Tech Savvy Lucio Tan III Leads Tanduay’s Continued US Market Growth Amid Pandemic, Eyes Europe Distribution in Q4

 

Tanduay Distillers’ Inc. president and chief operating officer Lucio Tan III, a software engineer, has been aggressive in bringing the Filipino rum to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well. Now headed by Lucio Tan III, the third-generation scion to one of the Philippines’ biggest conglomerates, Tanduay continues to successfully enter new international markets. Most recently, it inked deals with the largest US wines and spirits distributors, Johnson Brothers and General Beverage.  The third-generation scion to one of the Philippines’ biggest conglomerates is at the forefront of bringing the Filipino rum to more customers worldwide.

Even as most businesses are reeling under the effect of the pandemic, Filipino rum maker Tanduay’s growth continues on an upwards trajectory. A software engineer, Tan’s direction for the 165-year-old Tanduay business is to bring it to more customers worldwide, making it available not just through traditional marketing and selling but tapping into online channels as well.

Tanduay can now be found in Hawaii, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China and Singapore and will be available in Europe by the end of the year. Tan's direction for the 165-year-old Tanduay business is to push toward a more visible international presence using traditional marketing strategies and tapping into tech-driven or digital channels as well.

Tanduay takes pride in delivering the highest quality products by ensuring its sugarcane source and maintaining its efficient distillation process. As one of the biggest and most recognizable brands in the country, it pays homage to Filipino craftsmanship as it dominates the global market.

Founded in 1854, Tanduay uses the same distillation process that is employed in its now decommissioned distillery in Manila. A Master Blender, who serves as the guardian of Tanduay’s formulas, checks on the consistency and quality of the rums before they are sent for bottling and packaging.

Tanduay’s push toward a more visible international presence started in the 2000s. Its more recent initiatives in the US included a partnership with the Golden State Warriors, making it the first Philippine brand to sponsor an NBA team. It had naming rights to the Tanduay Club in the Oracle Arena, and Tanduay Rum can be found at retailers in the Golden State Warriors’ blue and gold “Strength in Numbers” collectible boxes in California. Tanduay currently has its own branded bar at the Chase Center, the Golden State Warriors’ brand-new arena in San Francisco’s Bay District which opened in 2019.

Tanduay also became the official rum of the Barclays Center and the Brooklyn Nets. It has been a Presenting Sponsor of the 40/40 CLUB and an Associate Sponsor of the arena's Brooklyn Show platform. Tanduay also made a foray into entertainment by being one of the sponsors of the Emmy Awards, the first for any Filipino brand.

The company credits its international partnerships and aggressive marketing efforts for its domination of the international rum category. For three years now, Tanduay has been declared the World’s Number One Rum by Drinks International magazine. It has sold millions of cases worldwide, even outselling more popular international rum brands.

“Even before the pandemic, we were already working on making Tanduay available through tech-driven channels. Last June, we launched an online selling site for our Filipino customers, shots.ph. In the US, we have partnered with Caskers and Flaviar, and we are also available through the online sites of our distributor-partners. When we market Tanduay internationally, we are also highlighting the craftsmanship of the Filipino. Tanduay is a product that we can proudly say is Philippine-made—from the sugarcane, it uses to the unique distilling process it undergoes. These are all products of the Filipino’s hard work and ingenuity. We’re combining our traditional practices in rum-making with new ways of marketing our products.” ~Lucio Tan III, Tanduay Distillers’ Inc. President, and Chief Operating Officer, a Software Engineer, a Graduate of Stanford University

Tanduay mainly sources its sugarcane from Bacolod in the Visayas, which is a place known for its long history of sugarcane farming. The island is home to the country’s 100-year-old sugar milling company.

About Tanduay 

Tanduay is one of the most-awarded rum brands in the Philippines, receiving various local and international citations. In 2017, it was declared the World’s Number One Rum by Drinks International magazine. Tanduay will hold this title for three consecutive years.

Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen. It changed ownership throughout the decades and has been under the Lucio Tan Group of Companies, Inc., one of the biggest conglomerates in the Philippines.

Even as the years passed, Tanduay has maintained the traditional way of distilling its rums, a practice that started in its Manila distillery. It has likewise consistently maintained its product quality, ensuring that Filipinos and foreigners alike will enjoy the same taste and aroma of a Tanduay product wherever they are in the world.

NOVUHAIR® Congratulates ADP Pharma for their 10th Year Anniversary

 

Leading up to where they are now -- Ambition, Drive, and Passion-- is what makes them and these are what gave them a decade of rewarding their team as they reward the Filipinos with a wealth of health.

ADP is a team of driven & passionate people, who keep themselves abreast of recent trends in the pharma industry, set with a major advantage in addressing current & future market needs in an era where value-creation for consumers is a must.

 

The company established its position in the pharma industry through successful endeavors in all aspects of operations. Its ambition to give Filipinos with the best helped ADP cap off each year with new product developments and partnerships. 

 

Alopecia Philippines “VICTORIOUS, Rising Above Alopecia and the Pandemic Together” Online Event

 

Abby Asistio is currently one of the ambassadors and the Inspirational VIP Coach of NOVUHAIR®, nature’s answer to hair loss, which she has been using since March 2013. 

“VICTORIOUS, Rising Above Alopecia and the Pandemic Together” is this year’s official online gathering theme LIVE at When In Manila’s Facebook page on Saturday, September 26, 2020 (3pm to 8pm). Everyone is invited to witness this momentous event.

September 2020 marks the seven (7) fruitful years of collaboration between NOVUHAIR®, the leading hair loss treatment in the country, and THE ALOPECIA PHILIPPINES, a group founded in 2012 by singer and songwriter Abby Asistio. 

Read more

https://bit.ly/3iUQoUD

Know more about NOVUHAIR®

https://www.novuhair.com/novuhair-3-in-1-vip-promo-kit/

Have a Clear Vision for Healthy Aging, But Fear of Illness Due to Lower Immunity Topped List of Aging-Related Worries from Herbalife Nutrition Survey

 

Herbalife Nutrition Survey Reveals Asia Pacific Consumers Have a Clear Vision for Healthy Aging, But Fear of Illness Due to Lower Immunity Topped List of Aging-Related Worries. Survey reveals that less than three in 10 Asia Pacific consumers are confident in their ability to age healthily.

“This is the third edition of our survey designed to uncover concerns about aging across demographic groups and markets in the Asia Pacific, the region with the highest average life expectancy in the world. The findings showed that many people worry about falling ill due to lower immunity as they age – a likely result of their changing health concerns due to the ongoing pandemic. Additionally, we also observed that consumers in Northeast Asia markets, where an aging population is particularly notable, have lower levels of confidence in their ability to age healthily compared to their Southeast Asia counterparts.” ~Stephen Conchie, Senior Vice President and Managing Director, Herbalife Nutrition Asia Pacific

Premier global nutrition company, Herbalife Nutrition, today released findings from the 2020 Asia Pacific Healthy Aging Survey, which revealed that Asia Pacific consumers have a clear vision of what healthy aging means to them, but less than three in 10 consumers had the confidence to age healthily, with the fear of falling ill due to lower immunity as their top worry. 

To shed light into Asia Pacific consumers’ aging-related fears, concerns, confidence levels, and actions, the survey polled equal numbers of:

• Generation Z (18 – 23 years)
• Millennials (24 – 39 years)
• Generation X (40 – 55 years)
• Boomers+ (55 years and above)

In 11 markets including:

1. Australia
2. Hong Kong
3. Indonesia
4. Japan
5. Korea
6. Malaysia
7. Philippines
8. Singapore
9. Taiwan
10. Thailand
11. Vietnam

For those who are concerned about aging, two-thirds (60 percent) of consumers started to have concerns between the age of 30 and 59, with bone- and joint-related issues topping the list of specific health concerns, followed by brain-related and eye-related issues. 

• Fear of Aging

Only three in 10 (28 percent) Asia Pacific consumers expressed confidence in their ability to age healthily. Consumers in Southeast Asia were generally more confident than those in Northeast Asia. Indonesia had the greatest confidence (61 percent), followed by Malaysia (44 percent) and the Philippines (43 percent). On the other hand, consumers in Korea (17 percent), Taiwan (17 percent), Hong Kong (13 percent) and Japan (9 percent) displayed the lowest confidence across the Asia Pacific region. 

Defining Healthy Aging 

When asked to define healthy aging in more tangible terms, Asia Pacific consumers painted a positive picture. Respondents shared that healthy aging is about being mentally active and sharp (61 percent), physically active (57 percent), not suffering from any chronic or acute illness (56 percent), living a free and independent life (52 percent), and not being a burden to their family as they age (51 percent).

Aging-Related Concerns 

Over half (54 percent) of Asia Pacific consumers believe that discussions on how to age healthily should begin between the ages of 30 and 49. The most common reason given for postponing discussions about aging was that they are still young, followed by the prioritization of their present health and lifestyle. 

“As Healthy Aging Month falls in September, this is an opportune time for us to deepen awareness about the need to take steps towards healthy aging earlier in life. At Herbalife Nutrition, we believe that a healthy diet and an active lifestyle can play a part in slowing down or preventing many age-related diseases. Most Asia Pacific consumers have already begun to consider adopting positive habits to age more healthily. However, with the fear of aging being prominent among consumers, we see a crucial need to help them strengthen their confidence in their ability to take proper actions. We believe that by sharing education on adopting the right nutritional habits and appropriate physical activities, we can help people find the right path towards healthy aging.” ~Stephen Conchie, Senior Vice President and Managing Director, Herbalife Nutrition Asia Pacific

Across the different demographic groups, younger consumers such as the Generation Z (31 percent) and Millennials (32 percent) displayed greater confidence in their ability to age healthily as compared to their older Generation X (26 percent) and Boomers+ (24 percent) counterparts. 

The fear of falling ill due to lower immunity emerged as the top aging-related worry:

• Two in five (38 percent) respondents worry about falling ill due to lower immunity as they age.
• One in five (18 percent) worry that visible signs of aging will change their appearance. 
• One in five (18 percent) fear that they might become less independent as the body becomes weaker. 

Regarding the potential aging-related effects that consumers will experience: 

• 65 percent of respondents believe that they would experience a decrease in mental acuity; 
• 57 percent believe that they would most likely suffer from chronic or acute illnesses or ailments; 
• Half believe that they will participate in fewer physical activities and be physically weaker as they grow older. 

Taking Steps Towards Healthy Aging 

Nonetheless, the majority of Asia Pacific consumers understand the importance of healthy aging, with seven in 10 consumers (73 percent) having taken steps to help age healthily. The steps taken include: 

• Making better nutrition choices (73 percent).
• Engaging in more regular physical activities (69 percent).
• Engaging in mentally-stimulating activities or hobbies (50 percent).
• Taking supplements that promote healthy aging (46 percent).
• Going for more regular health check-ups (42 percent).

Across the demographic groups, a larger proportion (75 percent) of older consumers such as the Boomer+ have taken steps towards healthy aging as compared to their younger Generation X (70 percent) and Millennial counterparts (71 percent). The Generation Z consumers also seem to be the group that is least likely to take steps towards healthy aging, with only 65 percent having done so.

For more information, please visit IAmHerbalifeNutrition.com.

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

The international award-giving body is committed to selecting the best quality and most cost-effective wines for the Chinese market and promoting them to buyers across the country. With their premium and unique taste, Tanduay rums continue to be recognized by leading international wines and spirits award-giving bodies. Most recently, two of its rum products bagged top honors in the largest and most influential wines and spirits competition in China—the G100 International Wine & Spirits Awards.

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

Tanduay Double Rum was awarded a gold award and Tanduay Rum Gold received a silver award in the competition, which is committed to selecting the best quality and most cost-effective wines for the Chinese market and promoting them to buyers across the country. 

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

“This is a huge honor coming from one of China’s most prestigious awards. We are ex-tremely grateful for the recognition and will continue to work hard to provide our con-sumers with only the best products.” ~Paul Lim, Tanduay Senior Vice President for Sales and Marketing

Tanduay Double Rum is one of Tanduay’s most internationally-awarded products. This sipping rum belongs to the cognac level of spirits. It is a blend of two aged reserves (16-year-old rum and 5-year-old rum) that are further aged in the barrel for another two years. Produced in small batches, it has a minimum run of only 5,000 bottles per pro-duction—a truly premium product.

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

Tanduay Wins Big in China’s Top Wines and Spirits Tilt

The Tanduay Rum Gold is also one of Tanduay’s most awarded products. It has received  7 Monde Selection International medals and has also won Gold in the International Review of Spirits and a Silver in the San Francisco World Spirits Competition in 2018, among others.

Earlier in the year, Tanduay was declared the World’s Number One Rum by Drinks International magazine for the third consecutive year.

Leverage Social Media to Boost Sales your Business!

 

The pandemic may have made me a -stay-at-home-mom but I never stop learning and gaining different Ideas on how to earn thru even if just by selling used products and items thru social media mostly via Facebook and Instagram which is the highlight of Allegro Beverages 3rd Webinar series Grow and Promote your Business through Social Media. 

With the father-and-son duo, Mr. Leo and Alex de Leon, for a step-by-step guide to social media success. Learned specific strategies, best practices, and basics every marketer must know about Facebook and Instagram.

 

Marketing Goals:

• Promote your business
• Reach new customers
• Increase transaction sales
• Create repeat business

Grow and Promote your Business

through Social Media

For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, we aimed to expand our reach and capture the B2C market (the homebrewers) as well to cover a larger market share. 

Goals and Objectives of Social Media:

• Promote your brand name and business
• Attract new customers
• Inform customers about your products and services
• Learn what customers think of your business
• Build good and strong relationships with existing and new customers

Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices. 

Sharing their Customers their top three goals – to reach the consumers and introduce their products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.

For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, they aimed to expand their reach and capture the B2C market (the homebrewers) as well to cover a larger market share.

Grow and Promote your Business through Social Media. With the pandemic in tow, marketers are constantly finding it more challenging to engage with the customers online.

• Current digital and Internet trends in the Philippines and how these will affect your business
• How Facebook and Instagram can help grow sales
• Digital marketing tools you can utilize to your advantage
• Best practices and digital marketing basics every marketer should know
• The disadvantages and risks of using social media platforms

Amidst this pandemic situation, Allegro Beverage decided to re-launch their Social Media sites, Facebook, and Instagram. Sharing their Customers their top three goals - to reach the consumers and introduce their products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.

The Philippines has emerged as the social media capital of the world? A study on the state of the internet showed that an average Filipino spent almost four hours on social media every day in 2017. The Philippines was followed by Brazil and Indonesia, with an average of three hours and 39 minutes and three hours and 23 minutes, respectively.

Here's how you can manage your business through Facebook

Social and messaging platforms are often the home of e-commerce. Where e-commerce buyers primarily chat to buy.

1. 49% Social/Messaging - Within this, Facebook products represent 90% of the action.
2. 35% of E-commerce platforms
3. 16% of Brand sites

Follow Allegro  Beverages Social Media sites: 

Judy Ann Santos-Agoncillo shares her secrets in keeping Luna healthy and happy!

Quarantine stories and parenting tips straight from Mommy Juday!

The health and safety of the whole family is every parent’s number one priority, especially during these unprecedented times. For our super mom, Judy Ann Santos-Agoncillo, adapting to the new normal was never easy but with the help of her friends and a few experts around her, adjusting has now become a challenging yet delightful learning experience for her and her family.

Knowing the difficulties and struggles of being a mom, Mommy Juday shared some of her latest discoveries in making sure that her kids can safely grow healthy and happy while staying at home.

1. Gawing mas happy ang bawat moment na kasama si Chikiting

Mommy Juday as she explains the value of spending as much time with her kids during the quarantine period. 

Given that we’re mostly staying at home, grab every opportunity to spend as much time with your chikitings by doing the things they enjoy, their passions, and the things they’re curious about. Immerse yourself in what they like to get to know them better and help them develop their skills along the way.

2. Spark the curiosity of your chikitings and learn with them

Being at home does not mean skipping on the chance to learn, children are naturally curious and this is the opportunity for you to explore and learn new things with them. Mommy Judy Ann values her children’s education and shares that she studies with her kids. She proudly admits that she even learns a lot from them!

“Ngayong araw-araw tayong magkakasama, ito yung time for us to nurture our kids more. I-enjoy natin yung bawat moment na kasama natin sila dahil our kids really look up to us, ginagaya nila tayo. Kaya kung ano yung sabihin natin, gawin natin, pano tayo magdamit, paano tayo mag-alaga sa kanila, ibinabalik nila sa atin yun. Nag-aaral ako with them dahil bilang nanay kailangan mo rin i-level up ang knowledge mo sa kung ano ang ginagawa ng mga anak mo. Kasama din nila ako magresearch tungkol sa mga bagay bagay dahil minsan mas alam pa nila kung ano yung mga bago at trending kaysa sa’kin at mas natututo ako from them and with them. Recently nagtatanim kami nina Lucho at Luna ng mga veggies na pwede naming ulamin! We need to equip our children with basic survival skills tulad ng pagluluto, paglilinis, paglalaba, at paghuhugas ng pinggan para paglaki nila, hindi sila nakadepende sa ibang tao dahil naturuan natin sila at this early age. Sa panahon ngayon, we need to look for the right milk na makakatulong sa happy at tamang paglaki ng mga bagets natin. We want them to be ready and equipped with whatever they might face diba? Kaya ako I choose only NESTOGROW® 4 for Luna talaga. Malaki talaga ang pasalamat ko sa NESTOGROW® at sa tiwalang ibinigay nila sa amin ni Luna. Sa totoo lang, NESTOGROW® talaga yung produktong pinagkakatiwalaan ko, especially when it comes to my children. It was really a collaborative effort since konti lang kami and wala din kaming masyadong gamit . But it was fun working with friends and seeing Luna really happy and energetic during the shoot! This is something that will remain very memorable for Luna, and for me as well kasi we were able to rise above the challenge and adapt to change. I’m just so happy to see Luna happily doing things and adjusting to change at a very young age." ~Mommy Judy Ann Santos-Agoncillo

3. Gawing family bonding ang gawaing bahay

Use this time to teach your kids about household chores by slowly introducing small tasks they can do around the house. In the case of Mommy Juday, Luna enjoys helping her cook, and they even started planting their own veggies together: 

She also knows the importance of teaching her kids the skills they need to be more independent as they grow up.

4. Panatilihing malusog at masaya ang mga chikiting with the right nutrition partner

Choose the right nutrition partner which can always provide all the nutrients that your chikitings need for them to grow happy and healthy. Mommy Judy Ann also believes that boosting our kids’ immune system will be their very first line of defense against illnesses. By providing their tummies with complete nutrients, they can be strong enough to fight off germs and viruses. 

Mommy Juday also talked about how her trusted milk brand is enriched with L COMFORTIS® which improves the absorption of nutrients in children’s tummies and no added table sugar -- ensuring that your kids get the #KumpletongNutriTIYAN they need to #GrowHappy and healthy!

Mommy Judy Ann’s NESTOGROW® journey

Judy Ann and her youngest daughter Luna officially joined the NESTOGROW® family this year as the brand’s newest endorsers alongside Mommy Melai Cantiveros-Francisco and Mela. 

Working with NESTOGROW® has been such a great blessing for Judy Ann this year. It was just a perfect match from the beginning as she automatically fell in love with the brand as it helped show great improvement for Luna. 

To further shine light on the importance of gut health, the newest mom and daughter duo starred in NESTOGROW’s TV commercial where Judy Ann explains to Luna na ang health ng katawan ay nagsisimula sa tiyan!

With the release of the TVC, Mommy Judy Ann lets us in on a secret that the whole production was done right in their home with just a camera and the help of a few friends. It was a different experience being used to having a full production set. For Judy Ann, the whole experience is really something she’ll be treasuring since they were able to create something despite the challenges brought by the new normal.

Learn and spend time with your kids during this quarantine period by checking out NESTGROW’s latest commercial through this LINK and find out why you should definitely not forget about the importance of the tiyan!

Visit NESTOGROW® Facebook page for more updates and you can also purchase NESTOGROW® 4 on their official stores at Lazada and Shopee!

About NESTOGROW® 4

NESTOGROW® 4 is the only growing up milk brand that contains L. Comfortis®, a probiotic that may help in your child’s digestive health and now without added sucrose. NESTOGROW® 4 is not a breastmilk substitute and is suitable for healthy children above 3 years old.