How the pandemic sparked changes to Gen Zs and Millennials’ breakfast habits

Forming new habits is not always easy. It takes determination, strong willpower, and a right environment to start something new. Research has shown that on average, it takes 66 days, equivalent to over two months, for a new behavior to become automatic. 

Over the past year, with more consumers staying at home as a result of the pandemic, new habits were being formed. According to the Asia Pacific Breakfast Habits Survey 2021 conducted by Herbalife Nutrition to understand the impact of the current pandemic on consumers’ breakfast attitudes and habits as well as the behavior preferences of different demographic groups, two in five (37 percent) Gen Zs and Millennials in the region began eating breakfast more often and half of the respondents who started doing so said they ate breakfast six to seven more days per week. 

When it comes to positive breakfast habits, they mainly involve two key considerations – the frequency of eating breakfast and the nutrition that goes into it to make a healthy meal. 

As revealed by the survey, Gen Zs and Millennials have increased their breakfast frequencies because of their motivation to improve health and well-being (65 percent); ability to prepare breakfast with more time on hand (48 percent); and their desire to use this time at home to make a positive lifestyle change (41 percent). In addition, they have also started eating healthier by incorporating more vegetables and fruits (57 percent); have a nutritionally balanced meal (54 percent); and drank more water (52 percent).  

While there have been positive changes to their breakfast habits, making consuming breakfast a daily commitment does require effort and determination to ensure that these good habits stick. 

Here are some tips offered by Susan Bowerman, Senior Director, Worldwide Nutrition Education and Training, Herbalife Nutrition, on the benefits of a healthy breakfast and how to ensure that their positive breakfast habits last. 

What Is a Good Breakfast?

The foods you eat for breakfast can affect how you feel and perform throughout your morning. There are several things that a good breakfast can do for you.

A healthy breakfast can:

• Keep you fueled up until your next meal or snack. A well balanced breakfast should provide you with staying power. Foods with protein help to satisfy hunger, and high fiber foods help to fill you up.
• Supply your body and brain with energy. In the morning, your body’s gas tank is running close to empty. When you eat the right foods for breakfast, you’re providing your muscles and brain with the fuel they need for optimal performance.
• Help avoid blood sugar swings and reduce cravings. A balanced meal that contains both protein and healthy carbohydrates can provide sustained energy throughout your system, and help prevent wild swings in your blood sugar that trigger cravings for sweets or other unhealthy foods. (This applies as long as you don’t have any medical issues regarding your body’s ability to regulate your blood sugar.)
• Help you make better food choices throughout the day. Breakfast skippers often experience food cravings for sweets and fats that can persist throughout the day. When breakfast is eaten, the cravings for sweets drop dramatically. If the breakfast is high in protein, it tends to also reduce cravings for salty, fatty foods. So, the right foods in the morning can help reduce cravings for unhealthy foods later in the day, and steer you towards healthier choices.
• Provide enough protein to help support muscle health. Eating enough protein in the morning not only helps satisfy hunger, it can also help maintain muscle health. For many people, typical daily meals tend to provide little protein at breakfast, a bit more at lunch, and a much larger amount at dinner. This is a pattern that may not provide the best conditions for building and repairing muscle tissue. Muscle protein synthesis can improve when protein intake is more evenly distributed throughout the day.

Don’t skip breakfast 

With the many benefits that a healthy breakfast offers, it’s a meal that shouldn’t be so casually dismissed.

However, whether you are working from home or working from office, it is easy and convenient to skip breakfast just for those extra few minutes of sleep, especially on days when it is challenging to wake up because of a cool rainy morning or pulling an intense late night the previous night. 

With this in mind, perhaps making a few simple changes to daily living might do the trick – such as waking up 15 minutes earlier each day to prepare a quick and nutritious breakfast.

Incorporating a nutritious breakfast everyday

When it comes to selecting what to eat for breakfast, a healthy, balanced breakfast should provide you with a decent amount of protein (20-30 grams is a good target). This helps satisfy hunger and supports muscle health, and along with some healthy carbohydrates can provide sustained energy and fiber. Carbohydrates should include, at the very least, some fruits or vegetables. If your calorie budget allows, add some whole grains as well.

On days where you want an all-in-one breakfast that delivers the right nutritional balance for you body, breakfast protein shakes are good options to consider, like the Herbalife Nutrition Formula 1 Shake. It is easy to prepare and provides all the nutrients required to start your day right. 

Consuming a healthy breakfast can bring you many benefits in the long run. All you need to have a healthy breakfast every day is a little time and commitment!

About Herbalife Nutrition Ltd.

Herbalife Nutrition (NYSE: HLF) is a global company that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company's global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

For more information, please visit IAmHerbalifeNutrition.com.

Herbalife Nutrition’s Dr. Vuiniski Talks About Aging Healthily and Beautifully

 

According to Dr. Nataniel Viniusky, a member of the Herbalife Nutrition Advisory Board, we should start early in preparing our bodies for eventual aging. The best way is to prevent the onset of serious diseases is by living a healthy active lifestyle when one is young.

“When we talk about healthy aging, we talk about aging with autonomy – taking care of your life and making your own decisions, growing older and deciding where you want to go, what you want to eat. In aging with autonomy, only 30% of the factor has to do with genetics, 70% has to do with your lifestyle – the way you eat, the way you exercise your body and your brain, the way you handle your body composition, the supplements you take, and your social life.” ~Dr. Nataniel Viniusky, a member of the Herbalife Nutrition Advisory Board

Herbalife Nutrition recently held its Wellness Tour with Brazilian doctor Nathaniel Vuiniski. The good doctor has a lot to tell about advancing in years the healthy way. Not only that, but he also gave tips on how to achieve youthful energy as we grow older and wiser.

Dr. Viniusky has a degree in Medicine with specialization in Nutrition and Pediatrics, and is a scientific consultant of the Catholic University of Brasilia; coordinator of the Post-Graduate Specialization Course on Obesity of the CBES Department – San Pablo; and chief doctor of the Nutrition Service of the Unimed Hospital – Caxias do Sul. He has done activities in the areas of Clinical Nutrition and Weight Management and is also the former National Coordinator of the Healthy School Programme.

He further emphasized the need to take the right supplements and vitamins to keep young. Herbalife Nutrition, he said, has the Formula 1 Shake, Herbalife Tea Concentrate, and Herbal Aloe that makes for a power breakfast. Aside from the Vitamin and Minerals and other products for targeted nutrition.

The good doctor also revealed the results of the Herbalife Nutrition 2020 Asia Pacific Healthy Aging Survey, where consumers said that healthy aging is about being mentally active and sharp (61%); being physically active (57%); not suffering from an illness (56%); living a free and independent life (52%); not being a burden to their family (51%).

The survey cited four in 10 Filipinos expressed confidence in their ability to age healthily, with eight in 10 saying that they have already taken steps to age healthily. Among those surveyed, 75% said they are taking vitamins and minerals; 28% are taking antioxidants, and 27% are taking calcium to help boost their immune system. 

The survey polled equal numbers of Generation Z (18 - 23 years), Millennials (24 - 39 years), Generation X (40 - 55 years), and Boomers+ (55 years and above) in 11 markets including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Consumers defined healthy aging and painted a positive picture. Respondents said that healthy aging is about being mentally active and sharp (61 percent), physically active (57 percent), not suffering from any chronic or acute illness (56 percent), living a free and independent life (52 percent), and not being a burden to their family as they age (51 percent).

Only three in 10 (28 percent) Asia Pacific consumers expressed confidence in their ability to age healthily. Consumers in Southeast Asia were generally more confident than those in Northeast Asia. Indonesia had the greatest confidence (61 percent), followed by Malaysia (44 percent) and the Philippines (43 percent). On the other hand, consumers in Korea (17 percent), Taiwan (17 percent), Hong Kong (13 percent), and Japan (9 percent) displayed the lowest confidence across the Asia Pacific region.

The majority of Asia Pacific consumers understand the importance of healthy aging, with seven in 10 consumers (73 percent) working on aging the healthy way. The steps they have cited include:

• Making better nutrition choices (73 percent).
• Engaging in more regular physical activities (69 percent).
• Engaging in mentally-stimulating activities or hobbies (50 percent).
• Taking supplements that promote healthy aging (46 percent).
• Going for more regular health check-ups (42 percent).

Herbalife Nutrition Leverages Digital Technology to Make Fitness an Achievable Goal During and Beyond the New Normal with Samantha Clayton

As social distancing and other health protocols that pre-vent most people from going to the gym remain in place, premier global nutrition company Herbalife Nutrition leveraged digital technology to bring fitness to people through videos, virtual events, and other interactive platforms. One such platform is its Fitness Portal, which features workout videos that range from beginner routines to advanced workouts – making fitness an achievable goal for everyone. All videos can be accessed for free.

“Three years ago, we started to work on our digital platform for fitness. It’s a free resource that’s for everybody. Digital has been driving fitness for a long time. It really amplified  the average everyday fitness profes-sional’s voice. If you see a lot of the content that’s on YouTube, Twitter, or Instagram, the content that gets the most amounts of likes tend to be fitness-based content, so the digital transformation of the fit-ness world has been happening for a long time. It has always been supported hand in hand with going to a location to exercise, but as this year has gone on, the physical getting together piece has gone down a little, which has made the digital transformation of fitness move at a more rapid pace.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

Citing data gathered by Herbalife Nutrition between February 23 - March 25, 2020, Clayton shared that key categories of conversation in Sports Nutrition International Online listening are: health (37%), market growth (28%), food (15%), science (10%), and nutrition (10%).

When it comes to what gets people moving, running and endurance training ranked highest at 26%, followed by bodybuilding/weightlifting at 23%, cycling at 13%, and plyometrics at 12%.

Samantha Clayton added that even when gyms start to open and people get back outside, people have realized the convenience of online workouts and that they could do it in their own time and in the comfort of their own home. For companies that create content, the challenge lies in making it interesting enough for people to consume.

Clayton spoke before members of the media and the blogging community during the Virtual Wellness Tour of Herbalife Nutrition Philippines. The forum was held in line with Herbalife Nutrition’s Get Moving with Good Nutrition, a campaign that aims at breaking health inertia and fostering communities to sup-port one another on their healthy living journey. It was launched as part of Herbalife Nutrition’s 40th-anniversary celebration.

“When the sports world kind of stopped this year, we really had the challenge to put out a really interesting and engaging  content with our athletes to meet our consumers in their homes, meet our distributors, and people in the community in a space that we know. For many years, the fitness industry and the sports nutrition industry, in particular, was all about the athlete. Everything was geared towards speaking to the athlete, a person that was really striving to be the best at their sport. What’s exciting for me today is to share with you that the audience not for fitness and sports nutrition has really expanded,” she said. “People are truly inspired and interested  in what good nutrition has to offer.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

To address this challenge, Clayton and her team came up with a 2020 Quarantine Sports and Fitness Content that comprised of athlete cook-off contests, social media workout videos, sports nutrition blog series, Facebook live workout series, and social media workout graphics.

“I believe that it’s important that people subscribe to a healthy active lifestyle, which is not necessarily striving to be the best athlete in the world. It’s not about reaching peak performance; it’s about having simple daily habits each and every day so that you could be at your best. So whether that’s having a healthy breakfast or getting your minimum amount of exercise, a healthy active lifestyle is about sustainable healthy habits that last a lifetime. Your body is the one vehicle that will last you for the rest of your days. A lot of how that vehicle operates relies on you.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

A former Olympic athlete, Clayton added that the audience for fitness and sports nutrition has never been wider until today. 

A mother of four, including a set of triplets, Clayton holds a Bachelor of Science degree in Public Health with a concentration on Nutrition and Wellness. She has competed in the Sydney 2000 Olympics, and is an Athletics and Fitness Association of America (AFAA)-certified personal trainer and group exercise specialist and International Sports Sciences Association (ISSA)-certified personal trainer, group exercise specialist, and youth fitness, specialist.

Exercise Demo Sample Link

https://www.facebook.com/Herbalife/videos/267438977601108/

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world. 

For more information, please visit IAmHerbalifeNutrition.com.

Herbalife Nutrition Survey Reveals Filipinos Need to Close Nutrition Knowledge Gap

Dr. Chin Kun-Wang, Member, Nutrition Advisory Board, Herbalife Nutrition  

“The results of the quiz and the survey show that there is a significant nutrition knowledge gap among Filipinos. We hope to help close the gap to empower them with the nutrition knowledge they need to make better nutrition choices. This is a good sign, so the next step is helping them achieve this. Our peak bone mass (max bone size and strength) is dependent on calcium intake and reaches its peak by age 30. However, sufficient calcium intake throughout life can reduce the risk of osteoporosis. Protein powder can be as good as protein from natural foods if derived from high-quality sources. For instance, soy protein from soybeans is a complete protein, providing a full range of nine essential amino acids for the body’s nutrition requirements.” ~Sridhar Rajagopalan, Senior Director, Sub-Region Head, and General Manager of Herbalife Nutrition Philippines

Sridhar Rajagopalan, Senior Director, Sub-Region Head, and General Manager of Herbalife Nutrition Philippines

Did you know that only 19% of Filipino consumers got 50% of the answers correct in a general nutrition knowledge quiz conducted by premier global nutrition company Herbalife Nutrition? The Philippines’ score was lower than the Asia Pacific (APAC) average of 23%.

The quiz was administered as part of Herbalife Nutrition’s Asia Pacific Nutrition Myths Survey 2020, which was conducted in March with 5,500 respondents from Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. To test the nutrition knowledge of the survey participants, the quiz included a total of 48 “True or False” questions spanning nine nutrition areas - general nutrition, protein, carbohydrates, fats, vitamins, minerals, caffeine, weight management, and breakfast. 

Dr. Chin Kun-Wang, Member, Nutrition Advisory Board, Herbalife Nutrition  

Only 7% among those surveyed said that they were extremely confident about their nutrition knowledge. Fifty-four percent claimed that they were only somewhat well-informed.

10 Rules in Boosting the Immune Health

1. High-quality protein supply
2. WHole cereals intake, rich supply of vitamin B complex
3. Vegetables, fruits, and mushroom
4. Garlic, onion, and ginger into a diet
5. Less oil and fried foods: reduce 20% of oil intake everyday could increase 40% of immune function
6. Less sugar intake. Prevent to drink or eat sugar-added drink and foods Reduce 100 grams of sugar intake everyday could increase 50% of white blood cells function
7. Probiotics
8. Multiple vitamins and minerals supplements
9. One apple or pear per day
10. Hydration





What Filipinos Got Right and Wrong About Nutrition Knowledge

Majority of the Filipino respondents (85%) falsely believe that one needs sufficient calcium intake at any age to optimize peak bone mass for bone health.

When it comes to fats, 68% got it right that fats provide the body with energy but only 42% correctly believed that it helps the body absorb vitamins.

80% correctly said that exercise helps the body rebuild muscles and increase lean muscles. However, 51% of falsely believe that protein powder is not a healthy source of protein as compared to a protein found in natural foods.

94% of the Filipino consumers were right in their belief that fruits and Vitamin C supplements can help boost immunity and resistance to infection. Among the APAC respondents, they were the highest in this belief.

Online Myths and Misinformation: Top Barrier to Gaining Accurate Nutrition Knowledge

While 47% of Filipino consumers believed that it is extremely important to be educated with proper and accurate nutrition knowledge, they also said that too much misinformation and myths online prevent them from gaining accurate nutrition knowledge (39%).

The other top barriers were lack of information from government websites and health authorities (22%) and the lack of information from healthcare professionals (17%).

Filipino consumers, however, expressed that they believe in the importance of balanced nutrition. It is among the top three nutrition advice that they were most interested in along with how to improve ailment/condition through nutrition and managing weight through nutrition.

About Herbalife Nutrition Ltd.

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent members since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial members who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

For more information, please visit IAmHerbalifeNutrition.com.

Herbalife Nutrition's Second Annual Global Entrepreneurship Survey 2020

Conducted by OnePoll in March and April 2020, Herbalife surveyed 9,000 women on their attitude towards entrepreneurship.

Premier global nutrition company, Herbalife Nutrition, today released new findings from its second annual Global Entrepreneurship Survey 2020, which revealed that women in Southeast Asia have stronger entrepreneurial aspirations compared to women across the globe. According to the survey findings, four in five women (81%) in Southeast Asia aspire to be entrepreneurs, higher than the global average of 72%, with the desire to become entrepreneurs being most pronounced among the Generation Z and Millennials aged 18 to 39. 

Conducted by OnePoll in March and April 2020, the Herbalife Nutrition Global Entrepreneurship Survey 2020  polled 9,000 women, including 2,000 women from Indonesia, Malaysia, Philippines and Singapore on their attitudes towards entrepreneurship. Beyond uncovering the entrepreneurial ambitions of women in Southeast Asia, the survey found that practical reasons took precedence as the top motivators for entrepreneurship during this time. When asked about their motivations for starting their own business, the need to support their family (56%), the desire to become their own boss (54%) and the desire for a career change (53%) emerged tops, ahead of other reasons such as wanting more flexibility in their job (45%) and following their passion (41%).

“The need to find alternative sources of income to support their families has become the top motivating factor for entrepreneurship among Southeast Asian women. With more women in the region having a desire to start their own business compared to the global average, we see opportunities for countries to actively encourage women entrepreneurship. Bringing together public and private sectors to provide the opportunities, resources, education, and training to support women entrepreneurs will empower them to break out of social and cultural norms and lay the foundation for more inclusive economic growth. Not only can they benefit from having better income opportunities, society will profit from having a new generation of entrepreneurial role models that can pave the way for better opportunities for women in the future.” ~Stephen Conchie, Senior Vice President and Managing Director for Asia Pacific, Herbalife Nutrition

Financial concerns surrounding entrepreneurship weigh heavy on women’s minds 

While the survey revealed that four in five women (81%) in Southeast Asia aspire to be entrepreneurs, only three in five women (59%) have taken actual steps to start their own business. Key barriers that prevent them from doing so include:

• The initial cost to open a business (58%)
• Lack of financing and market knowledge support (46%)

Despite these concerns, the potential to grow their income was the top benefit associated with entrepreneurship by 63% of women in Southeast Asia, followed by the ability to better support their family (51%) and the potential to earn what they believe they are worth (49%).

Aspiring women entrepreneurs want to become role models for younger women

Beyond the lure of income, 84% of Southeast Asian women said that a key driver for entrepreneurship is their desire to become a role model for younger women. Additionally, close to seven in 10 (67%) said that they want to help break the glass ceiling for women through their entrepreneurship endeavors.

Overall, close to four in five women (77%) in Southeast Asia believing that women have to work harder to be given the same opportunities in the workplace, they also see entrepreneurship as a means to open up new opportunities for other women in the region. In fact:

• 58% of women in Southeast Asia want to offer opportunities for career advancement to other women through entrepreneurship
• 56% want to give women more positive female role models
• 54% want to use entrepreneurship as an opportunity to showcase the differentiated skills that women have compared to men

Financial support, market knowledge and mentorship key to women in entrepreneurship 

To help Southeast Asian women take the first step out to start their own business, the following were highlighted as key building blocks for their entrepreneurship journey:

• Sufficient business and financial knowledge (73%)
• Sufficient savings or financial stability (71%)
• A supportive family (64%)
• Ability to operate a home-based business (64%)
• A mentor to guide them in my entrepreneurship journey (61%)
• Ability to work on their business part-time until they are ready to go full-time (51%)

For more information, please visit IAmHerbalifeNutrition.com

While the road to entrepreneurship may not be smooth-sailing, seven in 10 (70%) women in Southeast Asia believe that the journey will be life-changing, while six in 10 (64%) believe that it will be inspiring.

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent members since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial members who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.