Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Light, Crispy, and Flavorful: Discover the NEW Magic Chips Thin & Crispy

Make your breaktime more fun with the delicious and flavorful Magic Chips Thin & Crispy, available in BBQ and Sour Cream and Onion flavors.

There are days that seem to be repeated, complete with the same tasks, routine, and brief breaks. Because of this, even the smallest pauses should be filled with something enjoyable, tasty, and thrilling to make the day. Stepping away from the screen and having a quick snack break with friends can turn an ordinary moment into something special. 

Presenting the new Magic Chips Thin & Crispy, a lighter version of the popular Magic Chips that will turn everyday breaktimes into genuinely magical experiences. It offers a distinctively light, airy, and flavorful bite by skillfully fusing the delightful crunch of chips with the well-known sarap of crackers (chips na, crackers pa!).

Magic Chips Thin & Crispy are baked rather than fried, making them thinner and crispier than before. Snack lovers can now enjoy a tasty, guilt-free muncharap experience whenever they need a little respite from their hectic schedules. 

Each bite of the delectable BBQ (Barbeque) and Sour Cream & Onion varieties packs a powerful flavor into incredibly thin, crispy pieces that entice snackers to eat more.

Packed in convenient 28g pouches, Magic Chips Thin & Crispy is perfectly portioned for on-the-go snack breaks, study sessions, or commute cravings. Offering a more premium snacking experience at an affordable Suggested Retail Price (SRP) of 8.20 PHP, it is now available in leading retail stores nationwide, and major e-commerce platforms. 

Sometimes, all it takes is one crispy bite to turn an ordinary pause into something magical. So, basta break time, Magic.

Try Universal Robina Corporation’s (URC) new Magic Chips Thin & Crispy today. Have a magical and guiltless munching with every crunchy bite.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Magic Chips Thin & Crispy delivers a light, crunchy, and flavorful snacking experience that’s perfect for anytime cravings. It offers a satisfyingly thin & crispy texture and delicious flavors that make every moment more enjoyable. Packed with delicious flavors and affordably priced, Magic Chips Thin & Crispy lets Filipinos enjoy big taste without feeling weighed down- making every break more magical, whether enjoyed solo or shared with others. To learn more about URC, visit its Website at www.urc.com.ph, Facebook Page and TikTok account.

TECNO and Angélica Dass Co-Launched “100 Portraits of Becoming,” A Living Archive of Human Possibilities

A pressing question arises as AI continues to influence how people are perceived and portrayed: how can we make sure technology accurately captures humanity in all its complexity?

According to TECNO, the solution begins with a straightforward idea: technology ought to enable people to be seen more honestly. In keeping with this conviction, TECNO and Brazilian visual artist Angélica Dass initiate "100 Portraits of Becoming," a two-year project that starts today in Nairobi, Kenya, and spans five countries.

The "100 Portraits of Becoming" project, which was co-founded with Angélica Dass, seeks to photograph 100 real people from all over the world and record their individual paths to becoming. A global cultural dialogue about authentic representation, identity, dignity, and human becoming in the era of AI is sparked by these portraits, which come from a variety of backgrounds and serve as a testament to the human tapestry.

This partnership, which combines Dass's human-centered approach to portraiture with TECNO's inclusive imaging innovation that helps people be represented more fairly, is based on a shared commitment to acknowledging the true diversity of human life.

“Every image shapes assumptions — why it matters, who matters, and how people are understood. That makes fair and accurate representation increasingly important in the AI era. But beyond representation lies a bigger question: who is the real person behind the image? Through this project, we want to move beyond representation as technical accuracy alone and explore representation as recognition — enabling technology not only to capture people faithfully, but to help people feel truly seen. By moving beyond bias, labels, and stereotypes, we hope to build a future where technology reflects people more authentically and allows the world to understand them more fully. Truthful representation is the foundation of genuine human understanding.” ~Jack Guo, General Manager at TECNO

“As a photographer, I realize that I can be a channel for others to communicate. The ‘100 Portraits of Becoming’ initiative with TECNO creates such a channel for people to speak for themselves and be seen on their own terms. That is why this collaboration with TECNO felt meaningful to me. My portrait practice has always been less about documenting appearance and more about creating space for people to exist beyond assumptions. What moved me about this collaboration is the shared vision and the possibility of bringing that intention into a medium used by millions every day. I am excited that this initiative is not about defining people — it is about allowing identity to remain open, layered, and human. Because being visible is not the same as being understood. True recognition begins when we are seen as we really are.” ~Angélica Dass

Angélica Dass: Seeing Humanity Beyond Skin Tones

The partnership with Angélica Dass is a logical progression of both TECNO's mission and Dass's investigation of the ways in which culture, technology, and individual narratives combine to produce authentic human representation. 

Skin tones are more than just colors; they are reflections of distinct cultures and individual identities. Angélica Dass, an award-winning Brazilian-Spanish visual artist best known for Humanae, a global portrait series that challenges conventional ideas of racial identity, understood this long before others. Her writing highlights the idea that each person should be treated as an individual rather than a group.

In her work, Dass employs portraiture to highlight the uniqueness of her subjects, viewing skin tone as a starting point for individual stories rather than a label. Her influence extends well beyond conventional galleries; over two million people watched her 2016 TED Talk on skin and identity, and her artwork has been exhibited at prestigious venues and organizations like the World Economic Forum, UNESCO, AMNH, the Migration Museum in London, and the Montreal Museum of Fine Arts. It has also appeared in magazines like National Geographic, Vogue, and Foreign Affairs.

“One thing I appreciate about the ‘100 Portraits of Becoming’ initiative is our shared belief that portraiture is not simply about recording appearance visually. It is a way of questioning assumptions, challenging labels, and creating space for people to be seen and understood beyond stereotypes.”

From 100 Portraits to 100 Ways of Seeing Humanity in Five Countries

Dass will take pictures of 100 people in five different countries, starting in Kenya, as part of "100 Portraits of Becoming." To ensure maximum authenticity, participants who register through a dedicated worldwide website are photographed in their own clothes, in natural light, and without any filters.

Each person will step in front of the camera and tell their own tales of development, showing how they overcame different cultural and societal changes to become the people they are today.

A "Living Archive"—a digital repository where people from all backgrounds can be seen, heard, and comprehended as part of a larger human story—will be created by showcasing these portraits and narratives on the project's website. As AI continues to transform representation, the archive seeks to maintain a cultural dialogue about identity and dignity.

TECNO Universal Tone: Expanding What Technology Can See

The TECNO CAMON 50 Ultra, which is powered by TECNO Universal Tone Technology and provides the technological basis for the project's dedication to accurate representation, will be used to record "100 Portraits of Becoming."

In the past, popular AI models and imaging algorithms have frequently been trained on datasets that adhere to a limited range of aesthetics, making it impossible for them to accurately represent the diversity of humanity. Because of this, mobile photography has all too frequently misrepresented people with non-fair skin tones by over-brightening, underexposing, or rendering them in ways that do not accurately reflect how they actually appear.

TECNO Universal Tone, the most sophisticated AI-powered full-spectrum skin tone imaging technology available, was introduced in 2023. It combines the largest and most accurate skin tone database in the industry with TECNO's industry-leading multi-skin-tone color card, which has 372 skin tones and is still growing.

The portraits in this project can start from a position of justice and authenticity thanks to Universal Tone, which facilitates more accurate capture of the entire range of human skin tones. It helps guarantee that every subject is portrayed with the dignity, nuance, and honesty required by the project rather than being corrected toward a limited standard.

From Nairobi to the World: One Hundred Ways to See Humanity

There is a reason why "100 Portraits of Becoming" starts in Kenya. Kenya, which has one of the youngest populations in the world and is frequently referred to as the "Silicon Savannah," is a symbol of a future that is already being shaped by the younger generation here, not somewhere else. Kenya has long questioned presumptions about where progress starts, from leading the way in mobile financial inclusion to fostering local innovation across industries. However, representation frequently falls behind reality and gives way to presumptions. Places like Kenya are still far too frequently framed through inherited narratives rather than lived complexity in international media and increasingly in AI-generated imagery.

This project is based on a different idea in Kenya: people should be defined by the stories they choose to tell themselves rather than by the stories that are told about them. That spirit is reflected in the first portraits, which showcase business owners, farmers, dancers, artists, and everyday creators whose lives cannot be summed up in a single story. They are not keeping up with the times. It is being defined by them.

“People are always quick to tell you what you are and where you fit. I stopped waiting for that. The story that counts is the one I'm writing myself.” ~Alexander Odhiambo, a Kenyan participant in “100 Portraits of Becoming” and co-founder of Solutech Limited, an enterprise software company serving manufacturers and distributors across Africa

What starts in Nairobi doesn't stop here. "100 Portraits of Becoming" visits the Philippines, Saudi Arabia, Turkey, and Brazil over the course of the following two years, creating a living archive of individuals, identities, and the events that shape them. The full campaign rollout begins in early August with the release of the first stories and portraits.

Imaging's future involves more than just seeing more. It's about learning more. "100 Portraits of Becoming" provides one hundred perspectives on humanity, one narrative at a time, using one technology, five nations, and one hundred portraits.

For any related media queries, please contact pr.tecno@tecno-mobile.com.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing,” TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

About “100 Portraits of Becoming” by TECNO and Angélica Dass

“100 Portraits of Becoming” is a global portrait project created by TECNO together with internationally recognized artist Angélica Dass. Over two years, it will produce one hundred portraits across five countries — Kenya, the Philippines, Saudi Arabia, Türkiye, and Brazil — pairing Dass’s portrait methodology with TECNO’s Universal Tone imaging technology. Each portrait moves beyond a face to the person behind it — to the lives unfolding across some of the world’s most dynamic markets. One hundred portraits become one hundred ways of seeing humanity — and one growing archive of who we are, told by the people living it. To participate in the portrait project, please visit: https://www.tecno-mobile.com/100portraitsofbecoming/.

Sip, Stay, Repeat: Coffee & Chill Moments Await at SM

Coffee has the power to unite people in some way. It provides energy for early mornings, gets through hectic afternoons, and makes for the ideal excuse to spend time alone or catch up with friends. This July is all about Coffee & Chill at your most loved SM Supermalls, where each cup serves as a call to relax, rejuvenate, and find your next favorite café.

There are many reasons to take a well-earned coffee break at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, whether you are a devoted latte lover, an iced americano enthusiast, or someone who is constantly looking for the newest café trend. Every stop offers more than just excellent coffee, from well-known worldwide brands to proudly regional favorites. It provides a special experience that is worth returning for.

PICK UP COFFEE AT SM CITY GRAND CENTRAL

Pickup Coffee consistently demonstrates that excellent coffee does not have to be expensive. Because it offers high-quality coffee at affordable prices, this proudly Filipino brand has gained popularity among professionals, students, and coffee enthusiasts. Pickup Coffee uses beans from Brazil and Mount Apo to produce rich flavors that can compete with the priciest brews. The signature Kape Kastila, a delightful blend influenced by Spanish and Filipino coffee traditions, and the creamy Latte are crowd favorites. Pickup Coffee makes every visit enjoyable without breaking the bank, whether you're stopping by for a quick shopping break or grabbing your morning cup before work.

COFFEE BEAN & TEA LEAF® AT SM CITY GRAND CENTRAL

The Coffee Bean & Tea Leaf® is celebrating its 23rd anniversary by reviving its popular Dry Americano Series, giving coffee lovers yet another reason to visit. The popular Dry Vanilla Americano and Dry Double Chocolate Americano, along with the newest addition, the Dry Hazelnut Chocolate Americano, are returning to the Dry Americano, which went viral on social media last year. Coffee lovers have come to love the smooth, decadent finish produced by layering rich espresso with creamy half-and-half. A limited edition 23rd Anniversary Tumbler can be redeemed by collecting stamps from participating beverage purchases, which is available until August 16, 2026, making every coffee run even more satisfying.

COTTI COFFEE AT SM CENTER SANGANDAAN

Cotti Coffee offers a high-end café experience for people who want to sample coffee flavors from around the world, including Ethiopia and El Salvador, using beans from coffee-growing regions. Its menu appeals to both traditional coffee drinkers and daring café explorers with its silky Americanos, creamy oat lattes, and revitalizing matcha creations. Cotti Coffee provides a friendly place to stop and rejuvenate, whether you're meeting friends, catching up on work, or just having a peaceful afternoon.

FAMOUS BELGIAN WAFFLE AT SM CENTER SANGANDAAN

Famous Belgian Waffle, best known for its freshly baked waffles, has subtly emerged as a hidden gem for coffee enthusiasts as well. Its signature waffles and carefully brewed coffee, which is made with beans that are sourced locally, make for a cozy and satisfying café experience. Anyone looking for a sweet treat to go with a freshly brewed cup will find it to be the ideal stop.

ZUS COFFEE AT SM CITY VALENZUELA 

Zus Coffee combines specialty coffee with everyday affordability, making high-quality brews available to all. Popular choices include the smooth signature Americano and refreshing Java Jelly Frappe, as well as an expanding range of handcrafted drinks that continue to appeal to young professionals, students, and coffee lovers alike. Zus Coffee has swiftly established itself as one of your favorite hangouts in SM City Valenzuela thanks to its contemporary atmosphere and reasonably priced menu.

DUNKIN’ AT SM CITY VALENZUELA

Certain coffee customs are timeless, and Dunkin' continues to be one of the nation's most dependable coffee partners. Dunkin's famous hot and iced coffee continues to deliver the well-known flavors that generations have loved, whether it is paired with its famous donuts or a satisfying bunwich. With locations at SM Center Sangandaan and SM City Grand Central, Dunkin' is still a dependable destination for everyday cravings and quick coffee breaks. It is conveniently located in SM City Valenzuela.

This July, make time to slow down and enjoy Coffee & Chill at your most loved SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, the Home of Everyday Celebration.

Every visit becomes an opportunity to celebrate life's ordinary moments, whether you are exploring a new café, trying your favorite brew again, or just having deep conversations over coffee. Because sometimes all it takes is the ideal spot to relax, a great cup of coffee, and pleasant company.

Cebu Pacific Launches 7.7 Seat Sale, Fares As Low As PHP 88

Are you prepared to soar to what inspires you? This is Cebu Pacific's 7.7 Seat Sale! Now is the perfect moment to fulfill any travel plans you may have!

Realizing how difficult it is to enjoy a Christmas reunion is a sign of adulthood. July is almost here. That's a sign, then! Make a reservation now!

Family reunions, long weekends, and ber months... I am looking forward to the daming pwedeng. Why not make a plan? Travel plans for the new year? Simulan ngayon pwede mo. Book now for the Cebu Pacific seat sale on May 7.7!

Making reservations early reduces stress later on (ideally at less gastos din. 😉). Are you hinihintay, diba? Reserve now! Talaga, timing is everything. The timing of this Cebu Pacific piso sale is ideal, Kaya! Are you inaantay nyo?

Seat Sale Details:

• Period: July 6 – 9, 2026
• Travel Period: September 9, 2026 – February 28, 2027
• Price Point: PHP 88 one-way base fare, exclusive of fees and surcharges

On Affordability (Cebu Pacific Seat Sale + Lower Fuel Surcharge):

Context: The Civil Aeronautics Board (CAB) has lowered fuel surcharge to Level 9 from Level 12.

• With fuel surcharge now back to Level 9, booking your next trip just got even more rewarding.
• Hindi naman kailangan sabay-sabay puntahan lahat. One destination at a time. Juan by Juan.
• One trip this year, another next year. That's the beauty of seat sales. Kaya kung ako sa inyo, mag-book na kayo!
• Sulit feels different when fares are on sale and fuel surcharge levels have gone down.
• Discover the Philippines then the world. Juan by Juan. Dahil minsan ang pinaka-worth it na gastos ay yung memories na mabubuo mo.
• Kung mahilig kang mag-food trip, beach trip, o coffee trip mas maraming dahilan para mag-book dahil sa 7.7 Seat Sale ng Cebu Pacific!
• Family trip? Barkada getaway? Solo reset? Ang saya sa feeling na may future trip ka nang inaabangan. Life's too short to keep saying "next time." Kaya mag-book ka na ngayong 7.7 Seat Sale ng Cebu Pacific!
• Lower fuel surcharge levels + seat sale? We love a good travel combo.
• Travel hack: Book while the seat sale is on and fuel surcharge is at Level 9. Future you will be thankful.

Brand Love:

• 7.7 Sale na naman? Mukhang ayaw talaga nila tayong mawalan ng travel plans.
• One thing about Cebu Pacific they really keep giving us reasons to travel. Katulad nitong 7.7 seat sale!
• Whether it's going home, chasing sunsets, or crossing another destination off your bucket list there's always another reason to fly. Like this 7.7 seat sale of Cebu Pacific! 
• Cebu Pacific really said, “You want more? I’ll give you more!” with this 7.7 seat sale!
• Feeling ko every time sasabihin kong "wala muna akong travel plans", nakakaramdam ang Cebu Pacific at naglalabas ng panibagong seat sale.

Ajinomoto Philippines Launches the World of Ajinomoto PH, an Immersive Tour Through Food Science, Innovation, and Quality

This product infographic display welcomes guests as they enter the World of Innovation and shows a glimpse of the complete product portfolio of Ajinomoto Philippines Corporation.

Ajinomoto Philippines Corporation (APC) is offering its Bulacan facility the World of Ajinomoto Philippines Factory Tour, an entertaining and educational experience that takes visitors on a journey through the science, innovation, and people behind the globally pioneering and well-known seasonings brand. 

This thoughtfully planned tour highlights the discovery of umami, the first basic taste, the science and history of monosodium glutamate (MSG), and the development of APC as a dependable flavor enhancer used by Filipino chefs and food connoisseurs for more than 65 years.

Ajinomoto Philippines Corporation invited members of the media to witness the newly-minted World of Ajinomoto PH Factory Tour in Bulacan.

A closer look at how Ajinomoto goods are manufactured, packaged, stored, and distributed in the Philippines with strict quality standards and environmentally friendly practices is provided by the World of Ajinomoto Philippines Factory Tour. To help visitors comprehend the rich, savory flavor that elevates many of the brand's products, a sensory experience of umami was created.

Ajinomoto Philippines Corporation executives present during the Factory Tour (L-R): Senior Vice President Mr. Makoto Tanabe, President Mr. Daizaburo Koga, and Director for Sales, Marketing, and Public Relations Ms. Mika Makino

Free for all interested goers, the World of Ajinomoto Philippines Factory Tour is part of APC’s efforts in contributing to the Ajinomoto Group’s 2030 Roadmap, aiming to help extend a healthy life expectancy for 2 billion people and reduce their environmental impact by 50%. 

The World of Hygiene greets the tour patrons as they enter the factory premises as it is imperative that everyone washes their hands as they enter. 

Opening the Bulacan plant to the public, according to APC President Daizaburo Koga, is a response to ongoing and expanding requests from students, educators, organizations, and community groups looking for opportunities for experiential learning and meaningful knowledge-building. It has been offering simple factory tours to college and high school students in recent years.

“We realized that our factory has a story worth sharing. This led us to design a more structured and engaging factory tour experience. We designed the factory tour so people can see what we mean by our ‘Eat Well, Live Well’ philosophy. It is really about encouraging everyone to enjoy delicious, nutritious meals that positively impacts well-being. All our actions are directed towards contributing to a healthier, more sustainable society.” ~Daizaburo Koga, APC President

The World of Ajinomoto PH includes the “World of Innovation”, which is the production building of all the dried goods. 

The World of Ajinomoto Philippines Factory Tour offers a chance to showcase APC's dedication to advancing sustainability, nutrition, and wellness. Initiatives like I Love Veggielicious®, which promotes eating more vegetables, BawAsin®, which encourages consuming less salt without sacrificing flavor, and the factory's switch to 100% renewable energy and the installation of a ground-breaking 40-foot Electric Vehicle (EV) tractor head and trailer wing van for sustainable logistics all reflect these core focuses.

Products are carefully tracked, sorted, and prepared for delivery in the World of Chambers. Operating under a precise and coordinated system, the warehouse places safety as its utmost priority.

Products are delivered by the EV truck from the factory to the logistic hubs for redistribution and delivered to various sales stations. 

The charging station Powers the EV truck and can fully charge the vehicle in an hour and a half. 

The World of Ajinomoto PH Factory Tour is open every Tuesday and Thursday, with tour sessions available in the morning at 9:00 AM to 11:00 AM and afternoon, 3:00 PM to 5:00 PM. Each tour session requires at least 15 participants to proceed while special arrangements can also be made for larger groups with advance notice.

Sign up now to secure a spot in the next available tour! Please email worldofajinomotoph.vc6@asv.ajinomoto.com or call 09171283858.  

Interested visitors may also book their tours through this link: https://www.ajinomoto.com.ph/worldofajinomotoph.

Bounty Celebrates 40th Anniversary, Commits to Strengthening Food Security

As the large-scale industrial agricultural company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.

This was the most important part of Atty. At the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig, Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

Key Bounty executives, media partners, and industry experts were present. Company representatives used the occasion to reflect on Bounty's journey, share their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.

"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership." ~Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

According to the 2022 Global Food Security Index study, the Philippines came in at number 67 out of 113 nations. The nation is still dealing with the same issue four years later, and the Department of Social Welfare and Development is now working to advance food security through regional collaboration.

In order to assist the nation become food self-sufficient, Bounty seeks to increase local agricultural production. The business collaborates closely with Filipino farmers, giving them the equipment, technology support, and training they need to succeed in a cutthroat market.

In addition to actively fostering a more robust and sustainable Philippine poultry sector, these initiatives assist ensure that the nation has access to fresh, safe food.

"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability. When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food." ~Mr. Rodolfo Abelardo "Polo" Ablazo, general manager of the Commercial Feeds - Agribusiness Group

Food made better

Bounty started out as a single-layer farm with five thousand chickens in Santa Maria, Bulacan. To guarantee that all of its products are safe and of the greatest caliber, it has made investments over the years in grandparent farms, parent stock farms, hatcheries, dressing factories, feed mills, and cool-cell broiler complexes.

With four primary groups—Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group—each with a distinct operational focus inside Bounty, the corporation changed from several companies under Bounty to One Bounty by 2023. The goal of this change was to consolidate strategic vision, enabling smooth cooperation and maximizing the total value that partners and clients receive. In the end, this integration improved the company's ecosystem as a whole.

"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better." ~James Benedict Carreon, president of Restaurant Group

"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better." ~Arch. Edwin Chen, president of Branded & Value-Added Group

Bounty's comprehensive approach--from feeding cattle to fueling the nation--solidifies its position as a pillar of the country's agriculture economy. As the company celebrates its 40th anniversary, it commits to continue innovating and partnering to ensure that a more food-secure tomorrow is within reach for the nation.

Today, the company continues to grow with more than 2,200 stores nationwide under the country's leading takeaway brands, Chooks-to-Go and Uling Roasters.

About Bounty

Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its "golden yolk," a unique color of yolk achieved through the hen's good nutrition and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.

Today, Bounty operates with a singular, driving purpose: to innovate more to improve the lives of families through life's bounty. With a vision to be the trusted choice, everyday, everywhere, Bounty seamlessly integrates poultry farming, feed operations, and retail networks to deliver value, modern food solutions, and happiness to millions of customers nationwide.