Mega Global celebrates 3rd National Sardines Day with successful Mega Bigay Sustansya Program, business updates and first-ever Mega Sardines Piso Sale

Mega Global celebrates 3rd National Sardines Day with successful Mega Bigay Sustansya Program, business updates and first-ever Mega Sardines Piso Sale. As the Philippines marks this year’s National Sardines Day, Mega Global Corporation, the company behind Mega Sardines, the leading sardines brand in the country, honors it through a program that supports undernourished children nationwide, even as it focuses on innovations and expansions that will help drive the company move forward. 

Mega Global Celebrates 3rd National Sardines Day

To add more meaning to the National Sardines Day Celebrations, Mega Global showcased its various initiatives that would help elevate not just the Philippines’ sardines industry, but the economy and people’s lives as well, at a roundtable event held on November 23 to kick off the celebration of the holiday on the 24th. Alongside this, it has also shared the successful results of the Mega Bigay Sustansya Program, which was done in partnership with Reach Out Feed Philippines (ROFP), reflecting its deep malasakit for Filipinos. 

With Mega Global’s executives: Marvin Tiu Lim, Michelle Tiu Lim Chan, Marylou Tiu Lim, and William Tiu Lim on November 23, 2021, 1:00 - 2:00 PM, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines (ROFP), the official partner of Mega Global for its CSR program—Mega Bigay Sustansya. Know more about the results of Mega Global's innovation for its flagship product, sardines, its CSR effort Mega Bigay Sustansya, as well as brand updates, and other pertinent information through this exclusive event.

Host Shawn Yao with Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were the speakers for the event, who discussed Mega Global's innovation for its flagship product, sardines, its CSR effort Mega Bigay Sustansya, as well as brand updates, and other pertinent information

With successful Mega Bigay Sustansya Program, business updates and first-ever Mega Sardines Piso Sale. As the Philippines marks this year’s National Sardines Day, Mega Global Corporation, the company behind Mega Sardines, the leading sardines brand in the country, honors it through a program that supports undernourished children nationwide, even as it focuses on innovations and expansions that will help drive the company move forward. 

Mega Global Celebrates 3rd National Sardines Day

To add more meaning to the National Sardines Day Celebrations, Mega Global showcased its various initiatives that would help elevate not just the Philippines’ sardines industry, but the economy and people’s lives as well, at a roundtable event held on November 23 to kick off the celebration of the holiday on the 24th. Alongside this, it has also shared the successful results of the Mega Bigay Sustansya Program, which was done in partnership with Reach Out Feed Philippines (ROFP), reflecting its deep malasakit for Filipinos. 

Marvin Tiu Lim, Michelle Tiu Lim-Chan, Chris Fernandez, executives of the Mega Global conglomerate, alongside Dawn Marie Cabigon, founder and director of Reach Out Feed Philippines were present in the event to discuss how the Mega Bigay Sustansya program will bring long-term gains to its program beneficiaries.

Mega Bigay Sustansya (MBS) is a CSR program led by the Mega Tiu Lim Foundation that hopes to give a meal planning and distribution program to over 881 children nationwide. The program has supported children in six provinces nationwide for sixty days. Children ages 4 to 12 have received house-to-house delivery of meals every day that included at least one sardines meal, made using Mega Global’s nutrient-packed high quality sardines.

“Mega Bigay Sustansya is one way for us to support communities who need us the most. Canned sardines is one of the Filipinos staple foods throughout the years and through this program that target to feed malnourished children all over the country, we hope to use the same staple product to nurture the health of these children, and sustain it through leave-behind materials that will help them prepare nutritious meals in the long run.” ~Marvin Tiu Lim, Chief Growth and Development Officer of Mega Global

On top of the updates on Mega Global’s MBS program, Mega Global executives have also shared in the discussion how they strived to continue elevating the sardine industry through innovations and the building of new infrastructures. These expansions would maintain the double digit growth of the company in 2022, allow it to create a more sustainable avenue in producing their products, as well as create new products that will surely be a hit to its customers. 

For the past 46 years, Mega Global has been leading the way in supporting Filipino communities through its investments in the sardine industry, which has provided job opportunities for thousands of Filipinos. The company continued to upgrade its Zamboanga facility, where its state-of-the-art operations, including its can-making plant and offices, are based. As part of its sustainability endeavors, it is using solar energy for its warehouses. 

Mega Global also discussed details about a new plant in Batangas that will be opened next year. Located in Sto. Tomas, Batangas, it will house state-of-the-art technology in manufacturing using sustainable energy sources and is expected to help add dynamism to the economy as it continues to recover from the effects of the pandemic.

Mega SardinaSaya: Game Show Bonanza

On November 24, Mega Global will also be celebrating the National Sardines Day with an online game show bonanza. Kicking this off is an Instagram and Facebook challenge that will determine the players for the much-awaited Pera or Sardinas game during the online event which will be broadcasted live on Mega Sardines’s Facebook page and Shopee app. 

The game show bonanza will have three major segments representing the tagline of Mega Sardines: Sarap, Saya and Sustansya. For the Sarap segment, Mega Sardines’ ambassadress Judy Ann Santos-Agoncillo will do a cooking demo that will serve as an introduction of new dishes that mommies can easily create for their loved ones. 

For the Sustansya segment, the audience can learn about the Mega Bigay Sustansya program, the company’s nationwide feeding program being undertaken in communities around the country with the help of its partner, Reach Out Philippines Foundation.

Lastly, there will be a series of virtual games for the Saya segment where fun games such as Pera or Sardinas, Call A Ka-Mega, and Trivia Game will be available for the audience to participate in. There will also be a grand raffle, where they have the chance to take home a wide selection of prizes.

For added fun, Mega Sardines is launching a Tiktok Challenge where participants can show off their moves and have some fun in the process of creating videos to win prizes. Mega Sardines is also holding an eye-popping piso sale in Shopee for Mega Sardines in Tomato Sauce, Tomato Sauce with Chili Added, Corned Sardines, and Mega Fried Sardines in Tausi--definitely a sale that will have customers rushing to add to cart!

Get ready to join and have fun on National Sardines Day with Mega Global! Check out Mega Sardines’s Facebook page for more information. 

Mega Celebration for the Prime Superstar: Judy Ann Santos-Agoncillo as MegaSardines New Brand Ambassador

Mega Celebration for the Prime Superstar: Mega Sardines holds Sarap, Sustansya at Saya fan meeting for Judy Ann Santos Agoncillo. Primetime Superstar Judy Ann Santos-Agoncillo is now the newest Mega Sardines ambassador, representing a brand well-loved by the Filipino community and is a household staple food for most. 

Loyal fans and admirers of Prime Superstar Judy Ann ‘Juday’ Santos-Agoncillo (JSA) have a new cause for celebration as she has been named as the newest Mega Sardines ambassador. The award-winning actress, restaurateur, and super mom now represents the country’s number one sardine brand as she remains one of the well-loved Filipino celebrities with her exemplary passion and attributes.

This event is truly a festive one as Juday, who is considered to be one of the country’s household names, forms a collaboration with Mega Sardines, a Filipino household staple loved by the Filipino people nationwide. Juday, after all, reflects the passion and malasakit of Mega Sardines. 

In celebration of this new milestone, JSA, in collaboration with Mega Sardines, hosted a virtual fan meeting with the media and her loyal fans on October 21. Aside from the opportunity to interact, hangout, and get updates from their idol, the fans also enjoyed an event packed with games, activities and raffle prizes exclusive for them. 

Furthermore, the attendees were also treated to new updates about Mega Sardines’ Sarap, Sustansya at Saya campaign which highlighted the nutritious benefits that Filipino families can get from a can of Mega Sardines, and the good taste that it can offer to ensure that everyone in the family enjoys it.

To learn more about the upcoming activities in line with #JudyAnnforMegaSardines, you may follow Mega Sardines’ Facebook page or visit their website.

Continuing malasakit and reaching more Filipino families one meal at a time - Mega Global’s Mega Bigay Sustansya Program runs for third year

The Mega Bigay Sustansya 2021 Launch Event as we learned about Mega Global's plans of turning MBS into a legacy project not just for Metro Manila, but for Visayas and Mindanao regions as well.

Good health is the greatest gift that Filipinos can ever receive. With malnutrition affecting many children, it is crucial for the community to work together  to help these children, who will eventually become the future of the country.

Recognizing its role in helping build the nation, Mega Global Corporation together with the Mega Tiu Lim Foundation will once again hold the Mega Bigay Sustansya program for the third straight year. A health and nutrition program that’s deep rooted from the company’s core value of malasakit. With its determination to improve the health sector of the country, Mega Bigay Sustansya aims to reinforce the importance of nutrition to every Filipino family nationwide and extend a helping hand to those in need. 

As it expands the program, Mega Global will be working in partnership with the Reach Out Feed Philippines, who will spearhead the preparation of the meals daily, deliver these house to house to each beneficiary and provide a nutritional assessment of all recipes used in the program, and will also analyze and evaluate the results of the program. 

The program aims to support 870 children from various barangays across six  provinces through a 60-day nutrition program. These include Batangas, Navotas, Valenzuela, Samar, Surigao del Sur, and  Zamboanga. Beneficiaries are children aged 4-12 years old, who will receive two nutritious meals daily for 60 days. The daily meals will include at least one sardines meal, made using Mega Global’s vitamin- and nutrient-packed high quality sardines. 

At the beginning and end of the program, the weight, height, and mid-arm circumference of the children will be taken to gauge their progress. To encourage parents to support the nutrition program for their children, Mega Global will provide incentives to select participants who fit the program’s criteria - biggest gainer, most improved, etc.  

To further ensure that the progress made is sustained, Mega Global will also be developing leave-behind materials containing affordable nutritious recipes made from ingredients that are easily accessible to the families. This will empower parents and the community with knowledge on how to prepare nutritious meals for the health and well-being of their children and loved ones.

“When we first launched this nutrition program two years ago, we saw how transformative it was for the beneficiaries, who not only saw an improvement in their weight, but also in their health and well-being. Inspired by their transformation, Mega Global decided to expand this program and make it sustainable by also educating the community on the importance of having good food and having good nutrition for the whole family.” ~Marvin Tiu Lim, Chief Growth and Development Officer

In all that it does, Mega Global Corporation gives life to its core value of malasakit. From products to people to the greater community, every decision made by the brand is anchored onto the belief of malasakit for all. This once again comes alive in Mega Bigay Sustansya, which is envisioned to uplift the lives of impoverished children and allow them to achieve their potentials.

Mega Global’s National Sardines Day Campaign

Mega Global's 2nd National Sardines Day

There is no doubt that sardines are a Filipino staple that has graced millions of dining tables for decades. It is affordable, delicious and it’s good for the body as it’s packed with calcium, omega-3, and vitamin D. Leading sardine company Mega Global Corporation highlights the importance of the humble sardines through its National Sardines Day celebration which started in 2019. In its second year, Mega Global commemorates this day by launching the nationwide Mega Bigay Sustansya sa Pasko Program. 

Mega Global Celebrates the Second National Sardines Day

With Mega Bigay Sustansya sa Pasko launch and Mega Manufacturing Plant groundbreaking Malasakit is at the heart of Mega Global’s National Sardines Day campaign as they roll-out a nationwide CSR initiative and break ground on their newest manufacturing plant.

Mega Global Celebrates the Second National Sardines Day

Mega Global Celebrates the Second National Sardines Day in the Philippines with Mega Bigay Sustansya sa Pasko launch and Mega Manufacturing Plant groundbreaking Malasakit is at the heart of Mega Global’s National Sardines Day campaign as they roll-out a nationwide CSR initiative and break ground on their newest manufacturing plant

Mega Global's 2nd National Sardines Day

Driven by a culture of malasakit, Mega Global has always strived to uplift the Filipino community by providing only the best products to their consumers and contributing to nation-building efforts. Led by the Mega Tiu Lim Foundation, Mega Global’s corporate social responsibility (CSR) arm, the company has been giving back to the people and helping those that need it most through various initiatives and programs. This year alone, Mega Global has been taking part in different COVID-19 and disaster relief donation drives in partnership with LGUs, hospitals, and other private organizations and has been consistently providing meals to frontliners and underprivileged communities. 

Mega Global's 2nd National Sardines Day

Recognizing that malasakit is needed now more than ever, Mega Global decided to celebrate the 2nd National Sardines Day by launching the Mega Bigay Sustansya sa Pasko CSR program that aims to feed 100,000 nutritious meals to Filipino families and communities all over the country, and building their Mega Manufacturing Plant to help drive economic growth and create over 1,000 jobs.

“The culture of malasakit is deeply embedded in our company, and it is second nature for us to step in when and where we can. That’s why we wanted this year’s  National Sardines Day to be more meaningful by scaling up our  CSR program to reach more Filipinos and breaking ground on our newest manufacturing plant which will be fully operational by February 2022. We will always work hard to improve the lives of Filipinos,  whether it's through providing quality and nutritious canned goods, providing jobs, or through the company’s CSR initiatives. We believe that if we all work together, whether you’re working inside the company or just a regular consumer, we will be able to make a difference in the lives of those around us.” ~Mr. William Tiu Lim, President & CEO Mega Global Corporation

Mega Global Celebrates the Second National Sardines Day

Mega Global invested over PHP 1 billion to build its second manufacturing plant in order to meet the growing demand for its canned goods both in Luzon and abroad and to help boost the nation’s economy amidst the pandemic. Located in Sto. Tomas Batangas, this state-of-the-art, multi-line food manufacturing facility will implement Mega Global’s meticulous and sustainable practices in all its operations and will run on an energy-efficient light source to minimize its carbon footprint. 

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Improving Everyday Lives

As a company that not only provides Mega Sardines but other well-loved products like Mega Tuna, Mega Creations, and Mega Prime, Mega Global has always been focused on health and nutrition. 

With every product it makes, they hope to provide the Filipino people with food that not only tastes good but is also able to provide them with the nutrients they need everyday. 

The Mega Bigay Sustansya sa Pasko Program is another step towards Mega Global’s goal of improving the health and Foundation in partnership with Reach Out Feed Philippines (ROFP) and Nutrition Center of the Philippines, (NCP), this the initiative is a 30-day meal planning and distribution program that aims to feed over 100,000 Filipino families nationwide before the year ends. Seeing how their Covid-19 response program last April was able to positively impact the lives of those they served, the company wanted to extend this to more communities in need and to make the holiday season special for everyone despite the pandemic.

Mega Global's 2nd National Sardines Day

Mega Pasko sa Puso ng Pilipino

For Mega Global, National Sardines Day has gone beyond simply appreciating sardines and their importance in our pantry and on our tables. National Sardines Day has become a way for them to continue their mission in uplifting the lives of the Filipinos and at the same time, pushing for the importance of proper nutrition for everyone.   

 

That is why Mega Global is inviting everyone to join the culmination of the 2nd National Sardines Day on November 24. They will be hosting an online celebration on their Facebook page so that everyone can celebrate and share their love for sardines together. Leading the event is Mega Sardines’ brand ambassador Piolo Pascual together with key personalities and influencers, who will talk about the importance of nutrition in the family and their love for this Filipino food staple. Everyone is welcome to join the fun!

Mega Global's 2nd National Sardines Day

An Invitation to Help

Mega Global is also encouraging Filipinos to take part in this year’s Mega Bigay Sustansya sa Pasko Program. Through the participation of its consumers, Mega Global will be able to reach more people and to impact more lives. For every purchase of any National Sardines Day Bundle in the Mega Online Store, Official Mega Global Stores in Shopee and Lazada, 100 pesos will be donated to the ROFP beneficiaries. 

Mega Global's 2nd National Sardines Day

For more information on National Sardines Day and Mega Bigay Sustansya sa Pasko Program, visit Mega Sardines’ social media page - https://www.facebook.com/officialmegasardines/.

Mega Global's 2nd National Sardines Day