Bounty Celebrates 40th Anniversary, Commits to Strengthening Food Security

As the large-scale industrial agricultural company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.

This was the most important part of Atty. At the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig, Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

Key Bounty executives, media partners, and industry experts were present. Company representatives used the occasion to reflect on Bounty's journey, share their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.

"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership." ~Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

According to the 2022 Global Food Security Index study, the Philippines came in at number 67 out of 113 nations. The nation is still dealing with the same issue four years later, and the Department of Social Welfare and Development is now working to advance food security through regional collaboration.

In order to assist the nation become food self-sufficient, Bounty seeks to increase local agricultural production. The business collaborates closely with Filipino farmers, giving them the equipment, technology support, and training they need to succeed in a cutthroat market.

In addition to actively fostering a more robust and sustainable Philippine poultry sector, these initiatives assist ensure that the nation has access to fresh, safe food.

"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability. When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food." ~Mr. Rodolfo Abelardo "Polo" Ablazo, general manager of the Commercial Feeds - Agribusiness Group

Food made better

Bounty started out as a single-layer farm with five thousand chickens in Santa Maria, Bulacan. To guarantee that all of its products are safe and of the greatest caliber, it has made investments over the years in grandparent farms, parent stock farms, hatcheries, dressing factories, feed mills, and cool-cell broiler complexes.

With four primary groups—Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group—each with a distinct operational focus inside Bounty, the corporation changed from several companies under Bounty to One Bounty by 2023. The goal of this change was to consolidate strategic vision, enabling smooth cooperation and maximizing the total value that partners and clients receive. In the end, this integration improved the company's ecosystem as a whole.

"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better." ~James Benedict Carreon, president of Restaurant Group

"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better." ~Arch. Edwin Chen, president of Branded & Value-Added Group

Bounty's comprehensive approach--from feeding cattle to fueling the nation--solidifies its position as a pillar of the country's agriculture economy. As the company celebrates its 40th anniversary, it commits to continue innovating and partnering to ensure that a more food-secure tomorrow is within reach for the nation.

Today, the company continues to grow with more than 2,200 stores nationwide under the country's leading takeaway brands, Chooks-to-Go and Uling Roasters.

About Bounty

Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its "golden yolk," a unique color of yolk achieved through the hen's good nutrition and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.

Today, Bounty operates with a singular, driving purpose: to innovate more to improve the lives of families through life's bounty. With a vision to be the trusted choice, everyday, everywhere, Bounty seamlessly integrates poultry farming, feed operations, and retail networks to deliver value, modern food solutions, and happiness to millions of customers nationwide.

Bounty Fresh Chicky's Easter Camp!

This Easter season, chicken, eggs, and a big, beautiful, healthy breakfast are the stars of Chicky’s Easter Camp presented by Bounty Fresh. It was a fun day of games, adventures, surprises, and flavorful discoveries for the whole family at Ayala Malls U.P. Town Center, Phase 2 Activity Area, Katipunan Avenue, Quezon City. This fun and learning activity took place last Sunday, April 12, 2026.

Bounty Fresh – the leading, fully integrated poultry company in the Philippines that produces and sells fresh chicken, various meat products and table eggs known for its “no antibiotics ever” chicken production policy – is staging the camp to highlight the importance of breakfast for both young and old.

"Sarap Mornings Basta Breakfast, Bounty Fresh!" locations the brand as the family's preferred breakfast, whether it's packaged as baon for on-the-go or served at home. Bounty Fresh makes mornings easier and better with its tasty, wholesome, and convenient solutions.

In terms of breakfast or baon, Bounty Fresh assists families in serving meals they can be proud of. The campaign promotes the idea that great days begin with great choices.

Kids together with family and friends experienced the joy of the Easter Season at Chicky’s Easter Camp. There’s a mini play area for kids, a Photo Booth, games like Eggy’s Adventure and Breakfast Match, plus freebies and surprise gifts from the booths.

Special guest, actress and certified ka-Bounty Fresh family member, Jolina Magdangal, amp up the fun and share information about how to whip up great tasting and nutritious breakfast fare. Chicky, the beloved Bounty Fresh mascot, made a special appearance, and campers learned about good nutrition too!

A logical continuation of this message is the Easter Camp event. Easter is a time for joy, new beginnings, and family bonding. The ideal times to showcase how Bounty Fresh helps families get off to a good start. We will bring breakfast to life with engaging activities, product experiences, entertaining programs, and a unique meet and greet with Chicky, enhancing brand love and memory during a family-friendly event.

Only Bounty Fresh Sarap Mornings is the ideal combination of poultry, eggs, meats, and breaded items for family meals or stimulating alone time.

Many people start their mornings in a flurry, hurrying to get ready for work or school and often losing crucial moments with themselves or their loved ones. This hectic routine makes mornings stressful, dull, and uninteresting. People long for happier, more optimistic beginnings that last all day.

Only Bounty Fresh Sarap Mornings - ang perfect na almusal na masarap, masustansya, at madaling ihanda mula sa chicken, eggs, meats, at breaded products para sa masayang pamilya o energizing me-time!

Chicky's Easter Camp has everything from fresh chicken and eggs to a large assortment of poultry, meat, and breaded goods to assist moms and dads plan and prepare the most important meal of the day.

Have fun at Chicky’s Easter Camp presented by Bounty Fresh on April 12 and learn all about the beauty of breakfast

Why are chicks and hens the most popular Easter symbols? Because the fundamental theme of Easter—new life, fertility, and rebirth—is symbolized by hens and eggs.

The highlights of Bounty Fresh's Chicky's Easter Camp this Easter season are chicken, eggs, and a hearty, nutritious meal. At Ayala Malls U.P. Town Center, Phase 2 Activity Area, Katipunan Avenue, Quezon City, the whole family will enjoy an exciting day full of games, adventures, surprises, and delectable discoveries. This educational and entertaining event is scheduled for Sunday, April 12.

Starting at ten in the morning. from 10 p.m. At Chicky's Easter Camp, children may enjoy the festivity of Easter with their loved ones. In addition to games like Eggy's Adventure and Breakfast Match, there is a small play area for children, a photo booth, freebies, and unexpected presents from the booths.

At 2:00 PM. Actress and certified ka-Bounty Fresh family member Jolina Magdangal will be a special guest, adding to the excitement and teaching us how to make delicious and healthy morning food. The cherished Bounty Fresh mascot, Chicky, will make a special visit, and campers will also learn about healthy eating!

The camp is being held by Bounty Fresh, the top fully integrated poultry company in the Philippines that manufactures and markets fresh chicken, a variety of meat products, and table eggs. The company is well-known for its "no antibiotics ever" chicken production policy.

The goal of Chicky's Easter Camp is to educate campers and their parents on how to cook a tasty, healthy, inexpensive, and simple breakfast that can be eaten at home or packed as baon.

Bounty Fresh started the "Basta Breakfast, Bounty Fresh!" campaign with the goal of offering the greatest, healthiest eating options.-- to turn breakfast into the day's main meal.

Not any breakfast, either. High-protein breakfasts are advised by health professionals because they give kids longer-lasting energy, better focus, better behavior, and better academic results. Breakfasts high in protein also promote improved metabolism, growth, and muscle development.

A high-protein breakfast for adults helps control weight, balance blood sugar, increase energy, and lessen cravings and overindulgence throughout the day.

“We will help families start their day right. Through interactive activities, product experiences, a fun program and a special meet-and-greet with Chicky, we will bring breakfast to life and make this meal so enjoyable that it will bring families together at the breakfast table. If you love breakfast, you must come to Chicky’s Easter Camp on April 12 at Ayala Malls U.P. Town Center Phase 2 Activity Area, Katipunan Avenue, Quezon City.” ~Stephanie Balois-Guerrero, Vice President – Head of Marketing of Bounty Plus Inc.

In order to keep parents from running out of breakfast ideas and goodies, Chicky's Easter Camp will offer tasty, wholesome, and practical high-protein products in addition to entertainment and games. Chicky's Easter Camp will assist parents in organizing and preparing the most significant meal of the day, from fresh chicken and eggs to a wide range of poultry, beef, and breaded goods.