Friday, March 22, 2024

MR.DIY Celebrates Motherhood at SOS Children's Village During Women’s Month



In a heartwarming event held at SOS Children's Villages, MR.DIY Philippines celebrated the essence of motherhood during the Women’s Month last March 8, 2024. The initiative aimed to honor the selfless dedication of SOS mothers who nurture children with love and care, regardless of their backgrounds or life challenges.

"Our collaboration with SOS Children's Villages allows us to celebrate the incredible work of SOS mothers who dedicate their lives to nurturing children. Through initiatives like this, we hope to inspire others to spread kindness and make a positive impact in their communities." ~Charles Salecina, Deputy Head for Marketing at MR.DIY



During the event, MR.DIY employees transformed into "Uncles and Aunties for a Day," guiding children to craft heartfelt Mother's Day gifts using MR.DIY's arts and crafts materials. A total of thirty volunteers passionately engaged with the children, fostering creativity and bonding through the act of crafting.

"This partnership with MR.DIY has provided our children with a wonderful opportunity to express their creativity and gratitude towards their SOS mothers. It's heartwarming to see the joy and love infused into each handmade card, reflecting the strong bond between the children and their SOS families." ~Andrea Celica Santos, Corporate Relations Coordinator at SOS Children's Villages Philippines



The day's highlight was the creation of Mother’s Day cards, each carrying a unique message of love and gratitude. The children poured their hearts into designing these cards, showcasing their appreciation for the SOS mothers who have provided them with a loving home environment.

A special moment unfolded as the best-designed card was awarded a gift pack from MR.DIY, adding an extra touch of joy to the occasion. This gesture not only recognized the children's artistic talents but also symbolized the bond between SOS mothers and their children.




This celebration held particular significance as it redefined the concept of motherhood within SOS Children's Villages. Unlike conventional notions, SOS mothers embody diverse backgrounds and life experiences, yet they share a common trait – an unwavering commitment to nurturing children with love, care, and respect for their individual stories.

The SOS Village's unique approach to family-like care ensures that children grow up in a supportive environment, surrounded by their SOS siblings and a caring SOS mother. This nurturing setting fosters a sense of belonging and security, which is essential for every child's healthy development.




As MR.DIY continues its partnership with SOS Children's Villages and other NGO partners through Acts of Kindness (AoK), the retailer's commitment to supporting vulnerable children and families remains steadfast. Together, through acts of kindness, creativity, and compassion, MR.DIY and its partners create meaningful impacts that resonate across Filipino communities, nurturing hope, love, and opportunities for every child.

In honoring the SOS mothers and embracing the spirit of Women’s Month, let us acknowledge and appreciate the unsung heroes – the SOS mothers – who exemplify the true spirit of motherhood through their dedication, compassion, and resilience.

To know more about MR.DIY, head to MR.DIY’s official website at www.mrdiy.com/ph or follow https://www.facebook.com/mrdiyPH on Facebook, and https://www.instagram.com/mrdiy.philippines on Instagram and https://www.tiktok.com/@mrdiy.philippines on TikTok. You can also check
out MR.DIY’s stores nationwide here: https://www.mrdiy.com/ph/storelocator.














About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ for more details.

Thursday, March 21, 2024

Meet the Inspiring CEO of MR.DIY Philippines



Ms. Roselle Andaya Embraces Leadership By Accountability

MR.DIY Philippines invites you to discover the remarkable journey of their CEO, Ms. Roselle Andaya, as she embodies inspiring achievements and transformative leadership through "Leading by Accountability."

With a profound commitment to excellence and empowerment, Ms. Roselle has spearheaded MR.DIY's growth, establishing over 500 stores nationwide. Her vision and dedication have not only shaped our company's success but also set a standard for responsible and impactful leadership.

In a brief interview, Ms. Roselle shares her three-word mantra for aspiring leaders: "Leading by Accountability." This mantra encapsulates the essence of effective leadership, emphasizing the importance of taking ownership, making informed decisions, and embracing accountability for outcomes.

Aspiring leaders can draw inspiration from Ms. Roselle's leadership style, grounded in responsibility, integrity, and transparency. Her commitment to accountability has fostered trust, empowered teams, and driven positive results across our organization.

Join MR.DIY Philippines as it celebrates Women's Month by watching the video and gaining insights from Ms. Roselle's inspiring leadership journey. Discover how "Leading by Accountability" can transform not just businesses but also lives, creating a more empowered and inclusive future.

InLife Sheroes Shines the Spotlight on Filipino Women as it Celebrates 5th Anniversary; Launches the InLife Sheroes Awards

InLife Executive Chairperson Nina D. Aguas (4th from left) and InLife Dreamweaver Megastar Sharon Cuneta-Pangilinan led guests in exchanging Sheroes bracelets representing the bonds formed these past five years and the promise to stand by each other through thick and thin. With them are (from left) host KaladKaren Davila, Ms. Mitch Valdez, Aryn Cristobal, and Nicki Morena.


InLife Sheroes shone the spotlight on women, led by Executive Chairperson and InLife Sheroes prime mover Nina D. Aguas, and InLife Dreamweaver, Megastar Sharon Cuneta, in an afternoon program that celebrated its achievements in the last five years.




Aside from Ms. Cuneta, other performers included veteran actress, singer and comedienne Mitch Valdez, multitalented performer Aryn Cristobal , Stand-up performer Nicki Morena. Versatile comedienne KaladKaren hosted the event.

Ms. Aguas recalled how from a goal of reaching one million Filipino women three years after its inception in 2019, InLife Sheroes, now 5 years old, has reached more than 6.5 million Filipino women through various on-ground and online activities.

“InLife Sheroes will reach out to more Filipino women so that they become empowered through financial education and inclusion. This will be done through various digital/online and on-the-ground initiatives nationwide coupled with partnerships with various like-minded organizations.” ~Nina D. Aguas, Executive Chairperson and InLife Sheroes Prime Mover

InLife Sheroes, InLife’s flagship program for women empowerment, was established in partnership with the  International Finance Corporation, a member of the World Bank Group. It aims to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses. InLife Sheroes’ four focus areas are financial literacy, health and wellness, women-specific solutions, and access to social and business networks.

In order to exemplify these, InLife forged strategic partnerships with like-minded organizations such as the Philippine Business Coalition for Women Empowerment, the University of the Philippines – Manila’s Mu Sigma Phi, I Can Serve Foundation, Imaginable Impact, For The Women Foundation, Connected Women and major hospitals in the country among others, aside from its bancassurance partner UnionBank of the Philippines, associate Insular Health Care, and social commitment arm Insular Foundation, Inc.

Recently, InLife launched a critical illness life insurance plan called Resilience Female Cancers, aimed at providing coverage for women who would suffer from nine kinds of cancers such as: breast, ovarian, cervical, and endometrial cancer; uterine sarcomas, malignant mixed mullerian tumors, malignant germ cell tumors, fallopian tube cancer and leiomyosarcomas.

Meanwhile, Ms. Cuneta, a Shero herself, launched a video series on her YouTube channel, with the first episode discussing the importance of choosing a healthier lifestyle and preparing for the financial impact of health emergencies.




During the anniversary show held at the Rigodon Ballroom of the Manila Peninsula on March 12, InLife also launched the InLife Sheroes Awards. The Awards Program will honor Filipino women who embody the four pillars of InLife Sheroes: champions of financial education, advocates for physical and/or mental health and wellness, accomplished women who work for the benefit of women and business leaders whose products and services address women’s needs. Nominations should be accompanied by a 500-word  write up on the nominee’s profile, explaining her advocacies and endeavors, and must be sent to inlifesheroes@insular.com.ph from March 12 to August 15, 2024.

For more information on the InLife Sheroes, visit https://www.inlifesheroes.com/.

Century Park Hotel offers exclusive offers for Elite Card Members



Century Park Hotel (CPH), one of the finest and premier hotels in Manila, is pleased to announce that Elite Card members can now avail of additional perks!

Introduced a few years ago, the Elite Card membership program allows patrons and guests of CPH to enjoy rewards and privileges from F & B to room discounts as well as other exciting benefits.  For a nominal fee, one can sign up and become a member right away!


Century Tsukiji Eat-All-You-Can



Beginning this March, existing Elite Card Members can also enjoy 20% off on their total bill at Century Tsukiji Buffet by simply presenting their card before billing out.  To avoid any inconvenience, a prior reservation is required.  The offer is not valid in conjunction with any other discounts and not applicable during F&B blackout dates   (December 24, 25, 31 & January 1, Valentine’s Day, Mother’s Day, Father’s Day  and Chinese New Year).



“We always aim to give our guests a memorable experience once they step inside the hotel.  The exclusive offers that we added to the Elite Card members’ enjoyment is our way of expressing gratitude for their loyalty and continuous patronage.” ~Anna Dimagiba, Century Park Hotel’s OIC for Hotel Operations



You too can become an Elite Card member today!  For applications, contact 0917 3289638 or email eyanson@centurypark.com.ph or visit www.centuryparkhotel.com.ph. Once you are a member you may enjoy these Dining Privileges: Meal discounts at CafĂ© in the Park for Lunch and Dinner Buffet: (20% discount for 1 diner, 50% discount for 2 diners, 33% discount for 3 diners, 25% discount for 4 diners and 20% discount for 5 or more diners) Only one membership card may be accepted per table / meal period.


In addition, you may also avail of the following:
  • 20% discount on food and beverages in all outlets except at Deli Snack or for special promotional items.
  • 10% discount on regular items from Deli Snack.
  • Two (2) certificates worth Php 500 each to be used when dining at any outlet except Deli Snack.
  • One (1) certificate for a complimentary birthday cake in any outlet when dining in (reservation is recommended).
  • One (1) certificate for complimentary standard drinks for two (2) persons at the Atrium Lounge.
  • One (1) certificate for a complimentary buffet for two (2) persons at CafĂ© in the Park.
  • One (1) certificate for a specialty Ice Cream at Century Tsukiji.
  • Two (2) certificates for a complimentary swimming pool pass for two (2) persons.



The Elite Card membership also comes with accommodation benefits:
  • 35% discount on room accommodations based on best available rates (suites are not included).
  • One (1) certificate for a complimentary overnight stay in a Deluxe room with buffet breakfast for two (2) persons.
  • One (1) certificate for a complimentary overnight stay in a Deluxe Room on the 2nd night with buffet breakfast for two (2) persons (best available rates only).
  • Two (2) certificates for a special room rate of Php 8,000 in a Superior room with buffet breakfast for two (2) persons. Each certificate is good for a minimum of two nights’ stay.
  • One (1) certificate for a complimentary overnight stay in a Superior room (for a minimum banquet function of Php150,000).
  • Four (4) certificates for 45% off on rooms based on best available rates (suites are not included).
  • Three (3) certificates for a complimentary room upgrade to the next available room category (suites are not included).

All accommodation benefits are subject to availability and not valid during high occupancy and blackout dates. An advance reservation is required and the offer is not valid in conjunction with other promotions and closed-out dates (December 24, 25, 31 & January 1, Valentine’s Day and Chinese New Year).
















Launched in 1976, the Century Park Hotel remains as one of the finest hotels in Manila. It is owned and operated by Maranaw Hotels and Resort Corporation and enjoys a mix of local and international patrons. The renowned establishment has over 500 rooms in varied types and facilities for a complete dining and leisure experience. To know more about Century Park Hotel, visit www.centurypark.com or contact information@centurypark.com.ph and telephone number: (632) 8528-8888.

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence


Summer is always fun. Days are long, nights are short. There’s sunshine all day and it’s a great time to go out, play outdoors and just generally have a good time.

But summer can have some drawbacks. The sun is at its hottest and most intense in summer. Too much sun exposure can cause sunburn, wrinkles, premature aging and even skin cancer. The sun’s UV rays are strongest and most harmful in summer.


Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence


There’s also more heat and humidity that yeast and bacteria love. That means there’s a higher risk of catching yeast infections in summer. Summer sweat can also breed odor-causing bacteria.

But don’t let summer scare you. This March BeauchĂ© International has launched a bundle of skincare and feminine hygiene products that will provide women with protection, radiance and confidence all summer long and beyond.

Called the Beauché Summer Buddies, the product trio created by the fully-Filipino owned total skin management company founded by Che Toribio De Los Reyes, is designed to address all the potential problems that can come up during summer.


Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence


Leading the pack is BeauchĂ© Ultimate Sunscreen Protection (SPF50), a lightweight, no whitecast, non-greasy sunscreen. It leaves a silky finish that provides high SPF50 PA+++ broad spectrum UVA and UVB protection against skin aging and burning. Packaged in a lightweight, handy pack it can easily fit in a bag or pocket so it’s ready to apply anytime.

It is suitable for acne-prone and sensitive skin because it has tea tree oil that controls oil production and niacinamide that soothes and improves skin texture. It won’t clog pores and can be applied liberally on the skin and exposed parts of the body.

To address women’s potential summer problems with yeast and bacterial infections, there’s BeauchĂ© Fem Care Revitalizing Intimate Wash. This revitalizing feminine wash keeps the microbiome balanced as it provides gentle, intimate cleansing and protection during periods and in-between. It contains a probiotic Sakura extract that creates an environment for healthy bacteria to grow. Its naturally balanced pH formula makes it safe to use daily and as needed.

Completing the trio is BeauchĂ© Serum Deodorant, a whitening Anti-Perspirant that provides 24-hr maximum protection from underarm sweat and odor. It contains Alpaflor® Gigawhite CB, a natural brightener produced from a combination of extracts from seven unique Swiss alpine plants that also reduces skin discoloration, brightens underarms and provides an even skin tone. The unique formula is easily absorbed and leaves underarms feeling dry with up to 24-hour protection.

“Serum Deodorant is the modern, reliable and safe way to neutralize odor without interfering with the body's natural sweat production or the skin’s natural acid barrier. We’ve always looked at Summer as a special time when women feel more self conscious because of health, freshness and confidence concerns. These three things – looking good, feeling good and smelling good – are especially important during summer. This is why we created Summer Buddies, so we can provide women with widely available, affordable solutions for sun protection, freshness, and feminine care.” ~Ms. Kaye Toribio-Danganan, Chief Operating Officer of BeauchĂ© International

Ms. Kaye Toribio-Danganan, Chief Operating Officer of BeauchĂ© International


BeauchĂ©’s Summer Buddies and other BeauchĂ© skin care and beauty care products are available at BeauchĂ© stores and kiosks in malls and on online shopping sites Shoppee, TikTok and Lazada.


Ms. Che Toribio De Los Reyes, BeauchĂ© Founder

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence

Breeze through summer with BeauchĂ©’s trio of products for sun protection, feminine care and underarm confidence


Beauché products are sold locally and internationally.


Wednesday, March 20, 2024

MR.DIY Empowers Women Through Fitness and Community Engagement

MR.DIY Philippines’ Team headed by their CEO, Ms. Roselle Andaya (6th from the left)


March is not just a month; it's a celebration of women's achievements, resilience, and empowerment. At the recently concluded Filipina CEO Circle X Women's Run PH held at the SM Mall of Asia Grounds last March 10, 2024. MR.DIY proudly stood as a beacon of support, celebrating the spirit of womanhood through fitness and community engagement.


Attendees prepare themselves at the starting point for the Filipina CEO Circle X Women's Run PH

Empowered Women of MR.DIY Philippines


With fifty enthusiastic runners from MR.DIY participating in the event, the brand showcased its unwavering commitment to celebrate, inspire, and empower women. MR.DIY believes in fostering inclusivity and providing a platform for women to connect, share experiences, and inspire each other through their collective passion for running.

The Women's Run PH Series, a platform aimed at providing inspiration, motivation, and empowerment to women from all walks of life, resonates deeply with MR.DIY's core values. This series not only sets concrete fitness goals for women, ranging from 5 km to 21 km, but also serves as a year-round motivator, ensuring participants stay engaged and inspired throughout the year.

The event was not just about running; it was about unity, empowerment, and celebrating women's accomplishments. MR.DIY's participation highlighted its genuine concern for the physical and mental well-being of women, emphasizing the importance of leading a healthy and fulfilling lifestyle.


MR.DIY Philippines CEO, Roselle Andaya, a proud member of the Filipina CEO Circle (FCC) at the finish line.


Ms. Roselle Andaya, CEO of MR.DIY Philippines and a proud member of the Filipina CEO Circle (FCC), exemplifies this commitment to empowerment. She actively shares her knowledge, expertise, and experiences to inspire and develop future women leaders, contributing significantly to the professional journeys of individuals, especially women.

The Filipina CEO Circle (FCC), the driving force behind this remarkable initiative, deserves applause for bringing together successful career women who have shattered glass ceilings in various industries. MR.DIY applauds FCC's efforts in creating a supportive network for women, where shared journeys of hard work, determination, and excellence pave the way for future generations of female leaders.

MR.DIY's presence at the FCC X Women's Run PH was not just about running a race; it was about running towards a future where women are celebrated, empowered, and given the platform they rightfully deserve. Let's continue to celebrate women not just in March but every day, ensuring a brighter and more inclusive tomorrow for all.

To know more about MR.DIY, head to MR.DIY’s official website at www.mrdiy.com/ph or follow https://www.facebook.com/mrdiyPH on Facebook, and https://www.instagram.com/mrdiy.philippines on Instagram and https://www.tiktok.com/@mrdiy.philippines on TikTok. You can also check
out MR.DIY’s stores nationwide here: https://www.mrdiy.com/ph/storelocator.













About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.

All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).

The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ for more details.

UNIQLO empowers women to break stereotypes at She Talks Asia Summit 2024

UNIQLO empowers women to break stereotypes at She Talks Asia Summit 2024


In line with Women’s Month, UNIQLO teamed up with She Talks Asia Summit 2024 to discuss how comfort, confidence, and the freedom to breathe empower women to achieve their goals. She Talks Asia is a movement that amplifies messages of empowerment, diversity, and inclusion, as this year’s summit centered on rewriting narratives to allow every woman to thrive.

Aligned with the goals of She Talks Asia, UNIQLO empowers women as well through the power of clothing. The UNIQLO Bratop, in particular, is designed to give women the freedom to move and the support she needs to be all she can be. The line presents six versatile and breathable garments, each one featuring a built-in bra that makes it perfect either as innerwear or outerwear. These are the American Sleeve Cropped Bra Sleeveless Top, AIRism Cotton Boat Neck Bra Camisole, AIRism Active Bra Sleeveless Top, AIRism Bra Camisole, AIRism Cotton Cropped Bra Tube Top, and Seamless Half Bra Camisole.


UNIQLO empowers women to break stereotypes at She Talks Asia Summit 2024


The UNIQLO Bratop was highlighted at She Talks Asia Summit 2024, as multihyphenate Jasmine Curtis-Smith and UNIQLO Philippines Vice President for Marketing, Georgette Barrera-Jalasco shared the stage in a discussion about breaking barriers.

Curtis-Smith said UNIQLO forms a vital part of her every day, believing that looking good and feeling good helps her deliver her best.

“For example, this UNIQLO American Bra Sleeveless Top that I am wearing today is one of my favorite pieces from UNIQLO. It brings together form and function because of the clean styling and more importantly, the built-in support. I think that making these small yet intentional choices in our wardrobe is another way for us women to find joy and comfort in the every day—and, in turn, that will inspire us to do our best.” ~Curtis-Smith,

Meanwhile, Jalasco shared that in whatever field or pursuit, women need to be role models for others.

“True to UNIQLO's LifeWear philosophy, we believe that clothing is designed to make everyone’s life better.  It is constantly being innovated and improved, down to the little details.  Through LifeWear, we hope to inspire everyone including women to find their own style and confidence to break barriers and stereotypes.” ~Georgette Barrera-Jalasco,  UNIQLO Philippines Vice President for Marketing

(L-R) She Talks Asia Co-founder Bianca Gonzales-Intal, UNIQLO Philippines VP for Marketing Georgette Barrera-Jalasco, UNIQLO Bratop user and advocate Jasmine Curtis-Smith, and She Talks Asia Co-founder Lynn Pinugu share the stage during the She Talks Asia Summit 2024


To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow https://www.facebook.com/uniqlo on Facebook and https://www.instagram.com/uniqlophofficial on Instagram.