Tanduay’s New TVC is a Salute to Friends Who Keep Us Sane

Friends make everything seem light. 

Tanduay’s latest TVC, “All Light Lang”, is not only fun to watch but it also reminds us of the value of having friends around especially during these extraordinary times. 

In the opening of the TVC, the main character is seen singing to the tune of Gloc9's “Simpleng Tao” and the different stresses that he has to deal with everyday -- from tech problems, to paying a lot of bills, to never ending household chores. Despite all of these, he is able to end his day with a smile because his friends are there for him.

“Masakit sa ulo, pero light lang tayo,” his friends sing to him as they unwind and share a drink of Tanduay Light.

Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay, shared that during the concept development for the Tanduay Light TVC the brand direction was to convey the experience the product brings.

“We want a material that will make viewers feel happy. With everything that’s happening now with the pandemic, we just wanted to share a good laugh, a great drink, and a fun experience. For a moment, we want the viewers to set aside the negativity and focus on a light moment shared with friends.” ~Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay

As the song further cites, “Ang nagpapagaan ng lahat ng ito – ang tropa ko.” 

The TVC has a fitting ending and a reminder that things are going to be easier if only we will reach out. The final copy states, “Gaan ng may kasama”.

Derek Ramsay Mixes Tanduay’s Halloween Cocktails

Tanduay Spooky Cocktail by Derek Ramsay

If you are looking for creative Halloween drinks and cocktails to serve for your Halloween party,  Derek Ramsay shares some of his favorite Tanduay rhum concoctions to liven up your virtual get-together with your family and friends.

“We’ve been through a tough year, and we are still doing our best to cope with the current situation. This is why it’s important to celebrate once in a while, to remind ourselves of the good things that we have in our life like our loved ones.” ~Derek Ramsay

The cocktails are easy to do, Derek assured, and can be made using ingredients that are available in stores.

• Hocus Pocus Cocktail

Ingredients

• Orange zest
• 15 mL Simple Syrup
• 45 mL Cranberry Juice
• 15 mL Orange Juice, Freshly Squeezed
• 1 Prosecco or sparkling wine
• 45 mL Tanduay Rhum 5 Years 

Procedure

1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  

• Place sugar in a resealable plastic bag. 
• Add a few drops of food coloring. 
• Seal the bag and shake until the color has spread evenly. 
• Allow sugar to dry in a flat surface for 15 to 20 minutes before using.

2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.

3. Strain the mixture into your sugar rimmed cocktail glass. 

4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.

• Devil’s Brew (Good for 2)

Devil's Brew by Derek Ramsay

Ingredients

• Thai Chili 
• 40 mL Triple Sec
• 60 mL Tanduay Rhum 5 Years 
• Lime Juice
• Ice
• 300 mL Cranberry Juice
• Lime 
• Kosher Salt and Chili Powder

Procedure

1. Remove the seeds from the Thai chili and muddle (mash) it. 
2. In a mixing glass, add 40 mL triple sec.
3. Pour the Tanduay Rhum 5 Years 
4. Put some lime juice and 300 mL cranberry juice.
5. Add some ice and mix.
6. Rub some lime, kosher salt and chili powder around the rim of a glass. Pour the cocktail you just made. Garnish with chili.

• Tanduay Spooky Cocktail 🍹

Tanduay Spooky Cocktail

Ingredients

• Lychee
• Grapes
• 30 mL Tanduay Rhum 5 Years 
• Ginger Ale
• 10 mL Simple Syrup
• Grenadine Syrup 

Procedure:

1. Create frozen (fake) eyeballs by putting a piece of grape inside a lychee. Create as many as you want. Set aside and put inside the freezer.
2. Now start creating your cocktail mix by pouring 30 mL Tanduay Rhum 5 Years in a glass.
3. Top with ginger ale and drop your frozen eyeballs.
4. Add the simple syrup next.
5. Pour the grenadine syrup to create a blood effect.

Hocus Pocus Cocktail

Ingredients

• Orange zest
• 15 mL Simple Syrup
• 45 mL Cranberry Juice
• 15 mL Orange Juice, Freshly Squeezed
• 1 Prosecco or sparkling wine
• 45 mL Tanduay Rhum 5 Years 

Procedure

1. Start off by dipping the rim of your coupe or martini glass in the chilled simple syrup. Dip it very lightly. Now dip the rim of the same glass into some orange-colored sugar. Set this aside on the counter or in the freezer to set. 

To create your own colored sugar:  

Place sugar in a resealable plastic bag. 

Add a few drops of food coloring. 

Seal the bag and shake until the color has spread evenly. 

Allow sugar to dry in a flat surface for 15 to 20 minutes before using.

2. In a shaker or mixing glass, add ice and combine cranberry juice, orange juice, simple syrup, orange zest, and Tanduay Rhum 5 Years in a cocktail shaker. Cover and shake until thoroughly chilled.

3. Strain the mixture into your sugar rimmed cocktail glass. 

4. Top off with chilled Prosecco or sparkling wine and garnish with an orange twist.

Tanduay Rum Awarded Medals in Spirits Awards Belgium

 

Dubbed “The United Nations of Fine Spirits”, the international competition rewards spirits from across the globe. It has a panel of internationally renowned experts assessing and classifying whiskies, cognacs, brandies, rums, vodkas, and gins, among others.

Tanduay products continue to gain recognition from prestigious spirits competitions abroad. Most recently, Tanduay Asian Rum Gold and Tanduay Asian Rum Silver were both awarded silver medals at the Spirits Selection by Concours Mondial in Brussels, Belgium.

“There are many fine spirits around the world, and we are honored that our products have been chosen as two of the best. We accept this recognition with both pride and humility, and we thank all our people for their hard work and dedication in continuous-ly crafting quality products that are proudly Philippine-made.” ~Paul Lim, Tanduay Distillers, Inc. Senior Vice President for Sales and Marketing

The Tanduay Asian Rum Gold is one of the company’s most-awarded products. Aged in used Bourbon barrels for seven years, it is silky smooth with elegant flavors, almonds, dried dark fruits, and island spices. 

The Tanduay Asian Rum Silver has also received several recognitions throughout the years. It is aged in used Bourbon barrels for five years and had hints of dried tropical fruits, vanilla, and toasted coconut.

This year, Tanduay continued to expand its international presence when it inked deals with top wines and spirits distributors from several U.S. states. Its U.S. presence now encompasses Hawaii, Indiana, Minnesota, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and the territory of Guam.

Tanduay has also expanded its market in China and entered Singapore. The company is likewise working on its distribution in Europe.

Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic, Eyes Europe Distribution in Q4

 

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well. Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage.  The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory. A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay can now be found in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay also became the official rum of the Barclays Center and the Brooklyn Nets. It has been a Presenting Sponsor of the 40/40 CLUB and an Associate Sponsor of the arena's Brooklyn Show platform. Tanduay also made a foray into entertainment by being one of the sponsors of the Emmy Awards, the first for any Filipino brand.

The company credits its international partnerships and aggressive marketing efforts for its domination of the international rum category. For three years now, Tanduay has been declared the World’s Number One Rum by Drinks International magazine. It has sold millions of cases worldwide, even outselling more popular international rum brands.

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President, and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.