Sony Philippines Turns Up the Energy with New ULT POWER SOUND Lineup and Star-Studded ULT Squad

Beyond the Beat brings together Sony’s latest ULT speakers, live performances, music, and style for an immersive celebration at COVE Manila.

With Beyond the Beat: The Next-Level ULT POWER SOUND Experience, held at COVE Manila, Okada Manila, Sony Philippines brought its ULT POWER SOUND experience to life with a focus on music, style, and powerful sound.

The event, which was intended to be Sony Philippines' largest ULT POWER SOUND launch in the nation, brought together industry guests and fans from MySony General Admission, Elite, and Platinum tiers.

The Sony ULT Squad was also present at the event; SB19, the newest member of the lineup, made their debut. Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto-Guison, Jacqueline Jala, and other members of the ULT Squad join them, bringing together some of the most fascinating performers and individuals in the nation.

New ULT Speakers Take Center Stage

The launch event began with a welcome address from Shuhei Sugihara, President and Managing Director of Sony Philippines, setting the mood for an evening celebrating music, technology, and powerful audio. Keira Ambubuyog, Product Marketing Specialist of Sony Philippines, introduced the latest ULT POWER SOUND products, while Arbie Bandiling, Senior Marketing Communications Executive of Personal Audio Systems, unveiled the newest ULT Squad Video and introduced the artists and personalities bringing the ULT experience to audiences.

Sony’s new ULT POWER SOUND lineup features three models the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX. Designed for powerful audio experiences, the speakers feature newly developed large circular woofers, large-capacity speaker cabinets, and ULT DUCT to deliver deeper and stronger low-frequency bass.

For those seeking maximum bass performance, the ULT TOWER MAX delivers the most powerful bass yet in the ULT POWER SOUND series. The ULT TOWER 7 offers stage-worthy sound while maintaining portability, while the compact ULT TOWER 5 is designed for smaller gatherings with impressive bass, karaoke, and DJ capabilities.

Guests could explore the new Sony ULT speakers through several interactive event experiences. Step into the Beat transformed the space with an arcade-inspired setup, stacked ULT Towers, and a dance pad. The ULT Selfie Club provided an energetic backdrop for photos, while ULT Cover Star combined ULT Field speakers with fashion pieces from designer Alser Lumawag. The Bass District created a nightlife-inspired environment for KOLs and VIP guests, and the Karaoke Lounges allowed attendees to experience the lineup through live singing and entertainment.

Meet the Faces of the ULT Squad

At the heart of the celebration was the Sony ULT Squad, a growing community of Filipino artists, creators, performers, and personalities united by music, style, and self-expression.

The event was hosted by fashion influencer and ULT Squad member Angelique Manto-Guison, with A-Team setting the energy for the night through a high-impact opening performance. Carlos Serrano III followed, bringing his distinct personality to the stage, while David Guison and Jacqueline Jala  joined the ULT Models for a stylish fashion showcase. Jeremy G also took the stage, adding his signature musical style to the diverse lineup.

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Music took center stage as KAIA delivered a youthful contemporary pop performance, followed by Maki, who captivated the audience with his signature stage presence. The evening concluded with SB19, who made their debut as the newest members of the Sony ULT Squad. Their arrival combines Sony’s audio innovation with the group’s influence on the Filipino music scene, adding another dimension to the ULT Squad’s growing community of artists shaping modern music culture.

Through its latest products and expanding creative roster, Sony continues to celebrate the connection between powerful sound, personal style, and self-expression, bringing audiences experiences that go Beyond the Beat.

Bring Home the ULT POWER SOUND Experience

The latest Sony ULT POWER SOUND speakers are now officially available nationwide. The ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5 can be purchased through Sony Centres and authorized dealers nationwide across the Philippines.

Built around powerful bass, bold styling, and features that encourage people to enjoy music together, the new ULT lineup is designed to bring more energy to parties, gatherings, and everyday listening. Follow Sony Philippines’ official channels for more ULT POWER SOUND experiences, events, product updates, and announcements.

SONY CORPORATION

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit:

http://www.sony.net

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

The much-anticipated release of the WH-1000XM6, the most recent iteration of Sony's market-leading noise-canceling headphone line, put Sony Philippines front and center.  Redefining what it means to listen in style, the immersive event, which took place at the Glorietta Activity Center, brought together tech aficionados, music fans, fashion-forward creators, and lifestyle influencers for a full day of celebration.

With products that combine performance, creativity, and lifestyle, Sony, which is well known throughout the world for its unwavering quest for innovation, keeps pushing the limits of audio technology.  President and Managing Director of Sony Philippines, Mr. Shuhei Sugihara, emphasized Sony's global focus on creating technology that improves daily life during the introduction.  Sony is a firm that specializes in creative entertainment as well as retail products.  Along with reiterating Sony's commitment to combining innovation and entertainment to produce goods and experiences that appeal to emotions.

“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines 

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

The flagship device of the launch was the Sony WH-1000XM6, the most recent iteration of the company's well-known 1000X series.  The award-winning A-Team dance squad, renowned for their accuracy and captivating stage presence, kicked off the ceremonial unveiling with a high-energy dance performance as they unveiled a life-size installation of the WH-1000XM6 headphone.  They were introduced to a product that combines the best noise cancellation in the business with immersive sound quality and improved ergonomics.  Built for today's on-the-go professionals, producers, and music lovers, the WH-1000XM6 boasts a longer 30-hour battery life, adaptive sound management, and a slimmer, lighter design.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

The evening had a vibrant program that skillfully combined fashion and music, in addition to the technical introduction.  FuMi, a Japanese influencer and artist, energised the audience with a captivating performance to kick off the festivities.

FuMi kicks off the event with an energetic set

The soulful alt-R&B style of Syd Hartha, who came after him, produced a more reflective atmosphere with songs like "Damdamin" and "Tila-tala."  Her performance was accompanied by the first fashion section, which featured a relaxed, indie-inspired collection that mirrored her expressive, easygoing attitude.

Syd Hartha delivers a soulful performance of her hit songs

Later on in the show, Barbie Almalbis sang well-known OPM songs like "When I Met You" and "Overdrive."  Her performance set the tone for a fashion section that featured vintage silhouettes, bold prints, and throwback denim, all of which were influenced by early 2000s alt-pop bands.  It served as a reminder that sound and style can work well together for all ages.

Barbie Almalbis charms the crowd with her iconic hits

Lola Amour's energetic performance, which included songs like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila," was the last act. Their youthful and lively sound was a perfect fit for the fashion show collection's finale, which was a funk, groove-filled exhibition of daring, expressive looks by famous stylist Thian Rodriguez.  The design decisions complemented Sony's advertising slogan: The WH-1000XM6 seamlessly combines style and performance.

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale

Everyday Experiences with the WH-1000XM6

Aiyana Perlas moderated a part of interviews with prominent figures like Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, Syd Hartha, and Lola Amour, which added depth to the show.  The WH-1000XM6 was discussed as becoming more than simply a set of headphones; it has become a vital component of their way of life.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.

“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol

Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.

“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla

Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators such as Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided more insight, particularly about the WH-1000XM6's long-term use comfort, usability, and dual purpose as functional technology and a personal statement.  Their findings demonstrated how strongly the product appeals to a wide range of consumers in the fields of music, fashion, and content production.

In order to finish the experience, visitors were asked to investigate a number of interactive stations.  Attendees could test the WH-1000XM6's adaptive capabilities in real time at the Touch & Try Booth, while brand engagement and interactivity were further enhanced by activity areas like the DIY Case Customization Booth, Blind Vendo Machine, and Claw Game.  In order to establish a concrete link between the product and the whole experience, prizes included special Sony goods and merchandise.  Bring the brand's For the Music story full circle, guests stayed into the evening to enjoy free-roam access to experience zones and carefully crafted Sony music mixes.

The Sony WH-1000XM6 costs PHP 27,999.00 and is currently offered countrywide at all Sony Centers and authorized merchants.  In terms of both appearance and function, it redefines what customers may anticipate from high-end headphones by providing exceptional sound and seamless lifestyle integration.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.