Light, Crispy, and Flavorful: Discover the NEW Magic Chips Thin & Crispy

Make your breaktime more fun with the delicious and flavorful Magic Chips Thin & Crispy, available in BBQ and Sour Cream and Onion flavors.

There are days that seem to be repeated, complete with the same tasks, routine, and brief breaks. Because of this, even the smallest pauses should be filled with something enjoyable, tasty, and thrilling to make the day. Stepping away from the screen and having a quick snack break with friends can turn an ordinary moment into something special. 

Presenting the new Magic Chips Thin & Crispy, a lighter version of the popular Magic Chips that will turn everyday breaktimes into genuinely magical experiences. It offers a distinctively light, airy, and flavorful bite by skillfully fusing the delightful crunch of chips with the well-known sarap of crackers (chips na, crackers pa!).

Magic Chips Thin & Crispy are baked rather than fried, making them thinner and crispier than before. Snack lovers can now enjoy a tasty, guilt-free muncharap experience whenever they need a little respite from their hectic schedules. 

Each bite of the delectable BBQ (Barbeque) and Sour Cream & Onion varieties packs a powerful flavor into incredibly thin, crispy pieces that entice snackers to eat more.

Packed in convenient 28g pouches, Magic Chips Thin & Crispy is perfectly portioned for on-the-go snack breaks, study sessions, or commute cravings. Offering a more premium snacking experience at an affordable Suggested Retail Price (SRP) of 8.20 PHP, it is now available in leading retail stores nationwide, and major e-commerce platforms. 

Sometimes, all it takes is one crispy bite to turn an ordinary pause into something magical. So, basta break time, Magic.

Try Universal Robina Corporation’s (URC) new Magic Chips Thin & Crispy today. Have a magical and guiltless munching with every crunchy bite.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Magic Chips Thin & Crispy delivers a light, crunchy, and flavorful snacking experience that’s perfect for anytime cravings. It offers a satisfyingly thin & crispy texture and delicious flavors that make every moment more enjoyable. Packed with delicious flavors and affordably priced, Magic Chips Thin & Crispy lets Filipinos enjoy big taste without feeling weighed down- making every break more magical, whether enjoyed solo or shared with others. To learn more about URC, visit its Website at www.urc.com.ph, Facebook Page and TikTok account.

URC brands are still top picks among Filipino homes

Six brands made by food and beverage firm Universal Robina Corp. (URC) are still among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report

Three of these brands – C2, Nissin and Cream All – rose in rankings in the yearly study.

Great Taste is among the top 10 most chosen brands in Total FMCG and Beverages sector while Piattos remains among the most chosen food brands.

Payless, meanwhile, landed in the list of 20 most chosen food brands for the first time.

“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday. This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations.” ~Mian David, URC’s chief marketing officer and managing director of URC International

Kantar’s Brand Footprint study uses a metric called “consumer reach points” (CRP), which measures a brand’s strength based on how many shoppers are buying the brand and how often.

It essentially shows which brands are winning at the point of purchase.

“Filipinos are now spending more on FMCG, presenting a bigger opportunity for more brands to win. Among these brands, many of them are able to do so with improved penetration.” ~Mieke Bartholomeus, Strategic Insights Director at Kantar’s Worldpanel Division

URC’s Great Taste coffee – with 440m CRP – ranked 8th among fast-moving consumer goods (FMCG), and fourth in the beverages sector.

Ready-to-drink tea C2’s CRP rose 25 per cent to 32m, making it the 14th most chosen brand in the beverages sector.

The number of households that bought C2 rose by some 281,000 in 2023, with better presence in groceries, sari-sari stores and market stalls.

In the food sector, snack brand Piattos held on to the 7th spot, while Nissin instant noodles climbed to No. 16.

Another instant noodles brand, Payless, broke into the list of Top 20 brands in the segment  with a CRP of 74m, landing in 19th place in the food sector and 50th among FMCG brands.

Core variant Payless Xtra Big is still a big draw, while the still small, newly-launched Payless Sakto is already driving traction for the brand.

Cream All went up to No. 19 in the dairy sector.

As part of Kantar, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behavior across the globe. Worldpanel continuously monitors shopping behavior to shape the brands of tomorrow by better understanding people everywhere. 

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.

Brands from food and beverage firm Universal Robina Corp. (URC) continue to be among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report.

Ready to whip upsomething new this Christmas? Here are Unique Pasta Dishes For Your Next Salusalo

El Real Sesame Chicken Spaghetti

And just like that, it’s again the most beautiful time of the year! Christmas is just around the corner, and there’s that familiar rush to do last-minute preparations for festivities and gift shopping. While these tasks can be overwhelming, there’s an accompanying joy awaiting you and your loved ones once you get them done.

One thing every household takes seriously every holiday season is preparing their Noche Buena. While we’re used to stellar favorites like spaghetti, macaroni, and fruit salad, why not extend your recipe knowledge and whip up something new for the family? You might just discover a new favorite that will make your celebration special.

Make Christmas more meaningful by whipping up unique pasta dishes using El Real Pasta

Pasta is a recurring ingredient in most celebrations. It’s versatile, and you can combine almost anything with it. To complete your Noche Buena menu, here are some next-level pasta recipes you can make using a quality pasta brand like El Real Pasta.

Pizza Pasta

Here’s a double win for pizza and pasta lovers! This dish combines two beloved courses that kids, and even the picky eaters, won’t be able to resist. While it looks complex, this dish takes approximately 25-30 minutes to make. All you’ll need are El Real Elbow Macaroni, tomato sauce, quick-melting cheese, pepperoni, and ground beef. These are common ingredients for both pizza and pasta dishes. If you want to stretch the flavors, use dried oregano or basil for that extra kick. Season it as you like. Check the full recipe here.

El Real Pizza Pasta

 

Grilled Chicken Salad

We picture green, leafy veggies, tart fruits, and croutons when we think of salad. But not all salads have to be green. Some can be sweet, savory, and packed with protein, like the Grilled Chicken Salad. If you have some grilled chicken leftover from previous salusalos, this recipe is a great way to reuse and avoid unwanted food waste. Mix your leftover chicken with cooked El Real Elbow Macaroni, pineapple tidbits, raisins, hard-boiled eggs, and ham. You can zhuzh things up by customizing your own salad mix. Read the full recipe here.

El Real grilled chicken salad

 

Sesame Chicken Spaghetti

Who says you can’t add sesame to spaghetti? This pasta dish made with El Real Spaghetti is a must-try if your family loves Asian fusion flavors. The distinct flavor of the sesame oil blends well with the savory flavors of the mushroom, chicharo, and bell peppers. Complete this pasta dish with seasoned chicken breast as your protein. Click here for the full recipe.

Cheesy Christmas Spaghetti

Here’s a no-fail recipe that your family will surely love: cheesy spaghetti. While it might not sound as unique as you think it is, you can make it your signature dish by using different ingredients. For instance, instead of using hotdogs, you can try to mix in diced Christmas ham to your dish for a different flavor experience. Make it more special by using El Real Sarap Bundle Pack (El Real 900g Spaghetti + 800g Sweet Style Spaghetti Sauce). This is a great addition to your Noche Buena feast and, not to mention, a great way to use up leftovers. Click here for the full recipe.

Sulit and special

Making new and unique pasta dishes this Christmas is easier when you have great pasta to help you complete your recipes. Plus, Noche Buena feels extra sulit and special when you cook with El Real Pasta. Your unique salusalo need not exceed the budget because El Real makes quality, affordable pasta that is rich in iron.

So moms, don’t forget to try unique and tasty pasta recipes with El Real Pasta this Christmas! For more delicious holiday recipes, go to Real Pastabilities website, and visit El Real’s official Facebook page for more cooking tips. Got unique recipes in mind? Share them on Facebook and tag El Real.

El Real Pasta is a product from Universal Robina Corporation (URC), makers of well-loved Pinoy brands such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Magic Crackers, Cloud 9 and Maxx. Visit www.urc.com.ph to learn more about URC’s delightful snack and beverage brands.