Vermosa Green Run 5.0 achieves sustainability goals

On Sunday, June 28, the Vermosa Green Run made a comeback for its fifth year, drawing over 2,000 runners and their dogs to the Vermosa Estates in Imus, Cavite.

Running enthusiasts, run club members, elite runners, fun runners, and the running community in the media all participated in the five-tiered dawn run. The 21K gold medal went to Edgardo Panopio and Lorely Magalona, the 10K gold went to Jomm Lacanilao-Gay and Patrice Quiday, the 5K gold went to John Mark Balogo and Ira Alvaro, the 3K gold went to Jessi Valentine and Danielle Sophia, and the 1K Dog Run went to Moises Calastravo and his dog, Onzi.

As part of the Run, participants were urged to contribute used plastic bottles. Afterwards, these would be given to the Makati Development Corporation (MDC) to be upcycled into eco-bricks, which would help Ayala Land projects build sustainably. 

The runners' dog bandanas, finisher shirts, and singlets were all made completely from recycled PET bottles, converting plastic waste into high-end athletic wear.

"We wanted our runners to experience sustainability both literally and symbolically. This year, we offered a discount for donating used PET bottles, and the community supported this! Celebrating our landmark fifth consecutive year, the energy across our 3K, 5K, 10K, 21K tracks, and 1K Dog Run was unmatched. Seeing families, elite athletes, and pet lovers come together at the Ayala Vermosa Sports Hub shows that our community's passion for fitness is deeply intertwined with environmental action. Looking ahead, our goal is to continue scaling this impact. While Vermosa remains our flagship home because of its expansive, nature-forward open spaces, we are constantly exploring deeper corporate and community partnerships. We want to bring more runners into the fold each year, proving that active, high-performance lifestyles can be completely sustainable." ~Lani Tan, General Manager of the Ayala Vermosa Sports Hub

By raising vital funds for ecological projects, encouraging sustainable lifestyles, and directly supporting initiatives like tree planting, environmental runs like the Vermosa Green Run help save the planet.

In order to automatically join the Haribon Foundation's Forests for Life Movement, groups of ten are invited to participate in this year's Vermosa Green Run, which encouraged corporate and group registrations. By bringing together people, organizations, and local communities to restore degraded forests using a science-based rainforestation approach focused on planting and nurturing native tree species, the Haribon initiative supports native tree planting and forest restoration projects in partner communities across the country.

"Our partnership with the Haribon Foundation is a cornerstone of why we do this. Over the past few editions, the funds raised have gone directly into Haribon's Adopt-a-Seedling and rainforestation programs. For this milestone 5th edition, we were overwhelmed by registrations where we attracted many groups of 10. That means hundreds of new native trees will be nurtured directly because of our runners’ strides today. Crossing the finish line is fantastic, but knowing your team left a lasting ecological legacy is the real victory." ~Letty Oh-Naňagas, Vermosa Marketing Manager

Beneficiaries of The Green Run at Vermosa 2026 are Haribon Foundation, Takbo Kabitenyo and Pawssion Project as the expression of its advocacy for ecosystem conservation, an active lifestyle and youth sports development, and animal welfare.

Supporters of the fifth edition of the Vermosa Green Run are Oishi, Merrell, Pocari, Salonpas, Booster C, Fitbar, Gatsby, Milo, Apex, Topbreed, Dunsk Kuhner, Baby Boo, Chef Special, Entrée Gourmet Pet Treats, Saint Roche, The Gourmet Specialist, Zert, and Wonderpaw.

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Light, Crispy, and Flavorful: Discover the NEW Magic Chips Thin & Crispy

Make your breaktime more fun with the delicious and flavorful Magic Chips Thin & Crispy, available in BBQ and Sour Cream and Onion flavors.

There are days that seem to be repeated, complete with the same tasks, routine, and brief breaks. Because of this, even the smallest pauses should be filled with something enjoyable, tasty, and thrilling to make the day. Stepping away from the screen and having a quick snack break with friends can turn an ordinary moment into something special. 

Presenting the new Magic Chips Thin & Crispy, a lighter version of the popular Magic Chips that will turn everyday breaktimes into genuinely magical experiences. It offers a distinctively light, airy, and flavorful bite by skillfully fusing the delightful crunch of chips with the well-known sarap of crackers (chips na, crackers pa!).

Magic Chips Thin & Crispy are baked rather than fried, making them thinner and crispier than before. Snack lovers can now enjoy a tasty, guilt-free muncharap experience whenever they need a little respite from their hectic schedules. 

Each bite of the delectable BBQ (Barbeque) and Sour Cream & Onion varieties packs a powerful flavor into incredibly thin, crispy pieces that entice snackers to eat more.

Packed in convenient 28g pouches, Magic Chips Thin & Crispy is perfectly portioned for on-the-go snack breaks, study sessions, or commute cravings. Offering a more premium snacking experience at an affordable Suggested Retail Price (SRP) of 8.20 PHP, it is now available in leading retail stores nationwide, and major e-commerce platforms. 

Sometimes, all it takes is one crispy bite to turn an ordinary pause into something magical. So, basta break time, Magic.

Try Universal Robina Corporation’s (URC) new Magic Chips Thin & Crispy today. Have a magical and guiltless munching with every crunchy bite.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Magic Chips Thin & Crispy delivers a light, crunchy, and flavorful snacking experience that’s perfect for anytime cravings. It offers a satisfyingly thin & crispy texture and delicious flavors that make every moment more enjoyable. Packed with delicious flavors and affordably priced, Magic Chips Thin & Crispy lets Filipinos enjoy big taste without feeling weighed down- making every break more magical, whether enjoyed solo or shared with others. To learn more about URC, visit its Website at www.urc.com.ph, Facebook Page and TikTok account.

TECNO and Angélica Dass Co-Launched “100 Portraits of Becoming,” A Living Archive of Human Possibilities

A pressing question arises as AI continues to influence how people are perceived and portrayed: how can we make sure technology accurately captures humanity in all its complexity?

According to TECNO, the solution begins with a straightforward idea: technology ought to enable people to be seen more honestly. In keeping with this conviction, TECNO and Brazilian visual artist Angélica Dass initiate "100 Portraits of Becoming," a two-year project that starts today in Nairobi, Kenya, and spans five countries.

The "100 Portraits of Becoming" project, which was co-founded with Angélica Dass, seeks to photograph 100 real people from all over the world and record their individual paths to becoming. A global cultural dialogue about authentic representation, identity, dignity, and human becoming in the era of AI is sparked by these portraits, which come from a variety of backgrounds and serve as a testament to the human tapestry.

This partnership, which combines Dass's human-centered approach to portraiture with TECNO's inclusive imaging innovation that helps people be represented more fairly, is based on a shared commitment to acknowledging the true diversity of human life.

“Every image shapes assumptions — why it matters, who matters, and how people are understood. That makes fair and accurate representation increasingly important in the AI era. But beyond representation lies a bigger question: who is the real person behind the image? Through this project, we want to move beyond representation as technical accuracy alone and explore representation as recognition — enabling technology not only to capture people faithfully, but to help people feel truly seen. By moving beyond bias, labels, and stereotypes, we hope to build a future where technology reflects people more authentically and allows the world to understand them more fully. Truthful representation is the foundation of genuine human understanding.” ~Jack Guo, General Manager at TECNO

“As a photographer, I realize that I can be a channel for others to communicate. The ‘100 Portraits of Becoming’ initiative with TECNO creates such a channel for people to speak for themselves and be seen on their own terms. That is why this collaboration with TECNO felt meaningful to me. My portrait practice has always been less about documenting appearance and more about creating space for people to exist beyond assumptions. What moved me about this collaboration is the shared vision and the possibility of bringing that intention into a medium used by millions every day. I am excited that this initiative is not about defining people — it is about allowing identity to remain open, layered, and human. Because being visible is not the same as being understood. True recognition begins when we are seen as we really are.” ~Angélica Dass

Angélica Dass: Seeing Humanity Beyond Skin Tones

The partnership with Angélica Dass is a logical progression of both TECNO's mission and Dass's investigation of the ways in which culture, technology, and individual narratives combine to produce authentic human representation. 

Skin tones are more than just colors; they are reflections of distinct cultures and individual identities. Angélica Dass, an award-winning Brazilian-Spanish visual artist best known for Humanae, a global portrait series that challenges conventional ideas of racial identity, understood this long before others. Her writing highlights the idea that each person should be treated as an individual rather than a group.

In her work, Dass employs portraiture to highlight the uniqueness of her subjects, viewing skin tone as a starting point for individual stories rather than a label. Her influence extends well beyond conventional galleries; over two million people watched her 2016 TED Talk on skin and identity, and her artwork has been exhibited at prestigious venues and organizations like the World Economic Forum, UNESCO, AMNH, the Migration Museum in London, and the Montreal Museum of Fine Arts. It has also appeared in magazines like National Geographic, Vogue, and Foreign Affairs.

“One thing I appreciate about the ‘100 Portraits of Becoming’ initiative is our shared belief that portraiture is not simply about recording appearance visually. It is a way of questioning assumptions, challenging labels, and creating space for people to be seen and understood beyond stereotypes.”

From 100 Portraits to 100 Ways of Seeing Humanity in Five Countries

Dass will take pictures of 100 people in five different countries, starting in Kenya, as part of "100 Portraits of Becoming." To ensure maximum authenticity, participants who register through a dedicated worldwide website are photographed in their own clothes, in natural light, and without any filters.

Each person will step in front of the camera and tell their own tales of development, showing how they overcame different cultural and societal changes to become the people they are today.

A "Living Archive"—a digital repository where people from all backgrounds can be seen, heard, and comprehended as part of a larger human story—will be created by showcasing these portraits and narratives on the project's website. As AI continues to transform representation, the archive seeks to maintain a cultural dialogue about identity and dignity.

TECNO Universal Tone: Expanding What Technology Can See

The TECNO CAMON 50 Ultra, which is powered by TECNO Universal Tone Technology and provides the technological basis for the project's dedication to accurate representation, will be used to record "100 Portraits of Becoming."

In the past, popular AI models and imaging algorithms have frequently been trained on datasets that adhere to a limited range of aesthetics, making it impossible for them to accurately represent the diversity of humanity. Because of this, mobile photography has all too frequently misrepresented people with non-fair skin tones by over-brightening, underexposing, or rendering them in ways that do not accurately reflect how they actually appear.

TECNO Universal Tone, the most sophisticated AI-powered full-spectrum skin tone imaging technology available, was introduced in 2023. It combines the largest and most accurate skin tone database in the industry with TECNO's industry-leading multi-skin-tone color card, which has 372 skin tones and is still growing.

The portraits in this project can start from a position of justice and authenticity thanks to Universal Tone, which facilitates more accurate capture of the entire range of human skin tones. It helps guarantee that every subject is portrayed with the dignity, nuance, and honesty required by the project rather than being corrected toward a limited standard.

From Nairobi to the World: One Hundred Ways to See Humanity

There is a reason why "100 Portraits of Becoming" starts in Kenya. Kenya, which has one of the youngest populations in the world and is frequently referred to as the "Silicon Savannah," is a symbol of a future that is already being shaped by the younger generation here, not somewhere else. Kenya has long questioned presumptions about where progress starts, from leading the way in mobile financial inclusion to fostering local innovation across industries. However, representation frequently falls behind reality and gives way to presumptions. Places like Kenya are still far too frequently framed through inherited narratives rather than lived complexity in international media and increasingly in AI-generated imagery.

This project is based on a different idea in Kenya: people should be defined by the stories they choose to tell themselves rather than by the stories that are told about them. That spirit is reflected in the first portraits, which showcase business owners, farmers, dancers, artists, and everyday creators whose lives cannot be summed up in a single story. They are not keeping up with the times. It is being defined by them.

“People are always quick to tell you what you are and where you fit. I stopped waiting for that. The story that counts is the one I'm writing myself.” ~Alexander Odhiambo, a Kenyan participant in “100 Portraits of Becoming” and co-founder of Solutech Limited, an enterprise software company serving manufacturers and distributors across Africa

What starts in Nairobi doesn't stop here. "100 Portraits of Becoming" visits the Philippines, Saudi Arabia, Turkey, and Brazil over the course of the following two years, creating a living archive of individuals, identities, and the events that shape them. The full campaign rollout begins in early August with the release of the first stories and portraits.

Imaging's future involves more than just seeing more. It's about learning more. "100 Portraits of Becoming" provides one hundred perspectives on humanity, one narrative at a time, using one technology, five nations, and one hundred portraits.

For any related media queries, please contact pr.tecno@tecno-mobile.com.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

About “100 Portraits of Becoming” by TECNO and Angélica Dass

“100 Portraits of Becoming” is a global portrait project created by TECNO together with internationally recognized artist Angélica Dass. Over two years, it will produce one hundred portraits across five countries — Kenya, the Philippines, Saudi Arabia, Türkiye, and Brazil — pairing Dass’s portrait methodology with TECNO’s Universal Tone imaging technology. Each portrait moves beyond a face to the person behind it — to the lives unfolding across some of the world’s most dynamic markets. One hundred portraits become one hundred ways of seeing humanity — and one growing archive of who we are, told by the people living it. To participate in the portrait project, please visit: https://www.tecno-mobile.com/100portraitsofbecoming/.

Sip, Stay, Repeat: Coffee & Chill Moments Await at SM

Coffee has the power to unite people in some way. It provides energy for early mornings, gets through hectic afternoons, and makes for the ideal excuse to spend time alone or catch up with friends. This July is all about Coffee & Chill at your most loved SM Supermalls, where each cup serves as a call to relax, rejuvenate, and find your next favorite café.

There are many reasons to take a well-earned coffee break at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, whether you are a devoted latte lover, an iced americano enthusiast, or someone who is constantly looking for the newest café trend. Every stop offers more than just excellent coffee, from well-known worldwide brands to proudly regional favorites. It provides a special experience that is worth returning for.

PICK UP COFFEE AT SM CITY GRAND CENTRAL

Pickup Coffee consistently demonstrates that excellent coffee does not have to be expensive. Because it offers high-quality coffee at affordable prices, this proudly Filipino brand has gained popularity among professionals, students, and coffee enthusiasts. Pickup Coffee uses beans from Brazil and Mount Apo to produce rich flavors that can compete with the priciest brews. The signature Kape Kastila, a delightful blend influenced by Spanish and Filipino coffee traditions, and the creamy Latte are crowd favorites. Pickup Coffee makes every visit enjoyable without breaking the bank, whether you're stopping by for a quick shopping break or grabbing your morning cup before work.

COFFEE BEAN & TEA LEAF® AT SM CITY GRAND CENTRAL

The Coffee Bean & Tea Leaf® is celebrating its 23rd anniversary by reviving its popular Dry Americano Series, giving coffee lovers yet another reason to visit. The popular Dry Vanilla Americano and Dry Double Chocolate Americano, along with the newest addition, the Dry Hazelnut Chocolate Americano, are returning to the Dry Americano, which went viral on social media last year. Coffee lovers have come to love the smooth, decadent finish produced by layering rich espresso with creamy half-and-half. A limited edition 23rd Anniversary Tumbler can be redeemed by collecting stamps from participating beverage purchases, which is available until August 16, 2026, making every coffee run even more satisfying.

COTTI COFFEE AT SM CENTER SANGANDAAN

Cotti Coffee offers a high-end café experience for people who want to sample coffee flavors from around the world, including Ethiopia and El Salvador, using beans from coffee-growing regions. Its menu appeals to both traditional coffee drinkers and daring café explorers with its silky Americanos, creamy oat lattes, and revitalizing matcha creations. Cotti Coffee provides a friendly place to stop and rejuvenate, whether you're meeting friends, catching up on work, or just having a peaceful afternoon.

FAMOUS BELGIAN WAFFLE AT SM CENTER SANGANDAAN

Famous Belgian Waffle, best known for its freshly baked waffles, has subtly emerged as a hidden gem for coffee enthusiasts as well. Its signature waffles and carefully brewed coffee, which is made with beans that are sourced locally, make for a cozy and satisfying café experience. Anyone looking for a sweet treat to go with a freshly brewed cup will find it to be the ideal stop.

ZUS COFFEE AT SM CITY VALENZUELA 

Zus Coffee combines specialty coffee with everyday affordability, making high-quality brews available to all. Popular choices include the smooth signature Americano and refreshing Java Jelly Frappe, as well as an expanding range of handcrafted drinks that continue to appeal to young professionals, students, and coffee lovers alike. Zus Coffee has swiftly established itself as one of your favorite hangouts in SM City Valenzuela thanks to its contemporary atmosphere and reasonably priced menu.

DUNKIN’ AT SM CITY VALENZUELA

Certain coffee customs are timeless, and Dunkin' continues to be one of the nation's most dependable coffee partners. Dunkin's famous hot and iced coffee continues to deliver the well-known flavors that generations have loved, whether it is paired with its famous donuts or a satisfying bunwich. With locations at SM Center Sangandaan and SM City Grand Central, Dunkin' is still a dependable destination for everyday cravings and quick coffee breaks. It is conveniently located in SM City Valenzuela.

This July, make time to slow down and enjoy Coffee & Chill at your most loved SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, the Home of Everyday Celebration.

Every visit becomes an opportunity to celebrate life's ordinary moments, whether you are exploring a new café, trying your favorite brew again, or just having deep conversations over coffee. Because sometimes all it takes is the ideal spot to relax, a great cup of coffee, and pleasant company.

Cebu Pacific Launches 7.7 Seat Sale, Fares As Low As PHP 88

Are you prepared to soar to what inspires you? This is Cebu Pacific's 7.7 Seat Sale! Now is the perfect moment to fulfill any travel plans you may have!

Realizing how difficult it is to enjoy a Christmas reunion is a sign of adulthood. July is almost here. That's a sign, then! Make a reservation now!

Family reunions, long weekends, and ber months... I am looking forward to the daming pwedeng. Why not make a plan? Travel plans for the new year? Simulan ngayon pwede mo. Book now for the Cebu Pacific seat sale on May 7.7!

Making reservations early reduces stress later on (ideally at less gastos din. 😉). Are you hinihintay, diba? Reserve now! Talaga, timing is everything. The timing of this Cebu Pacific piso sale is ideal, Kaya! Are you inaantay nyo?

Seat Sale Details:

• Period: July 6 – 9, 2026
• Travel Period: September 9, 2026 – February 28, 2027
• Price Point: PHP 88 one-way base fare, exclusive of fees and surcharges

On Affordability (Cebu Pacific Seat Sale + Lower Fuel Surcharge):

Context: The Civil Aeronautics Board (CAB) has lowered fuel surcharge to Level 9 from Level 12.

• With fuel surcharge now back to Level 9, booking your next trip just got even more rewarding.
• Hindi naman kailangan sabay-sabay puntahan lahat. One destination at a time. Juan by Juan.
• One trip this year, another next year. That's the beauty of seat sales. Kaya kung ako sa inyo, mag-book na kayo!
• Sulit feels different when fares are on sale and fuel surcharge levels have gone down.
• Discover the Philippines then the world. Juan by Juan. Dahil minsan ang pinaka-worth it na gastos ay yung memories na mabubuo mo.
• Kung mahilig kang mag-food trip, beach trip, o coffee trip mas maraming dahilan para mag-book dahil sa 7.7 Seat Sale ng Cebu Pacific!
• Family trip? Barkada getaway? Solo reset? Ang saya sa feeling na may future trip ka nang inaabangan. Life's too short to keep saying "next time." Kaya mag-book ka na ngayong 7.7 Seat Sale ng Cebu Pacific!
• Lower fuel surcharge levels + seat sale? We love a good travel combo.
• Travel hack: Book while the seat sale is on and fuel surcharge is at Level 9. Future you will be thankful.

Brand Love:

• 7.7 Sale na naman? Mukhang ayaw talaga nila tayong mawalan ng travel plans.
• One thing about Cebu Pacific they really keep giving us reasons to travel. Katulad nitong 7.7 seat sale!
• Whether it's going home, chasing sunsets, or crossing another destination off your bucket list there's always another reason to fly. Like this 7.7 seat sale of Cebu Pacific! 
• Cebu Pacific really said, “You want more? I’ll give you more!” with this 7.7 seat sale!
• Feeling ko every time sasabihin kong "wala muna akong travel plans", nakakaramdam ang Cebu Pacific at naglalabas ng panibagong seat sale.

Ajinomoto Philippines Launches the World of Ajinomoto PH, an Immersive Tour Through Food Science, Innovation, and Quality

This product infographic display welcomes guests as they enter the World of Innovation and shows a glimpse of the complete product portfolio of Ajinomoto Philippines Corporation.

Ajinomoto Philippines Corporation (APC) is offering its Bulacan facility the World of Ajinomoto Philippines Factory Tour, an entertaining and educational experience that takes visitors on a journey through the science, innovation, and people behind the globally pioneering and well-known seasonings brand. 

This thoughtfully planned tour highlights the discovery of umami, the first basic taste, the science and history of monosodium glutamate (MSG), and the development of APC as a dependable flavor enhancer used by Filipino chefs and food connoisseurs for more than 65 years.

Ajinomoto Philippines Corporation invited members of the media to witness the newly-minted World of Ajinomoto PH Factory Tour in Bulacan.

A closer look at how Ajinomoto goods are manufactured, packaged, stored, and distributed in the Philippines with strict quality standards and environmentally friendly practices is provided by the World of Ajinomoto Philippines Factory Tour. To help visitors comprehend the rich, savory flavor that elevates many of the brand's products, a sensory experience of umami was created.

Ajinomoto Philippines Corporation executives present during the Factory Tour (L-R): Senior Vice President Mr. Makoto Tanabe, President Mr. Daizaburo Koga, and Director for Sales, Marketing, and Public Relations Ms. Mika Makino

Free for all interested goers, the World of Ajinomoto Philippines Factory Tour is part of APC’s efforts in contributing to the Ajinomoto Group’s 2030 Roadmap, aiming to help extend a healthy life expectancy for 2 billion people and reduce their environmental impact by 50%. 

The World of Hygiene greets the tour patrons as they enter the factory premises as it is imperative that everyone washes their hands as they enter. 

Opening the Bulacan plant to the public, according to APC President Daizaburo Koga, is a response to ongoing and expanding requests from students, educators, organizations, and community groups looking for opportunities for experiential learning and meaningful knowledge-building. It has been offering simple factory tours to college and high school students in recent years.

“We realized that our factory has a story worth sharing. This led us to design a more structured and engaging factory tour experience. We designed the factory tour so people can see what we mean by our ‘Eat Well, Live Well’ philosophy. It is really about encouraging everyone to enjoy delicious, nutritious meals that positively impacts well-being. All our actions are directed towards contributing to a healthier, more sustainable society.” ~Daizaburo Koga, APC President

The World of Ajinomoto PH includes the “World of Innovation”, which is the production building of all the dried goods. 

The World of Ajinomoto Philippines Factory Tour offers a chance to showcase APC's dedication to advancing sustainability, nutrition, and wellness. Initiatives like I Love Veggielicious®, which promotes eating more vegetables, BawAsin®, which encourages consuming less salt without sacrificing flavor, and the factory's switch to 100% renewable energy and the installation of a ground-breaking 40-foot Electric Vehicle (EV) tractor head and trailer wing van for sustainable logistics all reflect these core focuses.

Products are carefully tracked, sorted, and prepared for delivery in the World of Chambers. Operating under a precise and coordinated system, the warehouse places safety as its utmost priority.

Products are delivered by the EV truck from the factory to the logistic hubs for redistribution and delivered to various sales stations. 

The charging station Powers the EV truck and can fully charge the vehicle in an hour and a half. 

The World of Ajinomoto PH Factory Tour is open every Tuesday and Thursday, with tour sessions available in the morning at 9:00 AM to 11:00 AM and afternoon, 3:00 PM to 5:00 PM. Each tour session requires at least 15 participants to proceed while special arrangements can also be made for larger groups with advance notice.

Sign up now to secure a spot in the next available tour! Please email worldofajinomotoph.vc6@asv.ajinomoto.com or call 09171283858.  

Interested visitors may also book their tours through this link: https://www.ajinomoto.com.ph/worldofajinomotoph.