McDonald’s Stripes Run 2024 Breaks Records, Raises ₱1 Million for Bahay Bulilit Learning Centers

The highly anticipated McDonald’s Stripes Run 2024 concluded with record-breaking success on December 1, 2024, at the SM Mall of Asia Concert Grounds. The 13th edition of this family fun run attracted a staggering 11,000 participants, making it the largest turnout in the event’s history.

Since its launch in 2010, the McDonald’s Stripes Run has been a celebration of family, friendship, and fitness. This year’s event continued its tradition of supporting the Ronald McDonald House Charities (RMHC), raising ₱1 million for the benefit of the Bahay Bulilit Learning Centers, which provide safe and nurturing spaces for children in underserved communities.

McDonald’s Philippines attributes the event's record-breaking participation to continuous innovation and a strong digital outreach strategy.

"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

One of the most celebrated additions to the event is the Fur Stripes category, which allows participants to run alongside their furry companions. This year, the category reached full capacity, with 500 fur babies joining the fun. McDonald’s introduced this unique category to foster inclusivity and recognize pets as an essential part of family bonding.

Adding to the excitement was the attendance of popular celebrities, including the Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco. Their presence further energized the crowd and highlighted the event’s appeal across different age groups.

The proceeds from the Stripes Run will go toward establishing more Bahay Bulilit Learning Centers nationwide. These centers provide safe spaces where children can learn, play, and grow while their parents are at work. 

SB19 SAYS "Atin To?" for McDonald's Chicken McDo

More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken McDo! Now, P-Pop sensation SB19 joins the cause, declaring, “Atin ‘to!” for the new and better Chicken McDo that tastes as good as it looks.

Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have just been announced as the quick service restaurant’s newest endorsers, a promising start  of an exciting collaboration.

SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald’s relaunch Chicken McDo to great acclaim. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza that generated even more hype for Chicken McDo, which also became viral for its huge, “dinosaur-size” portions.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting. It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.” ~Adi Timbol-Hernandez, McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact

Days before the announcement, McDonald’s Philippines released a teaser on their social media pages hinting at a new “Ninang” to their next endorser. Loyal members of SB19’s fan base, known as A’tin, quickly guessed it was the upcoming endorsement. Soon after, an exclusive video for A’tin was released, featuring a specially-written single showcasing the band’s love for Chicken McDo and encouraging their fans to try it out and embrace it as their own.

The centerpiece of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the low price of Php99 in all stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward to this August!

For more information on McDonald’s Philippines, visit www.mcdonalds.com.ph or follow their official social media pages at www.facebook.com/McDo.ph and www.instagram.com/mcdo_ph.

McDonald’s Now Serves McSavers Sulit Busog Meals All Day

Enjoy McSavers Sulit-Busog Meals from breakfast to dinner as McDonald's extends its offers all day long, each at a sulit price of PHP 99 in all stores nationwide.

“Since the launch of McSavers Sulit Busog Meals last April, the response has been overwhelmingly positive. Building on that, customers can now enjoy the sulit price of Php99 during breakfast hours as we add two new breakfast offers in the line-up: our Cheesy Eggdesal with Hash Browns and Drink meal and Longganisa with Egg and Drink meal.” ~Yves Nacpil, McDonald’s Philippines Marketing Manager

The two new breakfast McSavers Sulit-Busog Meals join Crispy Chicken Fillet Ala King with extra rice, 1-pc. Chicken McDo, Cheeseburger with fries, and 1-pc. Mushroom Pepper Steak with fries Meals! 

With McSavers Sulit Busog Meals delivering filling meals of McDonald’s best sellers at PHP 99 in all stores nationwide, it’s always a good time to go all in on McSavers Sulit Busog Meals all day! 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Savor the Flavor at McDonald’s Chicken Flavor Fest!

Get ready to savor the flavor when the first-ever Chicken Flavor Fest hits McDonald’s stores nationwide! Starting June 14, everybody’s favorite Chicken McNuggets can now be enjoyed with three NEW delicious sauce options, including the creamy tang of Classic Ranch, the spicy thrills of Fiery Aioli, and the sweet and savory charm of Sweet Chili Plum! Chicken lovers will also get a thrill when they dive into the subtle flavor notes of the all-new Black Pepper McChicken sandwich! Savory and creamy, punctuated with notes of delicious pepper, everyone will enjoy this new take on their favorite chicken sandwich.

“McDonald’s Chicken McNuggets has always been the gold standard for chicken nuggets in the market. For the first-ever Chicken Flavor Fest, we wanted to show everyone that there’s always more to discover at McDonald’s. Our new dipping sauces will transform customers’ taste experiences, and we can’t wait for everyone to try them.” ~Ashley Santillan, McDonald’s Marketing Director

As part of the taste transformation, each Chicken Flavor Fest product is best paired with a refreshing glass of Lipton Cool Berry Iced Tea. Fruity, lively, and bursting with the flavors of summer berries, Lipton Cool Berry Iced Tea will be available to complete every Chicken Flavor Fest meal. Best of all, starting on June 14, McDonald’s App users can avail of the 6pc Chicken McNuggets or Black Pepper Chicken with a small Lipton Cool Berry at Php99, with savings up to Php77!

From new sauces to transform their iconic Chicken McNuggets, to reimagining a classic sandwich, chicken fans will be spoiled for choice at McDonald’s Chicken Flavor Fest!

 

The McDonald’s Chicken Flavor Fest will run at participating stores nationwide from June 14.

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang -who oversees and sits as chairman for 40 years- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 700 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.