TECNO CAMON 50 Series Now Available Nationwide: Flagship Imaging, IP69K Durability, and Unbeatable Launch Deals

TECNO formally debuts the CAMON 50 Series in the Philippines, offering its most cutting-edge lineup of AI-powered imaging smartphones to customers across the country. The series is now available for purchase at all authorized TECNO physical stores and e-commerce partners following the enormous success of the pre-order campaign, which resulted in unparalleled foot traffic across approved stores and online platforms.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is designed for people who need professional-caliber photography in the most challenging settings. Its main camera is a 50MP f/2.4 telephoto lens with 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, a 50MP auto-focusing front camera, and a large 1/1.56-inch Sony LYTIA 700C Ultra sensor with Super-zoom Flashsnap. The device offers remarkable zoom capabilities at its pricing point, with a maximum zoom range of up to 100x and compatibility for 4K HDR footage. The phone boasts the best DxOMark camera rating in its class, at 146 points.

Built for the Real World: IP69K and Military-Grade Durability

They offer resistance to dust, water immersion, and high-pressure, high-temperature water jets for the first time in the whole CAMON series with triple protection ratings of IP68, IP69, and IP69K. It is among the most resilient smartphones in its class because to its MIL-STD-810 military-grade certification against drops and severe environments.

Powerful Display and Performance

The 6.78-inch curved AMOLED display of the CAMON 50 Ultra 5G is protected by Gorilla Glass and has a refresh rate of 120 Hz, a touch sampling rate of 240 Hz, PWM dimming of 2160 Hz, and a sharp 1.5K resolution. The device is powered by the 4nm MediaTek Dimensity 7400 Ultimate chipset. In addition to the camera, the CAMON 50 offers a 1.5K 144Hz ultra-bright AMOLED display and 60-month TÜV-certified fluency, bringing TECNO's imaging and durability expertise to a broader user base. It is intended for consumers looking for a dependable all-around smartphone that offers a better imaging experience while supporting daily life and business. The CAMON 50 Series' enormous 6,500mAh battery with 70W Ultra Charge guarantees all-day power for lengthy filming and editing sessions.

The official prices for the CAMON 50 Series in the Philippines are:

CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

CAMON 50 8GB + 256GB – PHP 13,999

Launch gifts and special inclusions, such as a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, along with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle. The partnership lowers the barrier to the creator economy by combining the CAMON 50 Ultra 5G with a DITO Starter Pack that offers 30 days of connectivity and 1GB of data per day for Facebook and TikTok.

By offering package deals with its newest wearables, TECNO is also enhancing the smart living experience surrounding the CAMON 50 Series. Customers can save PHP 1,000 on Watch NEO (SRP PHP 3,499) and FreeHear 2 (SRP PHP 2,999) during the launch period.

Flexible Payment Options

TECNO has teamed up with top lenders to increase the CAMON 50 Series' accessibility. Customers can make purchases with customizable installment plans via Skyro, Home Credit, or BillEase. It makes it simpler for Filipino customers to purchase the premier imaging gear by providing 0% interest installment choices on several plans, up to 12-month durations.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life. With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.” ~Jason Wong, Country Manager of TECNO Philippines

The CAMON 50 Series' formal debut also expands on TECNO's ongoing collaboration with Sarah Geronimo, whose broad consumer resonance, mainstream appeal, and strong trust further solidify the series' presence in the Philippine market. Sarah will participate in CAMON 50 Series product experience events at the upcoming Earth Day Run Manila leg on April 19 at 7 a.m. at SM Mall of Asia Concert Grounds, where fans can catch her live.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies.

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business.

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers. We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.” ~Joaquin L. San Agustin, SM Supermalls Executive Vice President 

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases innovative wellness-driven engagement, while SM Haicang: Grand Opening reflects the continued expansion and growing footprint of SM Supermalls in the region.

Together, these initiatives underscore SM Supermalls’ strength as a regional brand—capable of delivering impactful, culturally relevant, and truly maxed-out experiences across markets.

About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action. By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.” ~Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet. 

To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement. 

Government Service Express Now Serving You at SM City Caloocan

Officials from SM Supermalls, the Caloocan LGU, and partner government agencies lead the ribbon-cutting ceremony to formally open the Government Service Express at SM City Caloocan. Left to Right: PLTCol Teoson M. Rosarito: PNP Assistant Chief of Police for Operations - Caloocan Mr. Jacky L. Ngina: BFP Caloocan City Chief Fire Marshall PCol Joey Goforth: PNP Chief of Police for Operations - Caloocan Dr. Bernadette C. Lico: Philhealth Vice President - Regional NCR Mr. Fernando F. Nicolas: SSS Vice President - Regional NCR Mr. Chris Martin D. Coquia, ROH - Central 1, SCMC Rev. Fr. James Nitollama Atty. Redemptor Peig: Legal Officer - Office of the City Administrator, City Government of Caloocan Mr. Royston A. Cabunag - Assistant Vice President, MSME, Job Fairs & GSE, SCMC Mr. Ronald Watson: PRC Regional Director Mr. Michael Natoplag: Chief of Staff for Office of the Vice Mayor, City Government of Caloocan Isidro G. Ordillano: Pag-IBIG Fund Marketing Specialist

SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall.

The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

SM Supermalls and the City Government of Caloocan officially inaugurate the Government Service Express at SM City Caloocan, bringing essential public services closer to the community. 

Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

Chris Martin D. Coquia, Regional Operations Head of SM Supermalls, delivers welcome remarks during the inauguration of the Government Service Express at SM City Caloocan.

Atty. Redemptor Peig, Legal Officer, City Administrator, shares the message of partnership of Dale Gonzalo Malapitan, City Mayor of Caloocan during the Government Service Express inauguration at SM City Caloocan.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. “By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.” ~Chris Martin D. Coquia, Regional Operations Head of SM Supermalls

The blessing of the Government Service Express at SM City Caloocan marks the beginning of enhanced access to essential public services for the community.

Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families

More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life.

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to:

• Process employment requirements and benefits without taking multiple days off work
• Complete business and professional requirements in a single trip

In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence.

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability.

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs.

The launch highlights the strength of public-private collaboration in improving service accessibility and quality. By integrating government offices into the mall, SM Supermalls helps simplify processes, reduce barriers, and create more inclusive access to services that matter in daily life.

Through initiatives that respond directly to community needs, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

About SM Supermalls – Government Service Express

SM Caloocan marks a milestone as SM Supermalls’ 51st mall to bring government services to the community—and the 18th to feature a full Government Service Express (GSE) hub. Through GSE, SM hosts key government agencies in convenient one-stop hubs, designed around the needs of every citizen tribe—from workers and entrepreneurs to families and seniors—making government services more accessible, efficient, and people-centered. As the country’s most preferred and loved retail destination, SM continues to strengthen partnerships that empower Filipinos to access essential services with ease and dignity. Because public service should work for everyone—All For You.

Bridges to Success Career Fair empowers future-ready talent

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. Enabling  community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity. 

Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries.

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities. 

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways. 

Through initiatives like the Bridges to Success Career Fair by SM Offices  and the nationwide #SMJobFair series, SM Supermalls continues to strengthen partnerships with academic institutions, businesses, and government agencies to make employment opportunities more accessible. 

In celebration of International Women’s Month, these initiatives also recognize the increasing participation and leadership of women in the workforce—creating inclusive spaces where every Filipino can pursue their career aspirations. 

SM Supermalls remains committed to championing opportunities for all—because every job seeker deserves a bridge to success. 

About SM Supermalls – Job Fairs 

SM Supermalls—one of Southeast Asia’s leading mall developers—continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM designs job fair experiences that respond to the evolving needs of different job seeker tribes—from fresh graduates and first-time job hunters to career shifters and experienced professionals seeking their next opportunity. More than a venue, SM serves as a platform where talent meets opportunity—connecting job seekers with employers, strengthening workforce development, and supporting inclusive economic growth through strong public and private partnerships. Because meaningful opportunities should be within reach—designed with every Filipino’s future in mind. All For You.

SM Supermalls Empower MSMEs at the 2026 DTI National Food Fair

DTI Secretary Cristina Roque lead the official ribbon-cutting ceremony together with DTI Assistant Secretary Nylah Bautista and DOA Secretary Francisco Laurel Jr., marking the start of the five-day fair—signaling a unified commitment to empower Filipino enterprises

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. “From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

More than a showcase of Filipino flavors, the 2026 DTI National Food Fair proved to be a powerful engine for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) connected with wider markets at Megatrade Halls, SM Megamall from April 8–12.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A Platform Built for Growth

“From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey. The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.” ~King Del Rosario of Coffee and Mead Corporation

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. 

Connecting Regions to the Nation

“Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market. It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” ~Larry Lee Ong of Orange Country Enterprises

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness.

From Demand to Expansion

“Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth. Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” ~Alvin Samson of Easter Joy Rabbit Ventures

At the heart of the fair is a simple but powerful outcome: real demand. This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes.  

Culture, Community, and Inclusive Growth

“We’re not just selling products—we’re sharing our culture. Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.” ~Sherly Biase of Basilio’s Kini-ing Food Processing

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. Here, MSMEs become more than businesses—they become drivers of cultural preservation and community development.

A Shared Commitment to Nation-Building

The success of the 2026 DTI National Food Fair underscores the strength of a model built on collaboration:

• DTI providing capability-building and enterprise support
• SM Supermalls offering scale, access, and market integration
• MSMEs driving innovation, resilience, and growth

A moment of unity and purpose as leaders from the Department of Trade and Industry (DTI), SM Supermalls, and partner organizations and stakeholders come together to champion Filipino MSMEs at the 2026 National Food Fair at the Megatrade Halls of SM Megamall.

“This partnership allows us to bring MSMEs closer to the market—hindi lang sa Maynila kundi sa buong bansa.” ~Cristina Roque, DTI Secretary

With over 17,000 MSMEs nationwide, SM Supermalls continues to redefine its role—not just as a retail destination, but as a platform for inclusive growth and economic empowerment.

The Manila Philharmonic Orchestra and Indak Guiguinto Folkloric Dance Troupe open the 2026 DTI National Food Fair with a celebration of Filipino culture and heritage. 

Hosted by Karen Davila, the event walkthrough highlights the diversity and potential of Filipino food enterprises.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

The 2026 DTI National Food Fair 2026 proves that when public and private sectors work together, MSMEs don’t just participate in the economy, they help build it. At SM Supermalls, your most loved mall, every booth is more than a business, it is a story of growth, a source of livelihood, and a step toward a stronger, more inclusive Filipino economy. Be part of the movement that champions Filipino entrepreneurship. Visit the fair at SM Megamall until April 12 and experience how MSMEs are shaping the future of the local economy.

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 90 malls nationwide—creates business opportunities through its SM for MSMEs advocacy program, by providing market access, visibility, mentorship, and a marketplace where enterprises can grow and thrive. By connecting entrepreneurs to communities and customers, SM enables businesses to scale and succeed. Because when MSMEs thrive, communities grow stronger—reflecting SM’s commitment to building a future designed All For You. To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.