Find Your Purpose with Mondelēz International

Mondelēz International in the Philippines recently celebrated its Purpose Day, an annual event dedicated to reinforcing the company’s mission of empowering people to snack right. This year’s celebration, themed #ProudToBeMDLZ, focused on encouraging its employees to make mindful choices in their everyday lives, whether in their snacking habits or their commitment to fitness and well-being. The event was also marked by the conclusion of its internal Walk-Run-Bike-Workout (WRBW) Challenge, a company-wide fitness initiative that saw nearly 100 participants embracing the importance of health alongside mindful snacking.

Aleli Arcilla, Managing Director of Mondelēz International in the Philippines, underscored the connection between snacking and well-being.

“At Mondelēz International, where snacking is at the heart of what we do, it's important to remind ourselves that we must be mindful about our actions. We support making purposeful choices, both in how much we snack and how much time we devote to physical fitness. That’s why we started the WRBW challenge in 2021, at the height of the pandemic. To remind our people that wellness should always be a priority. On this our 3rd year, I am happy to see the commitment of our people to their own wellbeing, something the company greatly supports. It was a day meant for recharging and reconnecting with what drives our people. Mental health is a priority for our Company and we wanted to dedicate day for that, apart from the support provided to our colleagues all year round.” ~Aleli Arcilla, Managing Director of Mondelēz International in the Philippines 

Purpose Day celebrated the conclusion of the WRBW Challenge, which saw impressive results across all categories. A total of twelve million steps were logged in the Walk challenge, more than three thousand kilometers covered in the Run challenge, almost six thousand kilometers completed in the Bike challenge, and a staggering seven hundred thousand calories were burned in the workout portion. This challenge was not just about individual accomplishments but also about fostering a culture of health and well-being within the organization. 

The event highlighted the company’s dedication to Mindful Snacking, an integral part of Mondelēz International’s global leadership in the snacking industry. Employees were reminded of the significance of savoring snacks in a more mindful way—by taking the time to appreciate the flavors, enjoying smaller portions, and making healthier snack choices. These initiatives reflect Mondelēz International’s ongoing effort to promote eating snacks with attention and intention to have a more satisfying snacking experience and avoid overindulgence. 

Another standout initiative of Purpose Day was the celebration of "Find Your Purpose Day" last October 4—a free day for employees to reflect, recharge, and reconnect with their personal purpose. By providing employees with a dedicated day to rest and focus on what drives them, the Company is fostering both professional and personal growth in support of World Mental Health Day this October. 

As a global leader in the snacking industry, Mondelēz International continues to champion a culture where its employees live more mindfully, making balanced choices in both their professional and personal lives. The success of Purpose Day, combined with the WRBW Challenge, demonstrates the company’s commitment to making the right snacks, for the right moment and made the right way. This dedication has been recognized with Mondelēz International’s recent induction into the HR Asia Hall of Fame, celebrating its status as one of the Best Companies to Work for in Asia for the fifth consecutive year.  

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home

#Flavorfest returns as Wild West Sauces meet Tropical Fizz drinks at McDonald's

Fans of last June’s McDonald’s Flavor Fest will have more to love as it returns as Wild West-inspired Chicken McNuggets Sauces meet Tropical Fruit Fizz Drinks! Get ready for the return of Classic Ranch sauce, the introduction of all-new Cheesy Smoked Chili sauce, and enjoy an irresistible refreshment with tropical Green Apple Fizz and Mango Passion Fizz!

Satisfy your cravings for great-tasting chicken by dipping your favorite Chicken McNuggets into the bold Cheesy Smoked Chili, which features a blend of chipotle, bell peppers, and mild spiciness. You can also enjoy the savory, herb-packed Classic Ranch. For a touch of paradise, try the fresh and fruity Green Apple Fizz or the delightful Mango Passion Fizz, made with a blend of mango and sweet-tangy passion fruit!

 

McDonald’s App users who are eager to experience the Flavor Fest will get their chance!  Starting on October 10, App users can redeem an exclusive 6-pc. Chicken McNuggets with 1 FREE new sauce and 1 FREE fruit fizz drink deal for only PHP 99 - a 44% discount! They will also have the chance to sip into tropical paradise with a Buy 1 Take 1 Fruit Fizz drink for only PHP 69! These McDonald's app deals are available in all stores nationwide via Dine-in, Take-out and Drive-thru only.

Barkadas can also enjoy a 20-pc Chicken McNuggets Bundle exclusively for delivery that will come with 20 nuggets, four sauces, and two fruit fizz drinks! This offer will be available via GrabFood, Foodpanda, McDelivery apps.

“After the first FlavorFest in June, we’re excited to introduce another dimension to our iconic Chicken McNuggets with the Cheesy Smoked Chili sauce and the returning Classic Ranch. And to complete this delicious taste experience would be a pairing of delicious drinks. Our fans would be delighted to sip and chill with our new Fruit Fizz flavors -- Green Apple Fizz and Mango Passion Fizz!" ~Ashley Santillan, McDonald’s Marketing Director

McDonald's Chicken McNuggets new sauces and fruit fizz drinks are available starting October 10 for a limited time only via Dine-in, take-out, Drive-thru, or Delivery. Hurry, enjoy them while they're still here via dine-in, take-out, and drive-thru channels. For more information, visit McDonalds.com.ph, or follow on Facebook, and on Instagram.

About McDonald’s Philippines

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

PCPPI pushes for quality education, supports DepEd’s Brigada Eskwela

Carrying the Filipino spirit of Bayanihan, Pepsi-Cola Products Philippines, Inc. (PCPPI) continues to show full support to the Department of Education’s (DepEd) Brigada Eskwela Program. As part of the company’s sustainability commitments and in line with the United Nations’ Sustainable Development Goals, PCPPI has been extending support to local schools and communities since 2014.

“PCPPI values education and acknowledges the vital role that the youth play in nation-building. This is why we continuously support Brigada Eskwela as it brings communities together to build an environment conducive for learning.” ~Atty. Carina Bayon, PCPPI Chief Environmental, Social and Governance Officer

Established in 2003, Brigada Eskwela is a nationwide school maintenance program that encourages participation from teachers, volunteers, private organizations, and other stakeholders to ensure that school facilities are all set for the new academic year.

Aptly themed, “Bayanihan para sa Matatag na Paaralan”, this year’s program pushes closer collaboration between communities and private organizations to strengthen the country’s educational system and institutions. 

Over 200 PCPPI volunteers from 15 locations across the country volunteered their time and energy for this good cause. 

PCPPI partnered with 19 public schools this year and donated school supplies, health and safety tools, items for cleaning, construction and repair materials, and refreshments. Aside from these donations, PCPPI employees also led community projects such as conducting waste management learning sessions, cleaning classrooms and school grounds, repairing school facilities, and clearing vegetable and ornamental gardens.

As the exclusive manufacturer of well-known PepsiCo beverages in the country, PCPPI remains true to its commitments to ensure a brighter future for Filipino learners.

PCPPI manufactures and sells well-known beverage brands such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier. 

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com.

Jollibee Group Named One of TIME’s ‘World’s Best Companies’ for the Second Time

The Jollibee Group named as one of the “World’s Best Companies” for two consecutive years by the prestigious TIME Magazine.

The Jollibee Group continues to strengthen its global standing after being included in TIME Magazine’s prestigious "World's Best Companies" list for two consecutive years. 

“We are incredibly honored to be recognized once again on TIME’s World's Best Companies List. This reaffirms our commitment to creating a workplace that fosters excellence and growing the business sustainably. This recognition belongs to our people who work hard to achieve our dreams. Together, we will continue to work with passion and purpose to bring the joy of eating to everyone. We also share this recognition with our franchisees and partners who have supported us through the years.” ~Ernesto Tanmantiong, Jollibee Group Global President and CEO

Key dimensions of the ranking

According to the global data and business intelligence platform Statista, companies were assessed based on three key dimensions, namely employee satisfaction, revenue growth, and sustainability transparency or Environmental, Social, and Governance (ESG). The scores of all three dimensions were added on an equal percentage basis to form the final ranking score of a maximum of 100 points. The 1,000 companies with the highest score were awarded as the World’s Best Companies of 2024. 

The Jollibee Group received a score of 84.81 or “very high” mark for revenue growth. The Company’s net income rose 16% to PHP8.8 billion in 2023, while total revenues marked a 15.2% increase to PHP244.1 billion. Its systemwide sales hit PHP343.32 billion, an all-time high record with a 16.3% increase.   

The Jollibee Group’s strengthened People Agenda was key to its record business performance, which was characterized by back-to-back best-ever years in 2022 and 2023. The Company remains committed to fostering a workplace that prioritizes not only employee satisfaction and safety but also their development and well-being. Through its dedicated People Agenda, the Company ensures engagement at multiple levels, from personal to people around them and to the company and community.  

In 2023, the Jollibee Group launched its global sustainability agenda, Joy for Tomorrow, anchored on three key pillars: Food, People, and Planet. Under the People pillar, Employee Welfare stands as a key priority, with a focus on enhancing lives through initiatives such as Learning & Development, Employee Engagement, and Diversity & Inclusion. These efforts are aligned with the United Nations Sustainable Development Goals (UN SDGs), underscoring the Group's broader mission to create positive and lasting change.

Earlier this year, the Jollibee Group earned the Gallup Exceptional Workplace Award for the third time, recognizing its high employee engagement and strong corporate culture. Notably, the Jollibee Group remains the only Philippine-based company to receive this prestigious distinction.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

For more information, visit www.jollibeegroup.com.

McDonald’s “Night Classroom”, “Ride the Arches” Prevail at PANATA Awards

McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, "Night Classroom" and “Ride the Arches.”

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, "Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches”, McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The PANATA Brand Effectiveness Awards truly highlighted McDonald's Philippines' exceptional marketing prowess, with several other campaigns striking gold.

"Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald's commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility

Karofi enters Philippines, launches pilot store at Robinsons Magnolia

Water from the faucet or tap in the Philippines is not safe for drinking, and the quality of the water does not meet the standards set by the national government, especially in urban areas.

Data from the United Nations and Unicef showed that a majority, 53 percent of households in the Philippines do not have access to a safely managed water supply, with 48 percent of the population receiving safely managed or piped water services. The situation in schools is even more severe, with 55 percent lacking access to pure and healthy water.

The lack of access to essential water and sanitation services among a large part of the Philippine population results in illness, malnutrition, and childhood stunting. Indeed, nearly one-third of Filipino children suffer from stunting.

Indeed, according to the 2022 Annual Poverty Indicators Survey (APIS), more than half of the population source their drinking water from water filter system and bottled water (54.3 percent). But this comes at a cost, with Filipino consumers spending up to P7,000 in monthly water filter system expenses.

Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the "Top 10 ASEAN Strong Brands 2024" at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi's research and development efforts to fulfill its mission "to ensure the healthy life for everyone in the water and air environment of our beautiful green planet."

Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.

“Karofi was established with a mission to protect and enhance every people's health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully.” ~Huong Elly, Karofi Chief Customer Officer

“I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy. Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi's water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed. This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it's easy to install them. Karofi is the best water purifier for home.” ~Coleen Garcia, Actress, the official endorser of Karofi Water Purifier

Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi's cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.

Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.

"The economics of the water purifier are better. Karofi's water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters." ~Karofi said 

In addition, Karofi's water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water.

Clean drinking water

Potable drinking water is an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).

Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.

Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.

The unique innovation allows users to monitor Karofi's water quality using smartphones.

Karofi Key Features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology - With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system. 

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin. 

Optimizes convenience - You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money - Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water. 

FDA-approved and certified, with a 36-month warranty.

McDonald’s Stripes Run Offers Family Fun with Furry Friends, Registration Now Open

McDonald’s Philippines recently announced that registration for its annual family fun run is now open. Since 2010, McDonald’s Stripes Run has been a much-awaited event that gathers thousands of runners -- now including their fur babies -- to don striped socks and have fun, all for the benefit of Ronald McDonald House Charities (RMHC) Philippines.

Happening on December 1 at SM Mall of Asia Concert Grounds, this year’s McDonald’s Stripes Run aims to raise funds to help RMHC build more Bahay Bulilit Learning Centers across the country. These Learning Centers are safe spaces for children ages two to four years old, providing access to early childhood education while their parents are at work. There are currently 43 Bahay Bulilit Learning Centers in the country.

“We’re expecting over 10,000 participants this year. McDonald’s is about making feel-good moments happen with experiences that bring friends and families together in fun and special ways. More importantly, McDonald’s Stripes Run is a demonstration of our commitment to supporting children’s well-being through RMHC, and its flagship program, Bahay Bulilit. Aside from the races, we have prepared a fun program with a lot of activities, and of course McDonald’s food to enjoy. We invite everyone to join and run with your family, friends, and furry pals for this year’s Stripes Run. It’ll be a great bonding experience, and you’ll also be able to support RMHC in providing more families with better access to early childhood care and development.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

What’s new with this year’s McDonald’s Stripes Run?

Whether you’re a seasoned athlete, a beginner, or just looking for a great way to bond, participants at the McDonald’s Stripes Run 2024 can choose from 10km, 5km, 3km, and 1km. They can even choose to run with their fur baby in the 1km Fur Category. Best of all, each participant will receive an exclusive race kit to wear on race day, inclusive of race singlet, socks for kids and adults, a race map, bib, a breakfast meal on race day, and a finisher’s token. Participants in the 1k Fur Stripes will receive a dog bandana for their fur baby.

The McDonald’s Stripes Run 2024 takes place on December 1, 2024, at the SM Mall of Asia Concert Grounds. Interested participants can register at RaceRoster.com: bit.ly/StripesRun2024.

For more information on RMHC’s programs and how you can help, visit their official website rmhc.org.ph and the online donation portal at rmhc.org.ph/donate/. For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on Twitter.

SM City Baguio's Rainwater Treatment Facility: A Model for Water Sustainability

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use. 

This initiative supplements the mall's water supply from the Baguio Water District and significantly contributes to the city's water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.

"There is a critical need for reliable and safe water sources. And SM City Baguio's rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources." ~Benjamin Magalong, Baguio City Mayor

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water portability standards.

SM City Baguio's groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

"This facility is a testament to SM Prime Holdings' commitment to sustainable operations and to the well-being of the communities we serve. By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city's water supply but also contributing to a healthier and more resilient Baguio City." ~Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city's water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

SM City Baguio's rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

SM Prime: Engineering a Sustainable Future

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes.  Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals:

1. Environmental sustainability
2. Prosperity for all
3. Climate resilience

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

Under its environmental sustainability strategy are two significant programs released by the company:  Net Zero by 2040 and #SMWasteFreeFuture.

Net Zero by 2040

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability.” ~Jeffrey C. Lim, SM Prime President and CEO

SM City Santa Rosa's solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens. 

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos.

“As a community, we strongly believe in our ability to contribute to solving today's waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together.” ~Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM Sustainability Champion

SM Prime leads the way in sustainable development, integrating sustainability into its core business strategy.

Water stewardship

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all

SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry. 

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” ~Jeffrey C. Lim, SM Prime President and CEO 

Embracing Net Zero: The Philippines' Urgent Call to Climate Action

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint. 

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.

Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.