The local fast-food kiosk chain LC BigMak and Pepsi-Cola Products Philippines, Inc. (PCPPI) have officially extended their partnership, beginning a new phase in a business partnership based on nearly ten years of cooperation, common standards, and service to Filipino customers.
The PCPPI Sto hosted a ceremonial contract signing to formalize the renewed agreement. PCPPI will become LC BigMak's exclusive beverage partner throughout its more than 850 locations across the country thanks to the Tomas Plant in Batangas.
The signing was attended by senior leaders from PCPPI, PepsiCo, and LC BigMak, including PCPPI President and Chief Executive Officer (CEO) Phyo Phyu Noe, Chief Commercial Officer Lyndon Cuadra, and General Manager for Food Service and National Development Joseph Michael Go; PepsiCo General Manager Aditya Sheoran, Chief Marketing Officer Nicole Villarojo, and Franchise Lead Juris Melencio; and LC BigMak Chairman and Founder Francis Dy, Founder Edna Dy, and CEO Mark Dy.
The renewed partnership, according to PCPPI, is a reflection of the company's ongoing commitment to enhancing food service relationships through consistent execution, dependable supply, and greater value for clients and consumers.
“This is not a cold beginning. It is a return. A renewal. A second chapter,” said Phyo. “We will serve LC BigMak with the seriousness that your history deserves, with the discipline that your scale requires, and with the ambition that your future warrants.” ~Phyo Phyu Noe, PCPPI President and Chief Executive Officer
LC BigMak, a family-run business founded in 1984 with its headquarters in Lucena City, has developed into one of the most well-known fast-food burger kiosk networks in the nation. In keeping with the brand's familial origins, its name is derived from the initials of Maxima and Kimsuy, the parents of its founders.
Mark Dy of LC BigMak, described the signing as a meaningful renewal between two brands with a long-standing history together.
“We are proud to partner again with a globally recognized brand like Pepsi,” Dy said. “To our partners in Pepsi, thank you for your renewed trust and collaboration. We look forward to building an even stronger partnership in the years ahead.” ~Francis Dy, BigMak Chairman and Founder
By combining the chain's well-known, affordable food options with PepsiCo beverages that are consistently served throughout its locations, PCPPI and LC BigMak hope to improve the customer experience throughout LC BigMak's national network.
Additionally, the renewed partnership highlights PCPPI's wider dedication to providing better route-to-market support, disciplined execution, and partnerships that add value to regular consumer events in order to serve more customers.
PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, with products such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum, Saero, and Premier. More information about PCPPI and its products is available via www.pepsiphilippines.com.
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