SM Prime champions sustainability with Water for Tomorrow Campaign

Hamilo Coast’s desalination plant provides sustainable water to its community, serving residences, hotels, staff housing, and offices since 2010.

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.

SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security. 

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled. 

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption. 

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex. 

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home. 

Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.” 

Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host community. 

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow. Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations.” ~Hans T. Sy, SM Prime Executive Committee Chairman

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future. 

SM for MSMEs’ Wall of Champions honors Filipino entrepreneurial spirit

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility. 

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

A Slice of Italy’s Best: Rossopomodoro Debuts in Asia at SM Mall of Asia

The irresistible aroma of freshly baked dough, the rich tang of slow-simmered tomato sauce, and the creamy indulgence of delicate milky mozzarella–all coming together in perfect harmony. This is the unmistakable experience of Rossopomodoro–, the largest pizza chain in Italy, now officially landing in the Philippines, with its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza. 

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias. 

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions.

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

AirAsia Philippines advises guests to comply with new cabin policy on power bank use

AirAsia Philippines continues to bolster its commitment to global aviation safety standards by strictly enforcing  new guidelines set by the Civil Aviation Authority of the Philippines (CAAP) on the use of portable electronic devices, particularly powerbank. 

In CAAP’s advisory, the use of power banks during flights is strictly prohibited due to safety concerns associated with lithium-ion batteries.

AirAsia Philippines’ new policy still allows the carriage of not more than two (2) power banks, each not exceeding 100 watt-hours (Wh). 

Power banks must not be stored in overhead compartments and should instead be kept with guests’ personal belongings under the seat or in the seat pocket in front. Use of power bank inflight is not permitted.

"While we understand that power banks are now part of travel essentials for our guests, safety always comes first at AirAsia. We highly encourage our guests to charge their electronic devices prior to boarding and ensure maximum compliance that is enforced by our highly trained on ground and inflight crew.” ~Steve Dailisan, AirAsia Philippines Communications and Public Affairs Head, First Officer

AirAsia Philippines will remind guests of this policy before boarding. Passengers found using power banks onboard will receive a warning, and if still non-compliance persists, the device will be confiscated and returned upon landing.

For flights bound for South Korea, additional regulations apply. Guests are likewise advised to visit airasia.com or AskBo through the AirAsia MOVE App.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

“Bossing” Vic Sotto’s definition of PlayTime

“Good people always win in the end.” This is how most Filipinos see life, that if you have pure intentions and do good, you can achieve all your dreams and be on top. This exactly describes how Vic Sotto has been living his life: with integrity, passion, and a commitment to uplifting others.

His career started in the 1970s. He started as a singer and then became an actor in successful TV shows such as Okay Ka, Fairy Ko!, Iskul Bukol, and many others. He also ventured into the movie industry and made countless hit movies like Lastikman, Ang Darling Kong Aswang, and Enteng Kabisote, which people remember up to today. His last movie, The Kingdom, was released last year and served as an entry in the recently held 50th edition of the Metro Manila Film Festival (MMFF). He transitioned to being a television personality, being part of the longest-running noontime TV show Eat Bulaga! this enabled him to help people better their lives and dream of a better future. These achievements, combined with his work ethic, discipline, and overflowing love from the public, cemented his position as Philippine entertainment’s “Bossing ng Bayan”. Through the years, he has excelled and has been blessed in all aspects of his life. 

It is this very spirit that shines through in PlayTime’s latest TV commercial featuring Vic Sotto. More than just an endorsement, the commercial reflects what Vic Sotto and PlayTime as a brand stand for—fun, entertainment, luck, winning, responsible gaming, and being able to share your blessings.

Fun and Entertainment

PlayTime’s purpose is to bring happiness to everyone, with its biggest library of games consisting of more than 2,500 games. PlayTime is very accessible since aside from its website www.playtime.com.ph, you can also play their games through payment gateways.

Luck and Winning

For as low as Php1, you can play and win at your convenience. Newcomers can even get up to Php3,875 worth of credits plus free scatters. For the brand’s game-changing edge, PlayTime has the highest cashback at 2%, and the fastest cashout within 10 minutes. Delayed orders also guarantee players to receive Php1,000. 

Responsible Gaming

As a Remote Gaming Licensee (RGL), PlayTime advocates for having fun while playing responsibly through constant reminders and tips posted on all their social media platforms. 

Sharing Your Blessings

“Huwag kalimutang i-share ang swerte ng blessings”. Just like its brand ambassador Vic Sotto, PlayTime has been blessed and continues to share the blessings through its CSR arm PlayTime CARES (Community, Action, Relief, Empowerment, and Sustainability).

“We are incredibly honored to have Bossing Vic Sotto as our Brand Ambassador. From the very beginning, his unwavering support has been instrumental to our journey. Today, thanks to his partnership and trust, PlayTime continues to thrive as a leader in the entertainment games industry, bringing joy to countless players across the country. His influence has truly been a blessing, and we look forward to many more years of success together!” ~Jay Sabale, PlayTime Senior PR Manager

Launched in 2024, PlayTime is a premier online entertainment games platform licensed by PAGCOR. With over 2,500 games and 20 million users, PlayTime offers the highest daily cashback (up to 2%), and fastest withdrawals (guaranteed in 10mins) in the Philippines. Visit www.playtime.ph for more information.

This awesome YUMimmunity Machine gives out free Goodday Cultured Milk Drink

Nothing beats enjoying free refreshments that are not only yummy but ones that can also help boost your immunity. Goodday Cultured Milk Drink is making this possible with the rollout of its “YUMimmunity Machine” in select areas in Metro Manila and Cebu City.

The Goodday “YUMimmunity Machine” is a cool and fun way to get a free 350ml bottle of any of the three delicious flavors of Goodday Cultured Milk Drink – creamy Original, yummy Strawberry, or juicy Mango. Just approach the interactive bottle-dispensing machine and scan the QR code to register. Take a photo at the machine before getting your free Goodday bottle – don’t forget to strike a pose and give your most blooming smiles.

The YUMimmunity Machine is an interactive machine that was inspired by the desire to make Goodday Cultured Milk Drink more accessible in a fun, creative and engaging way. It’s as if Goodday’s Paraprotectors themselves, namely Ori (Original), Beri (Strawberry), and Go Go (Mango), have landed in the Philippines, bringing along a playful and interactive way to share the product’s health benefits.

Made from Japanese technology, Goodday Cultured Milk has LAC-Shield, or paraprobiotics Lactobacillus paracasei MCC1849 that helps boost immunity. Paired with a proper diet and exercise, Goodday can provide daily “YUMimmunity” with its all-around benefits and delicious taste.

Make your day even more special by enjoying a free bottle of Goodday Cultured Milk Drink from the “YUMimmunity Machine”. It will be available in select areas in Metro Manila and Cebu City, so keep your eyes peeled on Goodday’s Facebook to catch the machine’s next location and get a free delicious and nutritious drink.

Grab a bottle of Goodday Cultured Milk Drink at any supermarkets, grocery stores and convenience stores near you. For more information and updates, don’t forget to like and follow Goodday Cultured Milk on Facebook.

A product of Asahi Beverages, Goodday Cultured Milk is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines) and TikTok account (@URCPhilippines). 

Manila Water to increase sanitation reach with its first-ever Utility Model patented Portable Desludger

Manila Water’s first-ever utility model patented portable desludger is being deployed in various barangays where accessibility challenges hinder Manila Water's ability to perform desludging services. These barangays are primarily located in areas with narrow streets and elevated terrains, making them inaccessible to conventional desludging trucks.

Manila Water has been granted a patent by the International Property Office of the Philippines (IPOPHL) for its groundbreaking portable desludger. This innovative device is set to enhance the company's sanitation efforts, particularly in hard-to-reach barangays, ensuring cleaner and healthier communities. 

The Portable Desludger features a straightforward design, adapting the conventional vacuum tanker into a compact 1m³ capacity tank. This smaller tank can be mounted on a smaller vehicle and connected in series with a larger 10m³ desludging truck. This setup allows the 10m³ truck to remain on standby, while the more agile Portable Desludger navigates narrow roads to efficiently meet customers' desludging needs.

Currently, the portable desludger is being deployed in various barangays where accessibility challenges hinder Manila Water's ability to perform desludging services. These barangays are primarily located in areas with narrow streets and elevated terrains, making them inaccessible to conventional desludging trucks.

“The development of Manila Water’s newly patented portable desludger exemplifies the company’s ongoing commitment to enhancing sanitation services, particularly in underserved communities.” ~Jeric Sevilla, Manila Water Corporate Affairs Group Director

With this innovation, Manila Water aims to boost customer participation in their desludging services, thereby safeguarding cleanliness and community health. In its efforts to promote a cleaner and healthier environment, the company successfully emptied 129,420 septic tanks, surpassing the 117,075 tanks serviced in 2023.