Thursday, December 28, 2023

Zoomanity Group Spreads Christmas Joy through Gift Giving for Less Fortunate Children and Aeta Community

As the holiday season approaches, Zoomanity Group prepared a heartwarming Christmas Gift Giving event aimed at bringing joy to less fortunate children and the Aeta community. The event, scheduled this December, is part of Zoomanity's ongoing commitment to giving back to society and making a positive impact on the lives of those in need.

The Christmas Gift Giving event was held at the following dates and locations:
December 13, 2023 - Unlicity Makati
December 16, 2023 - Zoocobia Drone and Bird Park - Clark Pampanga
                                            Zoobic Safari - Subic Bay Freeport Zone
December 17, 2023 - Paradizoo - Mendez, Cavite
                                            Zoori - Tagaytay

Zoomanity Group distributed gifts, essentials, and festive treats to almost 1,000 children from underprivileged backgrounds and members of the Aeta community. The event aims to create a memorable and joyous Christmas experience for these individuals, fostering a sense of community and goodwill during the holiday season. Several children experienced the Christmas Joy this December in time with Zoomanity President/CEO Robert L. Yupangco's birthday, last December 13.

The event highlighted the launching of Cat Habitat, a new glamping in Zoobic Safari and the launch of Drone and Bird Park in Zoocobia.

"We are excited to spread the joy of Christmas and make a positive impact in the lives of less fortunate children and the Aeta community. This event aligns with our core values of compassion and community service, and we look forward to bringing smiles to the faces of those who need it most. Christmas is for the kids, and the best way to see Christmas is through the eyes of a child." ~Robert L. Yupangco, President/CEO of Zoomanity Group
Robert L. Yupangco, President/CEO of Zoomanity Group

Members of the media, influencers, and the public are invited to join Zoomanity Group in this heartwarming event and share in the celebration of the season of giving. 

Zoomanity Group believes in the power of unity and generosity, and this event serves as a testament to the company's dedication to corporate social responsibility. By organizing this Christmas Gift Giving initiative, Zoomanity hopes to inspire others to join in the spirit of giving and contribute to building a brighter future for those facing challenges in our society.


For more information or to inquire about participation on our future CSR projects you can reach them at or Viber: 09158904728.

Sunday, December 17, 2023

Ready to whip upsomething new this Christmas? Here are Unique Pasta Dishes For Your Next Salusalo

El Real Sesame Chicken Spaghetti

And just like that, it’s again the most beautiful time of the year! Christmas is just around the corner, and there’s that familiar rush to do last-minute preparations for festivities and gift shopping. While these tasks can be overwhelming, there’s an accompanying joy awaiting you and your loved ones once you get them done.

One thing every household takes seriously every holiday season is preparing their Noche Buena. While we’re used to stellar favorites like spaghetti, macaroni, and fruit salad, why not extend your recipe knowledge and whip up something new for the family? You might just discover a new favorite that will make your celebration special.

Make Christmas more meaningful by whipping up unique pasta dishes using El Real Pasta

Pasta is a recurring ingredient in most celebrations. It’s versatile, and you can combine almost anything with it. To complete your Noche Buena menu, here are some next-level pasta recipes you can make using a quality pasta brand like El Real Pasta.

Here’s a double win for pizza and pasta lovers! This dish combines two beloved courses that kids, and even the picky eaters, won’t be able to resist. While it looks complex, this dish takes approximately 25-30 minutes to make. All you’ll need are El Real Elbow Macaroni, tomato sauce, quick-melting cheese, pepperoni, and ground beef. These are common ingredients for both pizza and pasta dishes. If you want to stretch the flavors, use dried oregano or basil for that extra kick. Season it as you like. Check the full recipe here.

El Real Pizza Pasta

We picture green, leafy veggies, tart fruits, and croutons when we think of salad. But not all salads have to be green. Some can be sweet, savory, and packed with protein, like the Grilled Chicken Salad. If you have some grilled chicken leftover from previous salusalos, this recipe is a great way to reuse and avoid unwanted food waste. Mix your leftover chicken with cooked El Real Elbow Macaroni, pineapple tidbits, raisins, hard-boiled eggs, and ham. You can zhuzh things up by customizing your own salad mix. Read the full recipe here.

El Real grilled chicken salad

Who says you can’t add sesame to spaghetti? This pasta dish made with El Real Spaghetti is a must-try if your family loves Asian fusion flavors. The distinct flavor of the sesame oil blends well with the savory flavors of the mushroom, chicharo, and bell peppers. Complete this pasta dish with seasoned chicken breast as your protein. Click here for the full recipe.

Here’s a no-fail recipe that your family will surely love: cheesy spaghetti. While it might not sound as unique as you think it is, you can make it your signature dish by using different ingredients. For instance, instead of using hotdogs, you can try to mix in diced Christmas ham to your dish for a different flavor experience. Make it more special by using El Real Sarap Bundle Pack (El Real 900g Spaghetti + 800g Sweet Style Spaghetti Sauce). This is a great addition to your Noche Buena feast and, not to mention, a great way to use up leftovers. Click here for the full recipe.

Sulit and special
Making new and unique pasta dishes this Christmas is easier when you have great pasta to help you complete your recipes. Plus, Noche Buena feels extra sulit and special when you cook with El Real Pasta. Your unique salusalo need not exceed the budget because El Real makes quality, affordable pasta that is rich in iron.

So moms, don’t forget to try unique and tasty pasta recipes with El Real Pasta this Christmas! For more delicious holiday recipes, go to Real Pastabilities website, and visit El Real’s official Facebook page for more cooking tips. Got unique recipes in mind? Share them on Facebook and tag El Real.

El Real Pasta is a product from Universal Robina Corporation (URC), makers of well-loved Pinoy brands such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Magic Crackers, Cloud 9 and Maxx. Visit to learn more about URC’s delightful snack and beverage brands.

Wednesday, December 13, 2023

Heartwarming ‘treat day’ gifts for you and your loved ones

Many Filipinos love giving gifts to their loved ones, especially during the holidays. We’re known for making an effort to treat our family and friends because that’s one of the ways we show our love and make them feel special.

If you’re looking for heartwarming “treat day” gifts for the holiday season, or just because you want to make someone’s day, here are some ideas:

For the movie lovers: Catch a fun movie in the theater
Watching a movie alone can be liberating and relaxing. If there’s a movie out right now that you’ve been eyeing for months, don’t hesitate and book that ticket for your day-off.

You can also share the fun with your family. Find a movie that all of you can enjoy, like a comedy or slice of life drama. Make sure that it’s kid-friendly as well if your kids or pamangkins will be tagging along.

For the kikay shoppers: Retail therapy at your favorite stores
Update your wardrobe and wellness kits with a much-needed shopping spree, especially after you get your paycheck. Don’t forget to get a thoughtful gift for your friends and family, especially if they can’t come with you. It can be new clothing, accessories, or beauty products that they’ve been checking out on their favorite online shops. They will appreciate you treating them to nice stuff, even on regular days.

For the expressive gift-givers: A warm chocolate drink and a sweet letter
The chilly Christmas weather calls for a warm chocolate drink. Express your love in a sweet way by treating friends and family with the Swiss Miss Bliss Pack, which comes in a beautiful box where you can write a sweet, heartfelt letter to show your appreciation to your family and friends. This limited-edition holiday gift pack also comes with a limited-edition mug that they can use anytime, anywhere to treat themselves good.

Make the holidays extra special by treating your friends and family with lovely gifts such as the limited-edition Swiss Miss Bliss Pack. This indulgent drink will satisfy your sweet cravings and give you and your family a rewarding experience with every sip. It’s easy to make so, if you’re spending quality time with loved ones, you can surely savor the moment. You can serve this anytime, even when there’s no special occasion so you can #TreatYourselfGood.

Grab the new Swiss Miss Bliss Pack while supplies last. It’s available at leading supermarkets and online stores via Lazada, Shopee, and URC’s TikTok Shop, for Php 112.00 (SRP) a box.

For more information, visit Swiss Miss Philippines’ Facebook page at

Tuesday, December 12, 2023

Gaming and holiday fun collide with the Infinix Holiday SparX at Market! Market

As part of the ongoing Infinix X-Mas Festival, the top smartphone brands treated XFans to a day filled with festive joy during Infinix Holiday SparX at the Market! Market! Activity Center from December 10 to 12.

Infinix Holiday SparX gathered XFans to shop for big discounts at the experience and selling booth. They got to experience some of Infinix’s latest phones, including the newest Infinix ZERO 30 . They also made fond holiday memories with their barkadas at the AI Photobooth, and played casual 3v3 games to experience Infinix’s superb gaming capabilities at the Gaming Zone. XFans can also engage in other fun activities, like the Lucky Words Draw and Shooting Zone.

The opening last December 10 welcomed XFans with a grand event hosted by Jelith Ramos and Chacha Pega. There was a friendly Mobile Legends: Bang Bang match (MLBB) featuring Infinix ambassadors Cherizawa with Team Pampamilya and Yskaela with Team Pride of Orcas. Cheriza and Team Pampamilya came out victorious in the intense match-up. Team Pampamilya was also the grand winner of Infinix’s Guard Your Goddess Miya tournament. Infinix has been the official sponsor of the MLBB Professional League (MPL), where the brand promoted the local gaming and esports scene.

Media attendees and XFans got a chance to take home exciting raffle prizes and freebies from Infinix. The fun doesn’t stop as XFans can still get a chance to take home more prizes by participating in Play and Post, a Daily Raffle draw, and the Online Raffle draw. Winners will be given goodies, such as an Ultra Smartwatch, an Infinix ZERO Ultra, Infinix ZERO 30, and P10,000 worth of MLBB diamonds.

Infinix has had an electrifying 2023 as it was named the top smartphone brand in the Philippines. As a way to thank the dedicated XFans, it kicked off the Infinix X-Mas Festival in December, with the Infinix Holiday SparX as the brand’s onground Christmas thanksgiving celebration. XFans can still visit the Holiday SparX activity area until December 12.

The Infinix X-Mas Festival campaign will run until December 31, 2023. XFans shouldn’t miss out on special discounts and promos until then. Infinix could even extend these promos until January 2024, so watch out for that!

Don’t miss out on the chance to take home Christmas goodies from the Infinix X-Mas Festival. For more updates and information, visit Infinix Philippines’ official websiteFacebook page, and TikTok. Be an XFan today and join the Infinix Facebook Community page.


About Infinix:
Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013.

Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want.

For more information, please visit:

Jollibee Group Partners with Muntinlupa LGU to Provide Jobs for Senior Citizens, PWDs

Jollibee Group’s Inclusive Employment Program, which provides employment opportunities to seniors and persons with disabilities, will soon be implemented in Jollibee, Chowking, Greenwich, and Burger King stores in Muntinlupa thanks to the partnership with Muntinlupa City LGU headed by Mayor Ruffy Biazon (center).

The Jollibee Group recently signed a memorandum of agreement with the city government of Muntinlupa, led by Mayor Ruffy Biazon, to provide temporary employment to qualified senior citizens and persons with disabilities (PWDs).   

Under the said partnership, 32 qualified senior citizens and PWDs will be given an opportunity to work in the select branches of Jollibee, Greenwich, and Burger King in Muntinlupa City. 

“More than just signing a mere document, we have opened up opportunities for people who are in need. What we have actually done is break through some barriers for our fellow Muntinlupeños particularly to PWDs and seniors.” ~Hon. Ruffy Biazon, Muntinlupa City Mayor

Providing Meaningful Employment for Seniors and PWDs. Muntinlupa City, led by Mayor Ruffy Biazon, and the Jollibee Group join forces to expand employment opportunities for seniors and persons with disabilities in the city.

“We are happy to partner with the Muntinlupa City government to cater to the needs of senior citizens and PWDs who aspire to work and remain active contributors to society. Through our Inclusive Employment Program, we hope to forge more partnerships with local government units and open more employment opportunities for elderly and differently-abled persons across NCR and the country.” ~Ruth Angeles, Jollibee Group Vice President and Head, Global Organization, Leadership and Culture and Head for Philippines HR

The city’s Public Employment Service Office (PESO) will assist the Jollibee Group in the hiring process. Muntinlupa PESO will screen applicants before endorsing qualified candidates to the company. Once selected, successful candidates will be tasked with customer relations staff duties such as ushering customers and helping with table services. 

Alongside Muntinlupa, Jollibee Group also partnered with the LGUs of Manila and Antipolo this year to implement its inclusive employment program. 

Interested applicants can get more information on this employment program from the Muntinlupa Persons with Disability Affairs Office and the Office of Senior Citizen’s Affairs. 

Thursday, December 7, 2023

Transforming Banks in the Philippines for a Digital Future Through Coexistence

The financial services industry in the Philippines is poised for transformation, due to accelerated digitalization and the adoption of open finance, according to the Philippines Central Bank, with one of the central bank’s goals this year is for 50% of retail payments done digitally, as well as to have 70% of adult Filipinos onboarded into the formal financial system.
With nearly universal mobile penetration and three-quarters of the population with access to the internet, the Philippines’ young and tech-savvy consumer base is driving a surge in demand for financial services.
Alongside factors such as a rapidly growing adult population, ongoing regulatory support in promoting financial inclusion, and the introduction of new digital technologies, the stage is being set for accelerated growth. Philippines banks can now move away from legacy infrastructure that constrains innovation and prevents them from providing the real-time, personalized banking products and experiences that customers have come to expect.


“Embracing cutting-edge technology is a clear imperative for banks seeking to thrive in the digital era. The adoption of a modern core banking system and a comprehensive infrastructure overhaul necessitates the strategic concept of coexistence, which proves to be a highly effective path to success. Nevertheless, meticulous planning for coexistence becomes increasingly critical as the scale of the bank expands." ~Aman Sud, Chief Growth Officer, ASEAN, Publicis Sapient
Each bank will have its own unique and complex data landscapes, so there is no one-size-fits-all model when it comes to coexistence. Here are some common lessons that banks’ IT and delivery teams can keep in mind on their coexistence journey.


#1: Embrace coexistence and set up the right team for the job.

Recognize coexistence and actively plan for it during your transition state or states.

Set up a central team of experts to ensure comprehensive planning and decision-making. This may be distinct and separate from the business and technical teams that define the target state operating model and architecture. This central team will lay the required implementation path, working through each challenge and finding answers for the coexistence situations as they arise.
Having the appropriate senior sponsorship to smooth the working process across the many teams involved is necessary to keep the program and its stakeholders aligned while moving forward with a holistic change-management strategy.
#2: Use technology to better support coexistence
Gone are the days of stitching together a manual process which would inevitably place additional pressure on operations colleagues. Instead, utilize the program’s target architecture to enable technology-centered coexistence. Banks can be safe knowing that any interim builds can more easily be changed as you transition from one state to another with a more loosely coupled architecture. For example, a dedicated service could be stood up to serve as the ‘control center’ for managing coexistence indicators across various systems of record.
#3: Investing tactically in legacy can help but remember to plan for legacy decommissioning.
Changes to the source system or data are needed to enable a successful transformation. For example, additional flags or tags may be required on legacy accounts to indicate which have been migrated. Plan these changes early with the teams supporting the legacy core to ensure that things go smoothly. Equally important is that there are concrete steps in place within the migration plan to decommission the legacy estate, to ensure stakeholder buy-in on the journey, and to recognize the full benefits of the core modernization program.
On their way to a new digital core, banks can position themselves to embrace the concept of coexistence by adopting the right tools, adopting a well-planned approach, and adopting a strategic attitude. In the near future, the banks that are successful in this modernization path will become the leaders.


Learn more about how Philippines banks can succeed in their core banking migration efforts here.


Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities which, combined with our culture of curiosity and deep industry knowledge, enable us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit

Thursday, November 30, 2023

Aji-Ginisa leads the I Love Veggie-licious Movement with Marian Rivera and Zia to launch the New Era of Cooking

Kazuki Kyoya and his family teams up with Aji-Ginisa®'s ambassador Marian Rivera-Dantes to champion healthy eating habits among Filipino children.

Aji-Ginisa prepared a day of health and fun for kids and their parents at the Aji-Ginisa®’s Welcome to a New Veggie-licious Era, held recently at The Blue Leaf McKinley Hill in Taguig. The event served as the official launch of the I Love Veggie-licious Movement, which aims to make vegetable dishes tastier and more enjoyable, especially for kids. Well-loved celebrity mom Marian Rivera-Dantes headlined the festivities, showing off their family’s favorite vegetable recipes in a special cooking demo. 

“Parents put a premium on their children’s health and nutrition, but feeding them veggies isn’t always an easy feat,” said Kazuki Kyoya. “Aji-Ginisa® can help them make their dishes more meaty and gisa, so their kids can learn to love vegetables and these healthy recipes can be part of their every meal.” ~Kazuki Kyoya

The kids from the audience went up on stage for the I Love Veggie-licious Pledge, which was led by Marian’s daughter Zia, and made their promise to love vegetables. Parents and their little ones can also join this pledge online by using the Pledge to I Love Veggie-licious filter on TikTok. For every 1,000 pledges, Ajinomoto commits to lead a feeding program for select beneficiaries nationwide. 

“As a mom, I know mealtimes can be challenging. What I do is experiment in the kitchen and try lots of ways to prepare vegetable dishes that are nutritious and yummy. Our goal is to make our kids try different recipes, so they can grow to enjoy and appreciate the healthy food we prepare.” ~Marian Rivera-Dantes

Filipino children, led by Zia Dantes, welcomes a new Veggie-licious era with a pledge and red forks on their chest, embracing healthier meals made tastier with Aji-Ginisa

Attendees also had the opportunity to try making their own veggie-licious dishes during the event. As they sprinkle their Aji-Ginisa on their veggies, kids and parents also had fun in their stations by doing the Shake Shake Dance to the beat of the music to make their veggies veggie-licious.

Ajinomoto is bringing the I Love Veggie-licious Movement nationwide, bringing the Aji-Ginisa® Veggie-licious Caravan to different schools to carry out taste tests, veg-ucation programs, and more. The Caravan will also roll out in key malls across the metro to introduce delicious veggie dishes kids will enjoy.

The I Love Veggie-licious Movement is a part of Ajinomoto Philippines Corporation’s commitment to nutrition that does not compromise taste, access, and the local way of life. The company is doing this by developing comprehensive programs with like-minded organizations, and providing new products and services that address health and nutrition issues.

Know more about the Aji-Ginisa® I Love Veggie-licious Movement by visiting Cookmunity by Ajinomoto PH.

Monday, November 27, 2023

Hanabishi Joins A’TINs in Celebrating SB19’s 5th Year

Hanabishi Appliances recently gave away VIP tickets to SB19’s “One Zone” fanmeet held at the Smart Araneta Coliseum. It also raffled off exclusive merchandise and products in its official Facebook, Instagram, and TikTok accounts.

Through its My Hanabias contest, the leading appliance brand matched the emoji that each SB19 member represented with its best-selling appliances.

Stell’s emoji is the strawberry and was matched with the Hanabishi blender. Josh has the oden for his emoji and was matched with the Hanabishi griller. Pablo’s is the hotdog which corresponded with the air fryer, Ken the chicken which corresponded with the turbo broiler, and Justin the corn which corresponded with the multi-cooker grill.
Hanabishi gave away these appliances to lucky A’TINs who expressed their support for their biases.
On the day of the fanmeet, Hanabishi also handed out PhP200 vouchers in its booth.
“We are excited to be a part of this celebration and we would like to thank all the fans who joined our contest and help us trend on social media. Most of our ticket winners had their VIP experience for the first time, and we are very happy that they got to see their idols up-close. SB19 is a world-class talent that showcases the best of the Filipino and we are behind them in their journey of conquering the world.” ~Cherish Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances
Ong-Chua shared that the brand hopes to have more collaborations with the group.
SB19 is hailed as the Kings of P-pop. Their most recent hit, Gento, has climbed the top of the charts and its dance challenge has been performed by local and foreign artists alike.
During the fanmeet, the group performed the song as their opening act. They then interacted with their loyal followers through different activities and surprised them with the launch of the official music video of Freedom.
SB19 has received several awards and performed to sold-out shows during the last five years. This year, it embarked on its Pagtatag world tour, which took the group to several cities in the Philippines, the United States, and Canada. 

About Hanabishi:
Sa Bahay at sa Business Mo, Hanabishi!

Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses.  Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

For more information about Hanabishi, please visit  and like them on Facebook:

BPI's Digital Savings Initiatives Transforming Banking for Filipinos

From left to right: Anne Christine Ruiz Head of Deposits, BPI; Anne Guiritan (Avida Condominium Winner, Anne Jara, Brand Marketing Head, Avida

BPI's commitment to innovation, convenience, and customer centricity is helping more Filipinos achieve their financial goals through various digital channels. Starting in 2021, BPI’s #SaveUp allows customers to open a savings account via the BPI App without the need to visit a branch. 

Building on that success, in 2022, BPI launched BPI #MySaveUp, which enables customers to open a savings account through the popular online wallet, GCash. This year, BPI has taken things to the next level with a brand new channel and partnership with Lazada, one of the biggest e-commerce platforms in Southeast Asia. With the new BPI Flagship store, users can easily "add to cart" and open a savings account, #SaveUp, along with other BPI products. 

“Through these initiatives, BPI is empowering Filipinos with the ease and convenience of managing their finances anytime, anywhere through the various channels that cater to their unique banking needs. All it takes is 5 minutes and 1 ID.” ~Asi Ruiz, BPI Deposits Product Head

From left to right: BPI’s Ma. Carmina Marquez Head of Deposits (at the time), Ann Collin Imperial (Kia Winner), Manny Aligada Kia President (at the time), Bob Palanca, COO of Iconic Dealerships, Inc.

Despite the digital savings landscape nowadays heavily focusing on unprecedented high interest rates to attract depositors, BPI pioneered a different approach; one that is more sustainable yet still rewarding and affordable. 

In 2022, the Bank launched a rewards program exclusively available for its digital savings products.  The promotion concluded earlier this year, and two newly acquired BPI digital accountholders, Anne Imperial and Anne Guiritan, not only benefited from a convenient and easy-to-manage digital savings account but also won life-changing grand raffle prizes. Imperial drove home a brand-new Kia Stonic Style Edition, while Guiritan won an Avida Vireo Studio condo unit.

“BPI made saving more exciting for me as I was also looking forward to participating in the program and winning prizes. My #SaveUp account inspires me to enjoy life while working hard and saving harder.” ~Ann Collin Imperial, Kia Winner

This year, in celebration of the bank’s 172nd anniversary, BPI also waived the maintaining balance fee for the BPI #SaveUp and #MySaveUp accounts, making saving more affordable and convenient for its digital clients. 

Our vision is to make banking more inclusive, and encourage more and more Filipinos to start the habit of saving. And with all these efforts to provide accessible, relevant, and rewarding banking services to more Filipinos, BPI has already opened more than 1 million digital savings accounts, demonstrating our agility in meeting the ever-evolving needs of customers, and the number continues to grow,’’ said Ruiz.

Open a #SaveUp account by downloading the BPI App or through the BPI Flagship store in Lazada. Alternatively, open a #MySaveUp account from the GSAVE menu of the GCASH app and discover a world of possibilities.

BPI awards clients who won the #MySaveUpPromo

Saturday, November 18, 2023

A Daring Julia Barretto Is Tanduay’s New Calendar Girl

Tanduay has chosen actress Julia Barretto as its 2024 Tanduay Calendar Girl. 

“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful. In representing Tanduay, she shows the world that the brand champions courage and empowerment. 2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events.” ~Tanduay, the brand said in a statement

The World’s Number 1 rum added that Barretto has a fire in her soul and is not afraid to show the world her truest self. 

The 2024 Tanduay Calendar Girl was presented to the members of the media at Elements in ETON Centris. According to Tanduay, their creative team worked with the actress’ style team for the upcoming calendar and they tapped top editorial and commercial photographer BJ Pascual to do the shoot.

Barretto is one of the most popular and talented actresses of her generation. She has been in the industry since she was a child, appearing in numerous top-rating television shows and movies throughout her decades-long career.

The actress is also considered a style icon and is one of the most-followed Filipino celebrities on social media, with 11.4 million followers on Instagram as of this writing.

As the 2024 Tanduay Calendar Girl, Barretto is also scheduled to appear in the brand’s promotional events and materials in the coming year.