Jollibee, Mang Inasal, Chowking Named Top Three Most Valuable Restaurant Brands in Brand Finance’s ASEAN 500 2024 Rankings

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

Demonstrating the strength of its brand portfolio, the Jollibee Group continues to make its mark on the global stage, with well-loved brands Jollibee, Mang Inasal, and Chowking recognized as the top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 report. 

Brand Finance is the world’s leading brand valuation consultancy. It conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries. The ASEAN 500 2024 report reveals that the region’s food, retail, hospitality, and leisure and tourism sectors are spearheading regional economic growth, driven by rising post-pandemic consumer spending and digital innovation.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

Jollibee Group’s iconic flagship brand, Jollibee, recorded an impressive 51% increase in brand value, reaching USD2.3 billion. This milestone crowned Jollibee as the most valuable restaurant brand in ASEAN and propelled it 19 places higher to secure the 23rd spot among the region's most valuable brands across categories.

This significant growth reflects Jollibee’s commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—factors that have propelled its brand value and strength to new heights.

In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand in the world, outperforming international giants.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Mang Inasal, Jollibee Group’s beloved Filipino casual dining brand celebrated for its signature chicken inasal, was recognized as ASEAN’s fastest-growing brand for 2024 across categories. With an impressive 201% surge in brand value to USD 374 million, it soared 136 spots to rank as the 146th most valuable brand in the region. Notably, it also became the second most valuable restaurant brand in ASEAN, following its sister brand, Jollibee.

Brand Finance’s research highlights Mang Inasal’s exceptional scores in ‘familiarity’ and ‘recommendation,’ underscoring its strong recognition and enduring loyalty among consumers. 

Earlier this year, Brand Finance has also cited Mang Inasal as the strongest brand in the Philippines.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Named One of TIME’s ‘World’s Best Companies’ for the Second Time

The Jollibee Group named as one of the “World’s Best Companies” for two consecutive years by the prestigious TIME Magazine.

The Jollibee Group continues to strengthen its global standing after being included in TIME Magazine’s prestigious "World's Best Companies" list for two consecutive years. 

“We are incredibly honored to be recognized once again on TIME’s World's Best Companies List. This reaffirms our commitment to creating a workplace that fosters excellence and growing the business sustainably. This recognition belongs to our people who work hard to achieve our dreams. Together, we will continue to work with passion and purpose to bring the joy of eating to everyone. We also share this recognition with our franchisees and partners who have supported us through the years.” ~Ernesto Tanmantiong, Jollibee Group Global President and CEO

Key dimensions of the ranking

According to the global data and business intelligence platform Statista, companies were assessed based on three key dimensions, namely employee satisfaction, revenue growth, and sustainability transparency or Environmental, Social, and Governance (ESG). The scores of all three dimensions were added on an equal percentage basis to form the final ranking score of a maximum of 100 points. The 1,000 companies with the highest score were awarded as the World’s Best Companies of 2024. 

The Jollibee Group received a score of 84.81 or “very high” mark for revenue growth. The Company’s net income rose 16% to PHP8.8 billion in 2023, while total revenues marked a 15.2% increase to PHP244.1 billion. Its systemwide sales hit PHP343.32 billion, an all-time high record with a 16.3% increase.   

The Jollibee Group’s strengthened People Agenda was key to its record business performance, which was characterized by back-to-back best-ever years in 2022 and 2023. The Company remains committed to fostering a workplace that prioritizes not only employee satisfaction and safety but also their development and well-being. Through its dedicated People Agenda, the Company ensures engagement at multiple levels, from personal to people around them and to the company and community.  

In 2023, the Jollibee Group launched its global sustainability agenda, Joy for Tomorrow, anchored on three key pillars: Food, People, and Planet. Under the People pillar, Employee Welfare stands as a key priority, with a focus on enhancing lives through initiatives such as Learning & Development, Employee Engagement, and Diversity & Inclusion. These efforts are aligned with the United Nations Sustainable Development Goals (UN SDGs), underscoring the Group's broader mission to create positive and lasting change.

Earlier this year, the Jollibee Group earned the Gallup Exceptional Workplace Award for the third time, recognizing its high employee engagement and strong corporate culture. Notably, the Jollibee Group remains the only Philippine-based company to receive this prestigious distinction.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

For more information, visit www.jollibeegroup.com.

Jollibee Chickenjoy Voted Best Fast Food Fried Chicken by USA TODAY

Chickenjoy to the World. Jollibee’s world-famous Chickenjoy was hailed as the Best Fast Food Fried Chicken by USA TODAY in its 10Best Readers’ Choice Awards 2024.

Chickenjoy to the World. Jollibee’s world-famous Chickenjoy was hailed as the Best Fast Food Fried Chicken by USA TODAY in its 10Best Readers’ Choice Awards 2024.

Chickenjoy fans rejoice! Jollibee’s signature Chickenjoy was ranked first in USA TODAY’s 10 Best Fast Food Fried Chicken. Jollibee’s next-level crispy, juicy, and tasty Chickenjoy fried chicken bested other established global competitors in the USA TODAY 10 Best Readers’ Choice Awards 2024.

"This recognition underscores our unwavering commitment to delivering great tasting food that delights customers worldwide. It honors our dedicated employees across the company, particularly our store teams, who passionately create joyful and delicious experiences for our customers. We are immensely grateful to our loyal customers for their continued support and to those who voted for Jollibee’s Chickenjoy, making it the best among the best in the USA." ~Ernesto Tanmantiong, Global President and CEO of Jollibee Group

Nominees for the Best Fast Food Fried Chicken category were submitted by a panel of quick-service dining experts. USA TODAY 10Best’s editors narrowed down the list and selected the final set of nominees, then readers cast their votes to determine the winners.

The brand’s signature fried chicken has also received praise from other international outlets, including US-based Eater.com, Hong Kong-based South China Morning Post, and Yahoo! Singapore. Other notable bestsellers also continue to win raves include the mouthwatering  Chicken Sandwich, sweet style Jolly Spaghetti, and the crisply light, flaky, fruity Peach Mango Pie. Jollibee was also recognized as one of America’s Hottest Brands.

Other international publications, such as Yahoo! Singapore, South China Morning Post, and Eater.com, based in Hong Kong and the US, have also praised the brand's famous fried chicken. Notable bestsellers that are still receiving great reviews are the delicious Chicken Sandwich, the sweet Jolly Spaghetti, and the fruity, crisp, flaky Peach Mango Pie. Another one of America's Hottest Brands was Jollibee.

USA TODAY is a multi-platform news and information media company. The 10Best Reader’s Choice Awards highlight the best of the best in contests covering categories such as destinations, food and drink, hotels, and things to do. To read the full article, visit https://10best.usatoday.com/awards/travel/best-fast-food-fried-chicken-2024/.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 32 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs (Sustainable Development Goals)).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Brings Together Local, Global Suppliers to Bolster Collaboration for Innovation and Adaptability

CSR at the forefront. Jollibee Group Foundation Chairperson Grace Tan Caktiong (first row: seated, third from left) and Jollibee Group Foundation president Gisela Tiongson (first row: seated, second from left) led the recognition of FEP partners for their dedication and unwavering commitment at the Supplier Awards Night. 

Anchored on its long-term goal of building a resilient supply chain to ensure better service and quality products in the future, the Jollibee Group has gathered 600 key global and country suppliers to foster a more robust and effective partnership by aligning with them the company’s business priorities and innovations in the years ahead.

Partners for Growth. The Jollibee Group has gathered 600 local and global suppliers for a Supplier Summit to unveil the company's business practices, directions, and innovations. The summit culminated by recognizing the strong supplier partnerships that has fueled Jollibee Group's success and growth.

With the theme "Accelerating Growth Through Partnership,"the recently concluded event also underscored Jollibee Group’s pivotal steps in enhancing customer experience and upholding the highest food safety and quality standards together with its suppliers. It also reiterated Jollibee Group’s commitment to sustainable business practices, as embodied in its ‘Joy for Tomorrow’ global sustainability agenda, as a company that partners with reputable suppliers who share its principles of serving food people trust, helping improve people’s lives, and treating the planet responsibly. 

“Our suppliers have been one of our greatest resources, playing a crucial role in helping us meet our operational and sustainable business goals. As partners in our growth, we aim to keep them informed of our directions and initiatives, and to communicate our commitments to quality, consistency, and excellence. The Supplier Awards Night is a celebration of excellence and shared commitments. It also highlights how powerful collaborations truly accelerate growth. We hope that these recognitions will boost the trust and motivation of our suppliers, as well as reinforce the strength of our partnerships as we expand the business with our common goal: To serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and Chief Executive Officer

Business outlook. Jollibee Group chief executive officer Ernesto Tanmantiong shared insights on the Company’s business performance and future strategies.

Tanmantiong, followed by William Tan Untiong, Jollibee Group's Chief Business Support Office, and other Jollibee Group executives each gave their business presentations, which aimed to empower the suppliers with new knowledge as they continue working with Jollibee Group to provide great tasting food that people can trust.  

Recognition of Quality and Reliability

 

Culminating the summit is Jollibee Group's first-ever Supplier Awards Night, which honored its suppliers' outstanding performances in reaching elevated supplier targets and metrics as well as  suppliers' innovation, and sustainability efforts.

The top recognition known as the Champion Partner of Joy award was presented to Kerry Manufacturing (Philippines), Inc. for embodying the highest standards of quality, innovation, sustainability, and partnership, as well as a sustained high-level performance in the Procurement Value Matrix and supplier scorecards.

Arla Foods Corporation received the Special Award for Innovation for providing creative solutions, products, or processes that have notably enhanced their operations or customer experience. They also received the notable Special Award for Sustainability for demonstrating a strong commitment to environmental and social responsibility and contributing to a more sustainable future for communities and the planet.  

Meanwhile, Alaska Milk Corporation and Nueva Ecija-based farmer group KALASAG Multipurpose Cooperative, along with two other companies, were given the Special Award for Quality for exhibiting exceptional standards in delivering products or services that consistently meet or exceed the company’s stringent quality standards. Finally, marketing services suppliers DDB Philippines and Widescope Advertising Agency were given the Special Citation for Quality.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries. 

 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

 

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Awarded Global Good Governance Nod for Social Development Initiatives

3G AWARDEE 2024.  On behalf of Jollibee Group and JGF, Jollibee Group Chief Business Officer Joseph Tanbuntiong highlighted in his acceptance speech during the Global Good Governance Awards the company’s goal to help shape various communities through sustainable business practices.

The Jollibee Group was recently honored with the “3G Championship Award for Community Development and Philanthropy 2024” at the 9th Global Good Governance Awards or 3G Awards held in Taguig City. 

Cambridge International Finance Advisory (Cambridge IFA), a global financial services intelligence house, conferred the award on Jollibee Group for spearheading programs that have made a positive impact on the community through its social development arm, Jollibee Group Foundation (JGF). The award also recognized Jollibee Group’s efforts in strengthening their business practice to contribute to the UN Sustainable Development Goals.

“We are honored to receive such a prestigious award from Cambridge IFA. This recognizes the hard work that the Jollibee Group Foundation has done through decades – inculcating our knowledge on food to uplift the livelihood of farmers, feeding schoolchildren so they can graduate, and providing thousands of meals in disaster-stricken areas. We share this recognition with our partners in the government, NGOs, and our employee volunteers for getting together to help achieve a wider impact on more communities. We will remain committed to improving our business practices and empowering our employees as we continue to serve great-tasting food and bring the joy of eating to everyone.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

CHAMPIONING COMMUNITIES THROUGH CSR. Jollibee Group Foundation’s President Gisela Tiongson (center) and Jollibee Group’s Chief Business Officer Joseph Tanbuntiong (right) accepted the trophy for 3G Championship Award for Community Development and Philanthropy 2024 during the Good Governance Awards on April 29. With them is the Global Good Governance Chairman, Dr. Humayon Dar, who presented the award.

JGF promotes improved access to food by implementing programs on agro-entrepreneurship through its Farmer Entrepreneurship Program and on education through the Busog Lusog Talino Feeding Program and the Access, Curriculum, and Employability (ACE) Scholarship Program. The Foundation also spearheads disaster response efforts through the FoodAID program while working with partner organizations and national government agencies in the Philippines and other countries.

Jollibee Group and JGF also recently partnered with the Department of Trade and Industry for a learning session wherein their leaders imparted business development and management knowledge to micro, small, and medium enterprises. 

Moreover, Jollibee Group and JGF reinforced their environmental stewardship effort by including mangrove protection and reforestation in its CSR programs. They recently signed a Memorandum of Understanding with the Department of Environment and Natural Resources to strengthen their cooperation on these initiatives. 

The 3G Awards is an annual program celebrating good governance, transparency, and social responsibility. It was attended by hundreds of individuals and institutions from government and politics, the corporate sector, and the social sector and philanthropy from different countries. This is the 9th year for 3G awards which has been held in different parts of the globe and was held in Manila for the first time.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee USA Opens First Store in the State of Michigan, USA: Despite freezing weather, hundreds of Detroiters line up to try Jollibee’s signature Chickenjoy

A long line of people and cars flocked for the opening of Jollibee’s first location in Michigan state. Despite having to close the store early due to extreme weather conditions, Jollibee Sterling Heights was still able to exceed sales targets.

The snow did not bother Detroiters who appeared undeterred by the freezing conditions in Sterling Heights, Michigan as they witnessed the much-anticipated opening of Jollibee’s first store in Michigan state.

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy. As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.” ~Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group

The milestone Jollibee branch is located at 44935 Woodridge Drive, in front of the Lakeside Mall in the city of Detroit–Michigan’s first capital city. While it had to cease dine-in services earlier than expected due to the bad weather, Jollibee Sterling Heights still exceeded its opening-day sales target, boosted by hundreds of hungry Detroiters who ordered through the store’s double-lane drive-thru.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support. We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.” ~Maribeth Dela Cruz, President of Jollibee North America

FIRST IN MICHIGAN. Despite sub-zero weather in Sterling Heights, Detroiters flocked to witness the opening of Jollibee’s first location in the state of Michigan.

Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.

The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com

Jollibee Group Opens the First Common Man Coffee Roasters Café in PH: Marks the company’s first foray into specialty coffee, all-day brunch

Ready to cut the ribbon for the launching of the first Common Man Coffee Roasters café in the Philippines. Photo shows (from left to right): Jollibee Group’s AVP and Head of Business Development for Foreign Franchised Brands, Ned Bandojo; Jollibee Group’s President and Group Head for Greenwich, Red Ribbon, & Foreign Franchised Brands, JJ Alano; Spa Esprit Group’s General Manager for Food Division, Michael Bovell; Jollibee Group’s Chief Business Officer, Joseph Tanbuntiong; Spa Esprit Group’s Chief Executive Officer and Co-founder of Common Man Coffee Roasters, Koon Beng “KB” Chua; Ambassador of Singapore to the Philippines, Her Excellency Constance See; Vice Mayor of the City Government of Makati, Honorable Monique Lagdameo; Jollibee Group’s President and Chief Executive Officer, Ernesto Tanmantiong; Ayala Malls’ President, Mariana Zobel de Ayala; Jollibee Group’s Chief of Real Estate and Design Officer & Chief Business Support Officer, William Tan Untiong; Ayala Land Estates Inc.’s Group Deputy Head, Chris Maglanoc; and Common Man Coffee Roasters’ Operations Head, Chynna Ramos.

The Jollibee Group is off to a great start this 2024 with the opening of the first Common Man Coffee Roasters (CMCR) cafe in the Philippines at the Ayala Triangle Gardens, Makati City last January 11, 2024. This milestone opening is part of the Jollibee Group’s aggressive growth plans this year, consistent with its vision of becoming one of the top five restaurant companies in the world.  

“We’re excited to bring the Common Man Coffee Roasters in the country and give the community an elevated café experience. Common Man’s consciously sourced coffee and numerous deliciously healthy brunch options contribute to this experience and help fulfill our mission of spreading the joy of eating to everyone. We invite everyone to come visit our first ever Common Man Coffee Roasters café.” ~Ernesto Tanmantiong, Jollibee Group’s President and CEO

• Championing specialty coffee & brunch

Established in 2013, Common Man Coffee Roasters aims to champion specialty coffee and the best all-day brunch and has expanded from Singapore to Malaysia, and now the Philippines. It also roasts and sells coffee beans and operates the Coffee Barista Academy in Singapore and Malaysia, which provides coffee training to baristas and coffee enthusiasts.

In the Philippines, the breadth of the café’s menu includes different types of specialty coffee, bannered by the Nitro Honey Oat Latte and Filter Brew. Its brunch is thoughtfully crafted, headlined by the Common Man Full Breakfast that has generous servings of sausage, bacon, portobello mushroom, hash browns, house-made baked chorizo beans, and greens along with artisanal sourdough. The crowd favorite Common Man Beef Brisket Benedict packs an indulging punch of savory in its tender braised beef topped by poached eggs and creamy hollandaise.  

The first location in the country, which has a modern, casual, “come as you are” ambiance, also features its own roastery. 

"Having a roastery on site for us to showcase the roasting method will not only help the customers understand the coffee process better, but it will also offer a unique dining and sensory experience for them." ~Koon Beng Chua, CEO of the Spa Esprit Group, which operates Common Man Coffee Roasters in Singapore

A toast to the first brew! The opening of the Common Man Coffee Roasters’ first café in the country brings in consciously sourced coffee and all-day brunch together – aiming to elevate the café experience for Filipinos. Photo shows (counter clockwise): Jollibee Group’s Chief Business Officer, Joseph Tanbuntiong; Spa Esprit Group’s Chief Executive Officer and Common Man Coffee Roasters Co-founder, Koon Beng “KB” Chua; Ambassador of Singapore to the Philippines, Her Excellency Constance See; Vice Mayor of the City Government of Makati, Honorable Monique Lagdameo; Ayala Malls’ President, Mariana Zobel de Ayala; Jollibee Group’s President and Chief Executive Officer, Ernesto Tanmantiong; Jollibee Group’s Chief of Real Estate and Design Officer & Chief Business Support Officer, William Tan Untiong; Common Man Coffee Roasters’ Operations Head, Chynna Ramos; Jollibee Group’s Marketing for Foreign Franchised Brands, Paolo Aljibe; Jollibee Group’s AVP and Head of Technical Services Research and Development, Agnes McDonald; ; Jollibee Group’s Vice President and Head of Corporate Communications, Pauline Lao; Ayala Land Estates Inc.’s Group Deputy Head, Chris Maglanoc; Spa Esprit Group’s General Manager for Food Division, Michael Bovell; Jollibee Group’s AVP and Head of Marketing for Foreign Franchised Brands Philippines, Jia Du; Jollibee Group’s AVP and Head of Business Development for Foreign Franchised Brands, Ned Bandojo; and Jollibee Group’s President and Group Head for Greenwich, Red Ribbon, and Foreign Franchised Brands, JJ Alano.

• Celebrating partnerships

The Jollibee Group announced its joint venture with Food Collective Pte. Ltd. (FCPL) through FCJB Foods Inc. to own and operate Common Man Coffee Roasters in the Philippines in August 2023. The Jollibee Group owns 60 percent in FCJB Foods Inc. 

"This is the first café from our partnership with the Spa Esprit Group and we’re looking forward to expanding the Common Man Coffee Roasters experience to more people. The strong collaboration between the two partners is very evident and is greatly rewarded by the enjoyment we see from people upon entering the café and upon tasting our menu selections.  We recognize the increasingly discerning palate of Filipinos and we’re here to delight them." ~Joseph Tanbuntiong, Jollibee Group Chief Business Officer, during the store's inauguration and opening

The inauguration rites were attended by Singaporean Ambassador to the Philippines Constance See, Makati Vice Mayor Monique Lagdameo, Spa Esprit Group CEO and Common Man Coffee Roasters’ co-founder Koon Beng Chua, Spa Esprit Food Group’s General Manager Michael Bovell, Ayala Malls President Mariana Zobel de Ayala, and Ayala Land Estates Group Deputy Head Chris Maglanoc. The Jollibee Group was represented by its President and CEO, Ernesto Tanmantiong, its Chief Business Support Officer and Chief Real Estate & Design Officer, William Tan Untiong, and its Chief Business Officer, Joseph Tanbuntiong, along with the President and Group Head for Greenwich, Red Ribbon, and Foreign Franchised Brands, JJ Alano, and AVP and Head of Business Development for Foreign Franchised Brands, Ned Bandojo.

The Common Man Coffee Roasters at Ayala Triangle is open every Monday to Sunday from 7:00 am to 10:00 pm. 

To learn more about Common Man Coffee Roasters Philippines, visit their website, or follow them on social media via Facebook and Instagram. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit www.jollibeegroup.com