SM Prime champions sustainability with Water for Tomorrow Campaign

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security. 

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled. 

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption. 

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex. 

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home. 

Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.” 

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community. 

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow. Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations.” ~Hans T. Sy, SM Prime Executive Committee Chairman

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future. 

SM Prime: Engineering a Sustainable Future

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes.  Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals:

1. Environmental sustainability
2. Prosperity for all
3. Climate resilience

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company:  Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability.” ~Jeffrey C. Lim, SM Prime President and CEO

SM City Santa Rosa's solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens. 

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos.

“As a community, we strongly believe in our ability to contribute to solving today's waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together.” ~Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM Sustainability Champion

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all

SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry. 

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” ~Jeffrey C. Lim, SM Prime President and CEO 

SM Prime Joins Global Conversation on Building Sustainable Cities for the Future

(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu

SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities. Focused on the theme "Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation," the conference highlighted the importance of collaboration in addressing urban challenges.

SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs. 

“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience. At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.” ~Mr. Steven Tan, SM Supermalls’ President

Mr. Steven Tan, SM Supermalls’ President

SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.

SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.

(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko

Executive Director of the National Resilience Council (NRC) Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. Where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.

“From Risk to Resilience: The Work of the National Resilience Council in Risk Governance.” ~Silvestre Barrameda Jr., Executive Director of the National Resilience Council (NRC)

Silvestre Barrameda Jr., Executive Director of the National Resilience Council (NRC)

SM Prime’s commitment to sustainability was further emphasized during a breakout session on creating connections and partnerships, hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, underscored the significance of collaboration.

“Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

SCPW, UAPSA join hands with SM Prime in promoting wetland conservation

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo

As the world celebrated the International Day for Biological Diversity 2023, SM Prime Holdings Inc. (SM Prime) joined the Society for the Conservation of Philippine Wetlands, Inc. (SCPW) hosted the fourth SCPW Wetland Center Design Symposium on May 29th at the MAAX Building in the Mall of Asia Complex.

Bannering the theme  "Build Back Biodiversity: Wetland Centers and Nature-Based Architecture," the hybrid symposium featured presentations centered on fostering knowledge and awareness about wetland conservation and innovative design approaches.

SCPW President Ar. Celestino Ulep leads the opening of the Wetland Center Design Symposium

SCPW president Ar. Celestino Ulep opened the symposium by sharing his optimism on how collaboration and embracing nature-based architecture can pave the way towards creating a future where wetlands thrive and biodiversity flourishes.

Notable experts in the field also graced the event, sharing their insights and experiences including Chris Rostron, the global manager of Wetland Link International, and Alex Hughes of Wildfowl & Wetlands Trust in London, UK. The guest speakers kicked off the discussion by sharing about the pivotal role of Wetland Centers as a tool for Communication, Capacity Building, Education, Participation, and Awareness (CEPA) in wetland conservation efforts.

Arch. Ulep, meanwhile, engaged the audience by introducing the concept of nature-based architecture, highlighting the importance of prioritizing sustainability and harmony in design by creating structures that seamlessly integrate with the natural environment.

Meanwhile, Arch. Aaron Lecciones, SCPW Special Projects Officer, made a detailed visual presentation on the Las Piñas-Parañaque Wetland Park (LPPWP) Design Team's experience. He highlighted the challenges and triumphs of designing a wetland park, serving as a source of inspiration for aspiring designers and architects.

Esteemed partners, including Ms. Rida Reyes Castillo of SM Prime, Dr. Arvin Diesmos of the ASEAN Centre for Biodiversity, Mr. Laudemir Salac of DENR-Region 3, and Arch. Gleo Raymundo of UAPSA graced the event to show their full support for this endeavor.

"It is an honor and privilege on the part of SM to partner with the SCPW and UAPSA in realizing its common goal of protecting ecosystems, particularly wetlands, by inspiring the youth to engage and take action on the socio-civic and economic issues in their communities by finding workable solutions towards building a sustainable future." ~Rida Reyes Castillo, SM Prime AVP and Head of Marketing, PR, and Communications

SCPW president Arch. Celestino Ulep leads a discussion on nature-based architecture during the fourth SCPW Wetland Center Design Symposium. Photo from SCPW

Castillo further emphasized that environmental protection and nature conservation are integral pillars of SM Prime's sustainability campaign and that they believe in the power of cultivating the younger generation’s devotion to building a sustainable future.

The symposium concluded with a comprehensive discussion on the rules and guidelines of the design competition, followed by an open forum and exchange of ideas among participants.

The symposium also marked the beginning of the highly anticipated 4th SCPW Wetland Center Design Competition, which aims to create a platform for talented students in the field of construction and design to showcase their skills and ingenuity and encourages them to address environmental challenges through sustainable solutions.

SM Prime, UPLB Team Up for Sustainability Scholarship

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo signed the memorandum of agreement alongside UPLB Chancellor Dr. Jose Camacho Jr. The scholarship formed under the partnership continues SM Prime’s pursuit of sustainable development.

SM Prime Holdings Inc. (SM Prime) has partnered with the University of the Philippines Los Baños (UPLB) to further promote the country’s pursuit of sustainable development.

Through a scholarship grant, SM Prime aims to assist select students pursue undergraduate degrees in Bachelor of Science in Human Ecology (BSHE) and Bachelor of Science in Forestry (BSF) – courses geared towards sustainability. 

The scholarship will be awarded to students from low-income households in Pasay City intended to provide better employment prospects and help reduce poverty and inequality, which are major obstacles to sustainable development. 

Collaboration for innovation and sustainability

In an interview, UPLB Chancellor Dr. Jose Camacho, Jr. shared his optimism about the partnership, citing the impact of education, especially sustainability-related fields of studies, in social and economic mobility.

“The scholarship will enable more students to pursue their studies in areas related to sustainability such as environmental science, renewable energy, and sustainable agriculture. By investing in education in these areas, we are preparing a new generation of leaders who will have the knowledge and skills to address the complex environmental and social challenges facing our world today. It will encourage research and development in areas related to sustainability. By providing support for students to pursue advanced studies, we are creating a pipeline of future researchers and innovators who can develop solutions to pressing environmental and social problems.” ~Dr. Jose Camacho, Jr., UPLB Chancellor

Aside from enabling students to pursue their education without financial burden, the UPLB chancellor believes that the scholarship can produce competent leaders capable of solving complex environmental and social challenges, and create a pipeline of innovative researchers. 

He further stressed how fostering collaborations and innovation in sustainability between the academic community and the private sector can lead to new environmentally and socially responsible products, technologies, and services that contribute to the Sustainable Development Goals.

Ripples of social good

SM Prime AVP and Head of Marketing, PR, and Communications Rida Reyes Castillo shared that the partnership between SM Prime and UPLB is a testament to the shared commitment of both institutions towards promoting sustainability and creating a better future for the next generation. 

By supporting the education of would-be scholars, SM Prime hopes to create ripples of social good within families and communities, ultimately contributing to the development of a more sustainable and equitable society.

“Improving the well-being of its partner communities and investing in people’s growth have long been among SM Prime’s sustainability pillars woven at the core of its business strategies and operations. As such, SM Prime deems it important to create programs that would provide access to quality education for all, and in the long term, create a pool of proactive human resources who can responsibly carry out and balance the economic, social and environmental aspects of a society’s sustainable development aspirations. SM Prime believes UPLB would be the best partner to support its sustainability initiatives in promoting a conducive learning environment while honing new Iskolars ng Bayan leaders committed to knowledge creation and public service.” ~Rida Reyes Castillo, SM Prime AVP and Head of Marketing, PR, and Communications

The SM Prime Sustainability Scholarship is open to students from Pasay City, under UPLB's BSHE and BSF programs with an annual gross family income of not more than PhP150,000.00

For more information, interested applicants may contact the UPLB OSG +63 49 536 3209 or email at osg.uplb@up.edu.ph.

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