McDonald's Celebrates McSpicy Fans With The Launch of a New Twist: The Honey Mustard McSpicy

The Honey Mustard McSpicy is a new addition to McDonald's Philippines' renowned McSpicy range, giving fans a fresh spin on a beloved classic.  With a tangy-sweet twist, this latest innovation combines the distinctive spice and crunch of the now-available original McSpicy, further solidifying McDonald's dedication to adding new and intriguing flavors to its menu.

Fans of the original will still enjoy the crunch, juiciness, and distinct dose of spice that the Honey Mustard McSpicy offers, but it also adds an exciting new range of flavors.  A silky amber-yellow honey mustard dressing, flecked with visible spice particles that add a very gently flavorful, zesty finish, replaces the original's creamy mayo in this limited-edition version.  The marriage is passionate, sweet, and completely irresistible—all the right notes.

“The McSpicy has always held a special place in our customers’ hearts. With the Honey Mustard McSpicy, we wanted to surprise fans with something familiar yet refreshingly new — keeping the signature spiciness they love while adding a sweet twist that makes every bite even more exciting and flavorful.” ~Ashley Santillan-Delgado, McDonald’s Philippines Marketing Director

By reinventing one of its iconic dishes, McDonald's is proving that even timeless dishes can be transformed into delectable new versions.  Honey Mustard McSpicy invites both beginners and ardent fans to explore the flavor explosion that only McDonald's can offer.

Beginning on October 29, 2025, the Honey Mustard McSpicy will be a limited-time item at all McDonald's restaurants nationwide.  It is offered in addition to the original version for delivery, drive-thru, takeout, and dine-in, either alone or as a meal with fries and a drink.

McDonald's builds on the excitement today by introducing the Honey Mustard McSpicy, which gives fans not just a resurgence but also an improvement on the iconic burger.

McSpicy Hall of Flame

The introduction of the new Honey Mustard McSpicy and the return of the legendary McSpicy are McDonald’s Philippines’ ways of celebrating their customers. And to further reward their loyalty to the McSpicy, McDonald’s inducted five of the most loyal die-hard fans to the McSpicy Hall of Flame, “a (digital) wall of legends for the ultimate McSpicy fans...where the boldest, hottest, most loyal fans get their spot in McDonald’s history.” First batch of awardees include Jae Acosta (dubbed “Day One Devotee”), Kaye Lantoria (dubbed “Lunch Break Loyalist”), Joyce Avelino (dubbed “Faithful McSpicy Seeker”), Migi Rivera (dubbed “Consistent Commitment King”), and Joanne So (dubbed “Enlightened Spice Convert”).

McDonald’s also organized the McSpicy Challenge in some of its branches in Quezon City. Fans competed to eat a McSpicy Sandwich in record time without any drinks. Dubbed “Speedy Spice Slayers,” these fans were also inducted in the McSpicy Hall of Flamers: Christian Castillo (45 seconds), Joey Basbas (45 seconds), Mark Desamito, Jr. (1 minute 7 seconds), Khen Maichele Mendoza (1 minute 9 seconds), Mark Abulo (2 minutes 3 seconds), and content creator Papi Louie (2 minutes 6 seconds).

McDonald’s Philippines is still looking for additional fans to include in the McSpicy Hall of Flames. McSpicy fans with proven loyalty and fandom and affinity for the heat of McSpicy may stay tuned in McDonald’s Philippines social media pages for announcements on how to be included in the next batch of Hall of Flamers.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, @mcdo_ph on Instagram, and @McDo_PH on X. 

Why You Shouldn't Miss This Year's Stripes Run 2025 With Your Family and Friends!

You should put the McDonald's Stripes Run 2025 on your calendar at the end of the year, whether you're trying to set a new personal record, creating memories with your children and pets, or just going for a run with friends!

On December 7, 2025, at the SM MOA Concert Grounds, get ready for Stripes Run 2025!  It's more than just a race; it's a joyful event where friends, family, and pet babies run together for charity and enjoyment.

Here’s why you and your family and friends should register and be part of Stripes Run 2025!

1. Everyone’s welcome!

Now in its 14th year, Stripes Run is all about togetherness. Whether you're a fitness enthusiast out to achieve your next goal, a casual runner enjoying the moment, a parent running with your kid, or a fur parent with your pet by your side, there's a spot for you in this race.

2. Sulit price!

McDonald’s Stripes Run 2025 is an event that lets you get moving, give back, and go home with something to show off and a story to tell. This year’s race kit includes a shirt, race bib, race socks, tote bag, and a whole bunch of exciting goodies from partner brands. Aside from the race kit, everyone will get freebies at the finish line.

3.  Lots of surprises await!

Crossing the finish line at Stripes Run always comes with exciting rewards and this year is no exception! Participants will take home freebies and goodies from McDonald’s and brand partners, plus the very first Stripes Run medal! A special symbol of achievement you’ll be proud to wear after the fun run!

4. Run with purpose.

Proceeds from the McDonald’s Stripes Run 2025 will help raise money for the programs of Ronald McDonald House Charities of the Philippines, a non-profit organization that supports Filipino children by providing better access to education and healthcare.

5. All ages and paces.

McDonald’s Stripes Run 2025 is a non-competitive event that celebrates getting to the finish line any which way you prefer. Whether you’re walking, jogging, sprinting, or running , what matters most is that you’re enjoying the moment.

6. Easy registration

Registration is simple and easy. Just visit https://bit.ly/McDonaldsStripesRun2025, fill out your details, choose your race category and shirt size, agree to the terms, and pay your registration fee online via GCash, Grabpay or debit/credit card. You can have your race kit delivered to your home.

7. Connect and celebrate!

McDonald’s has always been a place where people gather for good food and good company, and Stripes Run brings that same spirit on the field. This event reflects McDonald’s commitment to creating experiences that bring people closer while promoting wellness.

 

Don’t be the last to join. Register for the Stripes Run 2025 now and choose your category https://bit.ly/McDonaldsStripesRun2025. 

McDonald’s “Night Classroom”, “Ride the Arches” Prevail at PANATA Awards

McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, "Night Classroom" and “Ride the Arches.”

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, "Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches”, McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The PANATA Brand Effectiveness Awards truly highlighted McDonald's Philippines' exceptional marketing prowess, with several other campaigns striking gold.

"Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald's commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility

McDonald’s Stripes Run Offers Family Fun with Furry Friends, Registration Now Open

McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that gathers thousands of runners -- now including their fur babies -- to don striped socks and have fun, all for the benefit of Ronald McDonald House Charities (RMHC) Philippines.

Happening on December 1 at SM Mall of Asia Concert Grounds, this year’s McDonald’s Stripes Run aims to raise funds to help RMHC build more Bahay Bulilit Learning Centers across the country. These Learning Centers are safe spaces for children ages two to four years old, providing access to early childhood education while their parents are at work. There are currently 43 Bahay Bulilit Learning Centers in the country.

“We’re expecting over 10,000 participants this year. McDonald’s is about making feel-good moments happen with experiences that bring friends and families together in fun and special ways. More importantly, McDonald’s Stripes Run is a demonstration of our commitment to supporting children’s well-being through RMHC, and its flagship program, Bahay Bulilit. Aside from the races, we have prepared a fun program with a lot of activities, and of course McDonald’s food to enjoy. We invite everyone to join and run with your family, friends, and furry pals for this year’s Stripes Run. It’ll be a great bonding experience, and you’ll also be able to support RMHC in providing more families with better access to early childhood care and development.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

What’s new with this year’s McDonald’s Stripes Run?

Whether you’re a seasoned athlete, a beginner, or just looking for a great way to bond, participants at the McDonald’s Stripes Run 2024 can choose from 10km, 5km, 3km, and 1km. They can even choose to run with their fur baby in the 1km Fur Category. Best of all, each participant will receive an exclusive race kit to wear on race day, inclusive of race singlet, socks for kids and adults, a race map, bib, a breakfast meal on race day, and a finisher’s token. Participants in the 1k Fur Stripes will receive a dog bandana for their fur baby.

The McDonald’s Stripes Run 2024 takes place on December 1, 2024, at the SM Mall of Asia Concert Grounds. Interested participants can register at RaceRoster.com: bit.ly/StripesRun2024.

For more information on RMHC’s programs and how you can help, visit their official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/. For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on Twitter.

Drive to a Cool Summer at McDonald's with the New McCafé Iced Coffee!

Get ready, coffee lovers - McDonald’s is unveiling new McCafé Summer Brews to beat the heat with McCafé Cereal Milk and Toasted Coconut Iced Coffees! The new flavors will be hitting McDonald’s stores nationwide today.

The McCafé Summer Brews are arriving at the perfect time: as the Philippines is experiencing a record-breaking heat wave that has everyone hot and bothered, coffee lovers seek an ice-cool way to get their regular fix. Each McCafé Summer Brews flavor will be available in three varieties: aside from iced coffee, there will be options for coffee floats and iced lattes, giving customers the chance to enjoy their favorite iced coffee blends in multiple ways.

“We can’t wait for everyone to try our new McCafé Summer Brews. With the launch of our Cereal Milk and Toasted Coconut Iced Coffee, Coffee Float and Iced Latte flavors, we’re sure to have a McCafé Summer Brew drink to suit your mood and taste – whether it’s to jumpstart your day, give you an afternoon escape from the heat, or, best of all, keep you company while you’re on a summer road trip. We invite everyone to make McCafé your cool summer destination.” ~Katrina Chua, McDonald’s Philippines Marketing & Channels Director

Katrina Chua, Marketing & Channels Director, McDonald's Philippines

Iced Coffee takes on a tropical twist with McCafé Toasted Coconut, as every sip is enhanced with hints of coconut-infused goodness. Meanwhile, McCafé Cereal Milk combines the kick of chilled coffee with the nostalgic taste of sweet, creamy milk left behind after finishing a bowl of cereal.

The balance of bold espresso and rich whipped cream, on the other hand, takes center stage with the McCafé Cereal Milk Iced Latte and McCafé Toasted Coconut Iced Latte, delivering new spins on a nostalgic favorite for more enjoyment.

An even cooler experience awaits with the McCafé Cereal Milk Coffee Float or McCafé Toasted Coconut Coffee Float, as each delicious Iced Coffee flavor is enhanced with a scoop of soft-serve ice cream to create the perfect combination.

Adi Hernandez, Assistant Vice President for Corporate Relations & Impact 

Anyone can easily join the fun this summer as there will be exclusive McCafé Summer Brew deals on the McDonald’s App redeemable via Dine-In, Take-Out, or Drive-Thru. This May 13, cool off with the McCafé Summer Brew Iced Coffee bundle where you can get two drinks for only Php99! Then, from May 14-20, new & existing McDonald’s App users can enjoy discounted McCafé Summer Brew deals with Cereal Milk or Toasted Coconut Iced Coffee for only P65, or a McCafé Summer Brews Coffee Float for only P75!

This summer, McDonald’s is going to be the destination for cool refreshment in more ways than one - with new McCafé Summer Brews Iced Coffee flavors serving at all branches nationwide, and Iced Lattes exclusively at McCafé stores. Don’t miss out!

A celebration whenever and wherever with the all-in-one McDo Party Box



Bring home the celebration with the new Mcdo Party Box! Your McDonald’s favorites plus party amenities in one box for hassle-free party planning!

Party planning is now easier than ever with the accessible, hassle-free, and convenient way of setting up a celebration whenever and wherever with the all-in-one McDo Party Box, now available for as low as Php 1,699. 

The McDo Party Box is complete with food and party amenities for the whole family to enjoy moments and milestones worth cherishing, plus it does not require advance ordering or pre-booking, so you can easily get your party essentials in a snap via the McDelivery App, website, Drive-thru, Take-out, and Pick-up.

Celebrate the family’s milestones with an exciting party to remember - even right in the comforts of your home! Party planning is now easier than ever with the accessible, hassle-free, and convenient way of setting up a celebration whenever and wherever with the all-in-one McDo Party Box, now available for as low as Php 1,699. 

Aside from enjoying your McDonald's favorites to feast on, the McDo Party Box is the party planner’s ultimate starter pack because it also comes with exciting amenities such as party hats, activity tray mats, assorted mystery classic Happy Meal toys, balloons, and a limited edition McDo pillow as a special treat, especially for the celebrant!

There’s a McDo Party Box bundle for every kind of celebration, and there are up to four (4) bundles to choose from -  two (2) sets are good for five (5) pax available at PHP 1,699, and the other two (2) sets are good for ten (10) pax priced at PHP 2,999. You can indulge in some of the well-loved favorites by taking your pick between the McSpaghetti bundle, or the Chicken McNuggets bundle, both of which also comes with the original Chicken McDo, BFF Fries, and Regular Coke.

Don’t miss out, and experience fun-filled celebrations made easy with the McDo Party Box that’s now available in select stores nationwide. You can simply order via Drive-Thru, Take Out, or McDelivery (bit.ly/McDeliveryPartyBox), App, Chatbot, or by calling the hotline 8888-6236 (for NCR), without the need to do any advance ordering or pre-booking.

For more information, visit the link bit.ly/McDoPartyBox. For updates, follow McDonald’s Philippines official Facebook at fb.com/McDo.ph, Twitter at twitter.com/McDo_PH, Instagram at instagram.com/mcdo_ph, and Viber Community group at McDo PH.

A book or a toy? McDonald’s welcomes books as a new option to every Happy Meal with The Agoncillo Family!

What betterway to end the night before takign your child to sleep is to read books and make them fall asleep. Not only that you get to have a moments together but it will at the same time enhance their imagination of the story you read for them. McDonald's believes that family bonding moments are important in every household, and despite the parents' busy schedule, there's always the trusty pasalubong to bring families together at the end of the day!

Book or toy? Starting February 21, McDonald’s will be kickstarting the all-new Happy Meal Readers program that lets people choose between a book or a toy to enjoy with every Happy Meal!

The Agoncillos officially join the McDonald’s family!

Celebrity couple Ryan and Judy Ann Santos-Agoncillo, together with their daughter Luna Agoncillo, are happy to join the McDonald’s family alongside the official launch of the Happy Meal Readers books in the Philippines.

“We are excited to join McDonald’s through the Happy Meal Readers program - a project that’s focused on encouraging close family bonding through book-reading and storytelling. This is something that we do as a family, and we’re happy to share this experience with more Filipino families.” ~Ryan and Judy Ann Santos-Agoncillo

Making way for families to have more fun bonding moments together, McDonald’s is launching the Happy Meal Readers program that offers a book or toy option for every Happy Meal purchase. The program’s goal is to create more opportunities for memorable experiences shared over storytelling, and this year, families can journey through space and time and dive right in the Treetop Twins Wilderness Adventures through a series of McDonald’s-exclusive Happy Meal Readers books written by world-renowned author Cressida Cowell.

“McDonald’s Happy Meal Readers’ book option is a great take-home treat – a perfect surprise for kids to cap off the night with a family bonding bedtime storytelling session. The Happy Meal Readers program is part of McDonald’s commitment in bringing to life feel-good family moments, by encouraging book-reading as both a fun and educational family activity.” ~Margot B. Torres, the Managing Director of McDonald’s Philippines

 

Meet incredible animals year-round with the Treetop Twins Families can look forward to an exciting wilderness adventures with the Treetop Twins, a book series written exclusively for McDonald’s by Criselda Cromwell, world-renowned author, and illustrator of the much-loved series “How to Train Your Dragon”, whose books have captured the imagination of children all over the world.

Reading books for a cause

Parents and kids alike would be happy to find out that for every Happy Meal purchase, they are also sharing the love of reading among those who benefit from the Ronald McDonald House Charities of the Philippines, Inc. (RMHC), whose flagship programs support the needs for shelter, education, and happiness of Filipino children.

For every Happy Meal bought, McDonald’s Philippines donates a portion to RMHC and its Ronald McDonald Read to Learn program which teaches beginning reading to grade 1 and grade 2 public school learners. As of now, the Ronald McDonald Read To Learn program has reached over 12 million students, trained over 28 thousand educators, and distributed more than 367 thousand books.

McDonald’s goal through RMHC is to contribute to the vision of improving the literacy skills of Filipino learners early on, and with the Happy Meal Readers’ all-new book option, the brand is thrilled to be able to create more opportunities for children to discover a love for reading.

Each book tells of the adventures of the Treetop Twins and their parents as they travel in their time machine to meet fascinating creatures, including endangered and extinct animals from the past, such as Polar Bears, Quaggas, Pink Dolphins, and Woolly Mammoths! The series is full of adventures, amazing creatures, and fun facts that kids and their parents would discover together.

Visit your nearest McDonald’s store for a Happy meal, alongside its book or toy option, and share more heartwarming and memorable moments together with your family. Grab a copy of a Happy Meal Readers book to join the Treetop Twins adventures, and collect all 12 books for this year! To learn more about RMHC and how to help, you may visit www.rmhc.org.ph.