BPI, Ayala Foundation launch donation campaign the arts and culture way

BPI, Ayala Foundation launch donation campaign the arts and culture way

*Photo credits Mac Vasquez

The Bank of the Philippine Islands (BPI) partners with Ayala Foundation, Inc. (AFI), the social responsibility arm of the Ayala Group of Companies, for a donation drive that aims to encourage BPI cardholders to donate to Ayala Foundation to promote arts and culture in the country. 

BPI, Ayala Foundation launch donation campaign the arts and culture way

The two institutions signed their partnership for this donation campaign in a ceremonial signing held on July 20 at the Ayala Museum. 

“We invite our generous BPI Credit, Debit and Prepaid Cardholders to participate in this effort while deepening their knowledge of the local art scene. This is as the Bank continues to aspire to be at the forefront in championing Philippine art through various initiatives for better arts awareness and appreciation.” ~Jenelyn Z. Lacerna, SVP and Unsecured Lending and Cards, Products and Sales Head, BPI

Promo rewards also await BPI Cardholders participating in the donor drive. Starting July 27, 2022, BPI Credit, Debit and Prepaid Cardholders can participate by donating to Ayala Foundation’s Education Program. Every P1,000 or greater donation using a BPI Credit, Debit or Prepaid Card will contribute to funding children’s education. As a token of gratitude, every donation comes with a free ticket to the Ayala Museum.

(L-R):  Ayala Foundation Senior Director of Arts & Culture Ma. Elizabeth “Mariles” L. Gustilo; Bank of the Philippine Islands SVP and Unsecured Lending and Cards, Products and Sales Head Jenelyn Z. Lacerna; and Ayala Foundation Chief Finance Officer Rosallie “Challie” Abela - Dimaano.

As one of the leading private museums in the country, the Ayala Museum makes Philippine history, art, and culture accessible to the public through engaging exhibitions and exciting cultural programs. The Ayala Museum uses both traditional and non-traditional platforms to present our country’s rich heritage in fresh, engaging, and innovative ways.

“Our collection has delighted the arts and culture enthusiasts among the BPI Cardholders. We welcome those who have not joined in this effort yet as we invite them for a very enriching experience at Ayala Museum, as part of our mission to build and nurture partnerships to achieve impact, scale, and sustainability for everyone involved.” ~Ma. Elizabeth “Mariles” L. Gustilo, Senior Director of Arts & Culture, Ayala Foundation

Ayala Foundation’s to provide food assistance for 10,000 families through ‘Project #BuyAni’

BuyAni GenSan

As part of its continuing efforts to support vulnerable communities affected by the COVID-19 pandemic, Ayala Foundation recently kicked off Project #BuyAni, a food assistance initiative for 10,000 families in Luzon, Visayas, and Mindanao.

This food assistance initiative seeks to support 10,000 families in Luzon, Visayas, and Mindanao, likewise providing a source of income to local farmers and community partners as essential goods/products will be directly sourced from them. Project #BuyAni seeks not just to provide food for affected communities, but also to source these food items and other essential goods from local farmers and community partners. This way, local farmers and enterprises continue to have a source of income during the pandemic. 

To date, Project BuyAni has served 1,426 families in Luzon, 300 families in the Visayas, and 1,262 families in Mindanao, and is scheduled to conduct other food distribution activities until August. The project has reached the following communities:

• Datu Piang
• Maguindanao
• Cagayan de Oro City
• General Santos City
• Calauan
• Laguna
• El Nido
• Palawan
• Naic, Cavite
• Iloilo City
• Bago City

BuyAni Cavite

The most recent distribution was in Barangay Ma-ao, Bago City, focusing on 100 families of senior citizens, persons with disabilities (PWDs), and motorcycle drivers. The community partner for the activity was the Bago City Government Employees Multi-Purpose Cooperative. The city government, the barangay council, and the Ayala Busi-ness Club Bacolod also actively supported the initiative.

In Iloilo City, the distribution was held on July 24 in Barangay San Rafael, Mandurriao, Iloilo City, with 200 beneficiaries. The relief packs contained vegetables and fruits from the KASAMA Multi-Purpose Cooperative, with bags/bayongs woven by Tagbak Mat Weavers from Concepcion, Iloilo. The Ayala Business Club also provided valuable support in terms of logistics and local coordination.

BuyAni Iloilo

In Calauan, Laguna, 800 food packs were distributed to members of the Inang Kalikasan Agriculture Cooperative, on-site security and Makati Development Corporation personnel, and other families living in the Southville 7 relocation community. Each bag contained locally sourced vegetables, dressed chicken, rice, and eggs, using up-cycled flour bags made by the parents of students from CENTEX, Ayala Foundation’s education program. 

 

In General Santos City, 400 families coming from the farthest barangays and the indigenous B’laan community received food aid. 

 

 In Cagayan de Oro City, food distribution focused on 400 families from the following vulnerable sectors—the Badjao, PWDs, children in conflict with the law, the homeless, and rebel returnees.



BuyAni CDO



In Datu Piang, Maguindanao, food assistance was provided to 60 families living barangay Montay, a weaving community known for beautiful inaul textiles.

BuyAni Maguindanao

In El Nido, Palawan, woven bags sourced from the artisan women weavers were put together by local volunteers, with produce sourced from local farmers.

For more information, visit www.ayalafoundation.org.

Project #BuyAni is scheduled to conduct other food distribution activities until August. 

Funded by a grant from the Macquarie Group Foundation, Project #BuyAni seeks not just to provide food for affected communities, but also to source these food items and other essential goods from local farmers and community partners. This way, local farmers, and enterprises continue to have a source of income during the pandemic.

About Ayala Foundation

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation is committed to community development, working closely with communities in identifying compelling developmental needs and providing suitable solutions with measurable outcomes. Its main program areas are Education, Community Leadership, Suitable and Sustainable Livelihood, and Arts and Culture. 



Ayala Foundation Launches New National Anthem Video

Manila Vice-Mayor Honey Lacuna at the Wreath Laying Ceremonies in front of the Bonifacio Monument together with NHCP, Ayala Foundation and Ayala Group officials, and Pulis Magiting Awardees.

In celebration of National Heroes Day, Ayala Foundation launched its new National Anthem video tittle known as "Lupang Hinirang" last August 26, 2019, at Max's Restaurant, Ground Floor, Tutuban Mall. 

“Ayala Foundation remains strongly committed to nation-building. This new National Anthem video is our way of honoring the people and communities whom we continue to serve in both modest and big ways. We are all under one flag—united as one Filipino country, one Filipino people who desire a better future for our children and better lives for all.” ~Ruel Maranan, president of Ayala Foundation

Ang kahalagahan ng ating National Anthem ay kasing halaga ng ating kalayaan na bahagi na ng ating nakaraang pinagtagumpayan ng ating mga ninuno at mga tagapagtanggol...

Our country has been through a lot through the years so long with our National Anthem, along with it is different versions and videos has been all these years. Ayala foundation's newest video features everyday Filipino heroes, those who work hard for themselves, their families, and the country day-to-day while, at the same time, showcasing the country’s accelerated growth and prosperity.

“As Ayala celebrates its 185th anniversary, we would like to highlight the spirit of collaboration, partnership, and volunteerism that is embedded in Ayala’s corporate culture. This new National Anthem video is just one way for us to show how Ayala’s 45,000-strong workforce is committed to serving the nation.” ~John Philip Orbeta, group head for corporate resources at Ayala Corporation

Volunteers from Ayala companies likewise appeared in the video, showcasing their kagitingan and demonstrating Ayala’s commitment to building the nation. They were joined by volunteers from Ayala’s partner communities and institutions.

The new National Anthem video adheres to the Ayala Foundation’s ongoing Maging Magiting campaign, which promotes the love of country and recognizing the extraordinary virtues of ordinary Filipinos. It was developed and produced by Ayala Foundation, with the support of the National Historical Commission of the Philippines, and will be shown in all Ayala Cinemas starting September 2019.

Ayala Foundation Launches New National Anthem Video on National Heroes Day.

(L-R): Charmaine Bauzon, AVP, Ayala Malls Operations Head - Luzon; Celerina Amores, Senior Director, Corporate Communications, Ayala Foundation; John Philip Orbeta, Chief Human Resources Officer, Managing Director & Head - Corporate Resources Group, Ayala Corporation; Dr. Rene Escalante, Chairman, National Historical Commission of the Philippines; and Melo Acuña, veteran journalist.

The new video features everyday Filipino heroes, those who work hard for themselves, their families, and the country day-to-day while, at the same time, showcasing the country’s accelerated growth and prosperity.

The video is coming soon to all Ayala Malls Cinemas nationwide.

Maging magiting—sa isip, sa salita, at sa gawa.

For more information, visit www.ayalafoundation.org.