Filipinos are becoming more frugal with their spending as a result of growing expenses, and they are also choosing skincare products that they can rely on to maintain the long-term health of their skin. Nowadays, skincare is increasingly seen as a necessity for individual wellness rather than a cosmetic luxury.
However, consumers encounter conflicting claims, technical scientific jargon, and a steady stream of new ingredients when navigating both physical retail aisles and online platforms.
This year's central theme, "Healthy Skin Deserves No Compromise," served as the focal point of the eighth annual National Healthy Skin Mission at SM Makati, which was organized by skincare company Cetaphil in collaboration with leading retailer Watsons and SM Beauty. Customers now have direct access to clinically tested products designed to meet particular skin needs thanks to this initiative.
“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren't looking for quick fixes or trend-driven routines anymore. As the country's leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.” ~Pat Muyco, Group Senior Category Manager for Watsons
Experts in skincare and the industry shared insightful reminders about understanding our skin, proper skincare, and why sensitive skin deserves the right kind of care, making the event even more inspirational. We also had the opportunity to hear from Anne Curtis, who talked about her personal skincare journey and Cetaphil experience.
“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care. As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.” ~Mark Sarmiento, Business Unit Head for Cetaphil
Don’t compromise your skin health with quick fixes
Making deliberate skincare decisions has become crucial for Cetaphil Brand Ambassador Anne Curtis as her skin adjusts to the rigors of a hectic lifestyle, including long days on set, frequent makeup application, and shifting surroundings.
“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts. Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.” ~Anne Curtis, Cetaphil Brand Ambassador
Dr. Chesca Quinio-Calayag also adds that having healthy skin isn't about doing the longest routine or chasing every new ingredient that comes out.
“It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don't have to keep replacing products that disappoint you.” ~Dr. Chesca Quinio-Calayag
Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions.
“Healthy skin shouldn't come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that's not something you should simply accept as normal.” ~Dr. Sella Umali-Adasa
The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs.
“It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type.” ~Abe Mationg, Head of Marketing for Cetaphil
Open to the public until August 31, the National Healthy Skin Mission at SM Makati provides science-led skincare advice, interactive installations, and dermatologist consultations.
Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.




















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