McDonald’s and G-DRAGON Unite for ‘Asia Chicken Campaign’ Across 13 Markets

McDonald’s Philippines is set to introduce its “Asia Chicken Campaign,” on September 17, bringing together McDonald’s and G-DRAGON for a regional collaboration across 13 Asian markets. The partnership unites the global reach of McDonald’s with the cultural influence of one of Korea’s most recognized creative figures.

Positioned as an “ICON×ICON” collaboration, the campaign celebrates the international influence of Korean culture through a combination of food, entertainment, fashion, and digital experiences. G-DRAGON’s reach across music, fashion, art, and popular culture complements McDonald’s global presence and longstanding connection with consumers through food and shared experiences.

Led by McDonald’s Korea, the campaign is expected to reach hundreds of millions of consumers across the region. Its Korean-inspired flavor concept brings a new dimension to the McDonald’s experience in participating Asian markets while highlighting the continued global appeal of K-culture.
For customers in the Philippines, the campaign introduces McSpicy and McNuggets with Cajun Sauce. McSpicy features a juicy whole-cut chicken thigh fillet coated in a crispy spicy seasoning blend, served with fresh lettuce and creamy mayonnaise on a soft toasted bun. The combination delivers contrasting notes of crunch, spice, and savory flavor.

The McNuggets with Cajun Sauce offer another K-inspired flavor experience, pairing crispy golden Chicken McNuggets with a creamy Cajun Sauce. Its savory and tangy taste is complemented by a mild spicy kick.

McDonald’s will also bring the campaign to life through exclusive digital content and limited-time customer experiences across the 13 participating markets. Completing the collaboration is a collection of exclusive PEACEMINUSONE merchandise developed in partnership with G-DRAGON, giving fans another way to celebrate the meeting of two global icons beyond the menu.

“The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.” ~Karl Christian Chua, Brand Manager for McDonald’s Philippines

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Celebrate everyday wins with McSavers Snack & Match at only P59!

Every victory is worthy of a celebration for McDonald's. They all deserve a celebration, whether it's getting up early, arriving on time, or even escaping traffic! Celebrate your daily victories at McDonald's starting on January 15 for as little as P59.

The new Smokey Melt Chicken Sandwich, which costs P59 on its own or P79 when combined with other snacking favorites, gives McSavers Snack and Match more snaaaks sa sarap. The Smokey Melt Chicken Sandwich, which is only available for a short while, is a delicious blend of meaty, smoky flavor with a zesty, spicy bite. Perfect for anyone who want to try a new, tasty food.

“We’ve said this last year and we’ll say it again: McDonald’s is about making our customers feel that their everyday wins are special. With McSavers Snack and Match, we want to help them celebrate their wins, and celebrate them deliciously. With the Smokey Melt Chicken Sandwich, which is available for as low as PhP59 solo, or PhP79 with your favorite drink or dessert, celebrating shouldn’t be expensive. There’s always a reason to say, ‘Snaaaks!’ and celebrate with McSavers Snack and Match.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

Snaaaks sa Sarap Ways to Celebrate Everyday Wins

For as low as PhP59, you can treat yourself with any of the following:

• The Smokey Melt Chicken Sandwich  (available for a limited time)
• Crispy Chicken Sandwich
• Cheesy Burger McDo
• McSpaghetti
• Regular Plain Fries
• Regular McShaker Fries (BBQ or Cheese)

Match your chosen main with a side under McSavers Snack and Match for only PhP79:

• Medium Coke McFloat  with Hot Fudge
• Medium Royal McFloat
• Medium Coke/Coke Zero
• Medium Sprite
• Plain Sundae

Only Front Counter, Take-Out, SOK, and Drive-Thru are available for McSavers Snack and Match. In the meanwhile, the Smokey Melt Chicken Sandwich is offered in more meal options through drive-thru, McDelivery, Take-Out, Front Counter, and 3POs.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

McDonald’s “Night Classroom”, “Ride the Arches” Prevail at PANATA Awards

McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, "Night Classroom" and “Ride the Arches.”

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, "Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches”, McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The PANATA Brand Effectiveness Awards truly highlighted McDonald's Philippines' exceptional marketing prowess, with several other campaigns striking gold.

"Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald's commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility

A book or a toy? McDonald’s welcomes books as a new option to every Happy Meal with The Agoncillo Family!

What betterway to end the night before takign your child to sleep is to read books and make them fall asleep. Not only that you get to have a moments together but it will at the same time enhance their imagination of the story you read for them. McDonald's believes that family bonding moments are important in every household, and despite the parents' busy schedule, there's always the trusty pasalubong to bring families together at the end of the day!

Book or toy? Starting February 21, McDonald’s will be kickstarting the all-new Happy Meal Readers program that lets people choose between a book or a toy to enjoy with every Happy Meal!

The Agoncillos officially join the McDonald’s family!

Celebrity couple Ryan and Judy Ann Santos-Agoncillo, together with their daughter Luna Agoncillo, are happy to join the McDonald’s family alongside the official launch of the Happy Meal Readers books in the Philippines.

“We are excited to join McDonald’s through the Happy Meal Readers program - a project that’s focused on encouraging close family bonding through book-reading and storytelling. This is something that we do as a family, and we’re happy to share this experience with more Filipino families.” ~Ryan and Judy Ann Santos-Agoncillo

Making way for families to have more fun bonding moments together, McDonald’s is launching the Happy Meal Readers program that offers a book or toy option for every Happy Meal purchase. The program’s goal is to create more opportunities for memorable experiences shared over storytelling, and this year, families can journey through space and time and dive right in the Treetop Twins Wilderness Adventures through a series of McDonald’s-exclusive Happy Meal Readers books written by world-renowned author Cressida Cowell.

“McDonald’s Happy Meal Readers’ book option is a great take-home treat – a perfect surprise for kids to cap off the night with a family bonding bedtime storytelling session. The Happy Meal Readers program is part of McDonald’s commitment in bringing to life feel-good family moments, by encouraging book-reading as both a fun and educational family activity.” ~Margot B. Torres, the Managing Director of McDonald’s Philippines

 

Meet incredible animals year-round with the Treetop Twins Families can look forward to an exciting wilderness adventures with the Treetop Twins, a book series written exclusively for McDonald’s by Criselda Cromwell, world-renowned author, and illustrator of the much-loved series “How to Train Your Dragon”, whose books have captured the imagination of children all over the world.

Reading books for a cause

Parents and kids alike would be happy to find out that for every Happy Meal purchase, they are also sharing the love of reading among those who benefit from the Ronald McDonald House Charities of the Philippines, Inc. (RMHC), whose flagship programs support the needs for shelter, education, and happiness of Filipino children.

For every Happy Meal bought, McDonald’s Philippines donates a portion to RMHC and its Ronald McDonald Read to Learn program which teaches beginning reading to grade 1 and grade 2 public school learners. As of now, the Ronald McDonald Read To Learn program has reached over 12 million students, trained over 28 thousand educators, and distributed more than 367 thousand books.

McDonald’s goal through RMHC is to contribute to the vision of improving the literacy skills of Filipino learners early on, and with the Happy Meal Readers’ all-new book option, the brand is thrilled to be able to create more opportunities for children to discover a love for reading.

Each book tells of the adventures of the Treetop Twins and their parents as they travel in their time machine to meet fascinating creatures, including endangered and extinct animals from the past, such as Polar Bears, Quaggas, Pink Dolphins, and Woolly Mammoths! The series is full of adventures, amazing creatures, and fun facts that kids and their parents would discover together.

Visit your nearest McDonald’s store for a Happy meal, alongside its book or toy option, and share more heartwarming and memorable moments together with your family. Grab a copy of a Happy Meal Readers book to join the Treetop Twins adventures, and collect all 12 books for this year! To learn more about RMHC and how to help, you may visit www.rmhc.org.ph.