Enchanted Kingdom is marking its 31st Anniversary with another round of enhancements to AGILA The EKsperience: SARIBUHAY, further expanding the attraction's focus on Philippine biodiversity, wildlife conservation, and environmental sustainability.
The new improvements are part of EK's Fiesta ng Saribuhay anniversary campaign. They introduce enhanced pre- and post-show elements that give guests additional opportunities to learn about the Philippines' natural heritage while enjoying an immersive theme park experience.
Among the newest additions is Kwento ng Agila, an immersive walkthrough located at the entrance of the AGILA attraction. Featuring visual storytelling and interactive elements, the experience takes guests behind the creation of AGILA. It explores the inspiration for the attraction, the symbolism reflected in its architecture, and the work of the all-Filipino team responsible for developing it.
The walkthrough then shifts its focus to the Philippine Eagle, introducing guests to the bird's natural habitat and the different species found within its ecosystem. Visitors can also learn about the Agila's lifecycle and the conservation challenges surrounding the critically endangered species. The new experience complements EK's continuing efforts to support Philippine eagle conservation.
The theme park previously adopted Enchanting Kagitingan, a male Philippine eagle, and continues to support his care and breeding through its partnership with the Philippine Eagle Foundation.
By incorporating conservation education into the attraction, EK hopes to encourage guests to develop a stronger connection with Philippine wildlife and become more conscious of environmental protection.
Technology is also playing a bigger role in the enhanced AGILA experience.
Guests can use their smartphones to access Augmented Reality (AR) features along the landing queue leading toward the Enchanted Forest. The interactive elements extend the storytelling beyond the main attraction and make the journey more engaging for visitors.
As part of the AGILA improvements, PUGAD, the attraction's in-house concept store, is also being given a new direction.
The refreshed retail space will incorporate both entertainment and educational components, allowing the store to become an extension of the overall AGILA experience rather than simply a shopping stop.
The current AGILA facilities will remain open and accessible to guests. Meanwhile, the newly enhanced areas will officially launch on October 17, 2026. The latest upgrades come nearly a decade after AGILA The EKsperience first opened and follow its major reimagining in October 2025.
That transformation placed a stronger spotlight on sustainability, environmental awareness, and the importance of preserving the Philippines' natural heritage.
The attraction subsequently received regional recognition when it was named Best ASEAN New Tourism Attraction by the ASEAN Tourism Association (ASEANTA) in January 2026.
With its latest improvements, Enchanted Kingdom continues to develop AGILA The EKsperience: SARIBUHAY in October 2025 as more than a flying theater attraction. It is becoming an immersive destination where guests can experience Philippine biodiversity, discover the story of the Agila, and learn why protecting the country's natural environment matters.
EK celebrates its 31st Anniversary with Fiesta ng Saribuhay
Enchanted Kingdom's 31st Anniversary is set to bring an exciting lineup of events and experiences throughout October, giving parkgoers more ways to celebrate the theme park's milestone year. The Park has released additional details about its anniversary activities, including the complete lineup for the Fiesta ng Saribuhay Concert, scheduled for October 17 at the Spaceport Grounds.
Music fans can look forward to performances from Dionela, the award-winning R&B singer behind several hit songs; XONARA, the rising P-pop girl group under 1Z Entertainment; indie band Sacred Red; and other emerging Filipino performers. EK's homegrown talents, SMS and Kingsmen, will also be part of the concert lineup.
Adding a spectacular finish to the evening is Lipad ng Agila: A Pyromusical Fiesta, which will combine vibrant fireworks with symbolic imagery for a magical nighttime presentation. The celebration will extend beyond the concert stage. Throughout October weekends, guests can experience the Fiesta ng Saribuhay Anniversary Parade, featuring EK Storyverse Characters traveling across the Park's themed zones.
The October 17 edition will be even more festive, with streetdance performers joining the parade before the anniversary concert begins. Another major October activity is Run to 31: Takbo ng Saribuhay, happening on October 11. The fun run is organized in partnership with the United RSBS Boulevard Stakeholders Federation (URSF) and combines fitness with a celebration of biodiversity and community spirit.
Participants can register through the EK Online Store and choose from 1.5K, 3K, and 5K routes. The anniversary celebration will also be commemorated through music. SMS is preparing a new rendition of Lipad, while Kingsmen has re-recorded Kingsmen with a festive arrangement. Both songs will soon be released on major streaming services, giving fans another way to celebrate EK's milestone anniversary.
The Agila Grounds will also host special activities during the anniversary month. From October 14 to 18, the Ube-Matcha Festival will offer guests a selection of treats and flavors combining local ingredients with other popular favorites.
Meanwhile, Palarong Pinoy will bring traditional Filipino street games into the Park through a series of skill-based activities. The experience is scheduled to launch in time for the main anniversary festivities. Food choices inside Enchanted Kingdom are also expanding with the arrival of new tenant partners. Minimelts opened in September, while Mango Royal is scheduled to welcome guests beginning October 3.
From live performances and fireworks to parades, fun runs, Filipino games, seasonal food experiences, and new music, Enchanted Kingdom's 31st Anniversary celebration offers a full calendar of activities for guests to enjoy throughout October.
*Schedules are subject to change with prior notice.
For more information and updates on EK’s 31st Anniversary Celebration and its other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts on Facebook and TikTok, and on Instagram.
