AirAsia Philippines Kicks Off 4.4 Summer Seat Sale with PhP44 One-Way Base Fare

AirAsia Philippines officially welcomes summer with its 4.4 Summer Seat Sale, offering flights for as low as PhP44 one-way base fare.

With over 400,000 seats up for grabs, travelers can book their dream summer getaways from March 31 to April 6, with travel dates available immediately from March 31 to September 30, 2025.

This limited-time promotion gives guests  the chance to explore a wide range of  domestic and international destinations, including Kalibo, Iloilo, Bacolod, Tagbilaran, Taipei, Bangkok, Hong Kong, Osaka, and Seoul.

"At AirAsia, we believe that each journey begins with a purpose. Filipinos look forward to taking a quick break, especially during the summer months, either going on a beach trip, reconnecting with loved-ones or simply heading home for Holy Week. AirAsia’s 4.4 promo makes all these much-needed travels happen. Coupled with a lower fuel surcharge cost for the month of April, there’s no stopping from making that memorable trip, affordable and within reach." ~First Officer Steve Dailisan, AirAsia Philippines Communications and Public Affairs Head

As April begins, AirAsia Philippines is gearing up for a busy summer travel season, already recording over 500,000 forward bookings for April and May.

Boracay leads the list of top domestic summer destinations solidifying its position as a premier summer getaway. Cebu, Tagbilaran, Palawan, and Iloilo are also experiencing high demand, indicating a strong preference for the Philippines' renowned beach and nature destinations.

On the international front, Taipei and Narita rank among the most popular destinations. With Japan’s sakura season in full bloom, Narita has become a prime gate way for travelers seeking to experience spring abroad.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

UP SAMASKOM stages Live A.I.D.S. 35 : “A Laugh Story” for its Golden Presentation

Fresh from last year’s rollicking staging of Live A.I.D.S. 34: Hysterical Revisionism, UP SAMASKOM is back with more laughter and bedazzling performances with Live A.I.D.S. 35: A Laugh Story from May 9 to 11, 2025 at the Ignacio B. Jimenez (IBG) - KAL Theater in UP Diliman.

The show is the 35th and golden edition of the popular comedy-musical-variety show that has entertained generations of students and comedy variety show enthusiasts since the 70’s. Presented yearly by the premiere campus organization UP SAMASKOM, it is the longest –running comedy musical variety show. Ever new and always relevant no matter what decade or socio-political situation, Live A.I.D.S. teases and provokes all at once with good vibes, laughter and sharp social commentary.

Live A.I.D.S. 35: A Laugh Story stays true to the show’s trademark of sharp wit and infectious humor. The show tells funny stories with biting sarcasm as it wows the audience with comedy, music, production numbers and social commentary. Carefully weaving satire into Philippine society, it does a fly-by as well on pop culture and socio-political issues while playfully taking on viral trends and current events. 

More than just a hit comedy variety show, Live A.I.D.S. is best known as a platform for growth, experience and connection that nurtures aspiring performers, writers, creatives and talents, both in front and behind the stage. Providing experience, confidence, exposure and a space on which to shine, Live A.I.D.S. has paved the way for the careers of its alumni such as Kuya Kim Atienza, RS Francisco, Raymond Lauchengco, Wency Cornejo, Ate Glow, Michelle O’ Bombshell, Tuesday Vargas, Mrs. Tan, and Jervi Wrightson (KaladKaren), among others.

LIVE A.I.D.S. has also spotlighted talents behind the scenes, among them ABS-CBN’s head of TV Production, Star Magic chief and Pinoy Big Brother Head Director Laurenti (Loren) Dyogi and ABS-CBN Global Head of Creative Services, Ned Legaspi.

“Live A.I.D.S is a vital and memorable journey for SAMASKOMERS. It is not just about how it makes you shine; it also fosters lifelong friendships and a strong sense of belonging through shared stories.” ~ Mrs. Tan, Renowned Drag Artist and International Performer a Live A.I.D.S. veteran whose works have been featured in art festivals and exhibits around the world

“The show provides a stage to showcase extraordinary talents, build confidence, create opportunities to shine, and prepare you to step into the real world of entertainment.” ~Jervi Wrightson, a UP SAMASKOM alumna and seasoned performer, veteran writer, production member, and former resident officer

“LIVE A.I.D.S. connects its story with its members, performers, and audiences, keeping the laughter of the organization alive.” ~MJ Karaan, the Production Manager of the show

Well-known personalities such as Bianca Gonzalez, Ricky Lee, Quark Henares, John Lapus, Rajo Laurel, Jigs Mayuga, Tim Yap, and Vice Ganda are avowed Live A.I.D.S. fans, showing how the show is regarded in the entertainment industry.

Sun, Style, and Shopping: Fashion Brands you can't Miss at SM City Valenzuela

You already know that summer means long days in the sun, weekend trips, and a wardrobe makeover to fit the mood of the season! With its five must-see fashion tenants, SM City Valenzuela has everything you could possibly want, whether you're into breezy streetwear, classic denim, or chic yet practical items. 

ANELLO: THE GO-TO SUMMER BAG 

Anello is the ideal choice for summertime excursions for individuals who enjoy traveling comfortably but stylishly.  This Japanese brand is well-known for its stylish yet practical bags and has perfected the art of carefree style. With its wide-mouth opening, the brand's iconic Kuchigane bag makes packing easy and is ideal for impromptu beach excursions or city walks. Additionally, Anello's Repreve collection, which is manufactured from recycled PET bottles, demonstrates their dedication to sustainability while allowing you to maintain your sense of style.

BNY: STREETWEAR THAT MOVES WITH YOU 

BNY provides the carefree days and easygoing styles that summer demands. With stylish, cozy, and reasonably priced items that are ideal for the season, this local brand promotes Filipino street style.  Consider bold tees, ripped denim shorts, and airy jackets that go well with both day and night attire. 

OUTLAND: FOOTWEAR FOR EVERY ADVENTURE 

Without the appropriate shoes, no summer outfit is complete, and Outland offers superior leather craftsmanship at every turn.  Outland's hand-stitched sandals, slip-ons, and slingbacks are the ideal accessories for every occasion, whether you're dressed up for a laid-back city date or heading to a summer vacation.  These shoes are comfy and stylish, allowing you to confidently walk (or strut) through the summer. 

JAG: DENIM THAT NEVER GOES OUT OF STYLE 

A summertime essential, denim is kept stylish by Jag. Jag guarantees comfort and style in every item, whether you're searching for fashionable denim jackets or classic straight-leg jeans. Its Ruby Straight Leg Jeans, which are sometimes likened to sweatpants in terms of comfort, are an essential item for anyone who appreciates both style and utility. For a summertime look that is easily stylish, pair them with a fitting t-shirt or a breezy crop top.  

DENIM HUB: YOUR ONE-STOP DENIM BOUTIQUE 

Denim Hub's extensive selection of jeans, jackets, and other urban staples demonstrates that denim is one item that never goes out of style. Top brands including RRJ, Petrol, Bobson, and Stylistic Mr. Lee are housed at Denim Hub, which curates clothing for all tastes. This stylish sanctuary guarantees that you're always on trend, whether you're sporting a denim-on-denim look reminiscent of Y2K or keeping it sleek with a contemporary cut. 

You should step up your fashion game when the temperature rises! These fashion tenants in SM City Valenzuela are the best places to shop, whether you're adding a few essential pieces or updating your wardrobe for the season.  Come in today to update your appearance for the year's hottest months! 

BingoPlus introduces Miss Universe 2025 candidates in an exclusive presscon

BingoPlus, the nation's all-inclusive digital entertainment platform, had a special press conference to introduce the Miss Universe Philippines 2025 delegates.  Las Casas Filipinas de Acuzar in Quezon City had a media event on March 13 and 14, 2025, to announce the 59 candidates.

Several of the nation's most well-known media organizations attended the conference.  That being said, the beautiful women answered several crucial questions, giving the brand's media partners a chance to get to know them.

MUPH has had BingoPlus as a major sponsor for the last two years.  The company helped Chelsea Manalo last year as she made the transition from the national to the international arena.  However, BingoPlus continued to be a leader in promoting the pageantry that creates dreams.

The candidates expressed their excitement about BingoPlus supporting this year's MUPH as a result.  When asked how crucial it is for large brands to support the organization, they responded that it gives them greater leverage and allows them to compete more effectively.  They can achieve their goals since they know that a reputable brand is behind them.

The beauty queens were also placed in batches for the two-day event.  A significant amount of time was allotted to the ladies to discuss their activism, tell their stories, and express themselves.

Representing their different hometowns, this year's contenders made some quite noteworthy remarks.  They are not only attractive and stunning to look at, but they are also quick-witted and bright.

The women also gave examples of female empowerment and camaraderie.  They emphasize that they cherish the relationship they have formed despite their competition.  With the crown as their ultimate goal, the queens are participating in healthy competition in this way.

Furthermore, different media sources used the official hashtags #BPMUPH2025, #BPWinLikeAQueen, and #SobrangFilipina to promote the news on their social media pages and websites.

As a result, the enthusiastic delegates expressed how excited they were for the coronation night.  They have successfully prepared for the most anticipated event and are now prepared to dazzle.  See the magic happen at the Miss Universe Philippines 2025 Coronation Night, which will take place at the SM Mall of Asia Arena in Pasay on May 2, 2025.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates SpinPlus, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.

The National Resilience Council's colloquium demonstrates that cooperation fosters resilience

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies - Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

As a science and technology-driven public-private partnership, the National Resilience Council (NRC) of the Philippines brought together national and local governments, academia, civil society, and the private sector to advance the interconnected goals of the Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, Sendai Framework for Disaster Risk Reduction, and other global commitments. The NRC brought together a diverse group of stakeholders for the event, "From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations."

The event, known as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, featured updates and progress from the cities and municipalities that are members of the Adopt a City (AAC) Initiative of the National Research Council.  Businesses can now invest in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs, going beyond disaster assistance.  AAC encourages teamwork to create communities that are safer and more resilient by giving local governments more authority.

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the Academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for Civil Service Organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies.

“Baguio’s resilience journey highlights the power of collaboration and national support.” ~Benjamin Magalong, Baguio City Mayor

Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides.

“I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.” ~Lucy Torres-Gomez, Ormoc City Mayor

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.

The Resilience Competency Assessment (CompAss), a tool created to improve local government capacities in disaster resilience, was introduced during the event, which was a highlight.  The NRC's purpose served as the inspiration for the colloquium, which emphasized the importance of multi-stakeholder cooperation in bringing about revolutionary change.  In order to create a resilient Philippines, the NRC and its partners are fostering innovation and linking sectors.

Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

On March 30, 2025, hundreds of families, supporters, and activists will unite to commemorate Happy Walk 2025, a national initiative aimed at promoting understanding, acceptance, and self-determination for people with Down syndrome.

With concurrent celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, this year's event, which is being hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center – Manila. This year's event will serve as a truly national endeavor to showcase the talents and goals of people with Down syndrome.

More Than Just a Walk: A Movement for Inclusion

Happy Walk has been more than just an event for almost 20 years; it is a potent movement that celebrates the accomplishments, abilities, and qualities of people with Down syndrome.  On this day of happiness, harmony, and acceptance, communities unite to celebrate not only differences but also common goals and desires.

“Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations.” ~Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

Participants come together to show love and support for individuals with Down Syndrome

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.

A Nationwide Call for Participation

Happy Walk 2025 is anticipated to attract thousands of participants with the theme "321 & Beyond," including volunteers, educators, corporate partners, inclusion advocates, and people with Down syndrome and their families.  The event will include a range of events that highlight the value of diversity in society, such as performances, motivational tales, and community-building projects.

“SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share.” ~Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.

Join the Movement: How to Be Part of Happy Walk 2025

Everyone is encouraged to take part in this inspiring event—whether by walking, volunteering, or simply showing support. To register, kindly visit the official Happy Walk 2025 registration page at: https://portal.dsapi.ph/dsapi/Register/RegParticipant. For more details on how to join, follow SM Cares’ social media pages.

About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, leading initiatives on inclusivity, environmental sustainability, and community development. Through its long-standing partnership with DSAPI, SM Cares continues to advocate for persons with disabilities, ensuring that every SM mall is a place where everyone feels welcome and valued.

About DSAPI

The Down Syndrome Association of the Philippines, Inc. (DSAPI) is a non-profit organization dedicated to advocating for the rights and welfare of individuals with Down Syndrome and their families. Through education, awareness campaigns, and community-building efforts like Happy Walk, DSAPI works to create a more inclusive society.

SM Job Fairs: Bringing career opportunities nationwide

Job searching has never been simpler, quicker, or more fulfilling thanks to SM Supermalls!  With the SM Retail Job Fair at SM North EDSA effectively matching over a thousand job seekers with leading employers, February's job fairs laid the groundwork for 2025.  With a statewide series of job fairs in March, the trend is now continuing and providing Filipinos with even more career-building options.

The March schedule includes:

• March 21 (Friday) – SM City Trece Martires and SM City Naga
• March 25 (Tuesday) – SM City Bacoor
• March 27 (Thursday) – SM City Daet
• March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
• March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact

SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:

John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” ~John Paul Arido, a newly hired Stock Clerk at SM Hypermarket

SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.

"Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!" ~Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket

Joselito Oniza joins the Watsons team as a proud pharmacist assistant.

"I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” ~Joselito Oniza, hired pharmacist assistant at Watsons 

Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.

"I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!" ~Teresa Enriquez, Cashier at Toy Kingdom

Hassle-free job hunting with on-site government services

When everything you need is in one location, finding a job is made easy!  Government agency booths at SM Job Fairs provide candidates with necessary needs like the Pag-IBIG Fund, Philippine Health Insurance Corporation (PhilHealth), and Social Security System (SSS), guaranteeing a seamless hiring process.

Driving growth, building the nation

Beyond only recruiting, SM Job Fairs support community development and economic recovery.  SM Supermalls' dedication to employment is helping more Filipinos secure better futures.  Don't pass this up—it's where your next big career move begins! 

SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.

About SM Supermalls

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading mall developer, dedicated to sustainable and community-driven initiatives. Through its job fairs, SM Supermalls continues to empower job seekers, support businesses, and contribute to economic growth.