Sony Launches FE 100-400MM F5.6-8 OSS, The Perfect Super-Telephoto Zoom Lens for Hobbyists

Delivering Outstanding Mobility and Excellent Image Quality Across the Entire Zoom Range

For 35mm full-frame AlphaTM E-mount cameras, Sony presents the FE 100-400mm F5.6-8 OSS, a super-telephoto 100 mm–400 mm zoom lens that you can conveniently carry to get closer to the moments you can't. This new lens is lightweight and small, weighing only 654 g (approximately), despite its super-telephoto capabilities shooting up to 400mm. The most recent optical design, which uses two ED (Extra-low Dispersion) glass elements and two aspherical elements, achieves excellent image quality throughout the whole zoom range. Additionally, the lens has built-in optical image stabilization to enable handheld shooting in the super-telephoto range and fast, accurate AF (autofocus) performance to help capture moving subjects like birds, sports, trains, and aircraft.

Key Features of FE 100-400MM F5.6-8 OSS in Detail:

• Compact, Lightweight Design for Easy Handling, Even for First-time Super-Telephoto Users

The lens weighs about 654 g and has a 100-400 mm super-telephoto zoom range, making it incredibly light to carry. Its design facilitates quick framing and ease of handling during handheld shooting in addition to its exceptional portability. By utilizing the "compression effect," which causes the distance between close subjects and far-off background elements to appear closer together, users can enjoy landscape photography exclusive to super-telephoto lenses while also capturing powerful images of subjects that are challenging to approach, like birds and sports scenes. With the lens supporting focal lengths of up to 800 mm, or up to 1,200 mm in APS-C mode, you can double the distance you can capture when using an optional teleconverter.

• Sharp Detail through the Entire Zoom Range means you can Capture the Details That Matter 

Its optical design, which includes two ED (Extra-low Dispersion) glass elements and two aspherical elements that reduce chromatic and other aberrations and provide clear rendering throughout the entire zoom range, provides excellent image quality regardless of the distance users plan to shoot. Its 9-blade circular aperture and spherical aberration optimization allow the shooting subject to stand out impressively in a natural, soft bokeh. Furthermore, with a maximum magnification of 0.41x and a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, users can enjoy taking close-up pictures of flowers, insects, and other close-up subjects in addition to distant ones.

• Fast, precise AF and built-in optical image stabilization for moving subjects

The lens can capture moving objects thanks to the linear motor drive's quick, accurate, and quiet AF. When paired with the full-frame mirrorless camera α9 III, the lens also allows for high-speed continuous shooting with AF/AE tracking at up to about 120 frames per second.

Even when photographing far-off subjects, the integrated optical image stabilization effectively reduces camera shake during handheld photography and facilitates steady framing and shooting. Additionally, the lens is compatible with the camera body's coordinated image stabilization control and Active Mode image stabilization, allowing for high-quality still and motion picture shooting with less blur even when using a handheld camera. Additionally, it facilitates the breathing compensation function of the camera body, which corrects angle of view changes brought on by changes in focus position during filming.

• Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

Its zoom lock switch, focus mode/range switch, and adjustable focus hold button allow it to operate quickly in a variety of shooting situations and facilitate comfortable ultra-telephoto shooting. Additionally, a design that is resistant to moisture and dust allows users to shoot confidently even in the event of unforeseen weather changes. The included lens hood aids in preventing ghosting and flare, which can lower image quality.

Availability

Please check with your official local Sony retailer for your country’s specific availability and price.

The FE 100-400mm F5.6-8 OSS product video can be viewed here.

For more information, visit: https://www.sony.com.ph/electronics/e-mount-lenses/sel100400

Exclusive stories and exciting new content shot with the new FE 100-400mm F5.6-8 OSS and Sony's other imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

In a Rush for the Holidays? Here’s a Last-Minute Christmas Gift Recommendation for You and Your Family

It’s the most wonderful time of the year! The festive spirit’s fully taking over with bright decorations everywhere. For most people, it’s the season of togetherness and celebration, with many wanting to make the most of the holidays. They might have already prepared their presents as early as September, but most people would do it at the eleventh hour when the most-wanted items go on sale. The last-minute shopping frenzy adds to the excitement of the holidays, and the heartfelt preparations outweigh whatever hiccups that can happen during the season.

If you’re like most people still preparing their gift list, then you’re in luck: we’ve come up with some suggestions on what to give this Christmas for your special someone. Because the more, the merrier, right?

For the Passionate Ones Who Feel the Beat Within

We have kids attending dance or voice classes after school, and even adults who want a healthier and more active lifestyle. They get in the zone where their heart beats loudly. For these go-getters, they need something that fuels their creativity for long hours. That’s why oftentimes you’ll see people wearing headphones or earphones to listen to their favorite music or to simply find inspiration in podcasts. This gadget will be a perfect item as these individuals take on the world.

Our recommendation: The 1000XM5 headphones and earbuds will do just the trick, offering top-tier sound and comfort at the same time. These industry-leading noise-canceling headphones from Sony also have adaptive sound control. With up to 24 hours of battery life for their earbuds and 30 for their headphones, productivity is guaranteed. Now at Php 17,999 and Php 15,999 for a limited time, grabbing these as gifts has never been easier!

Want more options? Check this out: the WF-C510 earbuds with a compact build for all-day sound. It’s currently listed at Php 3,299 for the delightful December season.

One for All, All for One: The ULTimate Year-End Gift 

We all look forward to holiday parties, because you know how parties are in the Philippines - it’s just more fun! Sooner than you know it, slots for work meetings get replaced with party reservations on your calendar. Isn’t it the best feeling? These parties are a time for stories and laughter. No matter the situation, a powerful speaker runs in the background, becoming your ultimate party essential.

Our recommendation: There are a bunch of speakers available that also have lights for your party needs. What they don’t have, however, is a dedicated wireless microphone. The ULT Tower 10 is a complete package for a unique Filipino party. It can serve as a makeshift amplifier for your guitar, with even user-friendly speaker controls. Equipped with wheels for better mobility, it’s definitely a must-have for every occasion.

Too on the nose? Don’t worry - they have the compact wireless ULT Field 1 speaker that performs just as well, so make sure to visit Sony and other authorized dealers in time for their holiday promos.

An Eye-catching Treat For Moms (and even Dads)

‘Tis the season to slow down from the busy world and (finally) spend time with folks at home. While most of us are wrapped up with work or school, our moms face their challenges at home with things we often miss - from caring for the family to managing the household. As a small yet rewarding treat, they catch up on watching their favorite shows or movies. Even dads like to sit back and share a laugh at comedy shows. At an age where screens come in all shapes and sizes, TVs remain a staple item at home; it is a symbol of togetherness and relaxation for the family. And for the holidays, we can make gatherings more meaningful and cozy with a multi-functional TV.

Our recommendation: opt for Smart Mini LED or OLED TVs, like the Sony BRAVIA 7 Mini LED TV and BRAVIA 8 OLED TV. These two technologies provide the best solutions. The 7 Mini LED TV’s brightness is unmatched, while there’s that crisp balance when watching movies as the OLED 8 gives you closer to real blacks. The BRAVIA 7 offers more size options with a starting net price of Php 156,999. Meanwhile, BRAVIA 8’s quality and sleek design push the best cinematic experience, beginning at Php 131,299. Both big screens give a fantastic look either way and will be on sale in time for Christmas.

A bonus: Complete your home entertainment set-up with the BRAVIA Theatre Quad for Php 144,449.

And Snap! Take a Shot of Life’s Priceless Moments

There’s something so beautiful and magical about Christmas that makes your surroundings pleasantly warm. The experience comes in different forms for all of us, but one thing is certain: we’d want to immortalize these moments as they come. From champagne toasting shared with loved ones to singing songs as a chorus, we get the urge to take a snap of these scenes now more than ever before.

While capturing memories has become more convenient now thanks to smartphones, a camera offers better quality for intricate moments. What’s exciting about gifting cameras is that we get to see how others treasure the moments from their perspective. Its emotions remain raw, yet powerful in every snap.

Our recommendation: You might consider gifting a camera that is as versatile as its future owner, so the Sony A7C II mirrorless camera is an ideal gift that delivers photos of professional quality. It can also record 4K videos without the heavy weight of a professional camera that confuses novice camera users. This can be paired perfectly with the FE 16-25mm F2.8 G and FE 24-50mm F2.8 G lenses. The latest ZV E10 II vlogging camera is also a good alternative with its flip-out screen that can adjust to portrait and landscape recordings. It’s a good tool for folks who enjoy content creation on social media like TikTok and Instagram.

Bonus gear recommendations: Consider gifting a gear boost with an ECM-M1 Shotgun Microphone or an ECM-S1 Streaming Microphone, which is fit for closed spaces like singing or content shooting.

With all these recommendations, bear in mind that finding the perfect gift is all about matching thoughtfulness with usefulness. Some of these gadgets may lean more on style or functionality, but they’re gifts to brighten the season nonetheless. So for this Christmas, we hope you rekindle the joy and spirit of giving priceless items. At the end of the day, the best gifts come with love and sincerity - making this season truly memorable.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.