McDonald’s Philippines Swings Into Action With Exciting Spider-Man: Brand New Day Experience and Collectibles

Through nationwide Drive-Thru activations and special opening weekend block screenings, McDonald's Philippines celebrated the release of Spider-Man: Brand New Day with the introduction of its exclusive Spider-Man: Brand New Day Happy Meal and Premium Collectibles, bringing the thrill of Marvel's cherished superhero beyond the big screen.

Exclusive Collectibles Marked a Brand New Day

Ten Spider-Man Backpack Toy designs were available for fans to collect as part of McDonald's Philippines' exclusive Spider-Man: Brand New Day Happy Meal. Every Happy Meal box had an interactive QR code that allowed customers to play a unique game with a Spider-Man theme, extending the experience beyond the meal.

Additionally, McDonald's unveiled its high-end Spider-Man: Brand New Day collectible toys, giving consumers even more options to bring their preferred web-slinger home. Customers could select from four collectible figures—Upside-Down Spider-Man, Crouching Spider-Man, Hammock Spider-Man, and Side Hang Spider-Man—by purchasing any McDonald's meal and an extra P165.

Spider-Man Swung into McDonald's Drive-Thrus Nationwide

Spider-Man made unexpected appearances at McDonald's Drive-Thrus across the country to add excitement beyond the collectibles. In keeping with his persona as everyone's amiable neighborhood hero, Spider-Man greeted families, took orders, distributed food, and posed for pictures with fans, transforming routine Drive-Thru visits into thrilling Spider-Man encounters.

"Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that's exactly the kind of experience we wanted to create for our customers. Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way. From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie's opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen. Whether collecting their favorite toys or creating feel-good moments with family and friends, there's something for every Spider-Man fan at McDonald's.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald's Philippines

Fans Filled Exclusive Opening Weekend Block Screenings

McDonald's Philippines also held special block screenings of Spider-Man: Brand New Day at Trinoma Cinema in Quezon City and Glorietta 4 Cinemas in Makati to keep the excitement going during the film's opening weekend. Fans and members of the media came together to celebrate the latest Spider-Man adventure, and both screenings were packed.

The limited-edition Spider-Man: Brand New Day Happy Meal toys and Premium Collectibles, which are available at participating McDonald's locations across the country, allow fans to finish their Spider-Man adventure.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X.

About McDonald’s Philippines

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

Creating Brighter Beginnings: RMHC Philippines Opens Ronald McDonald Bahay Bulilit Learning Center in Marikina

Photo from Left (in-front): Kap. Zaldy Josef, Shiela Josef (Brgy. Sto Nino, Hazel Militante (City Social Welfare Development Officer, Marikina City), Hon. Mayor Marjorie Ann “Maan” Teodoro, Congressman Marcy Teodoro, City Councilor Angel Nunez (Marikina City), Margot B. Torres (Managing Director, McDonald’s Philippines & Vice President, RMHC), Marie Angeles (Executive Director, RMHC), and Rev. Fr. Arvin Jerome Piedad (Diocesan Shrine and Parish of Nuestra Señora de los Desamparados) Photo from Right (back): Austin Torres (Public Affairs Senior Manager, McDonald’s Philippines), Atty. Jiji and Alex Fernandez (Owner Operators, McDonald’s Philippines)

McDonald's Philippines, Ronald McDonald House Charities (RMHC) Philippines, and the City Government of Marikina celebrate the opening of the 57th Ronald McDonald Bahay Bulilit Learning Center in Barangay Sto. Niño, Marikina City, creating brighter beginnings for young learners and reaffirming their shared commitment to advancing early childhood education in Filipino communities.

A daily struggle for many Filipino parents is juggling work and making sure their kids receive high-quality early childhood education. For Monica Dela Cruz, a Barangay Sto tricycle driver. This reality is all too familiar to Niño, a mother of three from Marikina City.

Monica balances taking care of her kids with working long hours on the road as the family's main provider. Her three-year-old son starts preschool this year, marking another significant milestone for her family. This is a new chapter that also entails new obligations and goals.

"For us at McDonald’s and RMHC, making a difference in communities, especially through education has and will always be part of who we are and what we do—from early childhood education, all the way to preparing students to be workforce ready.“ ~Marie Angeles, Executive Director of RMHC Philippines

Stories like Monica's highlight the significance of easily accessible, community-based early childhood education while reflecting the realities faced by many hardworking Filipino families.

On June 26, 2026, in Barangay Sto, McDonald's Philippines and Ronald McDonald House Charities (RMHC) Philippines officially opened the 57th Ronald McDonald Bahay Bulilit Learning Center in recognition of this need. Marikina City, Niño. The learning center offers young children a secure, caring, and engaging setting in which they can develop the fundamental literacy, numeracy, and socioemotional skills necessary for formal education.

"The opening of the Ronald McDonald Bahay Bulilit Learning Center reflects our shared commitment to making quality early childhood education more accessible for every child. Ito po ay magiging daan upang mas marami pa sa ating mga kabataan ang magkaroon ng pagkakataong makatanggap ng dekalidad na edukasyon sa isang ligtas, maayos, at nurturing environment.” ~Mayor Marjorie Ann "Maan" Teodoro of Marikina City

Another significant achievement in McDonald's and RMHC Philippines' ongoing efforts to increase underprivileged communities' access to high-quality early childhood education is the Ronald McDonald Bahay Bulilit Learning Center. McDonald's and RMHC continue to provide educational opportunities that support children's growth, families' success, and communities' strength, with 57 Ronald McDonald Bahay Bulilit Learning Centers currently serving Filipino children nationwide.

"Malaki talaga ang pasasalamat ko sa McDonald’s Philippines at Ronald McDonald House Charities (RMHC) Philippines sa pagbigay ng Bahay Bulilit Learning Center sa Brgy. Sto Nino, sa Marikina sapagkat matitiyak kong makakatanggap ng tamang edukasyon ang aking bunsong anak.” ~For parents like Monica

One learning center at a time, RMHC Philippines continues to grow its network of 57 Ronald McDonald Bahay Bulilit Learning Centers nationwide while staying true to its mission of empowering families, providing children with high-quality early childhood education, and fostering stronger communities.

About McDonald’s Philippines

McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

About Ronald McDonald House Charities (RMHC) Philippines

Ronald McDonald House Charities (RMHC) is the charity of choice of McDonald’s. RMHC Philippines was established in 1996 to make a difference in the lives of Filipino children through programs that support children’s rights to education, health and happiness. It has helped more than 13 million children all over the country. Through the generosity and trust of corporate partners and individuals, RMHC Philippines has raised over PhP350 million to support their flagship programs.

Why You Shouldn't Miss This Year's Stripes Run 2025 With Your Family and Friends!

You should put the McDonald's Stripes Run 2025 on your calendar at the end of the year, whether you're trying to set a new personal record, creating memories with your children and pets, or just going for a run with friends!

On December 7, 2025, at the SM MOA Concert Grounds, get ready for Stripes Run 2025!  It's more than just a race; it's a joyful event where friends, family, and pet babies run together for charity and enjoyment.

Here’s why you and your family and friends should register and be part of Stripes Run 2025!

1. Everyone’s welcome!

Now in its 14th year, Stripes Run is all about togetherness. Whether you're a fitness enthusiast out to achieve your next goal, a casual runner enjoying the moment, a parent running with your kid, or a fur parent with your pet by your side, there's a spot for you in this race.

2. Sulit price!

McDonald’s Stripes Run 2025 is an event that lets you get moving, give back, and go home with something to show off and a story to tell. This year’s race kit includes a shirt, race bib, race socks, tote bag, and a whole bunch of exciting goodies from partner brands. Aside from the race kit, everyone will get freebies at the finish line.

3.  Lots of surprises await!

Crossing the finish line at Stripes Run always comes with exciting rewards and this year is no exception! Participants will take home freebies and goodies from McDonald’s and brand partners, plus the very first Stripes Run medal! A special symbol of achievement you’ll be proud to wear after the fun run!

4. Run with purpose.

Proceeds from the McDonald’s Stripes Run 2025 will help raise money for the programs of Ronald McDonald House Charities of the Philippines, a non-profit organization that supports Filipino children by providing better access to education and healthcare.

5. All ages and paces.

McDonald’s Stripes Run 2025 is a non-competitive event that celebrates getting to the finish line any which way you prefer. Whether you’re walking, jogging, sprinting, or running , what matters most is that you’re enjoying the moment.

6. Easy registration

Registration is simple and easy. Just visit https://bit.ly/McDonaldsStripesRun2025, fill out your details, choose your race category and shirt size, agree to the terms, and pay your registration fee online via GCash, Grabpay or debit/credit card. You can have your race kit delivered to your home.

7. Connect and celebrate!

McDonald’s has always been a place where people gather for good food and good company, and Stripes Run brings that same spirit on the field. This event reflects McDonald’s commitment to creating experiences that bring people closer while promoting wellness.

 

Don’t be the last to join. Register for the Stripes Run 2025 now and choose your category https://bit.ly/McDonaldsStripesRun2025. 

McDonald's and VYBE by BPI Spread Holiday Cheer with Sweet ‘Holiday Treats’ Promo

This holiday season, McDonald's Philippines is teaming up with VYBE by BPI to make celebrations even sweeter with the launch of the “Holiday Treats” promo. From December 11 to December 31, 2024, customers across the country can indulge in a free New Tiramisu McFlurry or New Hazelnut McFlurry with every qualifying transaction made through the VYBE app. This exciting offer gives McDonald’s fans the perfect reason to treat themselves while making the most of the season’s festivities.

VYBE, which is becoming a go-to digital payment platform for Filipinos, simplifies the way customers shop, dine, and pay, all through the convenience of their smartphones. With the VYBE e-wallet, users can make cashless payments in any QR Ph stores, enjoy exclusive promos like Holiday Treats, and earn rewards with every transaction. It’s the perfect companion for those looking to streamline their holiday shopping and dining experiences.

Customers who make a single-receipt purchase of at least PHP 300 at any McDonald's store nationwide, whether for dine-in, take-out, or drive-thru, are eligible to claim their free McFlurry. To qualify, they simply need to pay using the VYBE app. Once the transaction is completed, customers can head to the cashier or take-out counter and claim their New Tiramisu McFlurry or New Hazelnut McFlurry, just by presenting proof of their VYBE transaction.

Each VYBE-registered mobile number is eligible to claim one free McFlurry regardless of multiple transactions in a day, the minimum single-receipt transaction requirement of PHP 300 must be met. Making it easy to enjoy a daily holiday treat during the promo period. Customers are encouraged to grab their McFlurries right after completing their qualifying purchase. Whether you're craving the rich flavor of tiramisu or the nutty goodness of hazelnut, McDonald's has you covered with these delicious, limited-time flavors.

“We are thrilled to partner with McDonald’s to encourage Filipinos to embrace a more rewarding lifestyle by transitioning to digital platforms for their financial transactions. This collaboration is an easy and fun way for consumers to incorporate VYBE in their holiday spending while enjoying their favorite McFlurries this holiday season.” ~Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI

The Holiday Treats promo runs through the end of December, offering a delightful way to celebrate the season with McDonald’s and BPI VYBE. With the ease of mobile payments and a free McFlurry on the line, there’s no better way to treat yourself or your loved ones this Christmas

To enjoy this special feature and other offers, download the BPI VYBE app today on Google Play or Apple Store.

McDonald’s Stripes Run Offers Family Fun with Furry Friends, Registration Now Open

McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that gathers thousands of runners -- now including their fur babies -- to don striped socks and have fun, all for the benefit of Ronald McDonald House Charities (RMHC) Philippines.

Happening on December 1 at SM Mall of Asia Concert Grounds, this year’s McDonald’s Stripes Run aims to raise funds to help RMHC build more Bahay Bulilit Learning Centers across the country. These Learning Centers are safe spaces for children ages two to four years old, providing access to early childhood education while their parents are at work. There are currently 43 Bahay Bulilit Learning Centers in the country.

“We’re expecting over 10,000 participants this year. McDonald’s is about making feel-good moments happen with experiences that bring friends and families together in fun and special ways. More importantly, McDonald’s Stripes Run is a demonstration of our commitment to supporting children’s well-being through RMHC, and its flagship program, Bahay Bulilit. Aside from the races, we have prepared a fun program with a lot of activities, and of course McDonald’s food to enjoy. We invite everyone to join and run with your family, friends, and furry pals for this year’s Stripes Run. It’ll be a great bonding experience, and you’ll also be able to support RMHC in providing more families with better access to early childhood care and development.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

What’s new with this year’s McDonald’s Stripes Run?

Whether you’re a seasoned athlete, a beginner, or just looking for a great way to bond, participants at the McDonald’s Stripes Run 2024 can choose from 10km, 5km, 3km, and 1km. They can even choose to run with their fur baby in the 1km Fur Category. Best of all, each participant will receive an exclusive race kit to wear on race day, inclusive of race singlet, socks for kids and adults, a race map, bib, a breakfast meal on race day, and a finisher’s token. Participants in the 1k Fur Stripes will receive a dog bandana for their fur baby.

The McDonald’s Stripes Run 2024 takes place on December 1, 2024, at the SM Mall of Asia Concert Grounds. Interested participants can register at RaceRoster.com: bit.ly/StripesRun2024.

For more information on RMHC’s programs and how you can help, visit their official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/. For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on Twitter.

Going Green for Good: McDonald's opens new solar-powered restaurants

McDonald’s pilot test for solar power rooftop in its Quezon Avenue, Quezon City store.

Quick service restaurant giant McDonald’s Philippines, majority owned and operated by its Master Franchise Holder, Chairman & Founder Dr. George T. Yang is poised to strengthen its Green & Good intiative, the company’s commitment to the environment, by scaling innovative and sustainable restaurant solutions in more of its new stores in the country.

The newest solar-powered McDonald’s store in Arayat, Pampanga. These solar panels will become a significant source of electricity for the restaurant, providing employees and customers with clean and renewable energy.

Similar to its existing branches in U.N. Del Pilar Manila and Shaw Wack-Wack Mandaluyong, the new stores will also feature solar lamp posts, photo and motion sensors, and high-performance glass film as part of its utility efficiency solutions, as well as eco-friendly air conditioning for less energy consumption. Green building solutions such as light gauge steel frames, ecopavers/panels and concrete fiber are incorporated as well. Meanwhile, sustainable packaging, proper waste disposal, and active mobility continue to be part of Green & Good stores’ upcycling and inclusive dining experiences.

McDonald’s pilot test for solar power rooftop in its Malasiqui, Pangasinan store.

This year, the company projects to further expand its commitment to the environment by opening more new Green & Good flagship stores in the country and convert more of its existing stores to use solar power energy. 

McDonald’s Philippines master franchise holder Dr. George T. Yang一who oversees and sits as chairman for 40 years一founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick service restaurant industry, having grown a store network of over 650 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.