Subway® and Mayani support the call against malnutrition with #SubwayGivesPack

A global brand with a heart for the community. The leadership team of Subway^® Philippines and Mayani’s top management (top left to right: Kin Nonog, Chief Operating Officer; Lance Villanueva, Co-Founder/Chief of Fulfillment; bottom left to right: Jean Gagarino, Territory Manager; JT Solis, Co-Founder/Chief Executive Officer) signing their partnership agreement at Subway^® J12 Anabu II-D in Imus Cavite.

Malnutrition continues to become alarming in the Philippines, especially among marginalized indigenous groups. 30% of Filipino children face chronic malnutrition due to unequal access to nutritious food, resulting in cognitive delays and long-term health consequences.

With a goal to aid in alleviating malnutrition, multi-national restaurant chain Subway^® launched its #SubwayGivesPack campaign in partnership with Mayani, the fastest-growing farm-to-table platform in the Philippines.

Mayani directly sources locally-grown produce and catch from organized smallholder farmers and  fisherfolk across 6 regions in the archipelago, and provides them access to a sustainable market: from retail customers to top supermarket chains, international hotels, and restaurant groups. This partnership will strengthen Subway^®’s commitment to promoting a healthier lifestyle and save hundreds of children from hunger.

The campaign aims to provide Mayani’s Aeta farmers community in Zambales with 200 nutrition packs containing healthy food items, such as fresh vegetables. These will give them better access to proper nutrition and improve their well-being, especially the undernourished children.

“We’re beyond excited to welcome Subway^® into Mayani’s ecosystem of partners. It’s an important milestone for us to co-create change with a global brand and enable Subway^® to localize and deepen its positive impact among communities.” ~JT Solis, the Co-Founder & Chief Executive Officer of Mayani, who led the structuring of the Partnership Deal

Subway^® recently celebrated its 26^th year in the Philippines on the back of a strong reception by the Filipino market for fresher alternatives than the traditional fast-food offers. The campaign started to roll-out already across all Subway stores in the country.

“Subway^® has come a long way since our first franchise, and it continues to expand to multiple areas in the country thanks to the efforts of our Franchisees, Sandwich Artists and our loyal guests.” ~Jean Gagarino, Subway^®’s Territory Manager

Subway^®’s #BetterForYou initiative is not just about giving healthier foods to customers; it also focuses on fostering a better community for Filipinos. And together, we can make a big difference for those in need.

For every bite of Subway^® Favorites Half and Half Footlong subs, you can make children smile and change people’s lives. Let’s always find happiness in helping others. Make the #BetterChoice for a cause today!

 

 

 

About Subway^® Restaurants
As one of the world’s largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

Subway^® is a Registered Trademark of Subway IP LLC. © 2023 Subway IP LLC

WalterMart eyes UNLI-Fresh expansion with Mayani, rolls out Palengke Day

Shoppers flock the UNLI-Fresh grocery pavilion of WalterMart and MAYANI as they fill their shopping bags with freshly-harvest produce for only P399

Supermarket chain leader WalterMart is strengthening its shopper relevance and casting a bigger community reach through its various shopping formats this 2023, particularly its flagship innovation UNLI-Fresh 399 with fast-growing agri-fisheries firm MAYANI.

With a retail network of 45 stores spanning the entire Luzon, WalterMart has already institutionalized this anticipated weekend shopping bonanza – which now moves metric tons of harvest per day - by unveiling its provincial and Metro Manila caravans for the first quarter of this year: Cavite, Batangas, and Bulacan for February, then Pampanga, Nueva Ecija, Muntinlupa, and Calabarzon region this March.

Building on this shopping energy is also the roll-out of the first ever "Palengke Day" in WalterMart Muntinlupa this February 17 to 19 which seeks to put a modern take on the concept of "bagsakan" and enable even the nearby "palengke"  vendors to avail of freshly-sourced everyday local products such as onions and eggs, two of the most in-demand staples now given the recent supply challenges.  

“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online. Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.” ~Rose Caalam, General Manager of WalterMart Supermarket

Tracing its beginnings as a small community supermarket in 1992, WalterMart now boasts of over 20,000 competitively-priced items and key consumer-oriented milestones including the mounting of Palengke Fresh with MAYANI during the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-delivery grocery delivery service – all under the aegis of its service campaign of “More to Love at WalterMart.”

“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers. Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.” ~Robert Esquillo, Partnerships Manager of MAYANI

Global publisher Scholastic Asia taps Mayani to extend aid, supports community library for Baseco

The world’s largest children books publisher Scholastic Asia has launched Project Aklat at Pangarap with agriculture marketplace Mayani to provide relief assistance and push community literary among the children of 196 indigent families affected by a massive fire breakout in Barangay 649, Baseco. 

Core to the initiative is utilizing Mayani’s community campaigns expertise and its platform for the online giving of food packs sourced from local farmers, after which free books were donated by Scholastic Asia upon meeting the total target food donations. 

The endeavor also drew the support of volunteer group No One Left Out, outdoor advertiser HDI, and Sto. Nino De Baseco Parish, who led the on-ground relief distribution.

“As Scholastic celebrates its 100 years, it’s in our roadmap to strengthen initiatives that will promote learning and reading. We’re active in partnering with organizations with the same goals as ours when it comes to giving back to the community. Every Filipino child should be able to be given a chance to strengthen their love for learning and eventually live a life that they've built for themselves in the future. We are happy that Mayani sees this eye to eye with us.” ~Jane Tiongco-Aguirre, General Manager for the Philippines of Scholastic Asia

Scholastic is known to be the publisher of the children’s favorites Harry Potter and Clifford the Big Red Dog. They are an active partner of schools in the Philippines in strengthening student reading proficiency through their word class and effective Literacy Program, Prime English and their remarkable numeracy program, Prime Math.

“One of our platform’s broadened use cases is empowering our customers to give back to causes that they personally care about. As an impact-driven organization, we open our platform for a multitude of partners to anchor their social drives on and tap other value points in our ecosystem.” ~JT Solis, the Co-Founder and CEO of Mayani

Over one metric ton of fresh produce and chicken, as well as 500 books and technology-enabled learning materials have been donated via the project. The books have been turned over already to the Baseco children’s community – an effort that will complement their alternative learning programs.

The campaign was also given boosting by Mayani’s billboard collaborator HDI. 

“We truly value education and holds this strong belief of promoting grassroots literacy as a top priorty.” ~Raoul Buencuchillo, HDI Adventures’ President

Pick.A.Roo jons forces with Mayani, doubles down on organic fresh finds

Riding on the wave of an ultra fast-growing Internet economy in the Philippines, the Megaworld-backed lifestyle delivery app Pick.A.Roo creates a formidable team-up with leading agriculture technology platform Mayani in their shared bid of providing on-demand more organic produce at fresher quality to the health-conscious market.

Gonzalez further remarked that they want their customers to discover a new way of eating healthy through a wide range of organic alternatives, as well as a healthy category for customers to purchase from the comfort of their homes.

“We partnered up with Mayani because our goal and initiatives are aligned when it comes to promoting local farmers and offering local organic produce. Our mission is to support local businesses and help expand their e-channels thru our app.” ~Crystabelle Anne Gonzalez, the Co-Founder & Chief Executive Officer of Pick.A.Roo

Mayani, who has developed a grassroots network of over 72,300 smallholder farmers from Batanes to Batangas, is a leader in the farm-to-table space with a wide multi-category agri-assortment, including its core organic produce segment. Backed by Silicon Valley venture firm AgFunder and Asian family conglomerates, it has also secured key partnerships with the likes of the Department of Trade & Industry to bridge rural farmers to the urban market – a feat that includes its last-mile channel collaboration with Pick.A.Roo.

“We are very bullish in our outlook for on-demand fresh finds, especially organic ones. This strategic alliance ups our game even more as we take on that growing need of the market for locally-grown food amidst a fast-lifestyle.” ~Josef Amarra, Mayani’s Co-Founder and Chief Operating Officer

The team-up combines these forerunners’ strengths not just of operational capability from harvest to delivery, but also of their extensive marketing channels for special promos bringing delight to the moms, health buffs, home kitchen leaders. A 20% offer is up until November 19 with next-day organic finds delivery available from Mayani via the Pick.A.Roo app.

According to Pick.A.Roo, their November this year boasts of over 1,300 best of the best and most loved food, shop, and grocery brands with over 200,000 SKUs to choose from. They now have the longest delivery coverage covering 21 cities across NCR, Cavite, Batangas, Pampanga and many more.