MR.DIY Brigada Eskwela: Empowering Education with Acts of Kindness

In the spirit of fostering a brighter future and spreading Acts of Kindness (AOK), MR.DIY recently concluded its impactful 2-leg back-to-school outreach program, "Brigada Eskwela." The campaign, held on July 21 and July 22, 2023, exemplified MR.DIY's commitment to making a positive difference in the lives of young learners and their communities.

Transforming Concepcion Elementary School, Malabon City

The day started with a complete classroom refurbishment, involving a thorough general cleaning and a fresh coat of paint to breathe new life into the rooms. To create a more engaging and conducive space for learning, the volunteers thoughtfully furnished the classrooms with curtains and visual aids.

MR.DIYs Senior Marketing Manager (left of photo) Charles Salecina and Corporate Engagement Specialist (right of photo) Lorina Krish D. Atchico of World Vision turned-over donations to Melibeth Ruiz (middle of photo), Principal of Concepcion Elementary School, Malabon.

A heartwarming moment came during the turnover ceremony when MR.DIY proudly presented a range of essential donations, including children's books, toys, cleaning materials, school bags, steel racks, air conditioners, and PVC accordions. These contributions will undoubtedly provide invaluable support to the students and teachers of Concepcion Elementary School, enhancing their educational journey and fostering a love for learning.

Analiza Pelwa, the founder of Pagna’t iMontanosa, leading the "Pencil for a Smile" project with MR.DIY, driving change for 3 years.

In a remarkable display of support for education and community development, MR.DIY has been a longstanding partner of the "Pencil for a Smile" program, organized by Pagna’t iMontanosa and founded by Analiza Pelwa, along with their dedicated member volunteers, Maia Lein Balisong, Federico Murphy, and Adam Bahingawan for the past three years. On July 22, 2023, MR.DIY employees joined hands with the 2nd Provincial Mobile Force Company headed by Police Capt. Faustino Lang-Akhan, PNP  Explosive Ordinance Disposal and Canine group headed by PEMS - Norman Batoon, and the Bokod Municipal Police Office to extend a helping hand to Poodan Elementary School & Ekip Elementary School in Bokod, Benguet.

A beautiful display of Bokod, Benguet’s cultural heritage through a mesmerizing tribe dance by Poodan Elementary School & Ekip Elementary School students.

The event commenced with inspiring speeches from teachers, emphasizing the transformative power of education in shaping the future of the community. The gathering witnessed a beautiful display of cultural heritage through a mesmerizing tribe dance, bringing parents and students together in celebration of unity and togetherness. As part of this heartfelt outreach, the 2nd Provincial Mobile Force Company, PNP  Explosive Ordinance Disposal and Canine, and the Bokod Municipal Police Office conducted a hair-cutting session for the students, symbolizing a fresh start and instilling confidence in their young minds.

"At MR.DIY, we firmly believe in the power of Acts of Kindness to create meaningful and lasting change in the communities we serve. The MR.DIY Brigada Eskwela's campaign is a testament to our dedication to empowering education and uplifting the lives of children. Through our overarching corporate social responsibility program, AoK, we are committed to enabling and empowering communities, making a positive impact on society. We are immensely proud of our employees and volunteers whose unwavering passion and compassion have made this campaign a tremendous success." ~Charles Salecina, MR.DIY’s Senior Marketing Manager

The MR.DIY Brigada Eskwela campaign is a shining example of the company's overarching corporate social responsibility program, Acts of Kindness (AOK). Rooted in the Good Bag Campaign, where proceeds from the purchase of MR.D.I.Y. Eco-bags are thoughtfully donated to NGO partners, AOK exemplifies MR.DIY's genuine commitment to enabling and empowering communities nationwide.

As the campaign concludes, the spirit of AOK continues to live on, inspiring hope, compassion, and unity within each community touched by MR.DIY. The company's dedication to creating a positive impact on society serves as a beacon of hope, illuminating the path toward a better and brighter future for all.

MR.DIY Brigada Eskwela's campaign has left an indelible mark on the hearts of students, teachers, volunteers, and the entire MR.DIY family. Through the power of Acts of Kindness, MR.DIY has contributed to building a stronger and more resilient education system, nurturing young minds to reach their full potential. The company's unwavering commitment to making a difference stands as a shining example for others to follow, embodying the true essence of corporate social responsibility.

For more information about the Acts of Kindness Program, visit MR.DIY’s official website or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and Tiktok.

About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ for more details.