Jollibee, Mang Inasal, Chowking Named Top Three Most Valuable Restaurant Brands in Brand Finance’s ASEAN 500 2024 Rankings

Fastest Growing ASEAN Brand. Mang Inasal, the beloved Filipino casual dining brand of the Jollibee Group, has been cited as the fastest growing ASEAN brand in Brand Finance’s ASEAN 500 2024 Report, with an outstanding 201% surge in brand value. Earlier this year, Mang Inasal was also assessed as the strongest restaurant brand in the Philippines.

Demonstrating the strength of its brand portfolio, the Jollibee Group continues to make its mark on the global stage, with well-loved brands Jollibee, Mang Inasal, and Chowking recognized as the top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 report. 

Brand Finance is the world’s leading brand valuation consultancy. It conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries. The ASEAN 500 2024 report reveals that the region’s food, retail, hospitality, and leisure and tourism sectors are spearheading regional economic growth, driven by rising post-pandemic consumer spending and digital innovation.

“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group

Jollibee: Most Valuable Restaurant Brand in ASEAN

Jollibee Group’s iconic flagship brand, Jollibee, recorded an impressive 51% increase in brand value, reaching USD2.3 billion. This milestone crowned Jollibee as the most valuable restaurant brand in ASEAN and propelled it 19 places higher to secure the 23rd spot among the region's most valuable brands across categories.

This significant growth reflects Jollibee’s commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—factors that have propelled its brand value and strength to new heights.

In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand in the world, outperforming international giants.

Mang Inasal: ASEAN’s Fastest-Growing Brand

Mang Inasal, Jollibee Group’s beloved Filipino casual dining brand celebrated for its signature chicken inasal, was recognized as ASEAN’s fastest-growing brand for 2024 across categories. With an impressive 201% surge in brand value to USD 374 million, it soared 136 spots to rank as the 146th most valuable brand in the region. Notably, it also became the second most valuable restaurant brand in ASEAN, following its sister brand, Jollibee.

Brand Finance’s research highlights Mang Inasal’s exceptional scores in ‘familiarity’ and ‘recommendation,’ underscoring its strong recognition and enduring loyalty among consumers. 

Earlier this year, Brand Finance has also cited Mang Inasal as the strongest brand in the Philippines.

Chowking: Top 3 Most Valuable ASEAN Restaurant Brand

Top 3 Most Valuable ASEAN Restaurant Brand. Chowking earned near-perfect scores in familiarity and consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand.

“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific

Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

Mang Inasal's Marilao Commissary Achieves Zero-Waste to Landfill Status

While all Jollibee Group-owned and brand commissaries are already engaged in their own waste reduction efforts, Mang Inasal Marilao commissary is the first site to reach a 100% Zero Waste to Landfill status in 2023. Their concerted waste reduction efforts include co-processing residual waste (as seen in the photo) as alternative fuel for cement production.

Consistent with efforts to bolster its sustainability practices, the Jollibee Group notes a significant milestone in one of its brands in the strengthened implementation of its Corporate Supply Chain Sustainability Program that covers 11 company-owned commissaries and one logistics facility across the country. 

The holistic program targets to fulfill extensive energy and water efficiency, and waste reduction goals and initiatives in alignment with the Jollibee Group’s Joy For Tomorrow sustainability agenda.

Taking the waste reduction effort further is Mang Inasal’s (MI) Marilao Commissary which achieved Zero Waste to Landfill Status in 2023. To achieve this, the MI Marilao Commissary efforts included repurposing and recycling scrap waste, converting organic waste into compost, and co-processing residual waste as alternative fuel for cement production.

During the 2020 baseline year, MI Marilao Commissary has sustainably disposed of 53% of its total waste. With the leaders and the team’s dedication and teamwork, the site has gradually increased its sustainable disposal to 85% in 2021, 91% in 2022, and 97% at the start of 2023 before reaching 100% status by June of 2023. 

Sustainability achievements 

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process. These goals were set to contribute to the United Nations’ Sustainable Development Goals (UN SDGs), particularly “Responsible Consumption and Production” (Goal #12).  

“We prioritize recovering, reusing, and recycling waste that contribute to the creation of a more sustainable food system, ensuring that we can continue to nourish and sustain our communities and our planet for future generations." ~Jose Miñana Jr., Chief Sustainability and Public Affairs Officer at the Jollibee Group, underscored the company’s proactive approach to integrating sustainable waste management practices into operations

Waste Reduction is one of the focus areas of the Jollibee Group’s global sustainability agenda whose goals include reducing food loss and waste to landfill in the manufacturing process.

“The results achieved by Mang Inasal’s Marilao Commissary will be our benchmark for waste reduction implementation across all Jollibee Group manufacturing sites in the country, consistent with our commitment to maximize use of resources and reduce our impact on the environment.” ~Michael Ong, Vice President and Head of Supply Chain at Jollibee Group

With its continued commitment to sustainable business practices, the Jollibee Group manufacturing sites across the country achieved a cumulative 42.8% reduction in waste-generated ratio last year compared to the company’s 2020 baseline. By the end of 2023, over 51% of its waste was disposed through sustainable means, a significant increase from 39.7% in 2021. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com

Celebrate "summer sarap" with Mang Inasal Extra Creamy Halo-Halo

Celebrate Summer Sarap with Mang Inasal Extra Creamy Halo-Halo

Mang Inasal, the country's Grill Expert, ushers in the summer season with its best-selling Extra Creamy Halo-Halo. 

 

Jumpstarting the "Summer Sarap" campaign is a TV commercial that features Mang Inasal brand ambassador Dimples Romana enjoying the Mang Inasal Extra Creamy Halo-Halo while dancing to the tune of “Mas Macrema” -- a fun twist to the 90s hit song Macarena. The song emphasizes the extra creamy milk that makes the Mang Inasal dessert’s blend of ingredients even more delicious. 

 

“Halo-Halo is truly every Filipino's favorite especially during summer. This is why we’re excited to celebrate summer offering our customers the Solid sa Sangkap, Extra Creamy Sarap Halo-Halo. This forms part of our 20th anniversary celebration which highlights the commitment of Mang Inasal to continuously provide food superiority and the best value for money to our customers.” ~Mike V. Castro, Mang Inasal Business Unit Head

 

https://www.facebook.com/manginasalph/videos/944353156719425

 

Customers can enjoy Extra Creamy Halo-Halo and Crema de Leche Halo-Halo starting at P39 with the new 8 oz. add-on to complete their Ihaw-Sarap meals. Classic favorites Small and Regular Halo-Halo are also available for dessert and as snack treats. All Halo-Halo sizes can be ordered for dine-in, takeout, and delivery. 

 

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