SM Malls in Bulacan Set the Stage for a Spooktacular Halloween

SM City Marilao, SM Center Pulilan, and SM City Baliwag are bringing the Halloween spirit to Bulacan with a series of themed activities and special experiences scheduled from October 30 to November 3. The celebrations will feature family-oriented entertainment, shopping offers, food discoveries, and Halloween attractions designed for visitors of all ages.

As part of the long-weekend festivities, SM City Marilao will host a Halloween Zumba Session on October 30, while SM Center Pulilan will hold Pickleball Spookfest Free Play. Both activities are part of the SM Active Hub campaign. At SM City Marilao, pet owners can also participate in Show Off Your Pet's Spooktacular Style, giving their furry companions a chance to showcase their Halloween-inspired looks.

Children can join the Spooktacular Halloween Costume Contest and show off their imaginative costumes. The festivities continue on October 31 with the Trick-or-Treat event at SM Bulacan malls, where young participants can collect sweet treats and enjoy the Halloween atmosphere.

Beyond the activities, mallgoers can explore seasonal shopping deals and food offerings from participating tenants. Cyberzone will also feature exciting offerings from October 30 to November 1. For Halloween shoppers preparing at the last minute, Toy Kingdom offers costumes, accessories, and decorations in a variety of fun and spooky designs.

The Halloween entertainment continues at the big screen as Sine Sindak: The 7th Cycle returns to SM Cinema Marilao, SM Cinema Pulilan, and SM Cinema Baliwag from October 28 to November 3. Now celebrating its seventh year, the horror film festival offers moviegoers a lineup of chilling cinematic experiences for an affordable ticket price of ₱100.

Adding value to the movie experience is the SINE SINDAK 7 Passport Promo, available from October 28 to November 3, 2026. Moviegoers can collect stamps by watching different Sine Sindak films to qualify for exclusive rewards. Two stamps can be exchanged for a Sticker Sheet, five stamps for a Free Pop Pouch, and seven stamps for a Free Movie Pass. Multiple viewings of the same film are not eligible for additional stamps. To claim the Free Movie Pass, participants must surrender their completed passport bearing seven valid stamps. The promotion is available at all SM Cinema branches, encouraging audiences to discover more films and collect more rewards along the way.

For added convenience during the holiday period, SM Bulacan malls will operate from 10 a.m. to 9 p.m. on November 1 and 2. With a combination of Halloween attractions, family activities, shopping opportunities, and cinematic thrills, SM City Marilao, SM Center Pulilan, and SM City Baliwag invite the community to make the most of the season with a memorable Spooktacular Halloween celebration.

For updates and schedules, visit https://www.facebook.com/SMCityMarilao, https://www.facebook.com/smcenterpulilan, and https://www.facebook.com/smbaliwag.

SM Calls on Bulacan Book Lovers to Build Stronger Libraries Through “The Great Book Share 2026”

A beloved book can open the door to a new story, a new idea, or even a new opportunity. This is the spirit behind “The Great Book Share 2026,” a book donation drive brought to Bulacan by SM Supermalls’ Book Nook, in partnership with SM Cares and the National Library of the Philippines. The campaign is being held at SM City Marilao, SM Center Pulilan, and SM City Baliwag.

Until October 25, 2026, shoppers can share gently used or brand-new books that may help educate, inspire, and empower communities. The drive welcomes a variety of suitable titles, including children’s books, young adult novels, Filipino-authored works, reference books, graphic novels, and other reading materials that can contribute to public libraries nationwide.

To help make every donation meaningful, participants are encouraged to check the campaign guidelines and choose books that remain in good condition and are suitable for readers of all ages. Each book should be ready for a new reader to discover and enjoy.

Through this initiative, SM City Marilao, SM Center Pulilan, and SM City Baliwag encourage communities to give their books a new chapter. What may be a well-loved title on one person’s shelf can become a valuable resource and a source of discovery for another reader.

Be part of building stronger libraries. Share a book and help spread the joy of reading at Your Most Loved SM Supermalls.  

About SM Supermalls

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall.

Rain or Shine: Discover Rainy-Day Essentials at Your Most Loved SM Bulacan Malls

Weather-resistant basics are a great way to update everyday style on rainy days, even though they may also bring gloomy skies. There are many ways to find everything you need for the season at Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan, whether you're heading to work, running errands, or just relaxing indoors.

1. Stylish Raincoats

A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.

2. Waterproof Footwear

Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube  in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.

3. Compact Umbrellas

Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.

4. Cozy Accessories

Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.

5. Waterproof Bags

Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.

6. Insulated Drinkware

Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.

Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM City Baliwag Launches Art for Everyone 2026, Bringing Bulacan’s Vibrant Art Scene to the Public

With the opening of Art for Everyone, a week-long exhibition that makes visual art more accessible and collectible, SM City Baliwag has transformed its mall atrium into a colorful celebration of Filipino artistry.

The exhibit, which runs through July 17, reimagines the typical gallery experience by turning a public area into a vibrant hub where visitors, art enthusiasts, cultural advocates, and collectors can find, admire, and purchase original works produced by at least 115 gifted visual artists from Bulacan. Art for Everyone is more than just an exhibition; it's a platform that fosters strong cultural ties with the community and empowers local artists, especially young and up-and-coming ones.

The exhibit, which officially opened on July 4, features 310 works of art, including paintings, mixed-media pieces, and digital art that showcase the province's rich artistic legacy and modern creative expression. Alumni of Bulacan State University College of Architecture & Fine Arts, the Provincial History, Arts, Culture, and Tourism Office (PHACTO), the Baliwag Tourism Office, the JEFARCA Arts and Historical Society Inc., Bahaghari ng Malolos, Sibul, Katha, Lumina Art Group, Ugnayang Sining Tomasino, San Rafael Art Colektiv, and Lunday Hagonoy Art Group are all partners in the exhibition.

Art for Everyone 2026 expands on its award-winning legacy as a flagship advocacy initiative that promotes accessibility, inclusivity, and community-driven creativity. The program has been recognized globally with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, and it continues to redefine how art is experienced—transforming SM malls into vibrant cultural marketplaces where art is not only showcased but lived, shared, and made accessible to all.

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As a flagship, advocacy-led initiative that promotes accessibility, inclusivity, and community-driven creativity, Art for Everyone 2026 builds on its award-winning success. Acknowledged worldwide with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, the initiative keeps redefining the way people experience art by turning SM malls into thriving cultural marketplaces where art is not only displayed but also lived, shared, and made available to everyone.

"We envision our mall as a place where creativity thrives, artists may grow, and people from all walks of life can discover and bring home a piece of Filipino art." ~Rodora Tolentino, Mall Manager of SM City Baliwag Mall, stated that Art for Everyone is more than just an exhibit; it is also a platform

Everyone is welcome to attend Art for Everyone 2026 at your favorite SM City Baliwag and 25 other participating SM Malls nationwide. Visitors can discover and collect original works by talented local artists, immerse themselves in inspiring exhibits, and celebrate Filipino creativity while contributing to the country's thriving art scene.

Love at First Deal with SM City Baliwag’s 3-Day Sale

Get your shopping friends together and clear your schedules because SM City Baliwag's 3-Day Sale on February 13, 14, and 15 is going to be a blast. There's really no better time to indulge yourself, your loved ones, or both, especially since it falls just before Valentine's Day.

Have to buy a new outfit? Looking for some new essentials for beauty? You may like to upgrade your devices or give your room a makeover. You'll want to take advantage of the offers that your favorite businesses are offering on whatever's on your list. SM Store, SM Hypermarket, Ace Hardware, Ace Builders, Watsons, SM Appliance Center, Surplus, and Miniso have the newest items.

Buys may even give you numerous opportunities to bring home a brand-new SUZUKI DZIRE GL CVT HYBRID! To participate, customers must spend P1000 in order to receive one entry into the e-raffle. You'll find something to adore everywhere, whether you're looking for a thoughtful present, a stunning date night ensemble, or just something lovely for yourself.

Shop, eat, unwind, and simply relish the excitement of discovering something decent. For three days. Many savings. numerous justifications for saying "yes."

SM City Baliwag’s 3-Day Sale is set for February 13–15. Don’t sit this one out. See you at the mall!

Main Character Meals: Kain Lokal Arrives at SM City Baliwag

Local cuisine has a distinct flavor, and SM City Baliwag's Kain Lokal is a prime example. This locally owned restaurant celebrates the familiar and beloved Filipino cuisine that are prepared with love, tradition, and lots of sarap.

Kain Lokal is all about large flavors at affordable costs, from cozy classics to daring, contemporary spins on regional favorites. The dishes they serve, including silog, pares, unli rice, and unli kape, remind you of the past and make you exclaim, "Balik us here."

More than just a meal, Kain Lokal is a celebration of Filipino culture and cuisine, making it ideal for fast lunches, culinary excursions, or merienda breaks. It has never tasted better to support locals.

Visit Kain Lokal located at SM City Baliwag Central Terminal! Come hungry. Leave happy. Eat local.

SM Malls in Bulacan Share Holiday Cheer Through “ChriSMiles”

Through ChriSMiles, the yearly employee volunteer initiative of SM Supermalls, at least 110 children of their cleaning and security staff received holiday cheer from SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Children enjoyed games, leisure activities, and mascot appearances during the initiative's free play events in mall amusement centers. Gifts were exchanged, food were given, and SM "Besties of Joy" were distributed as part of the event.

Prescila Salamat, Senior Human Resources Manager of SM City Marilao, claims that the event celebrates the families and kids of janitorial and agency staff in recognition of their commitment. ChriSMiles is a national SM volunteer program that was started in 2012 and encourages staff members to spread their blessings and cheer up communities over the holidays.

Quick Bites, Conti's Delights at SM Bulacan Malls

An OG has come in SM Bulacan Malls, and we’re absolutely here for it.  Introducing Conti's Take Out Nooks, which is now available in SM City Baliwag and SM Center Pulilan, offering freshly baked cakes and fantastic treats.

With the opening of Conti's Take Out Nooks on the ground floor of SM City Baliwag and SM Center Pulilan, customers may now easily take breads, pies, pastries, cookies, frozen ready-to-eat foods, and, of course, signature cakes.

Know that Conti's is only a short distance away to brighten the day, whether it's a celebration, a present, or just a quick "pick-me-up." For food alerts and promos, check out https://www.facebook.com/smbaliwag and https://www.facebook.com/smcenterpulilan.

Best Christmas Finds Await at SM City Baliwag’s Holiday Madness Sale

With SM City Baliwag's amazing Holiday Madness Sale, which is all about huge savings, great smiles, and joyful discoveries, Christmas vibes are coming early!

Make your holiday wish list and stock your carts with wonderful gifts for friends and family between Friday, November 28, and Sunday, November 30.  Take advantage of discounts of up to 70% on specific items from SM Store, SM Hypermarket, Ace Hardware, Watsons, SM Appliance Center, Surplus, Miniso, and other mall establishments.  Beauty, home, gadgets, toys, fashion, shoes, bags, and many more categories are available for selection.

While shopping, also check out awesome dining deals at affordable prices from selected food tenants at SM City Baliwag.

Get your calendars and mark November 28-30 all the way from 10am to 10pm. Head on over to the SM City Baliwag’s Holiday Madness Sale blowout! For mall events and updates, check out https://www.facebook.com/smbaliwag on Facebook.

SM Bulacan Malls Illuminate the Holidays with Grand Christmas Centerpieces

SM Center Pulilan welcomes the Yuletide season with the ‘Wrapped Christmas Wonders’ attraction showcasing a 30-ft Christmas tree.

SM Bulacan Malls formally welcome the province's holiday season with the big reveal of their enthralling Christmas centerpieces, marking the most joyful time of the year.

Mall patrons are treated to a traditional holiday experience as SM Bulacan malls turn their atriums into a magnificent Christmas attraction, adorned with the recognizable Holiday Grand Red Ribbon, which represents happiness, harmony, and the authentic essence of the Yuletide season.

Santa Claus spreads holiday glee during the unveiling of SM Center Pulilan’s Christmas centerpiece.

Kids celebrate the spirit of the holiday season during the unveiling of SM City Marilao’s Christmas centerpiece.

Magical performances amaze mallgoers during the marvelous unveiling of SM City Baliwag’s Christmas centerpiece.

A 36-foot Christmas tree inspired by the "Holiday Symphony" is unwrapped by SM City Marilao. The centerpiece, which features an enchanted forest of stylized rotating Christmas trees, shines brightly with a modern sparkle—glistering lights and traditional ornaments ascend in graceful harmony, along with the hanging trees with branches decked out in shimmering ornaments and cascading curtain lights.

In the meantime, the "Holiday Tale," a magical Christmas centerpiece that radiates magical wonders, is unveiled by SM City Baliwag.  Gnomes, reindeer, gift boxes, and enchanted candles surround the attraction, which was constructed with a magnificent 30-foot Christmas tree.

A traditional 30-foot Christmas tree serves as the focal point of this year's theme, which embodies the idea of holiday celebrations and gift-giving, at SM Center Pulilan.  Customers will experience every bit of the Yuletide season as the centerpiece features amazing piles of enormous present boxes, miniature trees, and reindeer.

SM City Baliwag lights up the ‘Holiday Tale,’ the newest Christmas attraction in the province. 

The SM Besties of Joy are being introduced at the SM malls in Marilao and Baliwag in conjunction with the holiday centerpiece rollout.  This holiday season, one bear will be donated to a local charity for every two bears purchased, bringing comfort and warmth to everyone.

As the malls commemorate "100 Days of Kindness," a national initiative that provides millions of Filipinos with happiness, joy, and kindness, SM is giving the holidays an extra special significance.

SM City Marilao's dazzling Christmas centerpiece stuns with a towering 36-ft Christmas tree. With the theme ‘Holiday Symphony,’ the music-inspired attraction delights shoppers of all ages.

Through the "100 Days of Kindness" campaign, SM will post daily videos on its digital platforms until December 25 that showcase heartwarming and inspirational acts of generosity. During this time, customers may expect to receive unexpected gifts, warm welcomes, and surprise delights.

With celebrations, Christmas markets, and entertainment planned for the entire holiday season, SM Bulacan Malls will be celebrating Christmas in full force in the days ahead.

For updates, visit the official Facebook Pages of SM City Marilao, SM Center Pulilan, and SM City Baliwag.

A Delicious Journey with New Stores at SM Bulacan Malls

Regardless of the season, SM malls in Marilao, Baliwag, and Pulilan will make everyday a holiday as the malls bring in some of the latest additions to their exciting mix of food tenants for a fun and exciting shopping experience.

Perfect for the season of giving, SM City Marilao welcomes Caramia Cakes & Gelato.  Sweet tooth or not, one can’t resist Caramia’s premium lineup of cakes, gelato, and shakes that are enough to make any celebration or a simple day merrier. Here you may find Caramia’s bestseller cakes, such as Ube Cake, Midnight Dream, Pistaccio Cioccolato, and Salted S’mores. Of course, their all-time favorite gelato flavors include Pistachio, Chocolate Therapy, and Cookies & Cream. Also try their newest offerings— Mango Cream Pie, and gelato in Maltesers and Peach Mango Caramel flavors. Whether it’s a gift, a treat, or a simple craving, Caramia Cakes & Gelato will surely fit any occasion or anyone’s heart. Visit them now at the second level of SM City Marilao.

Experience dessert supremacy at Caramia Cakes & Gelato, now open at the second level of SM City Marilao.

Italian ice cream overload at SM City Marilao’s Caramia Cakes & Gelato.

Celebrate occasions big or small with bestselling, blissful cakes from Caramia’s Cakes & Gelato, located at the second level of SM City Marilao.

A highly recommended place to drink, eat, and unwind unveils as Nextgen Cafe opens at the ground-level, mall annex of SM City Baliwag. Shoppers will be thrilled, as Nextgen Cafe is the ideal place to stay with its cozy ambience and enticing menu. Seize the day with a sip of their specialty coffee, such as Café Español, Café Yemen, and Vietnamese Coffee. Compliment your drinks with their bestseller menu—bacon, sausage, spam, choice of wafflesor rice- serve with omelet. The store also offers refreshing Sensazione series drinks available in 10 irresistible flavors, among others. Furthermore, Nextgen Café is pet-friendly, so fur parents are welcome to chill here with their pets, with rules applied accordingly.

Nextgen Café is ready to serve at the ground-level mall annex of SM City Baliwag.

Get cozy and unwind over a cup of coffee and some snacks at SM City Baliwag’s Nextgen Café.

Call the squad and assemble for a yummy feast as The Crunch – Boneless Fried Chicken opens at the ground level of SM Center Pulilan. Indulge in their unique style of tasty and mouthwatering boneless fried chicken. The store offers Chicken Shots, Shots Bucket, Half Chicken (6 pcs/flavor), and Whole Chicken (12 pcs/flavor), available in different delicious flavors such as Classic, Honey Garlic, K-Style, Spicy K-Style, Teriyaki, Cheesy Bacon, and Texas BBQ.

Bite into flavors at The Crunch – Boneless Fried Chicken selections now serving at the ground level of SM Center Pulilan.

Mouthwatering fried chicken dip in signature sauces is one of the offerings you don’t want to miss at The Crunch – Boneless Fried Chicken in SM Center Pulilan.

Go heavy with The Crunch – Boneless Fried Chicken rice meal and other selections now cooking at the ground level of SM Center Pulilan.

Plan your next food crawl and visit the latest food destinations only at SM Bulacan malls. Stay updated, as the malls will unveil some of the best store concepts in the coming days. Follow the social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan for the latest trends and happenings.