Sony Philippines Mounts First-Ever Creator’s Fest in Manila

Sony Philippines capped off its inaugural Creator’s Fest, an immersive event designed to empower content creators to elevate their storytelling through superior technology and expertise. Right at the historic and culturally rich setting of Intramuros, this exclusive event featured a day packed with engaging experiences, demonstrations, and insights from Sony’s roster of creators.

Sony President Shuhei Suhigara welcomes the crowd with a heartwarming message, saying that the company aims to get closer to creators and followers of the digital landscape, as “it is people that create and experience Kando,” which is one of Sony’s key elements of purpose.

A Camera for Every Creator

Sony’s cameras are globally recognized for their superior specs, making them ideal for creators who prioritize quality and creativity. Whether participants were beginners finding their eye for creativity, growing creators mastering their craft, or industry leaders pushing boundaries, the Creator’s Fest provided the perfect environment for content creation exploration.

An expansive lineup of Sony cameras was on full display for creators to experience the right gear to match their evolving needs. From the ZV-1 II best for beginners, to the A6700 and FX30 designed for more advanced storytellers, Sony offered a range of options to cater to every content creator. These cameras were engineered to deliver the best in content creation, ensuring that every shot is captured with unparalleled precision and clarity.

Experiential Zones to Inspire and Ignite Creativity

At the heart of the Creator’s Fest were five experiential zones that embodied Sony’s ethos of Kando—a Japanese word that translates to "the power of emotions"—as it provided guests with hands-on experiences that sparked creativity and passion.

Gastro Experience with Erwan Heussaff and Abi Marquez:

Focused on food styling and photography, Erwan Heussaff and Abi Marquez led a session at Barbara’s Heritage Restaurant and exhibited how to plate and capture the perfect shot of the classic Filipino dessert, Brazo de Mercedes. Using the ZV-E10 II, Participants learned how to highlight texture, color, and cultural context in their food shots. From creative plating techniques to mastering indoor lighting, this hands-on session brought food photography to life with a modern twist on traditional Filipino dishes.

Lifestyle Fashion Shoot with Janina Manipol and Marco Gallo: In this session, creators explored the intersection of colonial and modern styles through editorial fashion photography with professional equipment powered by Aputure PH. Guided by Janina and Marco, participants tried to capture radiant outdoor beauty, focusing on soft natural light, angles, textures, and background blur. The session emphasized capturing intricate fashion details, ensuring every shot told a unique story.

Beauty and Lifestyle with Jaz Reyes: Jaz Reyes showcased beauty photography, demonstrating techniques with the help of Ellana Cosmetics. Creators explored the interplay between sunlight, shadows, and textures, learning to naturally blend product items into the landscape for captivating shots.

Travel Content Creation with Anjohn Sorza: Traveling through photography, Anjohn Sorza showcased how to create visually compelling travel content, in collaboration with Herschel. Using the ZV-E10 II, A6700, and A7CII, creators learned to incorporate architectural elements into their visual stories, leveraging dramatic natural light, creative angles, and human elements to bring historical spaces to life.

Lifestyle Bar and Action Photography with Jessica Lee: Jessica Lee guided participants through the art of capturing dynamic action shots during a live cocktail flaring performance with Hikaru. Creators learned how to freeze fast movements and enhance the shine and motion of bottles and glasses with creative lighting techniques. This session challenged creators to capture the excitement and drama of bartending tricks from unique angles.

A Celebration of Creativity and Innovation

Attendees not only participated in hands-on workshops and immersive experiences but also had the unique opportunity to explore the latest Sony products firsthand, including the highly anticipated ZV-E10 II. Product experts were on hand to guide creators through demonstrations, showcasing how Sony’s cameras and accessories are designed to enhance content creation across various niches. In addition to the exclusive product showcases, participants enjoyed special giveaways from Sony and its partner brands, making the event both an educational and rewarding experience for everyone involved.

With this first-ever Creator’s Fest, Sony Philippines reaffirmed its commitment to fostering a community of creators who are passionate about storytelling, quality, and innovation. The event offered a unique opportunity to learn, create, and connect with like-minded individuals in a dynamic and inspiring setting.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/.

BPI’s business development program supports start-up enterprises

OhMi Krafts, one of the winners of SEAL-BEGIN, customizes souvenirs from polymer clays, beads, wood, and succulents.

The Bank of the Philippine Islands (BPI), through its social development arm, BPI Foundation (BPIF), in partnership with Bayan Academy, recently announced the top 40 small enterprises and top 20 nano enterprises from this year’s Small Enterprise Acceleration Lab (SEAL) program.

Launched in 2022, the SEAL Project Series was designed not only to support but also to empower micro and nano enterprises, as well as aspiring entrepreneurs. Through strategic interventions and hands-on guidance, SEAL has become a beacon of hope for small business owners looking to scale and sustain their operations.

In the past year, the SEAL-Small Enterprise Growth Agenda (SEAL-SEGA) provided invaluable training in product and service development, operations optimization, and marketing to over 200 entrepreneurs. More than just lessons, the program offered tailored solutions that addressed specific challenges these businesses faced. Top-performing enterprises were not only equipped with knowledge, but also received cash grants and expert mentorship to fuel their growth.

This year, BPIF honored 40 enterprises that showcased outstanding potential, providing them with cash grants ranging from Php80,000 to Php120,000. These businesses, now empowered to implement their strategic plans, will continue to benefit from ongoing mentorship.

BPIF also introduced a new track this year called the SEAL-Business Education and Growth Initiative for Nano-entrepreneurs (SEAL-BEGIN). SEAL-BEGIN provided fundamental training and resources to support aspiring entrepreneurs, with a focus on integrating digital-age opportunities.

For SEAL-BEGIN, over 240 registrants participated in the program, with 20 nano-enterprises being recognized for their promising potential and innovative ideas. The participants received entrepreneurial training and were encouraged to leverage local and government resources to enhance their business ventures.

“We have witnessed the entrepreneurs’ determination through the program, and we’re excited to see how they will scale their businesses in the future. It has been an honor to be part of their journey. BPI Foundation is committed to empowering small enterprises, and we believe that with the right support, these entrepreneurs can significantly contribute to economic growth and financial inclusion. We look forward to seeing their continued success as they transform their visions into reality.” ~Carmina Marquez, BPIF Executive Director

Since its inception, the SEAL program series has supported many enterprises, disbursing a significant amount in cash grants. Through comprehensive training, mentorship, and financial aid, the program is fostering a vibrant and innovative entrepreneurial ecosystem across the country.

Insular Foundation Provides Skills Training to Haven for Women Residents

To help the residents of Haven for Women gain useful skills and make a living, the Insular Foundation offered them skills training.  

The Department of Social Welfare and Development's National Capital Region Haven for Women residents in Muntinlupa City received training in hairdressing and nail care techniques from InLife's corporate social responsibility division. In order to assist the women in starting their own home services or finding employment in salons, the Insular Foundation also donated beauty kits that included all necessary equipment and supplies.  

The three-year collaboration between the Insular Foundation, Haven for Women, and Muntinlupa City Technical Institute (MCTI) included the skills training. 

“Inaasahan namin na magagamit ninyo ang inyong natutunan sa aming handog na Skills Training and beauty kits on Hairdressing and Nail Care, upang paglabas ninyo dito sa Haven for Women ay mayroon kayong baon para simulan muli ng maganda ang inyong mga buhay.” ~Ana Soriano, Insular Foundation Executive Director

MCTI Operations Division Head Antonio Terrenal encouraged the women to use their new skills to gain livelihood. 

“Huwag nating sayangin ang ganitong pagkakataon na skills training na ibinigay ng MCTI at Insular Foundation. Kayo din ang aani ng pagsasanay nyo dito dahil magagamit nyo ito sa pagbabagong-buhay at paghahanap-buhay.” ~Antonio Terrenal,  MCTI Operations Division Head

Catherine Taleno, Social Welfare Officer III of Haven for Women, thanked Insular Foundation for supporting the government’s goal of empowering women. 

“The goal of Haven for Women is women empowerment so that our residents who are victims of gender-based violence can be productive members of their communities. Lubos po ang pasasalamat namin sa partnership na ito with MCTI and Insular Foundation. The government cannot do it alone. We need the assistance of our partners to achieve our goal.” ~Catherine Taleno, Social Welfare Officer III of Haven for Women

One of the training recipients expressed hope that they can use their skills to earn a living. “Kahit hindi ako nakapagtapos ng pag-aaral ay nagpapasalamat ako kasi natuto akong gumupit. Sana ay huwag tayong panghinaan at mawalan ng pag-asa, at maging matagumpay tayong lahat.”  

Find Your Purpose with Mondelēz International

Mondelēz International in the Philippines recently celebrated its Purpose Day, an annual event dedicated to reinforcing the company’s mission of empowering people to snack right. This year’s celebration, themed #ProudToBeMDLZ, focused on encouraging its employees to make mindful choices in their everyday lives, whether in their snacking habits or their commitment to fitness and well-being. The event was also marked by the conclusion of its internal Walk-Run-Bike-Workout (WRBW) Challenge, a company-wide fitness initiative that saw nearly 100 participants embracing the importance of health alongside mindful snacking.

Aleli Arcilla, Managing Director of Mondelēz International in the Philippines, underscored the connection between snacking and well-being.

“At Mondelēz International, where snacking is at the heart of what we do, it's important to remind ourselves that we must be mindful about our actions. We support making purposeful choices, both in how much we snack and how much time we devote to physical fitness. That’s why we started the WRBW challenge in 2021, at the height of the pandemic. To remind our people that wellness should always be a priority. On this our 3rd year, I am happy to see the commitment of our people to their own wellbeing, something the company greatly supports. It was a day meant for recharging and reconnecting with what drives our people. Mental health is a priority for our Company and we wanted to dedicate day for that, apart from the support provided to our colleagues all year round.” ~Aleli Arcilla, Managing Director of Mondelēz International in the Philippines 

Purpose Day celebrated the conclusion of the WRBW Challenge, which saw impressive results across all categories. A total of twelve million steps were logged in the Walk challenge, more than three thousand kilometers covered in the Run challenge, almost six thousand kilometers completed in the Bike challenge, and a staggering seven hundred thousand calories were burned in the workout portion. This challenge was not just about individual accomplishments but also about fostering a culture of health and well-being within the organization. 

The event highlighted the company’s dedication to Mindful Snacking, an integral part of Mondelēz International’s global leadership in the snacking industry. Employees were reminded of the significance of savoring snacks in a more mindful way—by taking the time to appreciate the flavors, enjoying smaller portions, and making healthier snack choices. These initiatives reflect Mondelēz International’s ongoing effort to promote eating snacks with attention and intention to have a more satisfying snacking experience and avoid overindulgence. 

Another standout initiative of Purpose Day was the celebration of "Find Your Purpose Day" last October 4—a free day for employees to reflect, recharge, and reconnect with their personal purpose. By providing employees with a dedicated day to rest and focus on what drives them, the Company is fostering both professional and personal growth in support of World Mental Health Day this October. 

As a global leader in the snacking industry, Mondelēz International continues to champion a culture where its employees live more mindfully, making balanced choices in both their professional and personal lives. The success of Purpose Day, combined with the WRBW Challenge, demonstrates the company’s commitment to making the right snacks, for the right moment and made the right way. This dedication has been recognized with Mondelēz International’s recent induction into the HR Asia Hall of Fame, celebrating its status as one of the Best Companies to Work for in Asia for the fifth consecutive year.  

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home

Infinix is celebrating the MPL-PH Season 14 Grand Finals with passionate XFans

The MPL hype is still alive and well. Infinix, one of the top tech brands in the Philippines, is giving XFans the chance to unleash the #HeroWithin during the MPL Philippines Season 14 Playoffs with exciting events from October 16 to 20, featuring the power of Infinix GT 20 Pro, the MPL official tournament phone.

The Mobile Legends: Bang Bang Professional League (MPL) Philippines brings together some of the country’s best teams to battle it out for the prestigious championship, and give them the opportunity to compete internationally. As a brand that supports the dreams of Filipino esports pros, Infinix equips players with the ultra-fast and powerful Infinix GT 20 Pro, the MPL official tournament phone powered by Dimensity 8200 Ultimate 4nm 5G Processor and Pixelworks X5 Gaming Display Chip. It comes with a 120FPS Stable Frame-rate Engine and up to 24GB Extended RAM + 256GB ROM. The phone also went through rigorous tests at the Infinix GT Gaming Lab to ensure that its performance, frame-rate, and battery can handle even the most intense MLBB matches.

With the MPL PH Season 14 Playoffs just around the corner, XFans can have fun while supporting their favorite teams during the final stretch of Infinix’s FANSiklaban series.

Starting October 16, XFans can catch the MPL Infinix FANSiklaban tournament finals at Green Sun Hotel in Makati, featuring 5-man teams of MPL Fan Clubs battling it out for a chance to win brand-new Infinix GT 20 Pro phones and 25,000 MLBB diamonds. Runners-up will also take home Infinix merch and MLBB diamonds.

XFans can still join the #XFANSiklabanChallenge at the Infinix booth for a chance to win limited and exclusive Infinix merch. Over 2,000 pieces of merch are up for grabs, so fans shouldn’t miss this chance. Spectators can also test out the Infinix GT 20 Pro and experience its powerful specs.

“This partnership aims to provide our gamers and fans with an enhanced gaming experience through Infinix’s innovative and tournament-grade phones. We are one with Infinix in creating a pathway for the fans to showcase their skills in playing MLBB and represent the community of the teams they are supporting through a tournament called FANSiklaban, while at the same time giving them the end-user experience of the official tournament phone of MPL PH.” ~Lee Viloria, MOONTON Games Business Development and Partnerships Lead for PH Esports

Celebrating greatness during MPL finals season

On October 20, XFans can experience the exhilarating MPL-PH Season 14 Grand Finals during the Xperience Victory Watch Party at The Pop Up in Quezon City.  The gathering will bring together some of the most passionate MPL fans to celebrate the accomplishments and growth of their favorite teams and esports pros. Apart from the watch party,  XFans can also partake in an MLBB community tournament and get a chance to meet MPL talents.

MPL-PH will also recognize the Infinix Most Improved Player during the MPL Alamat Awards at the Green Sun Hotel in Makati City on October 18. This is the first-ever award of its kind to be presented to the player who has shown remarkable growth, dedication, and progress over the course of the MPL season.

It’s been a memorable MPL season so far, made even more exciting with the power of the Infinix GT 20 Pro, helping MLBB pros execute their winning plays during the tournament. Experience pro-level gameplay and get yourself the Infinix GT 20 Pro, the MPL official tournament phone, available via TikTok Shop, Shopee, and Lazada. 

For more updates and information, visit Infinix Philippines’ official website, Facebook page, and TikTok. Be an XFan today and join the Infinix Facebook Community page.

About Infinix:

Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries and regions, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. Our product lineup includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google's top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company's World's Most Innovative Companies of 2024 in the Asia-Pacific sector. For more information, please visit: http://www.infinixmobility.com/

#Flavorfest returns as Wild West Sauces meet Tropical Fizz drinks at McDonald's

Fans of last June’s McDonald’s Flavor Fest will have more to love as it returns as Wild West-inspired Chicken McNuggets Sauces meet Tropical Fruit Fizz Drinks! Get ready for the return of Classic Ranch sauce, the introduction of all-new Cheesy Smoked Chili sauce, and enjoy an irresistible refreshment with tropical Green Apple Fizz and Mango Passion Fizz!

Satisfy your cravings for great-tasting chicken by dipping your favorite Chicken McNuggets into the bold Cheesy Smoked Chili, which features a blend of chipotle, bell peppers, and mild spiciness. You can also enjoy the savory, herb-packed Classic Ranch. For a touch of paradise, try the fresh and fruity Green Apple Fizz or the delightful Mango Passion Fizz, made with a blend of mango and sweet-tangy passion fruit!

 

McDonald’s App users who are eager to experience the Flavor Fest will get their chance!  Starting on October 10, App users can redeem an exclusive 6-pc. Chicken McNuggets with 1 FREE new sauce and 1 FREE fruit fizz drink deal for only PHP 99 - a 44% discount! They will also have the chance to sip into tropical paradise with a Buy 1 Take 1 Fruit Fizz drink for only PHP 69! These McDonald's app deals are available in all stores nationwide via Dine-in, Take-out and Drive-thru only.

Barkadas can also enjoy a 20-pc Chicken McNuggets Bundle exclusively for delivery that will come with 20 nuggets, four sauces, and two fruit fizz drinks! This offer will be available via GrabFood, Foodpanda, McDelivery apps.

“After the first FlavorFest in June, we’re excited to introduce another dimension to our iconic Chicken McNuggets with the Cheesy Smoked Chili sauce and the returning Classic Ranch. And to complete this delicious taste experience would be a pairing of delicious drinks. Our fans would be delighted to sip and chill with our new Fruit Fizz flavors -- Green Apple Fizz and Mango Passion Fizz!" ~Ashley Santillan, McDonald’s Marketing Director

McDonald's Chicken McNuggets new sauces and fruit fizz drinks are available starting October 10 for a limited time only via Dine-in, take-out, Drive-thru, or Delivery. Hurry, enjoy them while they're still here via dine-in, take-out, and drive-thru channels. For more information, visit McDonalds.com.ph, or follow on Facebook, and on Instagram.

About McDonald’s Philippines

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

PCPPI pushes for quality education, supports DepEd’s Brigada Eskwela

Carrying the Filipino spirit of Bayanihan, Pepsi-Cola Products Philippines, Inc. (PCPPI) continues to show full support to the Department of Education’s (DepEd) Brigada Eskwela Program. As part of the company’s sustainability commitments and in line with the United Nations’ Sustainable Development Goals, PCPPI has been extending support to local schools and communities since 2014.

“PCPPI values education and acknowledges the vital role that the youth play in nation-building. This is why we continuously support Brigada Eskwela as it brings communities together to build an environment conducive for learning.” ~Atty. Carina Bayon, PCPPI Chief Environmental, Social and Governance Officer

Established in 2003, Brigada Eskwela is a nationwide school maintenance program that encourages participation from teachers, volunteers, private organizations, and other stakeholders to ensure that school facilities are all set for the new academic year.

Aptly themed, “Bayanihan para sa Matatag na Paaralan”, this year’s program pushes closer collaboration between communities and private organizations to strengthen the country’s educational system and institutions. 

Over 200 PCPPI volunteers from 15 locations across the country volunteered their time and energy for this good cause. 

PCPPI partnered with 19 public schools this year and donated school supplies, health and safety tools, items for cleaning, construction and repair materials, and refreshments. Aside from these donations, PCPPI employees also led community projects such as conducting waste management learning sessions, cleaning classrooms and school grounds, repairing school facilities, and clearing vegetable and ornamental gardens.

As the exclusive manufacturer of well-known PepsiCo beverages in the country, PCPPI remains true to its commitments to ensure a brighter future for Filipino learners.

PCPPI manufactures and sells well-known beverage brands such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier. 

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com.

Jollibee Group Named One of TIME’s ‘World’s Best Companies’ for the Second Time

The Jollibee Group named as one of the “World’s Best Companies” for two consecutive years by the prestigious TIME Magazine.

The Jollibee Group continues to strengthen its global standing after being included in TIME Magazine’s prestigious "World's Best Companies" list for two consecutive years. 

“We are incredibly honored to be recognized once again on TIME’s World's Best Companies List. This reaffirms our commitment to creating a workplace that fosters excellence and growing the business sustainably. This recognition belongs to our people who work hard to achieve our dreams. Together, we will continue to work with passion and purpose to bring the joy of eating to everyone. We also share this recognition with our franchisees and partners who have supported us through the years.” ~Ernesto Tanmantiong, Jollibee Group Global President and CEO

Key dimensions of the ranking

According to the global data and business intelligence platform Statista, companies were assessed based on three key dimensions, namely employee satisfaction, revenue growth, and sustainability transparency or Environmental, Social, and Governance (ESG). The scores of all three dimensions were added on an equal percentage basis to form the final ranking score of a maximum of 100 points. The 1,000 companies with the highest score were awarded as the World’s Best Companies of 2024. 

The Jollibee Group received a score of 84.81 or “very high” mark for revenue growth. The Company’s net income rose 16% to PHP8.8 billion in 2023, while total revenues marked a 15.2% increase to PHP244.1 billion. Its systemwide sales hit PHP343.32 billion, an all-time high record with a 16.3% increase.   

The Jollibee Group’s strengthened People Agenda was key to its record business performance, which was characterized by back-to-back best-ever years in 2022 and 2023. The Company remains committed to fostering a workplace that prioritizes not only employee satisfaction and safety but also their development and well-being. Through its dedicated People Agenda, the Company ensures engagement at multiple levels, from personal to people around them and to the company and community.  

In 2023, the Jollibee Group launched its global sustainability agenda, Joy for Tomorrow, anchored on three key pillars: Food, People, and Planet. Under the People pillar, Employee Welfare stands as a key priority, with a focus on enhancing lives through initiatives such as Learning & Development, Employee Engagement, and Diversity & Inclusion. These efforts are aligned with the United Nations Sustainable Development Goals (UN SDGs), underscoring the Group's broader mission to create positive and lasting change.

Earlier this year, the Jollibee Group earned the Gallup Exceptional Workplace Award for the third time, recognizing its high employee engagement and strong corporate culture. Notably, the Jollibee Group remains the only Philippine-based company to receive this prestigious distinction.

About Jollibee Group 

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,400 stores across 32 countries. 

The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology. 

Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan (THW) brand. It has a joint venture with the THW Group to expand THW in China. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands. 

The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.

For more information, visit www.jollibeegroup.com.

McDonald’s “Night Classroom”, “Ride the Arches” Prevail at PANATA Awards

McDonald’s Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at Seda Hotel Bonifacio Global City, securing multiple Gold Awards for its standout campaigns, "Night Classroom" and “Ride the Arches.”

Presented by the Philippine Association of National Advertisers (PANA), the awards were judged by a distinguished panel of experts from the fields of advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 was not just a celebration of individual brand achievements but a recognition of the collective progress in the industry. Already on its 15th year, the award underscored brands’ resilience in a challenging economic climate, as it continued to push boundaries and set new standards for consumer engagement.

First launched in 2023 and sustained this year, "Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL). The initiative converted party areas of McDonald’s stores into dedicated spaces for both teachers and students for late-night study sessions, offering safe and convenient space for learning.

On the other hand, the QSR giant also garnered the Grand PANATA Award for “Ride the Arches,” the first campaign of its kind for McDonald’s, which had McDonald’s turn its stores into cyclist-friendly meeting places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” also likewise won Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

Also, for “Ride the Arches”, McDonald’s won the Brand Team of the Year with Barrameda bringing home the award for Rookie Brand Builder of the Year.

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

The PANATA Brand Effectiveness Awards truly highlighted McDonald's Philippines' exceptional marketing prowess, with several other campaigns striking gold.

"Better Chicken McDo” earned Gold for Brand Effectiveness through Business Growth, showcasing its success in driving tangible results. Campaigns such as "Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all clinched Gold awards for their effective use of marketing communication channels, highlighting the brand’s ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was specifically recognized for its excellence in the Single Medium-Digital category.

These additional wins underscored McDonald's commitment to innovation, sustainability, and creating meaningful connections with its customers through a diverse range of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility

Karofi enters Philippines, launches pilot store at Robinsons Magnolia

Water from the faucet or tap in the Philippines is not safe for drinking, and the quality of the water does not meet the standards set by the national government, especially in urban areas.

Data from the United Nations and Unicef showed that a majority, 53 percent of households in the Philippines do not have access to a safely managed water supply, with 48 percent of the population receiving safely managed or piped water services. The situation in schools is even more severe, with 55 percent lacking access to pure and healthy water.

The lack of access to essential water and sanitation services among a large part of the Philippine population results in illness, malnutrition, and childhood stunting. Indeed, nearly one-third of Filipino children suffer from stunting.

Indeed, according to the 2022 Annual Poverty Indicators Survey (APIS), more than half of the population source their drinking water from water filter system and bottled water (54.3 percent). But this comes at a cost, with Filipino consumers spending up to P7,000 in monthly water filter system expenses.

Karofi Water Purifier, a global brand and one of the world’s best water purifiers for home that is present in 50 countries, was honored as one of the "Top 10 ASEAN Strong Brands 2024" at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, is expanding in the Philippines with a pilot store at Robinsons Magnolia Mall. The honor is a testament to Karofi's research and development efforts to fulfill its mission "to ensure the healthy life for everyone in the water and air environment of our beautiful green planet."

Karofi will launch a pilot store at Robinsons Magnolia Mall on September 8, giving Filipinos access to the most advanced water filtration technology and cheap water filters, the SMAX Pro V. This technology removes 99.99 percent of bacteria and provides good-tasting, alkaline, and hydrogen-induced quality water.

“Karofi was established with a mission to protect and enhance every people's health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully.” ~Huong Elly, Karofi Chief Customer Officer

“I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy. Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi's water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed. This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it's easy to install them. Karofi is the best water purifier for home.” ~Coleen Garcia, Actress, the official endorser of Karofi Water Purifier

Meanwhile, Elly explained that hydrogen neutralizes and alkaline water fights oxidants and free radicals for healthy cells and bodies. Karofi's cheap water filter system will enable Filipinos to drink water directly from the tap without the need to boil it or buy it from refilling stations or bottled water. It is the best cheap water filter in the market.

Karofi’s water purifier filters also use Nano Silver, which kills or inhibits the growth of microorganisms, including pathogenic bacteria, viruses, and fungi, but causes little to no damage to the human body. Nano Silver prevents re-infection when water circulates in the filter system.

"The economics of the water purifier are better. Karofi's water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters." ~Karofi said 

In addition, Karofi's water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.

Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water.

Clean drinking water

Potable drinking water is an everyday necessity. Most consumers are very meticulous in choosing the kind of water they drink and give their young children, preferring alkaline water or pure distilled water.

Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the pioneering water purifier brand integrating Industry 4.0 technologies into water purifiers (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).

Karofi is the only brand certified for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, from the Institute of Occupational Health & the Environment, making one of the best water purifiers for home in the Philippines.

Integrating modern 4.0 technologies into water purifiers gives Karofi users convenient access to safe and clean water. The technologies include VoiceCall technology, which allows voice-activated water pouring; AioTec technology, which enables smartphone users to control water quality; touch-screen water collection technology, and quick hot and deeply cold technology.

The unique innovation allows users to monitor Karofi's water quality using smartphones.

Karofi Key Features:

Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.

Superior technology - With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.

11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.

Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system. 

Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin. 

Optimizes convenience - You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.

Value for money - Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water. 

FDA-approved and certified, with a 36-month warranty.