McDonald’s Stripes Run 2024 Breaks Records, Raises ₱1 Million for Bahay Bulilit Learning Centers

The highly anticipated McDonald’s Stripes Run 2024 concluded with record-breaking success on December 1, 2024, at the SM Mall of Asia Concert Grounds. The 13th edition of this family fun run attracted a staggering 11,000 participants, making it the largest turnout in the event’s history.

Since its launch in 2010, the McDonald’s Stripes Run has been a celebration of family, friendship, and fitness. This year’s event continued its tradition of supporting the Ronald McDonald House Charities (RMHC), raising ₱1 million for the benefit of the Bahay Bulilit Learning Centers, which provide safe and nurturing spaces for children in underserved communities.

McDonald’s Philippines attributes the event's record-breaking participation to continuous innovation and a strong digital outreach strategy.

"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

One of the most celebrated additions to the event is the Fur Stripes category, which allows participants to run alongside their furry companions. This year, the category reached full capacity, with 500 fur babies joining the fun. McDonald’s introduced this unique category to foster inclusivity and recognize pets as an essential part of family bonding.

Adding to the excitement was the attendance of popular celebrities, including the Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco. Their presence further energized the crowd and highlighted the event’s appeal across different age groups.

The proceeds from the Stripes Run will go toward establishing more Bahay Bulilit Learning Centers nationwide. These centers provide safe spaces where children can learn, play, and grow while their parents are at work. 

McDonald’s Stripes Run Offers Family Fun with Furry Friends, Registration Now Open

McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that gathers thousands of runners -- now including their fur babies -- to don striped socks and have fun, all for the benefit of Ronald McDonald House Charities (RMHC) Philippines.

Happening on December 1 at SM Mall of Asia Concert Grounds, this year’s McDonald’s Stripes Run aims to raise funds to help RMHC build more Bahay Bulilit Learning Centers across the country. These Learning Centers are safe spaces for children ages two to four years old, providing access to early childhood education while their parents are at work. There are currently 43 Bahay Bulilit Learning Centers in the country.

“We’re expecting over 10,000 participants this year. McDonald’s is about making feel-good moments happen with experiences that bring friends and families together in fun and special ways. More importantly, McDonald’s Stripes Run is a demonstration of our commitment to supporting children’s well-being through RMHC, and its flagship program, Bahay Bulilit. Aside from the races, we have prepared a fun program with a lot of activities, and of course McDonald’s food to enjoy. We invite everyone to join and run with your family, friends, and furry pals for this year’s Stripes Run. It’ll be a great bonding experience, and you’ll also be able to support RMHC in providing more families with better access to early childhood care and development.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

What’s new with this year’s McDonald’s Stripes Run?

Whether you’re a seasoned athlete, a beginner, or just looking for a great way to bond, participants at the McDonald’s Stripes Run 2024 can choose from 10km, 5km, 3km, and 1km. They can even choose to run with their fur baby in the 1km Fur Category. Best of all, each participant will receive an exclusive race kit to wear on race day, inclusive of race singlet, socks for kids and adults, a race map, bib, a breakfast meal on race day, and a finisher’s token. Participants in the 1k Fur Stripes will receive a dog bandana for their fur baby.

The McDonald’s Stripes Run 2024 takes place on December 1, 2024, at the SM Mall of Asia Concert Grounds. Interested participants can register at RaceRoster.com: bit.ly/StripesRun2024.

For more information on RMHC’s programs and how you can help, visit their official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/. For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on Twitter.

Drive to a Cool Summer at McDonald's with the New McCafé Iced Coffee!

Get ready, coffee lovers - McDonald’s is unveiling new McCafé Summer Brews to beat the heat with McCafé Cereal Milk and Toasted Coconut Iced Coffees! The new flavors will be hitting McDonald’s stores nationwide today.

The McCafé Summer Brews are arriving at the perfect time: as the Philippines is experiencing a record-breaking heat wave that has everyone hot and bothered, coffee lovers seek an ice-cool way to get their regular fix. Each McCafé Summer Brews flavor will be available in three varieties: aside from iced coffee, there will be options for coffee floats and iced lattes, giving customers the chance to enjoy their favorite iced coffee blends in multiple ways.

“We can’t wait for everyone to try our new McCafé Summer Brews. With the launch of our Cereal Milk and Toasted Coconut Iced Coffee, Coffee Float and Iced Latte flavors, we’re sure to have a McCafé Summer Brew drink to suit your mood and taste – whether it’s to jumpstart your day, give you an afternoon escape from the heat, or, best of all, keep you company while you’re on a summer road trip. We invite everyone to make McCafé your cool summer destination.” ~Katrina Chua, McDonald’s Philippines Marketing & Channels Director

Katrina Chua, Marketing & Channels Director, McDonald's Philippines

Iced Coffee takes on a tropical twist with McCafé Toasted Coconut, as every sip is enhanced with hints of coconut-infused goodness. Meanwhile, McCafé Cereal Milk combines the kick of chilled coffee with the nostalgic taste of sweet, creamy milk left behind after finishing a bowl of cereal.

The balance of bold espresso and rich whipped cream, on the other hand, takes center stage with the McCafé Cereal Milk Iced Latte and McCafé Toasted Coconut Iced Latte, delivering new spins on a nostalgic favorite for more enjoyment.

An even cooler experience awaits with the McCafé Cereal Milk Coffee Float or McCafé Toasted Coconut Coffee Float, as each delicious Iced Coffee flavor is enhanced with a scoop of soft-serve ice cream to create the perfect combination.

Adi Hernandez, Assistant Vice President for Corporate Relations & Impact 

Anyone can easily join the fun this summer as there will be exclusive McCafé Summer Brew deals on the McDonald’s App redeemable via Dine-In, Take-Out, or Drive-Thru. This May 13, cool off with the McCafé Summer Brew Iced Coffee bundle where you can get two drinks for only Php99! Then, from May 14-20, new & existing McDonald’s App users can enjoy discounted McCafé Summer Brew deals with Cereal Milk or Toasted Coconut Iced Coffee for only P65, or a McCafé Summer Brews Coffee Float for only P75!

This summer, McDonald’s is going to be the destination for cool refreshment in more ways than one - with new McCafé Summer Brews Iced Coffee flavors serving at all branches nationwide, and Iced Lattes exclusively at McCafé stores. Don’t miss out!