effort is SM Active Hub, SM Supermalls' sports and fitness platform that connects communities through running events, fitness programs, training sessions, and wellness activities. Through SM Active Hub, runners gain access to year-round experiences that support every stage of their fitness journey, from training and recovery to race-day participation and community engagement.

Runners make the most of the MOA Sky running path at SM Mall of Asia, a popular training destination for participants preparing for SM Supermalls' growing calendar of running events and marathon experiences. 

What sets SM Supermalls apart is its ability to create seamless race-day journeys, from registration and race expos to training, recovery, dining, shopping, and entertainment, delivering the maxed-out experiences that today's runners and families seek.

From race kit claiming to meet-and-greet moments with Doraemon, SM Supermalls delivers maxed-out experiences that extend beyond race day, creating exciting and memorable moments for participants of the Star Wars Run, Doraemon Run, and other community-driven running events. 

Through its network of 90 malls nationwide, SM Supermalls has transformed running into a movement that reaches communities across Luzon, Visayas, and Mindanao. From a historic 25,000 runners at the Galaxy Manila Marathon to more than 100,000 participants expected across its race calendar, SM Supermalls is helping shape the future of running in the Philippines.

As the country's most loved mall, SM Supermalls continues to create destinations where every finish line leads to new experiences, every race becomes a shared celebration, and every runner feels part of something bigger.

Because when the Philippines runs, it runs through SM Supermalls.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.

Water finds its second life through SM Green Movement’s conservation program

In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

According to the United Nations, nearly half the global population faces severe water scarcity for at least one month every year. For SM, its year-round advocacy takes on greater urgency amid rising water scarcity concerns and a prolonged El Niño. As climate pressures and escalating water demand intensify strain on water resources, SM Supermalls steadfastly prioritizes water conservation and the circular use of this essential resource. 

An advocacy that started 30 years ago

SM Supermalls’ initiatives began in the 1990s with the installation of a Sewage Treatment Plant (STP) at SM Southmall, aimed at conserving water and protecting the environment of nearby communities. Since then, the mall operator has expanded its water conservation efforts, with 90 malls now equipped with facilities that recycle wastewater annually. 

The mall operator has also embraced innovation to help reduce flooding and enhance water recovery efforts. SM City Baguio’s Rainwater Treatment Facility, for example, collects and treats rainwater for operational use by its tenants and kitchen facilities. From its first day of operations in November 2022 to December 2025, the facility has processed 53,740 cubic meters of rainwater, equivalent to serving an estimated 63,706 households.

“Since the 1990s, SM has always prioritized the welfare of nearby communities and the environment. Water is a very precious resource, and we are committed to ensuring its sustainable use for the benefit of present and future generations. As SM Supermalls moves forward, it will continue to pioneer environmental systems and practices across our malls. We will continue working towards a resilient, sustainable, and eco-friendly future.” ~Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability

SM Supermalls’ integrated networks recycle waste and rainwater for non-potable applications such as cleaning, irrigation, and watering its greeneries across its properties. Not only do the systems reduce demand for fresh water, but they also drive more sustainable and resilient operations, especially during seasonal shortages. 

The institution has accelerated its water conservation initiatives in its two new malls in 2025. SM City La Union has a 760-cubic-meter rainwater catchment system and a 543-square-meter sewage treatment plant, enabling efficient water use and enhanced wastewater management. Meanwhile, SM City Laoag has a self-sustaining water network that converts deep well water into a potable supply.

SM Supermalls' longstanding green initiatives have garnered multiple industry distinctions, including the Bantayog ng Lawa Para sa Kalikasan from the Laguna Lake Development Authority (LLDA) awarded to SM Mall of Asia and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR) to SM Prime for supporting water stewardship.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Over 21,000 Filipinos Access Job Hiring and Upskilling Opportunities

SM in collaboration with the Department of Labor and Employment (DOLE) hosted the Araw ng Kalayaan Job Fairs throughout SM’s nationwide network of most-loved malls

SM Supermalls in collaboration with the Department of Labor and Employment (DOLE) strengthened their long-standing partnership to once again transform malls into venues of opportunity, hope, and new beginnings through the nationwide Araw ng Kalayaan Job Fairs mounted across 20 SM malls nationwide, bringing together over 800 employers and over 21,000 job seekers, with more than 1,900 hired on the spot—highlighting the continued impact of accessible, community-based employment initiatives that help Filipinos move forward.

Enhanced Community Opportunities: On top of connecting over 21,000 jobseekers to 800 employers all over the country, the SM-hosted Araw ng Kalayaan Job Fairs also shared future-ready skills to attendees through upskilling opportunities. 

From fresh graduates and first-time job seekers to career shifters and experienced professionals—Filipinos gathered at SM malls this June 12 in search of meaningful employment opportunities, many of whom were interviewed and hired on the spot.

(L-R) Pasig Coun. Hon. Angelou De Leon (in black); Dennis Martel; Dannah Majarocon, Jobstreet by Seek;  Martin Jesse Hererra, SM Regional Operations Manager; Pats Dy, Senior Asst. Vice President for SM Communities Marketing; Ronald Allan Brosas SM Senior Asst. Vice President for Operations; Royce Cabunag, Asst. Vice President and Lead for SM Communities; Pasig Mayor Vico Sotto; Pasig Vice Mayor Dodot Jaworski; Councilor Simon Tantoco (in black); Councilor Boyie Raymundo; Councilor Ryan Enriquez; Councilor Warren Incencio; and Councilor Paul Senogat with representatives from SM, the Pasig City LGU, and Government sectors

“Samantalahin natin ang lahat nang programa ng pamahalaan lalo na’t habang nandito tayo. Sa SM maraming salamat–ang importante nagtutulungan po tayong lahat at ginagawa natin ang lahat nang ating makakaya.” ~Pasig City Mayor Vico Sotto

By combining DOLE’s extensive labor network and employment programs with SM’s accessible community spaces, the collaboration succeeded in empowering local communities—bringing jobs, crucial government support services, and future-ready skills directly to the doorsteps of everyday Filipinos. This year’s Independence Day Job Fair also continued SM’s growing focus on workforce readiness and future-ready skills.

"By partnering with the private sector, mas naging convergent ang ating approach para mas maibigay ang serbisyo ng pamahalaan sa ating mga kababayan. Maganda ang pakiramdam na makita ang ganitong turnout at pagkakaisa lalo na ngayong Araw ng Kalayaan." ~Ryan Roberto Delos Reyes, Supervising Labor Employment Officer of DOLE NCR

For Patrick Tamayo, who secured a position as a Mobile Promoter, the opportunity meant being able to help his family.

"Masaya po ako na hired-on-the-spot ako. Matutulungan ko na po ang pamilya ko. Hindi ko po inaasahan na mabilis po ako matatanggap," he said.

For Ma. Jamaica Pabunan, Independence Day became more than a celebration—it became an answered prayer. 

"Naghahanap po talaga ako ng trabaho kaya pinagdasal ko po talaga na matanggap ako and answered prayer po," she shared after being hired on the spot as a Pharmacy Assistant. "Pangalawang job fair ko po itong napuntahan, pero iba po dito sa SM, organized po talaga." 

Their stories were among the many success stories that unfolded during the SM Araw ng Kalayaan Job Fairs, mounted nationwide by SM Supermalls and the Department of Labor and Employment (DOLE).

A Partnership That Creates Opportunities

The success of the initiative reflects the enduring partnership between SM Supermalls and DOLE, united by a shared mission of making employment opportunities more accessible to Filipinos.

By combining DOLE's labor programs and employment network with SM's nationwide presence and community reach, the partnership continues to bring jobs, government services, and workforce development opportunities closer to where people live. 

Across participating malls, applicants explored opportunities from industries such as retail, banking, IT-BPO, hospitality, logistics, food service, education, healthcare, and customer service. Through face-to-face interviews, employers were able to connect directly with qualified candidates while applicants gained immediate access to job openings.

For participating employers, the event also provided an opportunity to support a larger cause. "We joined the job fair not just to fill available positions but also to be part of SM's advocacy this Araw ng Kalayaan. We know there are many Filipinos looking for opportunities," shared Hermie, Talent Acquisition Specialist of Home Credit.

Lisa, Assistant Human Resource Manager of Mesco, Inc., echoed the importance of bringing multiple employers together in one accessible venue. "It's an opportunity for jobseekers to see and apply to different industries in one place. Mas malaking chances for jobseekers," she said.

From Job Fair to Career Growth Hub

This year's Independence Day Job Fair also continued SM's growing focus on workforce readiness and future-ready skills. In partnership with TESDA, DICT, Jobstreet, and other stakeholders, selected venues featured learning opportunities in AI prompting, cybersecurity awareness, Canva basics, digital skills, and livelihood development programs. 

Upskilling for the future: With the support of stakeholders like TESDA, the DICT, and Jobstreet Philippines, selected venues offered digital learning opportunities.

"Here at SM Job Fairs, we promote the freedom to grow, the freedom to upskill, and the freedom to find the job that suits you," said Dannah Majarocon, Managing Director of Jobstreet by SEEK. The impact of these learning opportunities extended beyond employment.

For Rhodora Felipe of Pasig, learning how to create doormats and potholders opened new possibilities to support her family. "Malaking tulong po itong skills na ito sa amin dahil pwede kong gamitin ito para makatulong sa gastusin at baon ng mga bata," she shared. Linalyn Calingasan, another participant, hopes to turn her newly learned skills into a livelihood opportunity with support from local partners. 

More Than a Job Search

Jobseekers access over 800 employers in a convenient venue that assembles employment and upskilling opportunities with one-stop government services for crucial employment requirements.

To make the experience more convenient, SM Job Fairs also featured a One-Stop Government Service Express through participating agencies such as SSS, PhilHealth, Pag-IBIG, NBI, PESO, and other institutional partners.

Applicants were able to process employment requirements, seek guidance, and access support services in a single venue—saving both time and resources.

This integrated approach reflects the continuing evolution of SM Job Fairs from traditional recruitment events into community platforms that connect Filipinos not only to jobs, but also to skills, services, and opportunities for long-term growth.

Creating Real Impact Nationwide

Mounted simultaneously across SM malls nationwide, the Araw ng Kalayaan Job Fairs demonstrated the power of public-private collaboration in creating meaningful opportunities for Filipino communities.

Behind every application submitted, every interview conducted, and every job offer extended is a story of determination, hope, and aspiration.

Power in public-private partnerships: Through the SM Araw ng Kalayaan Job Fairs, SM supports the DOLE’s efforts to extend employment opportunities to Filipinos all over the country through ease and convenience

For some, it meant securing their first job. For others, it meant starting over, supporting a family, or discovering new skills that could open additional sources of income.

1,900 jobseekers were hired-on-the-spot in one day nationwide–adding to the growing pool of employed Filipinos thanks to strong collaborations between employers, government agencies and essential documents and upskilling services.

These are the stories behind the more than 1,900 hired-on-the-spot applicants—and the reason why SM Supermalls and DOLE continue to strengthen their partnership year after year.

"Pagmalasakitan ninyo 'yung obligasyon ninyo sa kumpanya, nang sa gayon ay sila ay lumago [...] at patuloy silang maghahanap ng trabahante. [And] that is my goal. That is our vision. That is our program. To provide as many jobs as we can — jobs for everyone.” ~Manila City Mayor Isko Moreno

Because freedom is not only celebrated—it is empowered through opportunities. And when opportunities are brought closer to communities, lives are changed, families are uplifted, and the nation moves forward.

Jobseekers experience fast application to employment in just one day.

More Opportunities Ahead

For those who were unable to attend the June 12 Independence Day Job Fair, SM Supermalls continues to mount job fairs year-round across malls nationwide—bringing opportunities closer to communities every month.

JOB FAIR SCHEDULE IN JUNE:

• June 16 - 17 - SM City Novaliches (QC University Job Fair)
• June 16 - 17 - SM City Iloilo (ICT companies)
• June 17 - SM City Calamba
• June 18 - SM City Bacolod 
• June 18 - SM City Daet
• June 19 - SM City Baliwag (NU Job Fair)
• June 25 - SM City Trece Martires
• June 27 - SM City Bataan (Trabaho at Negosyo)
• June 30 - SM Center Muntinlupa

Note: Schedule may change without prior notice. For updates, visit SM Supermalls Job Fair Page or follow SM Supermalls on social media.

About SM Supermalls – Job Fairs

SM Supermalls—one of Southeast Asia’s leading mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that respond to the evolving needs of different job seeker tribes—from fresh graduates and first-time job hunters to career shifters and experienced professionals seeking their next opportunity. More than a venue, SM serves as a platform where talent meets opportunity—connecting job seekers with employers, strengthening workforce development, and supporting inclusive economic growth through strong public and private partnerships. Because meaningful opportunities should be within reach—designed with every Filipino’s future in mind. All For You.