Jollibee, Mang Inasal, Chowking Named Top Three Most Valuable Restaurant Brands in Brand Finance’s ASEAN 500 2024 Rankings

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

Demonstrating the strength of its brand portfolio, the Jollibee Group continues to make its mark on the global stage, with well-loved brands Jollibee, Mang Inasal, and Chowking recognized as the top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 report. 

Brand Finance is the world’s leading brand valuation consultancy. It conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries. The ASEAN 500 2024 report reveals that the region’s food, retail, hospitality, and leisure and tourism sectors are spearheading regional economic growth, driven by rising post-pandemic consumer spending and digital innovation.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

Jollibee Group’s iconic flagship brand, Jollibee, recorded an impressive 51% increase in brand value, reaching USD2.3 billion. This milestone crowned Jollibee as the most valuable restaurant brand in ASEAN and propelled it 19 places higher to secure the 23rd spot among the region's most valuable brands across categories.

This significant growth reflects Jollibee’s commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—factors that have propelled its brand value and strength to new heights.

In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand in the world, outperforming international giants.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Mang Inasal, Jollibee Group’s beloved Filipino casual dining brand celebrated for its signature chicken inasal, was recognized as ASEAN’s fastest-growing brand for 2024 across categories. With an impressive 201% surge in brand value to USD 374 million, it soared 136 spots to rank as the 146th most valuable brand in the region. Notably, it also became the second most valuable restaurant brand in ASEAN, following its sister brand, Jollibee.

Brand Finance’s research highlights Mang Inasal’s exceptional scores in ‘familiarity’ and ‘recommendation,’ underscoring its strong recognition and enduring loyalty among consumers. 

Earlier this year, Brand Finance has also cited Mang Inasal as the strongest brand in the Philippines.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Named One of TIME’s ‘World’s Best Companies’ for the Second Time

The Jollibee Group named as one of the “World’s Best Companies” for two consecutive years by the prestigious TIME Magazine.

The Jollibee Group continues to strengthen its global standing after being included in TIME Magazine’s prestigious "World's Best Companies" list for two consecutive years. 

“We are incredibly honored to be recognized once again on TIME’s World's Best Companies List. This reaffirms our commitment to creating a workplace that fosters excellence and growing the business sustainably. This recognition belongs to our people who work hard to achieve our dreams. Together, we will continue to work with passion and purpose to bring the joy of eating to everyone. We also share this recognition with our franchisees and partners who have supported us through the years.” ~Ernesto Tanmantiong, Jollibee Group Global President and CEO

Key dimensions of the ranking

According to the global data and business intelligence platform Statista, companies were assessed based on three key dimensions, namely employee satisfaction, revenue growth, and sustainability transparency or Environmental, Social, and Governance (ESG). The scores of all three dimensions were added on an equal percentage basis to form the final ranking score of a maximum of 100 points. The 1,000 companies with the highest score were awarded as the World’s Best Companies of 2024. 

The Jollibee Group received a score of 84.81 or “very high” mark for revenue growth. The Company’s net income rose 16% to PHP8.8 billion in 2023, while total revenues marked a 15.2% increase to PHP244.1 billion. Its systemwide sales hit PHP343.32 billion, an all-time high record with a 16.3% increase.   

The Jollibee Group’s strengthened People Agenda was key to its record business performance, which was characterized by back-to-back best-ever years in 2022 and 2023. The Company remains committed to fostering a workplace that prioritizes not only employee satisfaction and safety but also their development and well-being. Through its dedicated People Agenda, the Company ensures engagement at multiple levels, from personal to people around them and to the company and community.  

In 2023, the Jollibee Group launched its global sustainability agenda, Joy for Tomorrow, anchored on three key pillars: Food, People, and Planet. Under the People pillar, Employee Welfare stands as a key priority, with a focus on enhancing lives through initiatives such as Learning & Development, Employee Engagement, and Diversity & Inclusion. These efforts are aligned with the United Nations Sustainable Development Goals (UN SDGs), underscoring the Group's broader mission to create positive and lasting change.

Earlier this year, the Jollibee Group earned the Gallup Exceptional Workplace Award for the third time, recognizing its high employee engagement and strong corporate culture. Notably, the Jollibee Group remains the only Philippine-based company to receive this prestigious distinction.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

For more information, visit www.jollibeegroup.com.

Jollibee Group Reinforces Global Food Safety Standards and Practices

National Sanitation Foundation APAC Managing Director Jyoti Bhasin said food safety is a collective responsibility that requires transparency, commitment, consistency, and communication. Through collaboration, individuals and organizations can improve their problem-solving capabilities, enhance communication processes, and develop consistent food safety standards.

As part of its commitment to serving food that people trust and harnessing a culture of food safety across its global operations and supply chain, the Jollibee Group has reinforced its global food safety standards and practices coinciding with the celebration of World Food Safety Day (WFSD) last June 7, 2024. 

This year’s WFSD, aptly themed, “Food safety: prepare for the unexpected,” underscores the importance of being prepared for food safety incidents where there is a potential or confirmed health risk associated with food consumption. According to the World Health Organization (WHO), one in ten people worldwide fall ill from unsafe food each year, and over 200 diseases are caused by eating contaminated food. 

“We have always believed in harnessing the collaborative power of our employees, partners, and stakeholders in advocating and adopting solutions that enhance food safety in our organization. We hope to nurture these commitments further. With programs that center on proper labeling, minimizing food waste and loss, as well as food security, we aim to raise awareness on food safety issues that affect not just our stores but also the entire enterprise. Food safety has always been Jollibee Group’s anchor in serving great-tasting food and maintaining customer satisfaction. The Company will continue building on its strong foundation of food safety and quality practices to live its mission of bringing the joy of eating to everyone––now and in the future. To all our JFC colleagues, may our collective efforts pave the way for a resilient and sustainable future, where both our plates and the planet thrive harmoniously.” ~Wally Mateo, Jollibee Group Vice President and Head of Global Quality Management

Commitment to Food Safety. As part of its commemoration of World Food Safety Day celebration in June, the Jollibee Group extended its promotion of food safety standards to its customers through food safety stickers that its brands like Jollibee in the Philippines, Vietnam, and UAE, Tim Ho Wan and Yonghe King in China, placed on delivery orders. The sticker included a scannable QR code that links to the Company’s commitment to food safety.

Jollibee Group Vice President and Head of Global Quality Management Wally Mateo emphasized the importance of collaboration in promoting a culture of food safety.

Cultivating consciousness on food safety standards

The Jollibee Group centered its 2024 WFSD celebration on three focus areas, namely Food Safety, Food Quality, and Transparency & Traceability. These focus areas are guided by the Company’s global sustainability agenda, called Joy for Tomorrow. One of the three pillars under Joy for Tomorrow is on Food––to ensure the Company continues to serve food that people trust. 

Last June 3, the Jollibee Group organized a webinar led by BioMedix Founder and CEO Dr. Claver E. Bundac and National Sanitation Foundation (NSF) Asia-Pacific (APAC) Managing Director Jyoti Bhasin. 

BioMedix is a biotech manufacturing and distribution company that specializes in food safety testing systems, while NSF is an independent organization that facilitates standards development, product certification, testing, auditing, education, and risk management for public health and the environment. 

The webinar was attended by over 1,800 participants from Jollibee Group operations and support functions, and global suppliers. The resource experts shared insights on sustainable practices and technologies in food processing and the importance of collaboration in mitigating food safety issues. 

During the webinar, Biomedix Founder and CEO Dr. Claver Bundac (top right frame) emphasized the importance of sustainability in food processing to ensure a safe and viable future for subsequent generations. The WFSD activities were organized by the Global Quality Management Team led by Wally Mateo, Vice President and Head of Global QM (bottom center).

Dr. Bundac of BioMedix emphasized the need to integrate sustainable practices in food processing and business operations to ensure a safe and viable future for subsequent generations. For her part, Director Bhasin of NSF APAC talked about how collaboration among enterprises, authorities, and consumers is crucial in enhancing food safety protocols, overcoming challenges, and reducing food safety risks. 

The Jollibee Group has also released an instructional video to its operations teams on the enhanced Hazard Analysis and Critical Control Points (HACCP) requirements, integrating the clean design standards for the Jollibee Group’s new stores. 

The brands of the Jollibee Group in the Philippines, China, and Europe, Middle East, Asia, and Australia (EMEAA) Regions also handed out delivery safety seal stickers with a scannable QR code that contains short information on WFSD and the Company’s commitment to global food safety standards. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune Southeast Asia 500 List. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Brings Together Local, Global Suppliers to Bolster Collaboration for Innovation and Adaptability

CSR at the forefront. Jollibee Group Foundation Chairperson Grace Tan Caktiong (first row: seated, third from left) and Jollibee Group Foundation president Gisela Tiongson (first row: seated, second from left) led the recognition of FEP partners for their dedication and unwavering commitment at the Supplier Awards Night. 

Anchored on its long-term goal of building a resilient supply chain to ensure better service and quality products in the future, the Jollibee Group has gathered 600 key global and country suppliers to foster a more robust and effective partnership by aligning with them the company’s business priorities and innovations in the years ahead.

Partners for Growth. The Jollibee Group has gathered 600 local and global suppliers for a Supplier Summit to unveil the company's business practices, directions, and innovations. The summit culminated by recognizing the strong supplier partnerships that has fueled Jollibee Group's success and growth.

With the theme "Accelerating Growth Through Partnership,"the recently concluded event also underscored Jollibee Group’s pivotal steps in enhancing customer experience and upholding the highest food safety and quality standards together with its suppliers. It also reiterated Jollibee Group’s commitment to sustainable business practices, as embodied in its ‘Joy for Tomorrow’ global sustainability agenda, as a company that partners with reputable suppliers who share its principles of serving food people trust, helping improve people’s lives, and treating the planet responsibly. 

“Our suppliers have been one of our greatest resources, playing a crucial role in helping us meet our operational and sustainable business goals. As partners in our growth, we aim to keep them informed of our directions and initiatives, and to communicate our commitments to quality, consistency, and excellence. The Supplier Awards Night is a celebration of excellence and shared commitments. It also highlights how powerful collaborations truly accelerate growth. We hope that these recognitions will boost the trust and motivation of our suppliers, as well as reinforce the strength of our partnerships as we expand the business with our common goal: To serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and Chief Executive Officer

Business outlook. Jollibee Group chief executive officer Ernesto Tanmantiong shared insights on the Company’s business performance and future strategies.

Tanmantiong, followed by William Tan Untiong, Jollibee Group's Chief Business Support Office, and other Jollibee Group executives each gave their business presentations, which aimed to empower the suppliers with new knowledge as they continue working with Jollibee Group to provide great tasting food that people can trust.  

Recognition of Quality and Reliability

 

Culminating the summit is Jollibee Group's first-ever Supplier Awards Night, which honored its suppliers' outstanding performances in reaching elevated supplier targets and metrics as well as  suppliers' innovation, and sustainability efforts.

The top recognition known as the Champion Partner of Joy award was presented to Kerry Manufacturing (Philippines), Inc. for embodying the highest standards of quality, innovation, sustainability, and partnership, as well as a sustained high-level performance in the Procurement Value Matrix and supplier scorecards.

Arla Foods Corporation received the Special Award for Innovation for providing creative solutions, products, or processes that have notably enhanced their operations or customer experience. They also received the notable Special Award for Sustainability for demonstrating a strong commitment to environmental and social responsibility and contributing to a more sustainable future for communities and the planet.  

Meanwhile, Alaska Milk Corporation and Nueva Ecija-based farmer group KALASAG Multipurpose Cooperative, along with two other companies, were given the Special Award for Quality for exhibiting exceptional standards in delivering products or services that consistently meet or exceed the company’s stringent quality standards. Finally, marketing services suppliers DDB Philippines and Widescope Advertising Agency were given the Special Citation for Quality.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries. 

 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

 

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Strengthens Responsible Sourcing Commitment through its Global Suppliers

Care for the planet. Through its Farms of the Future Project, McCain Foods gains a better understanding of regenerative agricultural practices and their positive impact on the Earth.

As a global restaurant company committed to sustainable business practices, the Jollibee Group recognizes the need to engage with supplier partners like Lamb Weston and McCain Foods, who both share the company’s commitment to responsible sourcing. 

Responsible Sourcing at the core

McCain Foods is a Canada-based company specializing in fries and specialty potato products. For two decades, it has been a reliable supplier of the Jollibee Group which works closely with 3,500 farmers to reimagine a more sustainable way to grow potatoes.

Anchored in its regenerative agricultural practice, Farms of the Future supports farmers in adopting techniques that conserve water, minimize chemical fertilizer usage, and enhance soil health. These efforts contribute to its inclusive goal of empowering its farmers to face threats in the global food system, such as climate change, soil degradation, biodiversity loss, and food waste.

McCain Foods aims to further its commitment to responsible sourcing by operating three Farms of the Future in different growing regions on top of its locations in Canada and South Africa by 2025. This project is one of several initiatives that helped place McCain Foods at the 55th rank in the 2023 Food and Agriculture Benchmark. The Food and Agriculture Benchmark is part of the World Benchmarking Alliance, which provides an essential tool for measuring and comparing corporate performance with the United Nations’ Sustainable Development Goals (SDGs). It measures and ranks 350 keystone companies - from farm to fork - on key issues underpinning the food systems transformation agenda. 

For its part, Lamb Weston, a global producer, and processor of frozen potato products, and one of the Jollibee Group’s longtime potato suppliers, has comprehensive sustainability goals focused on food, people, and the planet. 

One of its banner initiatives is its Sustainable Agriculture program which continuously improves its processes, adopts the latest equipment and technology, and shares the best practices with its growers. Before introducing them to its growers, Lamb Weston recently piloted its technologies and practices in 100 Circles Farm–its 20,000-acre farm in Paterson, Washington, United States. With this, the company can better understand the opportunities and challenges that the farmers encounter. Lamb Weston has also invested in soil research and technologies, believing that healthy soil is the key to climate resiliency and long-term productivity.

Sustainability across the entire business

As the Jollibee Group continues to expand globally, it will bolster its partnership with global suppliers that share its commitment to sustainability as aligned with the company’s global sustainability agenda called Joy for Tomorrow.

The Jollibee Group launched Joy for Tomorrow to integrate its sustainable business practices into a more cohesive framework that unites the entire organization and guides its engagement with stakeholders and partners. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Awarded Global Good Governance Nod for Social Development Initiatives

3G AWARDEE 2024.  On behalf of Jollibee Group and JGF, Jollibee Group Chief Business Officer Joseph Tanbuntiong highlighted in his acceptance speech during the Global Good Governance Awards the company’s goal to help shape various communities through sustainable business practices.

The Jollibee Group was recently honored with the “3G Championship Award for Community Development and Philanthropy 2024” at the 9th Global Good Governance Awards or 3G Awards held in Taguig City. 

Cambridge International Finance Advisory (Cambridge IFA), a global financial services intelligence house, conferred the award on Jollibee Group for spearheading programs that have made a positive impact on the community through its social development arm, Jollibee Group Foundation (JGF). The award also recognized Jollibee Group’s efforts in strengthening their business practice to contribute to the UN Sustainable Development Goals.

“We are honored to receive such a prestigious award from Cambridge IFA. This recognizes the hard work that the Jollibee Group Foundation has done through decades – inculcating our knowledge on food to uplift the livelihood of farmers, feeding schoolchildren so they can graduate, and providing thousands of meals in disaster-stricken areas. We share this recognition with our partners in the government, NGOs, and our employee volunteers for getting together to help achieve a wider impact on more communities. We will remain committed to improving our business practices and empowering our employees as we continue to serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

CHAMPIONING COMMUNITIES THROUGH CSR. Jollibee Group Foundation’s President Gisela Tiongson (center) and Jollibee Group’s Chief Business Officer Joseph Tanbuntiong (right) accepted the trophy for 3G Championship Award for Community Development and Philanthropy 2024 during the Good Governance Awards on April 29. With them is the Global Good Governance Chairman, Dr. Humayon Dar, who presented the award.

JGF promotes improved access to food by implementing programs on agro-entrepreneurship through its Farmer Entrepreneurship Program and on education through the Busog Lusog Talino Feeding Program and the Access, Curriculum, and Employability (ACE) Scholarship Program. The Foundation also spearheads disaster response efforts through the FoodAID program while working with partner organizations and national government agencies in the Philippines and other countries.

Jollibee Group and JGF also recently partnered with the Department of Trade and Industry for a learning session wherein their leaders imparted business development and management knowledge to micro, small, and medium enterprises. 

Moreover, Jollibee Group and JGF reinforced their environmental stewardship effort by including mangrove protection and reforestation in its CSR programs. They recently signed a Memorandum of Understanding with the Department of Environment and Natural Resources to strengthen their cooperation on these initiatives. 

The 3G Awards is an annual program celebrating good governance, transparency, and social responsibility. It was attended by hundreds of individuals and institutions from government and politics, the corporate sector, and the social sector and philanthropy from different countries. This is the 9th year for 3G awards which has been held in different parts of the globe and was held in Manila for the first time.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Mang Inasal's Marilao Commissary Achieves Zero-Waste to Landfill Status

While all Jollibee Group-owned and brand commissaries are already engaged in their own waste reduction efforts, Mang Inasal Marilao commissary is the first site to reach a 100% Zero Waste to Landfill status in 2023. Their concerted waste reduction efforts include co-processing residual waste (as seen in the photo) as alternative fuel for cement production.

Consistent with efforts to bolster its sustainability practices, the Jollibee Group notes a significant milestone in one of its brands in the strengthened implementation of its Corporate Supply Chain Sustainability Program that covers 11 company-owned commissaries and one logistics facility across the country. 

The holistic program targets to fulfill extensive energy and water efficiency, and waste reduction goals and initiatives in alignment with the Jollibee Group’s Joy For Tomorrow sustainability agenda.

Taking the waste reduction effort further is Mang Inasal’s (MI) Marilao Commissary which achieved Zero Waste to Landfill Status in 2023. To achieve this, the MI Marilao Commissary efforts included repurposing and recycling scrap waste, converting organic waste into compost, and co-processing residual waste as alternative fuel for cement production.

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

Sustainability achievements 

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process. These goals were set to contribute to the United Nations’ Sustainable Development Goals (UN SDGs), particularly “Responsible Consumption and Production” (Goal #12).  

“We prioritize recovering, reusing, and recycling waste that contribute to the creation of a more sustainable food system, ensuring that we can continue to nourish and sustain our communities and our planet for future generations." ~Jose Miñana Jr., Chief Sustainability and Public Affairs Officer at the Jollibee Group, underscored the company’s proactive approach to integrating sustainable waste management practices into operations

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process.

“The results achieved by Mang Inasal’s Marilao Commissary will be our benchmark for waste reduction implementation across all Jollibee Group manufacturing sites in the country, consistent with our commitment to maximize use of resources and reduce our impact on the environment.” ~Michael Ong, Vice President and Head of Supply Chain at Jollibee Group

With its continued commitment to sustainable business practices, the Jollibee Group manufacturing sites across the country achieved a cumulative 42.8% reduction in waste-generated ratio last year compared to the company’s 2020 baseline. By the end of 2023, over 51% of its waste was disposed through sustainable means, a significant increase from 39.7% in 2021. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

From Part-Time Service Crew to Full-Time Area Manager: Amizah Catubig’s Journey with Jollibee Foods Corporation

Around a year after she took over the Jollibee Basilan branch, Amizah, and the team worked on their goals and eventually earned a double 100% rating in the corporate audit and bagged its first Gold Award in FSC in 2011.

Amizah Jobaina Catubig holds the distinction of being the first female manager of Jollibee Basilan. On top of that, she has led the store to receive its first Gold Award from the company's Food, Safety, and Cleanliness (FSC) Standards audit within the first year of becoming its manager.

Amizah started as a part-time service crew and now oversees seven Jollibee stores in Davao as an Area Manager (AM). 

Today, among all the milestones in her 20-year career in Jollibee Group, she counts how she started her career at the Jollibee Climaco branch in Zamboanga City on January 5, 2003, as one of the most memorable.

A colorful career in Mindanao

It took Amizah, or Jov to her colleagues, three tries before landing a job in Jollibee in 2003.

“Out of the 18 applicants at that time, I was blessed to become one of the three who passed and got hired. Nasa news parati ang Basilan during this time. There were bombings and threats in [the] town. Rizal Park, which is just in front of the store, was bombed. (“Basilan was always in the news during this time.”). We felt the impact in the store. We witnessed [how] the customers panicked. We posted merchandising materials strategically for awareness. We strengthened store Food Service Cleanliness (FSC) Standards and implemented cost-saving initiatives. Our frontliners communicated to our customers in the local dialect for them to feel at home. We were able to turn a negative store into a profitable one. I am in the position to influence others to embrace the differences, [to] respect the person’s culture and religion. Inaaral ko ‘yung dialect saan man ako ma-assign to really blend in with the team. (“I learned their dialect wherever I was assigned to really blend in with the team.”) “Pinapakita ko sa gawa. At pinaparamdam ko that we are fair to all,” she said. (“I show by doing. And I make them feel that we are fair to all.”). Gumanda ang buhay namin because of Jollibee. (We have a better life today because of Jollibee.”). I personally pay the utilities of our mosque monthly. Natuto kaming makisalamuha at the age of 5. Nakitira kami, palipat-lipat sa bahay ng lola at tita namin. (“We had to learn how to deal with people at age 5. We lived with our grandmother and aunt and would move between their houses.”). Ang Alagang Jollibee ay madadama mo. (“You can feel the Alagang Jollibee. It fosters a culture that values respect and fairness. I take [that] pride where I go, that I work in a company that values its people and promotes Filipino values.” ~Amizah Jobaina Catubig, first female manager of Jollibee Basilan

In 2004, she became the cluster's training manager and led staff training and deployment for new stores in the Zamboanga City area. Three years later, she became an Assistant Manager.

Amizah remained in the Mindanao region for the next eight years, taking on both exciting and challenging stores. She served as Officer-in-Charge of the Jollibee Zamboanga Tumaga kiosk, a branch struggling with sales then. She became the first female Restaurant Manager from Zamboanga at Jollibee Basilan, Jollibee’s 500th store. After this, she had supervisory stints in Ipil, Zamboanga Sibugay; Vamenta and Kasuwagan, Cagayan de Oro; and Pershing, Zamboanga. 

She continued her stint in downtown Zamboanga by handling clusters in Pagadian and Ozamis in 2017 and those in South Cotabato and Sultan Kudarat in 2021 at the height of the pandemic.

A challenge matched with resolve

Of all these stints, Amizah considers the one at Jollibee Basilan in 2010 as the most challenging because of a bombing incident at the park in front of the store, which claimed the lives of ten individuals and sowed fear within the community. 

As a result, store sales suffered. To overcome this, their team beefed up the store’s security workforce and requested police visibility within store premises.

A year after the incident, Jollibee Basilan achieved its first Gold Award in FSC, the prestigious Presidential Awards for Performance Excellence (PAPE). Apart from that, they also achieved a double 100% rating in the corporate audit, another first for the branch, which covers auditing of internal processes. 

FSC is Jollibee’s trademark of service: Food (F) served to the public must meet the company’s excellence standards, or it will not be served at all; the Service (S) must be fast and courteous; Cleanliness (C), from kitchen to utensils, must always be maintained. 

PAPE, meanwhile, signifies the highest level of accomplishment in Jollibee, characterized by the store team’s achievement of the target sales, profit, FSC rating, and operations team performance requirements.

Embracing cultures and ensuring standards

Amizah ensured that she embraced diversity and inclusivity in the Jollibee branches she handled.

All seven Davao stores she currently supervises have received valuable feedback from customers in the Muslim community, particularly for their pork-free offerings that are labeled accordingly on the menu.

Pride in Alagang Jollibee

Jollibee’s unique brand of care extends not only to its customers, but even so to its employees. 

The eldest in the family, Amizah supported the college education of her three younger siblings, who are now all gainfully employed. She was also able to build her family’s home. 

Since her promotion to Area Manager in 2016, she has been extending help to the community where she lives. 

Born to OFW parents—her mother as a house helper and her father as a family driver in the Middle East—Amizah was raised by her grandparents. She grew up knowing how difficult life could be. 

Alagang Jollibee is how she refers to the way the company cares for its employees.

Amizah is proud to be part of Jollibee.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com