Growing lnLife: Native Tree Growing Project. The Insular Foundation, in partnership with One to Tree Program of Ramon Aboitiz Foundation, Inc., (RAFI), turned over a three-year (2022-2024) tree growing project to the community in Barangay Tabili, Catmon, Cebu. Under the project “Growing lnLife: Native Tree Growing Project,” 10,000 native tree seedlings were planted in Catmon, Cebu. The project recorded an 87% survival rate of the native trees. This green initiative aims to recover the tree cover lost and provide income augmentation for partner farmers. As the program implementer, RAFI OTT will engage the communities to protect and rehabilitate the environment by establishing native tree nurseries and tree plantations.
A Mama of two boys whose life is full of Adventures, and yet still looking after for more in life to discover and enjoy to the fullest. So enjoy life and just be merry!
Thursday, December 26, 2024
Friday, December 20, 2024
Cebu Pacific Introduces New In-Flight Meals
Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, has launched a new set of in-flight meals which can be purchased on board.
Now available on CEB’s Fun CafĂ© menu, the latest additions include Chicken Teriyaki, Vegetable Tom Yum, Chicken Green Curry, and Penne Chicken Bolognese, offering a variety of tastes that cater to different passenger palates. Each meal is priced at PHP 350, providing both quality and value for every Juan.
Previously, passengers could only purchase meals up to 24 hours before departure. With the introduction of the new CEB Meals, passengers can now conveniently purchase these meals during their flight, making it easy for those who did not pre-order to enjoy hearty dishes.
The new CEB Meals are available on all international flights as well as select domestic routes departing from Manila, including:
- Butuan
- Cagayan de Oro
- Davao
- Dipolog
- General Santos
- Ozamiz
- Pagadian
- Zamboanga
To better meet the dietary restrictions and preferences of every Juan, the new CEB Meals are halal-certified and include the Vegetable Tom Yum, a plant-based option for our vegan and vegetarian passengers.
Aside from the newly launched food options, CEB continues to offer other popular in-flight meals, such as Beef Adobo, Pinoy Spaghetti, and Grilled Chicken Wrap, available for pre-order during the booking process for as low as PHP 200.
For more information, or to pre-order your meals, visit: www.cebupacificair.com.
Thursday, December 19, 2024
Great Taste White’s promo winners take home cash prize, meet Kathryn Bernardo
Great Taste White has been capturing people’s hearts with its tamang timpla of coffee with the right amount of creaminess and sweetness in each cup. Recently, the coffee mix brand invited coffee lovers to show their most energetic poses and smiles in the "Tamang Pose, Tamang Prizes Filter Challenge," and selected 70 minor draw winners and 15 grand draw winners to take home exciting prizes.
The brand awarded motorcycles to the five grand prize winners: Janice Dela Cruz Garganta, Julio B. Culala, Jr., Sitti Shaira Alcid Reyes, Alvin Rechacho Adriano, and Gil Frances Ray Raden Pasatiempo. Meanwhile, Great Taste White gave 10 lucky winners P20,000 cash prize each.
Great Taste White invited the grand draw winners of the "Tamang Pose, Tamang Prizes Filter Challenge" to an awarding ceremony last October 29. Making their win so much sweeter, the brand treated its guests to fun games and extra gifts during the program.
To top it all off, the winners were able to spend time with the Great Taste White endorser Kathryn Bernardo. They got a chance to meet Kathryn and even play stage games with her, such as the acting game "MagpasiKATH."
Just like the experience of drinking Great Taste White, the brand gave a tamang timpla of fun and happiness to the promo winners, spectators, and even Kathryn. It was truly a memorable experience for everyone looking for a sweet time.
Great Taste White offers the right coffee kick, with right amount of creaminess and sweetness, that many people have grown to love through the years. Get your tamang timpla Great Taste White fix at leading supermarkets and convenience stores.
Great Taste is a coffee brand from Universal Robina Corporation (URC), maker of well-loved snack and beverage brands such as C2 Cool and Clean, Payless Instant Noodles, Jack ‘n Jill Piattos, Magic Crackers, Maxx and Cloud 9.
Hanabishi Celebrates the Holidays with Appliance Giveaway
Hanabishi Appliances is giving away PhP10,000 worth of appliances each to five lucky winners in its Sugod Pamasko raffle promo. The contest is open to participants from Metro Manila, and the winners will be announced on January 31, 2025.
“This is our way of thanking all our customers who made the past year a successful one for Hanabishi. We are celebrating this joyous season with you and your family and wish you the best for the coming year.” ~Cherish Ong-Chua, Hanabishi Appliances VP for Finance and Marketing
How to Join in Four Easy Steps
First, spot Hanabishi Appliances’ Sugod Pamasko Holiday Caravan as it travels throughout Metro Manila from December 7, 2024 to January 25, 2025. Hints and updates about the caravan’s route are posted on Hanabishi’s official social media accounts.
Once you’ve spotted the caravan, take a clear photo of the caravan or of yourself with the caravan. It doesn’t matter if it’s parked or moving.
Get creative and show everyone your best shot on Facebook and tag Hanabishi’s official account. Include the hashtag, #HanabishiSugodPamasko in your caption. Share why Hanabishi’s products make your holidays special. Don’t forget to set your Facebook account to public so Hanabishi can view your entry.
Lastly, complete the online Registration Form to formalize your entry. This final step officially qualifies you for the raffle.
Participants should be residents of Metro Manila and 18 years old or older as of December 7, 2024. Hanabishi’s employees, affiliated agencies, and their relatives up to the second degree of consanguinity or affinity are not eligible to enter the contest.
Selection and Announcement of Winners
A random drawing of winners will be held on January 29, 2025 at the Hanabishi office. A DTI representative will be present during the draw to ensure a fair process.
The five winners will be notified through the contact details they provided in their registration forms. Their names will also be announced on Hanabishi’s Facebook page on January 31, 2025.
BingoPlus welcomes Miss Universe Asia Chelsea Manalo home
A closer look at Miss Universe Asia Chelsea Manalo, answering questions from the press. |
BingoPlus, your comprehensive digital entertainment platform in the country, has always been supportive of Chelsea Manalo since she was pre-competing for the Miss Universe 2024. As she brought home the historic title of Miss Universe Asia, the brand formally welcomed her to the Philippines.
Miss Universe Asia Chelsea Manalo in her homecoming presscon sponsored by BingoPlus. |
BingoPlus held Manalo's homecoming presscon on December 14, 2024, at the Empire Studio. Manalo graced the event with her stunning green dress that complimented her perfectly.
In an interview with BingoPlus, Manalo expressed her appreciation towards the brand. She is grateful for how they have gone a long way in showing her great support before, during, and even after the Miss Universe competition.
“I want to say thank you so much to BingoPlus, kasi I already felt na I was home, hindi ako mag-isa. I had so much support when I knew they were flying in there to support me, to have a watch-party pa dito sa Philippines. So, thank you so much for giving that opportunity, for everyone here in the Philippines to watch with me or watch with them kung ano yung nangyayari sa Miss Universe. So, all throughout I never felt like I was alone, I think I have always been open to my story na I don’t have so much resources. But with BingoPlus, you have all the capabilities that you can have, so I am forever grateful.” ~Chelsea Manalo, Miss Universe Asia
When asked about memories during the competition, she highlighted that being able to stand on stage and represent the country made her feel powerful. According to her, the send-off party is her most memorable memory with the brand, because she received so much support that gave her the confidence to compete.
Additionally, Manalo mentioned that she will be staying in the Philippines for some time. Next year, she shared that she will be traveling globally to fulfill her role as Miss Universe Asia. While this is truly a huge moment for Manalo, she went on to say that there is still room for improvement and a lot of things that still need to be learned.
Additionally, BingoPlus will remain committed to supporting Manalo. The brand is proud of her accomplishments and everything she stands for. It is truly amazing how Manalo radiates beauty from within. Her kindness, intelligence, humility, and passion surpass her title.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame, Tongits+, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.
BingoPlus Empowers Brand Partners before the Year Ends
BP Hosts introducing the BingoPlus game segment inspired by Pinoy Drop Ball. |
BingoPlus, your comprehensive digital entertainment platform in the country, upheld the Christmas party of the Philippine Association of National Advertisers (PANA). The event transpired at a hotel in BGC, Taguig on December 12, 2024.
Mr. Jasper Vicencio (middle) took an oath as a representative of DigiPlus, TGXI, and GameMaster, as new advertisers for PANA. |
The significant occasion highlighted the recognition of new members of advertisers PANA is partnering with. DigiPlus, the parent company of BingoPlus, was mentioned alongside TGXI and GameMaster. Mr. Jasper Vicencio, ABLE President, took an oath to have the brands enrolled as new members of PANA. AB Leisure Exponent, Inc. (ABLE), on the other hand, has been a member since 2022.
Attendees participating in the BingoPlus drop ball game segment at the PANA Denim Christmas Party. |
True to its vision, BingoPlus rendered entertainment to attendees of the event. Inspired by the Pinoy Drop Ball game, BingoPlus hosted its own game segment with a total cash prize of 100,000 pesos. There was also merchandise that was given away to the participants.
Moreover, BingoPlus has given its extensive support to the SM Supermalls Media Thanksgiving Party. The event was held at the SM Aura Premier in BGC, Taguig on December 6 and 10.
On the first night, the attendees went all in with their 70's-inspired costumes and on the final day of the party, they wore anime themed costumes. The participants were given many gifts from raffle draws, prizes from games, and delicacies.
As the main sponsor of the special occasion, BingoPlus hosted its own game segment, inspired by its latest offering, Pinoy Drop Ball. A life-size imitation of the game was deliberately enjoyed by the media attendees as it gave them a total jackpot prize of 200,000 pesos and merchandise.
Mr. & Ms. Style Icon of the Night being awarded by BingoPlus. |
The best dressed, male and female, were also commended by BingoPlus with a mega prize of 25,000 pesos each. A giant mock check was awarded to the winners with the title of Mr. and Ms. Style Icon of the Night.
In related developments, BingoPlus had an extensive sponsorship for the 2nd Speaker FM Romualdez Invitational Golf Cup. The tournament took place at San Juanico Park Golf & Country Club in Tacloban City on November 23 and 24.
The event gathered golf enthusiasts and players to celebrate the sport and pay tribute to the club's community legacy. It was a significant moment as it was the first golf tournament of its kind in Tacloban. Additionally, the event was designed to have a beneficial influence on the local golf community.
As the top sponsor of the tournament, the brand's exposure was highlighted at the venue with its banners displayed and merchandise giveaways. During the live event, BingoPlus was also mentioned and thanked by the organizers.
Indeed, this is a testament that the brand values meaningful partnerships with other organizations it supports. BingoPlus is also committed to maintaining and strengthening these collaborations in the new year 2025 and the years to come.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame, Tongits+, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.
Wednesday, December 18, 2024
Jollibee, Mang Inasal, Chowking Named Top Three Most Valuable Restaurant Brands in Brand Finance’s ASEAN 500 2024 Rankings
Demonstrating the strength of its brand portfolio, the Jollibee Group continues to make its mark on the global stage, with well-loved brands Jollibee, Mang Inasal, and Chowking recognized as the top three most valuable restaurant brands in Brand Finance’s ASEAN 500 2024 report.
Brand Finance is the world’s leading brand valuation consultancy. It conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries. The ASEAN 500 2024 report reveals that the region’s food, retail, hospitality, and leisure and tourism sectors are spearheading regional economic growth, driven by rising post-pandemic consumer spending and digital innovation.
“The top rankings of Jollibee, Mang Inasal, and Chowking as restaurant brands in Brand Finance’s ASEAN 500 2024 report is a testament to our collective commitment to excellence and sustainable growth. We thank our teams who consistently make every experience at our stores delightful. We also share this recognition with our franchisees, and business partners who share our values and our mission while driving long-term growth.” ~Ernesto Tanmantiong, Global Chief Executive Officer of the Jollibee Group
Jollibee: Most Valuable Restaurant Brand in ASEAN
Jollibee Group’s iconic flagship brand, Jollibee, recorded an impressive 51% increase in brand value, reaching USD2.3 billion. This milestone crowned Jollibee as the most valuable restaurant brand in ASEAN and propelled it 19 places higher to secure the 23rd spot among the region's most valuable brands across categories.
This significant growth reflects Jollibee’s commitment to customer-centricity, product innovation, aggressive global expansion, strategic partnerships, and a stronger focus on sustainability—factors that have propelled its brand value and strength to new heights.
In a separate listing covering restaurant brands across the globe, Brand Finance has assessed Jollibee as the Top 2 fastest growing restaurant brand in the world, outperforming international giants.
Mang Inasal: ASEAN’s Fastest-Growing Brand
Mang Inasal, Jollibee Group’s beloved Filipino casual dining brand celebrated for its signature chicken inasal, was recognized as ASEAN’s fastest-growing brand for 2024 across categories. With an impressive 201% surge in brand value to USD 374 million, it soared 136 spots to rank as the 146th most valuable brand in the region. Notably, it also became the second most valuable restaurant brand in ASEAN, following its sister brand, Jollibee.
Brand Finance’s research highlights Mang Inasal’s exceptional scores in ‘familiarity’ and ‘recommendation,’ underscoring its strong recognition and enduring loyalty among consumers.
Earlier this year, Brand Finance has also cited Mang Inasal as the strongest brand in the Philippines.
Chowking: Top 3 Most Valuable ASEAN Restaurant Brand
Top 3 Most Valuable ASEAN Restaurant
Brand. Chowking earned near-perfect scores in familiarity and
consideration metrics, making it the Top 3 most valuable ASEAN restaurant brand. |
“As the impact of strategic alignment and shared resources in building consumer loyalty and driving sustained growth, iconic brands like Mang Inasal and Jollibee are growing and excelling within their sector. The collective strength of these brands reflects ASEAN's unique ability to adapt and thrive, with its sector’s progress amplifying the region's overall resilience and forward momentum.” ~Alex Haigh, Managing Director of Brand Finance, Asia Pacific
Chowking, Jollibee Group’s popular brand blending Filipino and Chinese cuisines, demonstrated impressive growth with a 56% increase in brand value, reaching USD 252 million. With a strong Brand Strength Index (BSI) score of 75.6 out of 100 and an AA+ brand strength rating, Chowking earned near-perfect marks in familiarity and consideration metrics. It is now recognized as the 22nd most valuable brand in the Philippines and has risen to become the third most valuable restaurant brand in ASEAN.
About Jollibee Group
Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries.
The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
The Jollibee Group recently signed an agreement with a subsidiary of Titan Dining LP (Titan Fund) for the transfer of ownership and management of the Tim Ho Wan business from Titan Fund to Jollibee Group’s wholly owned subsidiary, Jollibee Worldwide Pte. Ltd (JWPL). This agreement is subject to certain closing conditions and the transfer will be finalized after these closing conditions have been fulfilled, at which point Tim Ho Wan will become 100% owned by JWPL. The Jollibee Group also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines.
The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
Monday, December 16, 2024
Holiday Gift Wraps at SM
Gift-giving is a beloved tradition, and the way you wrap your gifts can make all the difference. But with the holiday rush, finding time to perfect each package can be difficult. This season, SM City Grand Central and SM City Valenzuela have a delightful selection of gift bags and accessories from SM Stationery.
From festive kraft bags with metallic accents to eco-friendly Christmas totes, there's a wrapping option for every gift. Want to keep it simple yet stylish? Try bleached kraft bags with holiday tags or elegant white paper bags, which are ideal for smaller items or gourmet treats. For wine enthusiasts, their selection of wine gift bags ensures that your bottles are party-ready.
Personalize each package with gift tags or ribbons, transforming it into a masterpiece. Additionally, Christmas goodie bags and totes make gifting more thoughtful and sustainable.
For those looking for versatile and thoughtful gift ideas, National Book Store at SM Center Sangandaan has a wide selection of items suitable for everyone on their list. From books and planners to crafting supplies, you'll find thoughtful gifts to show you care.
Purchase these gift-giving necessities at SM Stationery or at your favorite SM Malls in Grand Central, Sangandaan, and Valenzuela. Wrap your holidays in style and make each gift memorable with SM!
McDonald's and VYBE by BPI Spread Holiday Cheer with Sweet ‘Holiday Treats’ Promo
This holiday season, McDonald's Philippines is teaming up with VYBE by BPI to make celebrations even sweeter with the launch of the “Holiday Treats” promo. From December 11 to December 31, 2024, customers across the country can indulge in a free New Tiramisu McFlurry or New Hazelnut McFlurry with every qualifying transaction made through the VYBE app. This exciting offer gives McDonald’s fans the perfect reason to treat themselves while making the most of the season’s festivities.
VYBE, which is becoming a go-to digital payment platform for Filipinos, simplifies the way customers shop, dine, and pay, all through the convenience of their smartphones. With the VYBE e-wallet, users can make cashless payments in any QR Ph stores, enjoy exclusive promos like Holiday Treats, and earn rewards with every transaction. It’s the perfect companion for those looking to streamline their holiday shopping and dining experiences.
Customers who make a single-receipt purchase of at least PHP 300 at any McDonald's store nationwide, whether for dine-in, take-out, or drive-thru, are eligible to claim their free McFlurry. To qualify, they simply need to pay using the VYBE app. Once the transaction is completed, customers can head to the cashier or take-out counter and claim their New Tiramisu McFlurry or New Hazelnut McFlurry, just by presenting proof of their VYBE transaction.
Each VYBE-registered mobile number is eligible to claim one free McFlurry regardless of multiple transactions in a day, the minimum single-receipt transaction requirement of PHP 300 must be met. Making it easy to enjoy a daily holiday treat during the promo period. Customers are encouraged to grab their McFlurries right after completing their qualifying purchase. Whether you're craving the rich flavor of tiramisu or the nutty goodness of hazelnut, McDonald's has you covered with these delicious, limited-time flavors.
“We are thrilled to partner with McDonald’s to encourage Filipinos to embrace a more rewarding lifestyle by transitioning to digital platforms for their financial transactions. This collaboration is an easy and fun way for consumers to incorporate VYBE in their holiday spending while enjoying their favorite McFlurries this holiday season.” ~Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI
The Holiday Treats promo runs through the end of December, offering a delightful way to celebrate the season with McDonald’s and BPI VYBE. With the ease of mobile payments and a free McFlurry on the line, there’s no better way to treat yourself or your loved ones this Christmas
To enjoy this special feature and other offers, download the BPI VYBE app today on Google Play or Apple Store.
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Monday, December 9, 2024
McDonald’s Stripes Run 2024 Breaks Records, Raises ₱1 Million for Bahay Bulilit Learning Centers
The highly anticipated McDonald’s Stripes Run 2024 concluded with record-breaking success on December 1, 2024, at the SM Mall of Asia Concert Grounds. The 13th edition of this family fun run attracted a staggering 11,000 participants, making it the largest turnout in the event’s history.
Since its launch in 2010, the McDonald’s Stripes Run has been a celebration of family, friendship, and fitness. This year’s event continued its tradition of supporting the Ronald McDonald House Charities (RMHC), raising ₱1 million for the benefit of the Bahay Bulilit Learning Centers, which provide safe and nurturing spaces for children in underserved communities.
McDonald’s Philippines attributes the event's record-breaking participation to continuous innovation and a strong digital outreach strategy.
"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines
One of the most celebrated additions to the event is the Fur Stripes category, which allows participants to run alongside their furry companions. This year, the category reached full capacity, with 500 fur babies joining the fun. McDonald’s introduced this unique category to foster inclusivity and recognize pets as an essential part of family bonding.
Adding to the excitement was the attendance of popular celebrities, including the Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco. Their presence further energized the crowd and highlighted the event’s appeal across different age groups.
The proceeds from the Stripes Run will go toward establishing more Bahay Bulilit Learning Centers nationwide. These centers provide safe spaces where children can learn, play, and grow while their parents are at work.
BingoPlus blasts the party at the Howlers Manila 3.0
BingoPlus’ logo exposure on an LED screen at the Howlers Manila 3.0. |
BingoPlus, the country’s leading digital entertainment platform, elevated the Howlers Manila 3.0 Cosplay and Music Festival on Saturday, December 7. The party was held on the grounds of the Cultural Center of the Philippines (CCP) in Pasay City.
The unforgettable event was packed with top-notch music and the cosplay world combined. Gym Class Heroes, Rico Blanco, Flow G, James Reid, and more are among the talented artists lined up for entertainment. The festival's attendees were also excited to meet their favorite cosplayers.
BingoPlus livestream with influencers during Howlers Manila 3.0 shared on Facebook. |
With BingoPlus’ all-out support for the event, attendees get to have fun and experience the brand’s enjoyable offerings such as Lucky Spin, Bingo Rush, Pula Puti, and the newly-launched Pinoy Drop Ball. A photo-booth and a 360-degree Glambot were also set up on the ground, providing entertainment and prizes to partygoers.
While being recognized as the top sponsor of the festival, BingoPlus had its own segment on stage, where our very own mascot Bingbing and BP dancers got to perform. An engaging livestream with influencers was also shared on BingoPlus’ Facebook page featuring Simon Javier, Zara Lopez and Will Ashley.
Howlers Manila attendees enjoying the lifesize Pinoy Drop Ball game |
Moreover, BingoPlus made its presence throughout the venue by playing their TV commercials during breaks and displaying their logo everywhere. Additionally, BingoPlus provided participants with free merchandise to enjoy.
As BingoPlus aims to raise the dynamics of the entertainment world, the brand looks forward to sharing more memorable experiences through festivities and fun activities, such as this monumental event.
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