
With up to 100% of the sum assured for qualified late-stage cancer claims and 50% for qualified early-stage cancer claims, PRUCare Cancer Protect provides complete financial support by covering both early-stage and late-stage cancer. This sum will be subtracted from the late-stage cancer benefit claim if an early-stage cancer benefit has been requested. Additionally, it offers an extra 20% benefit for catastrophic late-stage cancer, which helps reduce the cost of more complicated treatment requirements.
Pru Life UK today launched PRUCare Cancer Protect, a 10-year renewable term insurance plan intended to make cancer protection more accessible and assist Filipinos in preparing for its financial impact, given that cancer is one of the leading causes of death in the Philippines1 and that a diagnosis frequently places significant financial strain on families.
Customers are rewarded for maintaining their health in addition to protection. Long-term financial planning is important because policyholders who finish a 10-year term without a successful claim may receive up to 50% of their total premiums paid back.
PRUCare Cancer Protect addresses an urgent issue: research indicates that over 40% of Filipino families with cancer face financial difficulties while undergoing treatment, and many are compelled to stop receiving care. With between 150,000 and 190,000 new cases reported each year, cancer continues to rank among the top three causes of death in the nation. Many patients are diagnosed at a later stage of the disease, when treatment is more complicated and expensive.
Simplified, cancer-focused underwriting and hassle-free renewals every ten years without being reevaluated for eligibility or health are features of the product, which was designed with simplicity in mind. Young professionals, breadwinners, and families looking for an inexpensive way to implement dedicated cancer protection without committing to a more complicated long-term insurance solution will find it especially useful
by Filipino families today, PRUCare Cancer Protect is designed to provide meaningful protection in a simple, flexible, and affordable way, giving customers greater confidence and resilience to face the future. As healthcare costs continue to rise, preparation has never been more important. We want to help more Filipinos take proactive steps toward protecting themselves and their loved ones. Having the right financial protection allows families to focus on treatment and recovery instead of worrying about the financial consequences of a serious illness." ~Garen Dee, Chief Product Officer of Pru Life UK
Through a panel discussion, the launch event, which had the theme "Count on Care, Count on PRUtection," highlighted actual patient experiences and insights regarding financial protection. A cancer survivor discussed her financial and personal experiences, highlighting the significance of acting before it's too late. Dee also talked about how PRUCare Cancer Protect assists Filipinos in anticipating the possible expenses and effects of cancer on their lives.
In collaboration with partner The Medical City, attendees received a free Non-Communicable Disease (NCD) risk assessment that uses interview-based screening to identify possible risks for chronic conditions, including cancer.
Customers of Pru Life UK can also take advantage of cancer-related value-added benefits through its partnership with The Medical City, which are intended to make their care pathways more guided and manageable. These benefits include free access to an NCD risk assessment that helps identify risks for cancer and other leading chronic conditions, discounts on certain outpatient preventive screens to support early detection, and medical concierge support for priority scheduling of tests, doctor's appointments, and hospital navigation—allowing patients to concentrate more on improving.
Through PRUCare Cancer Protect, Pru Life UK maintains its commitment to assisting Filipinos in achieving comprehensive financial wellbeing by improving protection's relevance, accessibility, and responsiveness to modern circumstances.
Visit your local Pru Life UK branch or consult a certified Pru Life UK financial advisor for additional details about PRUCare Cancer Protect and Pru Life UK's range of protection options.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use "Pru Life UK" when referring to the company.