SM Malls in Bulacan Set the Stage for a Spooktacular Halloween

SM City Marilao, SM Center Pulilan, and SM City Baliwag are bringing the Halloween spirit to Bulacan with a series of themed activities and special experiences scheduled from October 30 to November 3. The celebrations will feature family-oriented entertainment, shopping offers, food discoveries, and Halloween attractions designed for visitors of all ages.

As part of the long-weekend festivities, SM City Marilao will host a Halloween Zumba Session on October 30, while SM Center Pulilan will hold Pickleball Spookfest Free Play. Both activities are part of the SM Active Hub campaign. At SM City Marilao, pet owners can also participate in Show Off Your Pet's Spooktacular Style, giving their furry companions a chance to showcase their Halloween-inspired looks.

Children can join the Spooktacular Halloween Costume Contest and show off their imaginative costumes. The festivities continue on October 31 with the Trick-or-Treat event at SM Bulacan malls, where young participants can collect sweet treats and enjoy the Halloween atmosphere.

Beyond the activities, mallgoers can explore seasonal shopping deals and food offerings from participating tenants. Cyberzone will also feature exciting offerings from October 30 to November 1. For Halloween shoppers preparing at the last minute, Toy Kingdom offers costumes, accessories, and decorations in a variety of fun and spooky designs.

The Halloween entertainment continues at the big screen as Sine Sindak: The 7th Cycle returns to SM Cinema Marilao, SM Cinema Pulilan, and SM Cinema Baliwag from October 28 to November 3. Now celebrating its seventh year, the horror film festival offers moviegoers a lineup of chilling cinematic experiences for an affordable ticket price of ₱100.

Adding value to the movie experience is the SINE SINDAK 7 Passport Promo, available from October 28 to November 3, 2026. Moviegoers can collect stamps by watching different Sine Sindak films to qualify for exclusive rewards. Two stamps can be exchanged for a Sticker Sheet, five stamps for a Free Pop Pouch, and seven stamps for a Free Movie Pass. Multiple viewings of the same film are not eligible for additional stamps. To claim the Free Movie Pass, participants must surrender their completed passport bearing seven valid stamps. The promotion is available at all SM Cinema branches, encouraging audiences to discover more films and collect more rewards along the way.

For added convenience during the holiday period, SM Bulacan malls will operate from 10 a.m. to 9 p.m. on November 1 and 2. With a combination of Halloween attractions, family activities, shopping opportunities, and cinematic thrills, SM City Marilao, SM Center Pulilan, and SM City Baliwag invite the community to make the most of the season with a memorable Spooktacular Halloween celebration.

For updates and schedules, visit https://www.facebook.com/SMCityMarilao, https://www.facebook.com/smcenterpulilan, and https://www.facebook.com/smbaliwag.

SM City Marilao Offers Up to 70% Off During 3-Day Sale and a Chance to Win a Suzuki Fronx Hybrid

SM City Marilao is inviting shoppers to enjoy three days of special offers and big savings during its 3-Day Sale from October 16 to 18, with mall hours from 10:00 AM to 10:00 PM.

Participating stores will offer discounts of up to 70% off, covering a variety of shopping categories including fashion, home essentials, gadgets, and other lifestyle products. The sale gives shoppers an opportunity to find their favorites while taking advantage of limited-time offers.

Beyond the discounts, shoppers can also get a chance to win a Suzuki Fronx GLX AT Hybrid through the sale’s e-raffle promotion. Every ₱1,000 worth of purchases earns one e-raffle entry for the grand prize.

The SM City Marilao 3-Day Sale combines savings and rewards for families, shoppers, and bargain hunters looking for exciting deals. Visit SM City Marilao on October 16, 17, and 18 and make the most of this limited-time shopping event.

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

Best Merienda Spots to Try at SM City Marilao Foodcourt

Merienda is one of the easiest ways to take a delicious break during a busy day. Whether you're shopping, running errands, or picking up the kids after school, the SM City Marilao Foodcourt offers plenty of affordable snack options to satisfy your cravings.

For a refreshing Filipino merienda, Halo-Halo Factory serves the classic halo-halo, making it a great choice for cooling down during warm afternoons. Meanwhile, Juice Avenue offers fruity and refreshing beverages for those looking for a lighter snack or thirst-quenching drink.

For savory cravings, ChizMozza offers cheesy and flavorful snack options, while Tokyo Tempura serves crispy tempura selections for those who enjoy crunchy bites. Kanzen Sushi Roll is another option, offering Japanese-inspired sushi rolls that are convenient for sharing or enjoying as a personal treat.

With a mix of sweet desserts, refreshing beverages, cheesy snacks, crispy tempura, and sushi rolls, the SM City Marilao Foodcourt has plenty of merienda choices for every craving.

SM Calls on Bulacan Book Lovers to Build Stronger Libraries Through “The Great Book Share 2026”

A beloved book can open the door to a new story, a new idea, or even a new opportunity. This is the spirit behind “The Great Book Share 2026,” a book donation drive brought to Bulacan by SM Supermalls’ Book Nook, in partnership with SM Cares and the National Library of the Philippines. The campaign is being held at SM City Marilao, SM Center Pulilan, and SM City Baliwag.

Until October 25, 2026, shoppers can share gently used or brand-new books that may help educate, inspire, and empower communities. The drive welcomes a variety of suitable titles, including children’s books, young adult novels, Filipino-authored works, reference books, graphic novels, and other reading materials that can contribute to public libraries nationwide.

To help make every donation meaningful, participants are encouraged to check the campaign guidelines and choose books that remain in good condition and are suitable for readers of all ages. Each book should be ready for a new reader to discover and enjoy.

Through this initiative, SM City Marilao, SM Center Pulilan, and SM City Baliwag encourage communities to give their books a new chapter. What may be a well-loved title on one person’s shelf can become a valuable resource and a source of discovery for another reader.

Be part of building stronger libraries. Share a book and help spread the joy of reading at Your Most Loved SM Supermalls.  

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

CASIO Brings Iconic Timepieces to SM City Marilao

CASIO officially opens at the second level of SM City Marilao.

A new destination for watches and personal style has arrived in Bulacan. CASIO has officially opened its doors at SM City Marilao, giving shoppers easier access to the brand’s iconic timepieces and innovative watch designs.

Iconic timepieces are now within reach as CASIO opens its doors at the second level of SM City Marilao.

CASIO offers a wide selection of watches suited for different lifestyles at its newly opened store at SM City Marilao.

With its reputation for functionality, durability, and distinctive style, CASIO continues to offer watches that can complement a wide range of lifestyles. Its collection includes timepieces suited for everyday use as well as statement designs for those looking to give their personal style an upgrade.

Shoppers can find timepieces suited for every personality and occasion at CASIO’s newly opened branch in SM City Marilao.

The new store at SM City Marilao brings some of CASIO’s most popular collections closer to shoppers, making it easier to browse different designs and choose a watch that fits their personality and occasion.

Discover timepieces featuring innovative designs and functionality at CASIO in SM City Marilao.

Get closer to CASIO’s popular collections at its newly opened store at SM City Marilao.

Whether you're treating yourself, searching for a gift, or growing your personal watch collection, CASIO offers a combination of timeless style and reliable performance now conveniently available at your Most Loved SM City Marilao.

The Comfort Food Fix: Familiar Favorites at SM City Marilao Foodcourt

PotDog makes for an easy-to-enjoy snack.

Whether it's a warm bowl of lugaw on a rainy day, a delicious kwek-kwek for a quick merienda, or a favorite snack to eat in between errands, there's something reassuring about food that feels familiar. These straightforward desires come together at your Most Loved SM City Marilao Foodcourt to add a little extra enjoyment to every meal.

Ultimate comfort food staples at Lugaw Republic.

Lugaw Republic offers the cozy goodness that makes you feel at home for those searching for something warm and nourishing. In the meantime, Eggspert's popular street food egg recipes provide a tasty fix perfect for merienda or a quick snack. Do you want something savory?  While Noodlemix's fried noodles offer a satisfying meal paired with delicious sauces, PotDog's dim sum on a stick makes a delightful snack.

From quick bites to satisfying comfort meals, there’s always something delicious waiting at the SM City Marilao Foodcourt.

And for those who adore a handheld favorite, Fariñas Ilocos Empanada offers savory Ilocano classics— perfect for enjoying while taking a break from a busy mall day.

Noodlemix’s fried noodles paired with savory sauces is a perfect choice for quick meals.

Bite into Fariñas’ signature crispy Ilocos Empanada, freshly prepared with its distinct golden-orange crust and savory filling.

Whether it's a quick snack, a satisfying meal, or simply a longing for something familiar, SM City Marilao Foodcourt offers comfort food staples that make every visit feel a bit more like home.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Hidden Food Gems You Might Have Missed at SM City Marilao Foodcourt

Looking for something new to fulfilll your cravings? Some of the best food finds might already be waiting for you at the SM City Marilao Foodcourt.

Crispy, golden, and made for sharing—satisfy your cravings with Tokyo Tempura at the SM City Marilao Foodcourt.

Bite into Fariñas’ signature crispy Ilocos Empanada, freshly prepared with its distinct golden-orange crust and savory filling.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

These hidden food gems are worth adding to your next food trip: Tokyo Tempura for crispy tempura, Fariñas Ilocos Empanada for savory Ilocano classics, Bucky for indulgent galettes or crêpes, Ssamjang Express for flavorful Korean meals, Kanzen Sushi Roll for satisfying sushi rolls, and Gimme Fries for everyone's favorite crispy snack.

Grab a quick and tasty bite with Kanzen Sushi Roll.

Generous serving of flavored fries only at Gimme Fries.

Whether you're looking for a quick meal, a place to meet friends, or something unique, these foodcourt gems are worth a visit during your next Gala to the Max. 

Your next favorite may be hiding in plain sight at SM City Marilao Food Court!

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Rediscover Your Food Favorites at SM City Marilao Foodcourt

Sometimes the best meals are the ones that are familiar. Diners at SM City Marilao Foodcourt can rediscover their favorite flavors while enjoying a variety of satisfying food options to satisfy every craving, All For You.

Go back to your favorites, only at SM City Marilao Foodcourt.

From comforting rice meals and savory dishes to quick bites, refreshing drinks, and sweet treats, SM City Marilao Foodcourt has a wide range of flavors to make every mealtime enjoyable. There's always something to satisfy everyone's appetite, whether you're dining alone, catching up with friends, or spending time with family.

Mouthwatering Pinoy dishes served daily at Baliwag Lechon Manok Atbp.

Your go-to Filipino fix only at SALO.

Cravings satisfied at Pares Retiro

Noodlemix—your quick stop for affordable noodles on-the-go.

Gugu Manju’s tanghulu and Korean mini cakes make every meal delightfully sweeter.

Made with love, inspired by France. Find your next favorite galette or crêpe at Bucky.

Only the freshest, most natural drinks from Juice Avenue.

The goodness of coconut juice and other refreshing treats are at Coco Circle.  

More than just a place to eat, SM City Marilao Foodcourt provides a convenient and welcoming environment for shoppers to pause, relax, and enjoy delicious food without fuss, for the ultimate Gala to the Max experience.

From quick bites to satisfying cravings, there’s always something delicious waiting for you at the SM City Marilao Foodcourt.

So, the next time you visit SM City Marilao, break away from the usual routine and rediscover your food favorites at SM Foodcourt—because sometimes all it takes is one familiar bite to rekindle a favorite craving.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Love Starts Early with Morning Beats & Brews at SM City Marilao

With the return of Morning sounds & Brews with J.CO Donuts & Coffee, Valentine's Day will begin early in 2026 at SM City Marilao. DJ sounds, excellent coffee, and a laid-back atmosphere will all be there.

The goal of this round is to keep things straightforward and honest after a hectic January. Everyone fits in, whether you bring your date, your family, friends, or just yourself. 

There is more to Morning Beats & Brews than meets the eye. It's one of the things that makes SM the place where celebrations happen on a daily basis—even getting coffee becomes an occasion.

Come celebrate love, whatever it means to you, on Valentine's Day. Check out Morning Beats & Brews on February 14 at 11 a.m. It will take place at J.CO Donuts & Coffee, which is on the ground floor of SM City Marilao. This kind of start to the morning makes every connection feel like a cause for celebration.

Your New Comfort Food Era Starts at Frankie’s & Bloom & Baker at SM City Marilao

Hungry? SM City Marilao is now much more delicious. Frankie's and Bloom & Baker have arrived, and Bulacan foodies ought to be rejoicing. These two places elevate comfort food to a whole new level—imagine large, potent flavors and delectable sweets.

Frankie’s pulls you in right away. They have the kind of wings you've always wanted, but the mains? large, filling, and ideal for sharing with loved ones. Frankie's manages to strike a balance between the old and the new, whether you're winding up a shopping binge or simply searching for a relaxed supper. The kind of location you can't stop wanting to visit.

The atmosphere completely changes at Bloom & Baker, which is located nearby. It smells like fresh croissants and is peaceful and warm. This is the place to go if you enjoy pastries, soft breads, and a strong cup of coffee. You may either grab a box of treats to bring a little sweetness home or just hang here and take it all in.  

Bloom & Baker and Frankie's together? They make an ordinary trip to the mall memorable. All of a sudden, SM City Marilao seemed cozier, friendlier, and much tastier.