Refresh Your Wardrobe at SM Center Pulilan

Looking for a convenient place to shop for new clothes and wardrobe essentials? SM Center Pulilan offers shoppers a selection of fashion brands featuring clothing and accessories for different styles, personalities, and occasions.

For everyday fashion and trendy wardrobe updates, shoppers can browse ForMe, PENSHOPPE, BENCH, and Denim Hub, which offer versatile pieces that can work for casual days, special occasions, and everything in between. Families can also find comfortable and timeless clothing for children at OshKosh B’gosh, making it easier to shop for the entire family in one trip.

Penshoppe

Denim Hub

With fashion and kidswear options conveniently available in one location, SM Center Pulilan makes it simple to refresh your wardrobe while enjoying a hassle-free shopping experience.

Activewear for Every Move

Sports Central

Staying active starts with having the right gear. At Sports Central, shoppers can discover sportswear and athletic essentials suited for workouts, outdoor activities, fitness routines, and everyday movement.

Whether you're preparing for a gym session, planning an outdoor adventure, or building a comfortable athleisure wardrobe, Sports Central offers options designed to support an active and on-the-go lifestyle. Find the right pieces to stay comfortable, confident, and ready for every move.

Accessories to Complete Your Look

Geo Watch

Accessories are an easy way to personalize an outfit and add character to any look. At Geo Watch, shoppers can find timepieces that blend style and functionality, while Unisilver offers jewelry designed to complement everyday outfits and add an elegant accent to occasion-ready ensembles.

With fashion, kidswear, sportswear, watches, and jewelry all available in one destination, SM Center Pulilan makes shopping for the entire family convenient and enjoyable. Whether you're looking for wardrobe updates, children's essentials, or the perfect finishing touches, there's something to discover for every style.

Make your next Gala to the Max at SM Center Pulilan a chance to explore new fashion finds, discover new favorites, and create looks that express your individual style.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

SM City Marilao Offers Up to 70% Off During 3-Day Sale and a Chance to Win a Suzuki Fronx Hybrid

SM City Marilao is inviting shoppers to enjoy three days of special offers and big savings during its 3-Day Sale from October 16 to 18, with mall hours from 10:00 AM to 10:00 PM.

Participating stores will offer discounts of up to 70% off, covering a variety of shopping categories including fashion, home essentials, gadgets, and other lifestyle products. The sale gives shoppers an opportunity to find their favorites while taking advantage of limited-time offers.

Beyond the discounts, shoppers can also get a chance to win a Suzuki Fronx GLX AT Hybrid through the sale’s e-raffle promotion. Every ₱1,000 worth of purchases earns one e-raffle entry for the grand prize.

The SM City Marilao 3-Day Sale combines savings and rewards for families, shoppers, and bargain hunters looking for exciting deals. Visit SM City Marilao on October 16, 17, and 18 and make the most of this limited-time shopping event.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

SM Calls on Bulacan Book Lovers to Build Stronger Libraries Through “The Great Book Share 2026”

A beloved book can open the door to a new story, a new idea, or even a new opportunity. This is the spirit behind “The Great Book Share 2026,” a book donation drive brought to Bulacan by SM Supermalls’ Book Nook, in partnership with SM Cares and the National Library of the Philippines. The campaign is being held at SM City Marilao, SM Center Pulilan, and SM City Baliwag.

Until October 25, 2026, shoppers can share gently used or brand-new books that may help educate, inspire, and empower communities. The drive welcomes a variety of suitable titles, including children’s books, young adult novels, Filipino-authored works, reference books, graphic novels, and other reading materials that can contribute to public libraries nationwide.

To help make every donation meaningful, participants are encouraged to check the campaign guidelines and choose books that remain in good condition and are suitable for readers of all ages. Each book should be ready for a new reader to discover and enjoy.

Through this initiative, SM City Marilao, SM Center Pulilan, and SM City Baliwag encourage communities to give their books a new chapter. What may be a well-loved title on one person’s shelf can become a valuable resource and a source of discovery for another reader.

Be part of building stronger libraries. Share a book and help spread the joy of reading at Your Most Loved SM Supermalls.  

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

SM Center Sangandaan offers FREE AI Skills Session

Through a free upskilling session focused on practical AI applications, SM Center Sangandaan will assist community members in better understanding and navigating the technology as artificial intelligence continues to transform how people study, work, and conduct business.

The learning session, named "AI for All," will take place on September 12, 2026, from 1:00 PM to 4:00 PM at the 2nd floor of SM Center Sangandaan, which is adjacent to KKV.

By going beyond technical jargon and concentrating on how AI can be applied in daily work, business, productivity, and career development, the session seeks to make artificial intelligence more approachable.

In addition to learning about the principles of AI and prompt engineering, participants will examine real-world uses of AI in productivity, business, and the workplace. The lesson will also address responsible and ethical AI use, assisting students in comprehending not only the capabilities of the technology but also how it ought to be applied.

Additionally, the program will introduce participants to IBM SkillsBuild, which will give them access to more learning resources as they continue to hone their skills in a workplace that is becoming more and more digital.

The free educational program is a component of SM Supermalls' ongoing initiatives to provide Filipino communities with easily accessible career opportunities and skill development.

Learning to use AI can help students, job seekers, working professionals, and prospective entrepreneurs navigate new opportunities as the technology becomes more prevalent across industries.

SM Center Sangandaan encourages the community to take that first step by learning something new, comprehending emerging technologies, and improving their readiness for what lies ahead because "Your next skill could open your next door."

With the help of SM Supermalls, DICT, and IBM SkillsBuild, the AI for All session is made possible by bringing together industry and learning partners to increase community access to digital skills development.

Interested parties are urged to visit the official SM Center Sangandaan Facebook page for the most recent event updates and announcements, or scan the QR code included in the official event materials for registration details and additional information.

The Comfort Food Fix: Familiar Favorites at SM City Marilao Foodcourt

PotDog makes for an easy-to-enjoy snack.

Whether it's a warm bowl of lugaw on a rainy day, a delicious kwek-kwek for a quick merienda, or a favorite snack to eat in between errands, there's something reassuring about food that feels familiar. These straightforward desires come together at your Most Loved SM City Marilao Foodcourt to add a little extra enjoyment to every meal.

Ultimate comfort food staples at Lugaw Republic.

Lugaw Republic offers the cozy goodness that makes you feel at home for those searching for something warm and nourishing. In the meantime, Eggspert's popular street food egg recipes provide a tasty fix perfect for merienda or a quick snack. Do you want something savory?  While Noodlemix's fried noodles offer a satisfying meal paired with delicious sauces, PotDog's dim sum on a stick makes a delightful snack.

From quick bites to satisfying comfort meals, there’s always something delicious waiting at the SM City Marilao Foodcourt.

And for those who adore a handheld favorite, Fariñas Ilocos Empanada offers savory Ilocano classics— perfect for enjoying while taking a break from a busy mall day.

Noodlemix’s fried noodles paired with savory sauces is a perfect choice for quick meals.

Bite into Fariñas’ signature crispy Ilocos Empanada, freshly prepared with its distinct golden-orange crust and savory filling.

Whether it's a quick snack, a satisfying meal, or simply a longing for something familiar, SM City Marilao Foodcourt offers comfort food staples that make every visit feel a bit more like home.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Group receives 12 Stevie Awards for reporting and community programs

At the 2026 International Business Awards, the SM Group won 12 Stevie Awards for parent-company reporting and initiatives implemented in its communities and malls.

The parent company of the SM Group, SM Investments Corporation, won four honors. For its 2025 Integrated Report, it received Gold Stevies for Conglomerates (Large) and Best Annual Report (Publicly Held Corporations).

Bronze went to its 2025 Sustainability Report for Best Sustainability Report. Additionally, the SM Sustainability School was awarded Bronze for Asia, Australia, and New Zealand's Sustainability Initiative of the Year.

“Clear reporting gives investors and other stakeholders a better view of how we make decisions, manage the business and plan for the long term. The other awards show how that same sense of responsibility is carried through by our businesses in the communities they serve.” ~Frederic C. DyBuncio, President and Chief Executive Officer of SM Investments

That work can be seen across the eight awards received by SM Supermalls.

“People experience a mall through the things they do there, not through what we say about it,” said . “A place to read, an event that brings local art to more people, or a program that makes the mall easier to use can make a practical difference to a community.” ~Steven T. Tan, SM Supermalls President

The Find Your SM campaign won Silver in the Brand Experience of the Year (Consumer) category, while the Philippine International Pyromusical Competition took home Gold.

The SM Green Movement received a Silver Award for Corporate Social Responsibility Achievement. SM Cares: A Mall for All was awarded Silver for Achievement in Diversity and Inclusion, and the SM Cares Coastal Cleanup project was awarded Silver for Achievement in Environment.

The Most Innovative Creative Project award went to the SM Cares Book Nook. The initiative creates areas for people to read and share books in malls. Additionally, the Empowering Communities campaign was honored as Asia, Australia, and New Zealand's Corporate Social Responsibility Program of the Year.

In the Corporate and Community (Community Engagement Event) category, SM Mindanao Art won Bronze, expanding the public's exposure to Mindanaoan artists and their creations.

Over 300 business professionals participated in the two-month judging process. Their average scores were used to determine the winners.

In their 23rd year, the International Business Awards honor teams, organizations, executives, and entrepreneurs across the globe.

About SM Investments Corporation

SM Investments Corporation (SM) is an owner-operator of market-leading businesses in retail, banking, and property, with investments in high-growth opportunities in the Philippine economy. Through its portfolio, SM generates resilient cash flows and reinvests with discipline to compound value over the long term.

Its retail operations are the largest and most diversified in the country. Its property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines. Its banking interests include BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, one of the country’s largest private domestic banks.

For more information, please visit www.sminvestments.com

Hidden Food Gems You Might Have Missed at SM City Marilao Foodcourt

Looking for something new to fulfilll your cravings? Some of the best food finds might already be waiting for you at the SM City Marilao Foodcourt.

Crispy, golden, and made for sharing—satisfy your cravings with Tokyo Tempura at the SM City Marilao Foodcourt.

Bite into Fariñas’ signature crispy Ilocos Empanada, freshly prepared with its distinct golden-orange crust and savory filling.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

These hidden food gems are worth adding to your next food trip: Tokyo Tempura for crispy tempura, Fariñas Ilocos Empanada for savory Ilocano classics, Bucky for indulgent galettes or crêpes, Ssamjang Express for flavorful Korean meals, Kanzen Sushi Roll for satisfying sushi rolls, and Gimme Fries for everyone's favorite crispy snack.

Grab a quick and tasty bite with Kanzen Sushi Roll.

Generous serving of flavored fries only at Gimme Fries.

Whether you're looking for a quick meal, a place to meet friends, or something unique, these foodcourt gems are worth a visit during your next Gala to the Max. 

Your next favorite may be hiding in plain sight at SM City Marilao Food Court!

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

The Hungry Pita Serves Crave-Worthy Goodness at SM Center Pulilan

The Hungry Pita is now serving premium pita goodness at the second level of SM Center Pulilan.

Do you want something tasty, substantial, and easy to eat? At your favorite SM Center Pulilan, The Hungry Pita is now serving a delicious assortment of pita favorites, giving customers and foodies another intriguing dining option to try.

Known for its flavorful offerings and satisfying pita creations, The Hungry Pita is perfect for quick meals, informal get-togethers, or just sating a craving while shopping because it combines savory fillings, fresh ingredients, and bold flavors in every bite.

Gather the squad and enjoy The Hungry Pita’s satisfying flavors at SM Center Pulilan. 

Wrapped, generously filled, and loaded with flavors. Your next food craving starts at The Hungry Pita in SM Center Puilan.

The new restaurant gives customers and mall patrons another reason to stop, eat, and savor something delectable for the ultimate Gala to the Max experience, adding to the expanding selection of food options at SM Center Pulilan. 

The Hungry Pita at SM Center Pulilan is prepared to greet customers seeking their next favorite meal with its tasty assortment and filling portions.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Rediscover Your Food Favorites at SM City Marilao Foodcourt

Sometimes the best meals are the ones that are familiar. Diners at SM City Marilao Foodcourt can rediscover their favorite flavors while enjoying a variety of satisfying food options to satisfy every craving, All For You.

Go back to your favorites, only at SM City Marilao Foodcourt.

From comforting rice meals and savory dishes to quick bites, refreshing drinks, and sweet treats, SM City Marilao Foodcourt has a wide range of flavors to make every mealtime enjoyable. There's always something to satisfy everyone's appetite, whether you're dining alone, catching up with friends, or spending time with family.

Mouthwatering Pinoy dishes served daily at Baliwag Lechon Manok Atbp.

Your go-to Filipino fix only at SALO.

Cravings satisfied at Pares Retiro

Noodlemix—your quick stop for affordable noodles on-the-go.

Gugu Manju’s tanghulu and Korean mini cakes make every meal delightfully sweeter.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

Only the freshest, most natural drinks from Juice Avenue.

The goodness of coconut juice and other refreshing treats are at Coco Circle.  

More than just a place to eat, SM City Marilao Foodcourt provides a convenient and welcoming environment for shoppers to pause, relax, and enjoy delicious food without fuss, for the ultimate Gala to the Max experience.

From quick bites to satisfying cravings, there’s always something delicious waiting for you at the SM City Marilao Foodcourt.

So, the next time you visit SM City Marilao, break away from the usual routine and rediscover your food favorites at SM Foodcourt—because sometimes all it takes is one familiar bite to rekindle a favorite craving.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM Supermalls brews up the country's biggest coffee celebration with Coffee Fest 2026

From local roasters to well-loved cafés, the country's biggest coffee festival celebrates the country's vibrant coffee culture at participating SM Supermalls.

Coffee lovers gather at Coffee Fest 2026 in SM Center Pulilan, where specialty cafés, local coffee brands, and immersive experiences come together to celebrate the country’s thriving coffee culture

Some of the most memorable conversations take place over coffee rather than at a dinner table.

Coffee has evolved into more than just a daily ritual for Filipinos, from meeting up with friends after work and studying for hours to finding a hidden café or just taking a well-earned break. Every cup conveys a tale, and every café transforms into a place where people interact, make memories, and have novel experiences.

Coffee Fest 2026, which brings together coffee festivals, specialty cafés, regional roasters, homegrown brands, and immersive experiences for coffee lovers nationwide, is a celebration of the nation's flourishing coffee culture that SM Supermalls is hosting this July.

Coffee Fest 2026 invites everyone to sip, explore, and Gala To The Max at your favorite SM Supermalls, whether you're looking for your next favorite café, supporting local coffee entrepreneurs, or just need a new place to relax.

Coffee N' Chill: Your Third Space for Coffee Stories

Choose from a variety of coffee selections with friends and loved ones at SM City Baliwag.

Coffee N' Chill turns participating SM Supermalls into hospitable third spaces where every coffee break becomes an opportunity to slow down, connect, and learn something new. The celebration lasts until August 2.

Across participating malls, guests can look forward to:

• Coffee N' Chill Bazaars featuring specialty cafés and local coffee brands
• Coffee & Clicks Instagram-worthy photo spots
• Exclusive coffee deals through SM Malls Online Swipe Deals
• Coffee tasting sessions and pop-up experiences from participating coffee merchants
• Special activities and promotions at select SM Supermalls, including SM Mall of Asia and other participating malls

Whether you're meeting friends, working remotely, or simply enjoying a quiet afternoon, Coffee N' Chill offers a maxed-out coffee experience at your most-loved SM Supermalls.

Discover the country's largest collection of cafés and coffee experiences

Whether you're café hopping with friends or searching for your next go-to brew, your most-loved SM Supermalls offer coffee experiences worth discovering.

SM City Marilao

Vietnamese brews at Cong Caphe are always worth a visit.

Enjoy JCO Reserve’s premium coffee selections

SM City Baliwag

Hot and iced beverages are worth a sip at Better Coffee.

Chill. Sip. Repeat. Treat yourself to the perfect blend of bold espresso and creamy goodness at Coffee Bean & Tea Leaf.

Off to your next café escapade with Coffeebay

Have your dose of perfectly crafted coffee at Brew x Press.

The perfect blend of coffee, community, and culture

Visit your favorite coffee hangout spots at SM City Marilao.

Discover why SM Supermalls has emerged as the nation's preferred third location for coffee enthusiasts at Coffee Fest 2026. Every visit offers the chance to explore new flavors, support Filipino coffee makers, and make memories over every cup—from immersive festivals and specialty cafés to locally produced coffee brands and significant community experiences.

Enjoy a maximum coffee experience and Gala To The Max—only at your favorite SM Supermalls—whether you're an experienced coffee lover or just looking for your next favorite café.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences. 

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.