With the opening of Art for Everyone, a week-long exhibition that makes visual art more accessible and collectible, SM City Baliwag has transformed its mall atrium into a colorful celebration of Filipino artistry.
The exhibit, which runs through July 17, reimagines the typical gallery experience by turning a public area into a vibrant hub where visitors, art enthusiasts, cultural advocates, and collectors can find, admire, and purchase original works produced by at least 115 gifted visual artists from Bulacan. Art for Everyone is more than just an exhibition; it's a platform that fosters strong cultural ties with the community and empowers local artists, especially young and up-and-coming ones.
The exhibit, which officially opened on July 4, features 310 works of art, including paintings, mixed-media pieces, and digital art that showcase the province's rich artistic legacy and modern creative expression. Alumni of Bulacan State University College of Architecture & Fine Arts, the Provincial History, Arts, Culture, and Tourism Office (PHACTO), the Baliwag Tourism Office, the JEFARCA Arts and Historical Society Inc., Bahaghari ng Malolos, Sibul, Katha, Lumina Art Group, Ugnayang Sining Tomasino, San Rafael Art Colektiv, and Lunday Hagonoy Art Group are all partners in the exhibition.
Art for Everyone 2026 expands on its award-winning legacy as a flagship advocacy initiative that promotes accessibility, inclusivity, and community-driven creativity. The program has been recognized globally with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, and it continues to redefine how art is experienced—transforming SM malls into vibrant cultural marketplaces where art is not only showcased but lived, shared, and made accessible to all.
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As a flagship, advocacy-led initiative that promotes accessibility, inclusivity, and community-driven creativity, Art for Everyone 2026 builds on its award-winning success. Acknowledged worldwide with Gold at the 2025 Asia Pacific Stevie Awards and Gold at the 2025 International Business Awards, the initiative keeps redefining the way people experience art by turning SM malls into thriving cultural marketplaces where art is not only displayed but also lived, shared, and made available to everyone.
"We envision our mall as a place where creativity thrives, artists may grow, and people from all walks of life can discover and bring home a piece of Filipino art." ~Rodora Tolentino, Mall Manager of SM City Baliwag Mall, stated that Art for Everyone is more than just an exhibit; it is also a platform
Everyone is welcome to attend Art for Everyone 2026 at your favorite SM City Baliwag and 25 other participating SM Malls nationwide. Visitors can discover and collect original works by talented local artists, immerse themselves in inspiring exhibits, and celebrate Filipino creativity while contributing to the country's thriving art scene.
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