Tired of Trying Skincare Trends That Don’t Work? Read This First

Filipinos are becoming more frugal with their spending as a result of growing expenses, and they are also choosing skincare products that they can rely on to maintain the long-term health of their skin. Nowadays, skincare is increasingly seen as a necessity for individual wellness rather than a cosmetic luxury.

However, consumers encounter conflicting claims, technical scientific jargon, and a steady stream of new ingredients when navigating both physical retail aisles and online platforms.

This year's central theme, "Healthy Skin Deserves No Compromise," served as the focal point of the eighth annual National Healthy Skin Mission at SM Makati, which was organized by skincare company Cetaphil in collaboration with leading retailer Watsons and SM Beauty. Customers now have direct access to clinically tested products designed to meet particular skin needs thanks to this initiative.

“We see firsthand how the skincare landscape is evolving. Today’s shoppers aren't looking for quick fixes or trend-driven routines anymore. As the country's leading destination for health and wellness, we are proud to be the trusted bridge that connects shoppers directly to clinically proven, dermatologist-recommended solutions like Cetaphil.” ~Pat Muyco, Group Senior Category Manager for Watsons

Experts in skincare and the industry shared insightful reminders about understanding our skin, proper skincare, and why sensitive skin deserves the right kind of care, making the event even more inspirational. We also had the opportunity to hear from Anne Curtis, who talked about her personal skincare journey and Cetaphil experience.

“We are committed to helping more Filipinos achieve healthy skin by changing how they choose clinically proven skin care. As a sensitive skin expert and category leader, Cetaphil brings skin science and dermatological expertise through products that consistently work to add more value to consumers’ health and wellness journey.” ~Mark Sarmiento, Business Unit Head for Cetaphil

Don’t compromise your skin health with quick fixes 

Making deliberate skincare decisions has become crucial for Cetaphil Brand Ambassador Anne Curtis as her skin adjusts to the rigors of a hectic lifestyle, including long days on set, frequent makeup application, and shifting surroundings.

“There’s so much going on online, so it’s important to know that the brand you’re using is something you can trust because it is certified by experts. Don’t compromise your skin health with quick fixes or following trends. You deserve to take care of your own skin, but it’s also important to educate yourself about what’s available.” ~Anne Curtis, Cetaphil Brand Ambassador

Dr. Chesca Quinio-Calayag also adds that having healthy skin isn't about doing the longest routine or chasing every new ingredient that comes out. 

“It’s more about choosing products that are proven to work, gentle enough to protect your skin barrier, and effective enough that you don't have to keep replacing products that disappoint you.” ~Dr. Chesca Quinio-Calayag

Meanwhile, Dr. Sella Umali-Adasa reminded consumers to stop consuming products that leave adverse reactions.

“Healthy skin shouldn't come at the expense of irritation. If your skincare constantly leaves your skin feeling tight, stinging, or uncomfortable, that's not something you should simply accept as normal.” ~Dr. Sella Umali-Adasa

The mission also emphasizes the importance of understanding that healthy skin is not always perfect. According to Abe Mationg, Head of Marketing for Cetaphil, consumers should feel empowered to make choices based on their skin’s needs. 

“It’s mainly about making informed choices and listening to experts. All of us are different, so our skin isn’t perfect all the time. Sometimes you wake up feeling differently about your skin. But what’s important is to be gentle with yourself and have the right skincare for your skin type.” ~Abe Mationg, Head of Marketing for Cetaphil

Open to the public until August 31, the National Healthy Skin Mission at SM Makati provides science-led skincare advice, interactive installations, and dermatologist consultations.

Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil products are available nationwide at Watsons and SM Beauty stores, or online via Watsons Online.

Out and About with Cetaphil Sun: #GotYouCovered While You Touch Grass

More Filipinos are beginning to experience the effects of digital weariness in a society where being online all the time is the norm. Many people feel overstimulated but disengaged as a result of long screen use, hectic schedules, and restricted access to quiet areas.

The Cetaphil Sun Crawl, Out and About with Cetaphil Sun: Expert Sun Protection #GotYouCovered, was a carefully planned day of outdoor activities intended to promote presence, movement, and meaningful connection—all while staying safe from the sun—in response to this growing need to disconnect and reconnect.

The Cetaphil Sun Crawl reimagines common outdoor moments as chances to rejuvenate without worrying about sun damage. It is based on the growing "touch grass" mentality. Because you shouldn't be afraid to go outside, especially when your skin is backed by professional #GotYouCovered protection.

A Morning in Motion

A quick morning run set the stage for an exhilarating start to the day outside. The guests, which included fitness celebrities, outdoor enthusiasts, and producers of lifestyle content, were led by fitness instructor Cass Salandan through an approachable yet energizing routine that was intended to ease them into activity.

A full-body warm-up, a 20-minute LIIT (Low Intensity Interval Training) exercise, and a squat-and-shuttle finisher were all included in the program. In order to return participants to a rested state, it ended with a special cool-down. Participants were inspired to reestablish a connection with their bodies by moving intentionally rather than intensely.

Wellness, Slowed Down

Guests entered a Wellness Wind Down at Washington Sycip Park, where the pace slowed and the emphasis switched inward from activity to awareness.

Carina Silverio, a yoga coach and mindfulness instructor, led the program, which started with a gentle arrival and grounding exercise to let attendees get comfortable. Guided movement and breath work, which are easy-to-do exercises meant to relieve stress and restore awareness to the body, came next.

After that, participants took part in an outdoor connection exercise that promoted presence and introspection within the group and the surroundings. Quiet repose and integration marked the end of the event, providing a space for calm that is frequently lacking in daily activities.

Expert Conversations

An intimate meal that brought everyone together for thought-provoking discussions about contemporary wellness and skin health marked the end of the day.

Dr. Gaile Robredo-Vitas, a dermatologist, emphasized the increasing necessity of balance in the hyperconnected world of today. Even basic outdoor activities, such as going for walks, eating outside, or hanging out with friends, can greatly enhance general wellness as people look for more deliberate offline moments.

However, even brief outside experiences have cumulative impacts on the skin in a nation like the Philippines where UV exposure is a daily occurrence. Sensitivity, dehydration, early aging, and long-term harm can result from prolonged exposure.

Effective sun care today, according to Dr. Robredo-Vitas, goes beyond protection. Additionally, it needs to bolster the skin barrier and promote hydration, particularly for people who must deal with metropolitan stressors, heat, and pollution. In order to reduce discomfort and provide comfort for everyday use, gentle, well-formulated solutions are essential.

In the end, skin protection should feel liberating rather than restrictive. People may confidently spend more time outdoors and completely engage in real-world experiences thanks to contemporary, scientifically supported formulas that are lightweight and ideal for sensitive skin.

#GotYouCovered Wherever You Go

The Cetaphil Sun Crawl serves as a reminder that "touching grass" doesn't have to mean straying from the norm; rather, it's about achieving balance in tiny, daily ways. These deliberate practices, such as going for a run in the morning, spending some peaceful time in the park, or just going outside, help interrupt the cycle of digital tiredness.

With Cetaphil Sun, spending time outside becomes uncomplicated, worry-free, and liberating. You can stay longer, connect more deeply, and truly experience life outside the screen when your skin is taken care of.

Cetaphil Sun is available at all leading retailers like Watsons and Mercury Drugstore, and in all leading e-commerce such as Shopee, Lazada and TikTok Shop.

ABOUT CETAPHIL

Cetaphil is a globally trusted skincare brand developed by dermatological experts and backed by over 75 years of scientific research. Known for its gentle yet effective formulations, Cetaphil is designed to care for even the most sensitive skin—strengthening the skin barrier while addressing everyday concerns such as dryness, irritation, and environmental stress.

With a commitment to advancing skin science, Cetaphil continues to innovate with targeted solutions that support skin health at every stage of life.