Enchanted Kingdom welcomes pets and animal lovers to a magical, inclusive one-day Pets Day event

On April 26, Enchanted Kingdom, the first and only world-class theme park in the Philippines, welcomed dogs, cats, pet owners, and animal lovers through its enchanted gates for a one-day event called Furever Enchanted Ogg's Pets Day.

As part of this quarter's Forever Enchanted Summer campaign, the theme park honored the relationship between pets and their owners while advocating for animal welfare through entertaining events and surprises, all carefully designed for dogs, cats, and their human friends by Ogg the Guard, EK's adored character.

Speakers from the Santa Rosa City Veterinary Office, Animal Bite Center, and dog training organization Canine Connections led educational sessions on basic obedience training, pet health and safety, responsible ownership, and animal bite awareness as the celebrations began at the Enchanting Events Place (EEP) Foyer. In order to support the occasion, volunteers from the Philippine Animal Welfare Society (PAWS) were also there.

Additionally, EK collaborated with Second Chance Aspin Shelter Philippines Incorporated (SECASPI), an animal rescue group based in Calamba City, to organize an on-site pet adoption drive where participants may find loving, long-term homes for rescued cats and dogs.

At Ogg's Paw Ville, which is situated in the Agila Grounds, pets and their furparents had a wonderful time connecting. This pet-friendly area included a playground with an EK theme, a lively picture booth, free services including veterinary examinations, anti-rabies vaccinations, and pet training consultations, as well as a fantastic bazaar filled with pet supplies, treats, goods, and freebies.

Pet owners were able to enjoy the remainder of the park following the event thanks to special discounts on Regular Day Passes and access to these thrilling pet-friendly thrills and activities for all participants.

Forever Enchanted Summer

Plan your enchanting vacation ahead with EK’s updated Park schedule starting this April.

EK is currently open Thursdays to Sundays from 11AM to 8PM. Starting May 4 until June 30, guests can enjoy the Park’s over 30 rides and attractions, along with our other enchanting experiences on Fridays to Sundays from 1PM to 8PM.

For more information and updates on the Furever Enchanted Ogg’s Pets Day and EK’s other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts for Facebook and TikTok, and on Instagram.

Fly to What Moves You with Cebu Pacific’s Summer Seat Sale

The top airline in the nation, Cebu Pacific (PSE: CEB), is inviting every Juan to transform ordinary moments into memorable travel experiences by offering a special seat sale that enables passengers to take advantage of the top summertime activities available throughout the Philippine islands. 

Until April 30, travelers can reserve flights to all domestic CEB locations for as little as PHP 599 one-way base fare, excluding fees and surcharges. The travel window, which runs from May 1 to June 30, 2026, gives visitors the chance to visit locations that best suit their needs at any given moment.

With improved connection thanks to its major hubs in Manila, Clark, Cebu, Iloilo, and Davao, CEB facilitates more seamless travel around the nation, enabling tourists to go with a purpose—to relax, explore, reconnect, and discover.

The main hubs of CEB, located in Cebu, Iloilo, and Davao, provide easy access to a variety of locations, each with its own distinct rhythm and experience. These centers make it simpler for tourists to experience trips that are in line with what genuinely drives them, from Davao's nature-filled retreats and fresh local delicacies to Cebu's dynamic blend of history and island adventures to Iloilo's legacy and culinary gems.

In addition to these, the airline offers flights to places like Palawan, which has stunning natural wonders and is perfect for anyone looking for peace, inspiration, or just a closer relationship with nature, and Tacloban, where tourists may visit historical sites and learn more about culture.

CEB connects passengers to activities with a variety of goals for people seeking more meaningful travel. This season, every site offers a unique way to explore the Philippines, whether it's surfing in Siargao for solo travelers, snorkeling expeditions in Dumaguete with friends, or cycling through Clark with the family.

CEB continues to make travel more affordable, demonstrating that meaningful getaways don't have to be costly or far away at a time when many people are becoming more frugal with their money. Discovering the Philippines is about more than simply where you travel; it's about how it makes you feel more alive, connected, and in the moment.

CEB operates in 26 foreign and 35 domestic locations throughout the Middle East, Australia, and Asia.

To book flights and purchase extras, CEB accepts a number of payment methods, such as credit or debit cards and e-wallets.

Visit www.cebupacificair.com to book your flights now, and keep checking back for new partnerships and deals that will make every trip even more fulfilling.

Cebu Pacific's Social Media Accounts:

Facebook: https://www.facebook.com/cebupacificairphilippines

X: https://twitter.com/CebuPacificAir

Instagram: https://www.instagram.com/cebupacificair

Make Every Summer Moment Count with Your Best Mate: The HUAWEI Mate 80 Pro, Available at PHP 64,999 for a Limited Time

The Huawei Mate 80 Pro is the perfect companion that can keep up with the many impromptu excursions that occur throughout the summer. The newest flagship smartphone from Huawei is loaded with cutting-edge features designed to surpass all expectations in terms of longevity and performance. 

The Huawei Mate 80 Pro is your best friend, designed to push the boundaries of mobile innovation and capable of capturing every summer moment in stunning detail. The price of the Huawei Mate 80 Pro is currently PHP 69,999. The Huawei Mate 80 Pro is on sale for PHP 64,999 for a brief period of time.

Stun Anywhere with Design That Outshines

Your smartphone should be carefully chosen, just like your summer attire. With its reimagined Iconic Dual Space Rings Design, which embodies the spirit of "infinite exploration," the Huawei Mate 80 Pro is the ultimate fashionable accessory for the season. It represents the natural bravery of Mate users who fearlessly venture into the unknown and fervently pursue limitless possibilities in every facet of their lives.

While the black finish radiates sleek sophistication ideal for a night out, the gold Huawei Mate 80 Pro looks gorgeous when it catches the golden glint of sunshine on the beach. The Huawei Mate 80 Pro is a fantastic accent to any summertime outfit, regardless of the color it comes in. In addition to being aesthetically pleasing, the vegan fiber design of the Huawei Mate 80 Pro is incredibly safe and pleasant to handle, giving you a design that matches your style and keeps up with everything you do.

Savor the Sunsets with Pro-Grade Cameras Made to Outshoot

With the Huawei Mate 80 Pro, you effectively have a professional photography studio that fits in your beach bag. Every summertime adventure deserves to be captured in amazing vibrancy and depth. The vivid blue of the sea and the flaming orange of a sunset appear precisely as they would in real life thanks to the True-to-Colour Camera's remarkable color fidelity in all lighting situations.

The phone's 50MP Ultra Lighting Main Camera lets you take pictures during low-light dinners with loved ones or when taking a nocturnal stroll by the beach as the light fades. With up to 4x optical zoom, the 48MP Ultra Lighting Telephoto Macro Camera allows you to zoom in without sacrificing image quality when something in the distance grabs your attention, such as a surfer catching a wave or a parasailer spotted against the horizon. You can also focus on objects that are only five centimeters distant to capture minute details like a flower you discovered while hiking or a seashell you discovered by the shore. 

As the light fades, the phone’s 50MP Ultra Lighting Main Camera allows you to capture photos while you’re out on a nighttime stroll by the beach or during low-lit dinners with loved ones. When something across the distance catches your attention — like a surfer catching a wave or a parasailer spotted against the horizon — the 48MP Ultra Lighting Telephoto Macro Camera, with up to 4x optical zoom, lets you zoom in without compromising image quality. You can even focus on subjects just 5cm away to capture intricate details of a seashell you found by the shore, or a flower you found while out on a hike. Taking a huge group photo with your entire crew after a hike and fitting the expansive cliffside view in one frame is easy with the 40MP Ultra-Wide Angle Camera.

 

You don’t need to be an expert to capture breathtaking photos with the new AI Composition feature. It guides your shots in real time and turns every summer moment into a professional cinematic escape, so you won’t have to think twice about angles or framing. Simply point the phone’s camera, and follow the overlaid suggestions on the viewfinder to get stunning shots that look professionally done and ready to share on your social media feed.

 

Stay Ready for the Unexpected with Durability Built to Outlast

You need a partner who can deal with those unforeseen situations when your summer plans don't work out. The Huawei Mate 80 Pro is built with dependable durability to handle any unforeseen mayhem that may arise during your vacation. The incredibly durable 2nd Generation Kunlun Glass protects the Huawei Mate 80 Pro's screen with exceptional drop protection in the event that your phone unexpectedly falls outside or slides out of your grasp when your hands are damp. The Huawei Mate 80 Pro claims an improved impact and bend resistance due to its ultra-resilient backside design. This implies that even if your phone is dropped on a cement surface or inadvertently bumped around in your purse, it will still seem brand new.

The best part is that the Huawei Mate 80 Pro's IP68 and IP69 water and dust resistance means that the weather is never a barrier. Because it can easily withstand being submerged in up to six meters of water, you can carry the device with you when swimming in a pool and feel secure. After pouring your hot coffee on your phone, do you need to rinse it off? There is no issue. The Huawei Mate 80 Pro is resistant to freezing temperatures as low as -20ºC, high water temperatures as high as 80ºC, and high pressure water jets.

Never Miss a Beat with Power Engineered to Outperform

A gadget that won't slow you down is essential on long hot days. With 16GB of RAM and 21% better performance than its predecessor, the Huawei Mate 80 Pro is designed to meet your everyday demands and do demanding jobs without breaking a sweat. You may continue browsing through your social media page without any pauses because to its 120Hz intelligent refresh rate, which provides a fluid and seamless experience. Sometimes using a phone in the sweltering summer heat causes it to sluggish or, worse, overheat. Nonetheless, the first SuperCool Dual Phase Change Heat Dissipation System in the market keeps the Huawei Mate 80 Pro cool. This controls the internal temperature of the phone, ensuring a steady and seamless mobile experience even during prolonged use. This controls the internal temperature of the phone, ensuring a steady and seamless mobile experience even when using it extensively.

The phone's enormous 5750mAh battery is designed for durability; it can easily power a full day of summertime activities or 30 hours of movie playback. The 80W Wireless Huawei SuperCharge makes it simpler to charge even without a wire to keep you connected and on schedule, while the 100W Wired Huawei SuperCharge restores your battery to 51% in as little as 15 minutes.

With the Huawei Mate 80 Pro, your daily convenience is seamless and safe. The 3D ToF facial recognition provides quick and precise unlocking while providing high-level protection for your mobile experience. It's now simpler than ever to stay connected via your preferred local and international platforms thanks to the large selection of apps available on the Huawei AppGallery. Listen to your preferred podcast on Spotify, stream your favorite playlist, or stay up to date on social media with Facebook or TikTok. With GCash, you may make your next purchase without taking out your wallet. Are you craving something? Grab it and have it delivered right to your door.

Life on the go is easier to handle with AI Smart Control. Just double-tap the lock button and access your preferred AI Assistant, whether it’s Google Gemini, DeepSeek, ChatGPT, or Dola. Now, it’s easier to generate the perfect caption for your social media post, translate a menu, or manage your summer travel tasks in seconds.

Seize Your Ultimate Summer Upgrade with the HUAWEI Mate 80 Pro

With its pro-level mobile imaging, indestructible build, and all-day performance, the HUAWEI Mate 80 Pro is your best mate to capture, conquer, and enjoy every second of summer. The HUAWEI Mate 80 Pro is now available for PHP 69,999. For a limited time, you can get the HUAWEI Mate 80 Pro for only PHP 64,999 on Shopee, Lazada, TikTok Shop, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide.

 

Secure yours today and receive an exclusive freebie bundle, which comes with a HUAWEI FreeBuds SE 2 (worth PHP 1,999) and a premium care service (worth PHP 9,999). Plus, enjoy an additional PHP 5,000 off when you pay using cards from select banks, available exclusively in stores. These exclusive offers are available from April 24 to May 31, 2026.

From April 24 to April 30 only, get a limited-edition Jericho Rosales photo card when you purchase a HUAWEI Mate 80 Pro - available in limited quantities, so make sure to grab yours before it’s gone.

 

For more information about the HUAWEI Mate 80 Pro, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.

By Runners for Runners: HUAWEI WATCH GT Runner 2, Developed with King of Marathon Eliud Kipchoge, Now Available for PHP 19,999

The lightest and most precise titanium smartwatch in its class, the HUAWEI WATCH GT Runner 2, redefines how runners prepare and perform. Eliud Kipchoge, the first and only person to complete a marathon in less than two hours, was a co-developer of the device.

His "No Human Is Limited" philosophy, which expresses a notion that running belongs to everyone, not only elite athletes, regardless of pace or distance, is reflected in his long advocacy for running as a universal pastime. This concept served as the foundation for the HUAWEI WATCH GT Runner 2, which integrated top-tier training intelligence into the daily routines of both recreational and competitive runners.

“What made me collaborate with HUAWEI is that we have the same values. I can believe in creating movement in this world. If you move, you become healthy, and that's the real core. I want to make this world a running world through movement. Together—myself and HUAWEI—we are trying to package this movement for every citizen in the world. Not everyone can access the best coaches in the world, but we are lucky to have HUAWEI—with the best people who have run marathons, 5k, 10k, and 21k—to coach you. Free of charge. All you need is the HUAWEI WATCH GT Runner 2.” ~Eliud Kipchoge, King of Marathon 

Powered by Kipchoge’s Experience, Built for Every Runner

Through more accurate, real-time analytics, Huawei integrated elite training insights into the Huawei Watch GT Runner 2 in collaboration with Kipchoge's running team, the DSM-Firmenich.

Exercise data is recorded at one-second intervals, allowing for more accurate analysis and speedier modifications. Kipchoge's team helped refine running power, which measures true mechanical output instead of only heart rate. When combined with cadence and stride data, it provides a more comprehensive perspective of effort, efficiency, and form.

The method of delivering the data is equally important to the gadget. The watch becomes a pacing partner instead of a passive tracker when important indicators like pace, effort, and split deviations are revealed in real time.

Accuracy is still crucial when using the Huawei Watch GT Runner 2. The watch enhances signal stability in crowded or blocked areas by combining a 3D floating antenna technology with dual-band satellite support across key international systems.

An industry-first AI-assisted XDR positioning solution leverages motion data to keep tracking steady when signals fail. This guarantees accurate and continuous pace and distance measurements. The Intelligent Marathon Mode uses this accuracy to assist runners through race conditions by integrating physiological inputs, environmental data, and pacing.

Turning Running Data Into a Smart, On-Wrist Coach

Beyond tracking, the Huawei GT Runner 2 offers coaching for training and recuperation. It helps runners avoid overtraining and maintain improvement by recommending rest and intensity adjustments based on heart rate variability, sleep, and training load.

Progress is based on control and consistency, as seen by Kipchoge's career. One stride at a time, this partnership aims to make elite insight accessible to all runners by bringing that same discipline to the wrist.

Experience the Lightest, Most Accurate Titanium Smartwatch Today

The current price of the Huawei Watch GT Runner 2 is PHP 19,999. An in-box fluoroelastomer strap (PHP 1,999), a HUAWEI FreeArc audio wearable (PHP 4,999), a three-month HUAWEI Health+ membership (PHP 387), and a PHP 2,000 trade-in token (redeemable in-store) will all be given to early buyers from April 24 to May 31. A one-year extended warranty and two years of accidental damage protection are also included in the package (PHP 3,999).

From April 24, online shoppers can also claim a PHP 2,500 voucher via the HUAWEI Online Store, or a PHP 1,000 voucher through Shopee, Lazada, and TikTok Shop, available while supplies last.

 

Visit your nearest HUAWEI Experience Store or HUAWEI’s official website and social media pages to learn more.

TECNO CAMON 50 Series Now Available Nationwide: Flagship Imaging, IP69K Durability, and Unbeatable Launch Deals

TECNO formally debuts the CAMON 50 Series in the Philippines, offering its most cutting-edge lineup of AI-powered imaging smartphones to customers across the country. The series is now available for purchase at all authorized TECNO physical stores and e-commerce partners following the enormous success of the pre-order campaign, which resulted in unparalleled foot traffic across approved stores and online platforms.

Flagship Imaging, Built for Filipino Creators

The CAMON 50 Ultra 5G is designed for people who need professional-caliber photography in the most challenging settings. Its main camera is a 50MP f/2.4 telephoto lens with 100x super zoom, an 8MP f/2.2 ultra-wide camera with 5cm macro capability, a 50MP auto-focusing front camera, and a large 1/1.56-inch Sony LYTIA 700C Ultra sensor with Super-zoom Flashsnap. The device offers remarkable zoom capabilities at its pricing point, with a maximum zoom range of up to 100x and compatibility for 4K HDR footage. The phone boasts the best DxOMark camera rating in its class, at 146 points.

Built for the Real World: IP69K and Military-Grade Durability

They offer resistance to dust, water immersion, and high-pressure, high-temperature water jets for the first time in the whole CAMON series with triple protection ratings of IP68, IP69, and IP69K. It is among the most resilient smartphones in its class because to its MIL-STD-810 military-grade certification against drops and severe environments.

Powerful Display and Performance

The 6.78-inch curved AMOLED display of the CAMON 50 Ultra 5G is protected by Gorilla Glass and has a refresh rate of 120 Hz, a touch sampling rate of 240 Hz, PWM dimming of 2160 Hz, and a sharp 1.5K resolution. The device is powered by the 4nm MediaTek Dimensity 7400 Ultimate chipset. In addition to the camera, the CAMON 50 offers a 1.5K 144Hz ultra-bright AMOLED display and 60-month TÜV-certified fluency, bringing TECNO's imaging and durability expertise to a broader user base. It is intended for consumers looking for a dependable all-around smartphone that offers a better imaging experience while supporting daily life and business. The CAMON 50 Series' enormous 6,500mAh battery with 70W Ultra Charge guarantees all-day power for lengthy filming and editing sessions.

The official prices for the CAMON 50 Series in the Philippines are:

CAMON 50 Ultra 5G 8GB + 256GB – PHP 19,999

CAMON 50 Ultra 5G 12GB + 256GB – PHP 21,999

CAMON 50 Ultra 5G 12GB + 512GB – PHP 25,999

CAMON 50 8GB + 256GB – PHP 13,999

Launch gifts and special inclusions, such as a CAMON 50 Series Exclusive Gift Box, an Air Conduction Headphone, a Charging Lanyard Cable, and a CAMON Creator Gift Set, along with 60 Days Free Replacement, 3 Years of 50GB Free Cloud Storage, 2 Years Warranty, 1 Year MovieBox Premium Membership, and a Creator Dito Sim Bundle. The partnership lowers the barrier to the creator economy by combining the CAMON 50 Ultra 5G with a DITO Starter Pack that offers 30 days of connectivity and 1GB of data per day for Facebook and TikTok.

By offering package deals with its newest wearables, TECNO is also enhancing the smart living experience surrounding the CAMON 50 Series. Customers can save PHP 1,000 on Watch NEO (SRP PHP 3,499) and FreeHear 2 (SRP PHP 2,999) during the launch period.

Flexible Payment Options

TECNO has teamed up with top lenders to increase the CAMON 50 Series' accessibility. Customers can make purchases with customizable installment plans via Skyro, Home Credit, or BillEase. It makes it simpler for Filipino customers to purchase the premier imaging gear by providing 0% interest installment choices on several plans, up to 12-month durations.

“CAMON 50 Series is designed for Filipino users who want more than just a smartphone. It is built for people who want stronger imaging, smarter AI support, and a device that feels like a meaningful upgrade in everyday life. With this launch, we want to give consumers a phone that not only looks and feels premium, but also helps them create, express, and do more.” ~Jason Wong, Country Manager of TECNO Philippines

The CAMON 50 Series' formal debut also expands on TECNO's ongoing collaboration with Sarah Geronimo, whose broad consumer resonance, mainstream appeal, and strong trust further solidify the series' presence in the Philippine market. Sarah will participate in CAMON 50 Series product experience events at the upcoming Earth Day Run Manila leg on April 19 at 7 a.m. at SM Mall of Asia Concert Grounds, where fans can catch her live.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of "Stop At Nothing", TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

SM Supermalls bags top honor at 2026 Asia-Pacific Stevie Awards

Aside from the Organization of the Year recognition, SM Supermalls also won four Gold, 13 Silver, and 13 Bronze Stevies.

SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business.

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers. We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.” ~Joaquin L. San Agustin, SM Supermalls Executive Vice President 

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases innovative wellness-driven engagement, while SM Haicang: Grand Opening reflects the continued expansion and growing footprint of SM Supermalls in the region.

Together, these initiatives underscore SM Supermalls’ strength as a regional brand—capable of delivering impactful, culturally relevant, and truly maxed-out experiences across markets.

About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems. 

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean. 

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats. 

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign. 

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action. By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.” ~Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet. 

To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.