The ultimate comeback: Biogesic, Unilab partner with John Lloyd Cruz anew, strengthen unconditional care for Filipinos

Biogesic and Unilab reinforce their commitment in working toward a healthier Philippines

Biogesic and Unilab launch the Alagang Walang Pinipili campaign with long-time endorser John Lloyd Cruz

With the pandemic delivering a stark reminder that sickness can affect anyone anytime, Alagang Walang Pinipili serves as the shining expression of Biogesic’s unconditional care. It is likewise made reliable and safe with promises of Alagang Maaasahan and Alagang ‘di ka Ipapahamak—qualities now represented by Biogesic and Unilab’s renewed partnership with John Lloyd Cruz.

The generational actor makes his way home to the brand that launched his endorsement career, at a time when looking after one’s self and others rings ever important. Today, John Lloyd waves the iconic #Ingat salute once more as the partnership evolves into a deeper, more meaningful, more collaborative relationship: one that aspires to provide Alagang Walang Pinipili to Filipino families.

“Mahirap hindi maramdaman yung alaga at suporta [ng] mga taong nakatrabaho ko at nakilala ko sa Unilab, kasi gusto ka nila makita—kumusta ka ba, ano ba ang lagay mo, and pinapakinggan ka kung ano ang napipisil mong gawin.” ~John Lloyd Cruz, Biogesic’s long-standing endorser

John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate Vice President, the partnership takes on new meaning at the time of a global health crisis.

“We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households. With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers.” ~Alexander Panlilio, Unilab Corporate Vice President

Alexander Panlilio, Unilab Corporate Vice President

John Lloyd talks more about how ‘Ingat’ has also evolved for him personally because of his experience of Unilab and Biogesic’s care and support over the years.

“'Yung word na 'ingat' reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, 'ingat' has a new meaning.” ~John Lloyd Cruz, Biogesic’s long-standing endorser

The partnership also serves as a manifestation of Alagang Unilab, the company’s commitment to provide genuine care to Filipinos, one quality medicine at a time.

John Lloyd himself has experienced Alagang Unilab firsthand and stresses his trust in the brand, the company, and the values they represent. 

“Yung mother's love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. 'Yung Alagang Unilab, 'yun yung alaga na ma-associate ko sa more than the physical na alaga. 'Yun yung alagang magtatawid sa'yo.” ~John Lloyd Cruz, Biogesic’s long-standing endorser

Biogesic is available in leading drugstores nationwide and online on several eCommerce platforms.

To know more about Biogesic’s unconditional care for Filipinos, watch the new Biogesic and Unilab videos on social media. Follow Biogesic and Unilab on Facebook (facebook.com/biogesic and facebook.com/Unilab) and Instagram (@BiogesicPH and @unilabph). Check out Biogesic’s YouTube channel at https://www.youtube.com/c/biogesicph and Unilab’s YouTube channel as well at youtube.com/c/unilabph.

Patch your way to wellness with LifeWave’s wearable wellness products

There’s a company that’s making its presence felt in the health and wellness market because of its very unique products. The primary purpose of LifeWave, an advanced technology company, is to improve the health and wellness of every Filipino without the use of drugs or chemicals. What LifeWave offers are wearable wellness patches that boost cellular activity using light.
 

David Schmidt, LifeWave’s Founder and CEO

This technology was developed by David Schmidt, LifeWave’s Founder and CEO. Schmidt founded LifeWave in 2002 as a research company based on a newly patented technology for enhancing health through a novel form of phototherapy he had invented.

The United States Navy recognized Schmidt’s innovative work and invited him to join an elite research team that developed mini-subs or midget submarines. Schmidt attempted to help the crew of the mini-sub stay awake without the use of drugs. He investigated natural methods for increasing the body’s energy. Three years of research led to the creation of the Energy Enhancer Patch, the first LifeWave prototype.

LifeWave’s flagship product is X39®, a stem cell activator patch.

“Stem cells are the foundation of health. If you have less stem cells, you will get sick. It is your primary source of defense. As we grow older, the number of stem cells in our body decreases. What is nice about this product is that you wear it and you do not drink or take it. This is not a drug, not a pill, no chemicals added. It is a patented product.” ~Dang Gilera, LifeWave Philippines General Manager

LifeWave X39, LifeWave’s flagship product
She added that when you place a LifeWave X39® patch on the recommended acupressure points on your body, it will help grow your own stem cells. Most X39® product users attest that you feel the effects right away.

Immediate success
LifeWave was launched in August 2004 and was an immediate success, generating US$17 million in sales in its first year. Since then, LifeWave has grown into a multinational corporation with offices in the United States, Ireland, Taiwan and distribution in over 100 countires.

LifeWave made its way to the Philippines back in 2018 with a pre-launch in December. The grand launch happened in March 2019. However, the COVID-19 happened a year after and LifeWave’s plans had to be set aside.

LifeWave X39® is the company’s best-seller.  “It is clinically proven to provide the body with a level of health and vitality that users would not have experienced since their youth.” This advanced technology product provides health benefits like rapid pain relief, reduced inflammation, supports wound healing, energy and vitality, metal clarify, enhances sports performance, faster recovery from exercise and improved skin appearance.

The other products that Schmidt developed for LifeWave that are available in the Philippines aside from X39® include X49™,  Energy Enhancer®, IceWave®, Silent Nights®, Y-Age Aeon®, Y-Age® Glutathione, Y-Age® Carnosine, SP6® Complete, AcuLife, and Alavida™ Regenerating Trio LifeWave’s skin care products.

EdgePoint Infrastructure set to strengthen Philippines’ telecommunications landscape towards fulfilling national digitalisation drive.

Focused on strengthening outcome of common towers policy through innovation, investment and regional expertise.

 
EdgePoint Infrastructure (“EdgePoint”), a leading ASEAN-based independent telecommunications infrastructure company, via its subsidiary, Edgepoint Towers Inc. ("EdgePoint Philippines") is expanding options for telecommunications service providers in the country, in line with the Department of Information and Communications Technology (DICT)’s Policy on Shared Passive Telecommunications Tower Infrastructure (also known as the Common Towers policy) that aims to strengthen communications services and digitalisation in the Philippines. In a briefing session in EdgePoint Philippines’ new headquarters here today, media representatives heard from Suresh Sidhu, Chief Executive Officer of EdgePoint Infrastructure and Alexander Kiel, Chief Executive Officer of EdgePoint Philippines on the company’s capacity to contribute to the country’s telecommunications industry, as an independent towerco.

EdgePoint Philippines officially entered the Philippine market in April this year, through a Sale & Leaseback agreement for 2,934 towers in the Luzon Island group, with Smart Communications Inc (“Smart”) and Digitel Mobile Philippines, Inc. (“DMPI”), both wholly-owned wireless communications and digital services subsidiaries of PLDT Inc. Following the sale, Smart is leasing the towers from EdgePoint Philippines to serve its mobile communications and high-speed internet connectivity needs in the region. The official handover of all towers is expected to be completed in the first half of 2023. To date, 2232 tower sites have been handed over to EdgePoint Philippines.

 

Suresh Sidhu, Chief Executive Officer of EdgePoint Infrastructure

“Our market position as an independent towerco aligns well with the DICT’s Common Towers policy that seeks to enhance connectivity while easing mobile network operators from the heavy capital expenditure required for building communications towers, allowing them to focus on improving services and reaching more underserved areas. The number of internet users in the Philippines has more than tripled in the past decade from 23 million in 2010 to 76 million in 2022 and significant investments are needed to meet the demands of this growth. Philippines has a dense number of users per tower which affects overall user experience and the country needs a large number of new towers built to fill this gap. EdgePoint is ready to bring investment, innovation, best practices and expertise into the Philippines to address the nation’s connectivity needs. We are focused on driving the deployment of world class connectivity solutions in the telecommunications landscapes across our footprint, and being the leading 5G enabler for our mobile network operators.” ~Suresh Sidhu, Chief Executive Officer of EdgePoint Infrastructure

Kiel added that while EdgePoint Philippines has been focused on deploying the right shared infrastructure for mobile network operators, they are also committed to optimising the vast local experience available to drive growth in the country.

Alexander Kiel, Chief Executive Officer of EdgePoint Philippines

“We want to be a part of the future of telecommunications in the Philippines, as we enhance connectivity in the country, we want to also develop the ecosystem, create new job opportunities and introduce green solutions and practices. Since we entered the market, we have created more than 100 new jobs directly and more than 1000 indirectly, and we expect to double this number by end of 2024. As we bring our regional best practices to the country, we plan to leverage the strengths of our local network of vendors, which has grown significantly since we started. Our role as nation building partners go beyond telecommunications infrastructure, as we commit to strengthening the economy by building a reliable supply chain of local vendors and suppliers. The recent pandemic has shown us the importance of self-sufficiency within the industry and we hope to create an ecosystem that can operate independently from other countries and markets.” ~Alexander Kiel, Chief Executive Officer of EdgePoint Philippines

Supporting the country’s recently announced National Broadband Plan (NBP) Kiel.

“In the Philippines, there is an average of 4,090 users per tower, with mobile download speeds of 22.5 Mbps. The Philippines has historically lagged in ASEAN but we are now seeing much needed policy reforms and new investments for infrastructure, in line with the government's push to ensure that all Filipinos have access to broadband capability. EdgePoint’s capabilities are in line with the NBP, and we are committed to partnering with the Government in deploying not only the right infrastructure towards ensuring universal, faster and affordable internet access but also in introducing sustainable and environmentally friendly solutions. We will start rolling out our first trial sites featuring a mix of renewable energy and efficient generators in 2023 and target to increase the roll-out of these sites upon successful completion of the trials. We believe these energy efficient solutions are important not only from an environmental perspective but also in bridging the digital divide as it allows us to increase the reach of our communication networks into areas which are currently underserved.” ~Alexander Kiel, Chief Executive Officer of EdgePoint Philippines

 
Sidhu added that one of EdgePoint’s key strategies is to always bring its regional best practices to local markets in which they operate. 

“Our capacity for building leading-edge telecom structures, providing next generation solutions as well as introducing green technology and sustainable solutions give us an edge in meeting the needs of mobile network operators in the country. We are confident that a more comprehensive and modern communications infrastructure will support the Government’s drive to transform the Philippines into a globally competitive, digitally-enabled economy in line with the Digital Cities 2025 plan” ~Suresh Sidhu, Chief Executive Officer of EdgePoint Infrastructure

 
The Digital Cities 2025 initiative aims to drive inclusive growth in the countryside by transforming high potential areas into bustling IT and Business Process Management (IT-BPM) hubs to grow the Philippine economy within the next five years.

EdgePoint is focused on building and leasing shareable, fibre-integrated, and leading-edge telecom structures as well as providing solutions such as small cells and in-building systems. The company aims to be an industry leader through scale and innovation, driving operational efficiencies through the adoption of analytics and digital technologies. Its capabilities beyond towers includes designing, building, operating and maintaining private networks, edge computing, open RAN, small cells and IBC solutions.

For more information on EdgePoint, please visit https://edgepointinfra.com/.











ABOUT EDGEPOINT INFRASTRUCTURE
EdgePoint Infrastructure is a telecommunications infrastructure company that aspires to power Digital ASEAN via Next Generation Infrastructure. Headquartered in Singapore with operations in Malaysia, Indonesia and the Philippines, through EdgePoint Towers Sdn Bhd, PT Centratama Telekomunikasi Indonesia, Tbk and EdgePoints Towers Inc. respectively, the company is focused on providing sharable and leading-edge telecom structures, small cells and in-building systems. EdgePoint aims to be an industry leader through scale and innovation, driving operational efficiencies through the adoption of analytics and digital technologies.

Discounts and Freebies in Hanabishi’s 11.11 Sale on Lazada and Shopee

Now is the perfect time to go shopping for your home and cooking appliances, Hanabishi offers up to 45% off on select products from November 11 to 14 for its “11.11 Sale-bration” on both Lazada and Shopee.

Buy two products and get 3% off. Don’t forget to use the P50 voucher and P50 shipping discount to enjoy more savings. At Lazada, select Hanabishi items can be availed using the Lazada Bonus voucher.

That’s not all. In time for the holidays, Hanabishi is also giving away free food products from CDO and Hobe.

Select grillers, hotpots and gas stoves come with free San Marino corned tuna. Buy any colored rice cookers and receive a free CDO meatloaf. 

The Hanabishi multi-function cooker and food steamer come with free CDO karne norte, while its microwave ovens and electric stoves come with free CDO luncheon meat.

Purchase a deep fryer or sandwich/waffle makers and receive a complimentary CDO Vienna sausage. Oven toasters, pop-up toasters, and coffee makers, meanwhile, come with free CDO home-style liver spread.

When you buy the Hanabishi ceramic cooker HCERC300X, 3in1 portable griller/cooker gas stove HPORTGRCOOK 3IN1, or portable gas stove HPORTGS50, you will get a free Hobe special bihon in 500 g.

Purchasing the Hanabishi induction cooker HIC90, induction cooker HIC200, or any size of the congee and rice cooker series HRCR2C will get you a free Hobe canton in 227 g.

The Hobe palabok 454 g, meanwhile, comes free with a purchase of the Hanabishi multi-cooker HMC550SS and multi-cooker with12 in 1 function/griller HMCGRILL50.

All Hanabishi double burner gas stoves come with free Hobe instant chicken noodles, all single burner gas stoves with free instant seafood noodles, and all electric gas stoves with free instant Oriental noodles.

Start adding to cart now and don’t forget to checkout from November 11 to 14.

Follow Hanabishi’s official social media accounts to stay updated on its latest products and promotions.

   

About Hanabishi: 

Sa Bahay at sa Business Mo, Hanabishi!

Hanabishi is a Filipino household name for appliances for over 35 years. It is a brand engineered to fit the lifestyle of the Filipino both for homes and businesses.  Hardworking, durable and resilient, are the attributes that personify Hanabishi making it the brand of choice of every Filipino mom and businessman when it comes to value and practicality. Hanabishi is the mark of quality that grows with you through the years.  Built with passion and an impeccable desire to uphold the quality of life in every Filipino home, Hanabishi will remain to be the PRACTICAL choice and KAPARTNER, today and for the many years to come.

For more information about Hanabishi, please visit www.myhanabishi.com/shop/ and  like them on Facebook: www.facebook.com/MyHanabishiAppliances/.

Five ways the Samsung Galaxy A13 5G and Galaxy A23 5G can help you succeed in today’s workplace

In recent years, the workplace as we know it has changed fundamentally as a result of technological, environmental, and societal factors. The pandemic, for instance, has inevitably compelled companies to adopt work-from-anywhere arrangements and hybrid or virtual offices. Likewise, modern workplaces have also implemented more flexible work schedules to accommodate the newest generation of employees—the Gen Z—who has never known a time before the internet. As digital natives, this young breed of professionals can easily adapt to a virtual setup, accomplishing tasks and interacting with co-workers online.

With the workplace rapidly evolving, our smartphones play a more crucial role than ever. We need to be able to rely on them for connectivity, efficiency, and performance as we take on the demands of our day-to-day jobs from virtually anywhere.

Samsung understands that young professionals rely heavily on their smartphones to stay connected and be their most productive selves. With that, the brand has combined the latest and most efficient smartphone features in their new Galaxy A Series devices: the Galaxy A13 5G and  the Galaxy A23 5G so users can multitask, work hassle-free, and enjoy recreational moments through super smooth gaming and streaming.

Here are five ways these awesome 5G smartphones can help you succeed in today’s fast-paced world:

 

1. Less loading time = more productivity

As go-getters, we can’t afford to be weighed down by unreliable Wi-Fi connection. Good thing the Galaxy A13 5G and Galaxy A23 5G are both equipped with hyper-fast 5G connectivity. This means less loading time for web pages and apps, leading to efficiency and faster performance online. Living life as a digital nomad and juggling tasks even while out of town? These smartphones can be your companion as you work anywhere!

 

2. Store your files with ease

Another great thing about the Galaxy A13 5G and Galaxy A23 5G is their massive storage. While 128GB Internal Storage can already do wonders when it comes to saving your files, the memory of both phones is also expandable up to 1TB. This comes in handy whenever you have to save large conferencing apps, or huge presentations and documents, so you can keep them wherever you work.

 

3. Multitask and scroll away

Being able to multitask is an important skill to have, especially given our hectic schedules. Luckily, the Galaxy A13 5G and Galaxy A23 5G can help you do just that, as they deliver lag-free performance and can switch tabs and take on heavy apps without issues. And to make it more awesome, the Galaxy A23 5G boasts a RAM Plus feature that gives the smartphone up to 6GB additional RAM to provide a more seamless performance.

4. Keep going with all-day battery life

Multitask for hours on end with the Galaxy A13 5G and the Galaxy A23 5G's high-capacity 5000 mAh battery. This allows these smartphones to run for up to 40 hours without the need for constant recharging, ideal for work-from-anywhere arrangements. Whenever you do have to juice up, the smartphones are also equipped with fast charging capabilities—25W for the Galaxy A23 5G and 15W for the Galaxy A13 5G—so you can quickly pick up where you left off.

5. See content in awesome detail

Equally as important as the phone’s connectivity, battery, and performance is its display. Both the Galaxy A13 5G and Galaxy A23 5G are equipped with vivid, immersive screens to make sure you are able to appreciate all types of content in awesome detail. The Galaxy A13 5G boasts a 6.5” HD+ Infinity-V display, while the Galaxy A23 5G packs a 6.6” FHD+ Infinity-V display, guaranteeing smooth and uninterrupted viewing.

Achieve awesome goals in the workplace with an awesome 5G smartphone! Its reliability and strong connectivity will definitely strengthen the way today’s hustlers communicate and nurture a healthy and more productive working environment.

The Galaxy A13 5G and Galaxy A23 5G are available in Awesome Blue, Awesome Black, and Awesome Orange. Starting November 8, customers may purchase the Galaxy A13 5G at P1,000 off from its original price. The 4/128GB variant will now retail for ₱12,990, while the 6/128GB variant will be available at ₱13,990. Meanwhile, the Galaxy A23 5G starts at ₱17,990 for the 6/128GB variant and ₱18,990 for the 8/128GB variant.

Also, great news for those who wish to upgrade their smartphones this holiday season! Customers can take advantage of the #SwitchToGalaxy promo and trade-in old devices to get bigger savings and top-up tokens.

To know more, visit any Samsung Authorized Store or samsung.com/ph.

Safe Samsung Shopping

Health and safety protocols are strictly followed in Samsung Experience Stores to keep consumers and employees safe. Adhering to the guidelines set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases, Samsung has implemented the mandatory use of face masks, and performs frequent sanitation in all stores.

Samsung Experience Stores also has unique QR health declaration codes to promote a safe and contactless contact tracing process. Product demonstrations are done side-by-side instead of face-to-face while keeping the required safe distance of one (1) meter to make sure everyone is socially distanced.

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

Samsung’s new AX32 Air Purifier is finally available online to keep homes safe and clean

Now that COVID-19 restrictions are easing up and wearing of face masks outdoors is already optional, a lot of people are starting to go out more often to make up for the time lost to the pandemic. Yet, the fact that COVID-19 is still here remains. It’s still important to stay cautious and be aware of the quality of air around. Keeping hands sanitized and social distancing can only do so much for people to stay safe. The next best protection? Keep air quality at home virus-free and clean with air purifiers.

Trillions of ultrafine pollutants build up in the air that everybody breathes, even indoors. They are everywhere every day. The dirt and dust in the room, pollen and allergens from plants, gases from cookstoves and heaters—these are invisible particles that decrease indoor air quality and can potentially harm one’s health.

That’s why it helps to have Samsung’s new AX32 Air Purifier, which keeps indoor air pure by removing ultrafine dust and reducing harmful bacteria and viruses with little to no effort. Young homeowners today invest in compact and stylish air purifiers such as this to have a functional home appliance that will fit their space and also increase productivity. After all, working from home and sprucing up a condo space feels way better when it’s guaranteed that there’s fresh, clean, and odor-free air around.

The Samsung AX32 Air Purifier has a multi-layered high-efficiency purification system for bigger spaces and can cover up to 41sqm area. It has a washable pre-filter that extracts larger house dust particles, an activated carbon deodorizer that removes harmful gases, and a dust collecting filter that captures up to 99.97% of ultrafine dust.

And these filters are easy to maintain. The washable pre-filter only needs periodic cleaning, and the deodorizer and dust-collecting filter are built-in so it’s easy to replace. Additionally, the unit is equipped with a filter alarm, with an alert icon that blinks when it’s time for a clean or change.

Doing air purity checks can also be instantly done with this home appliance. It has a 4-color indicator with a sensor which intuitively monitors and shows the level of air pollution at home, from low to high. It also has an Air Sensing Light, which immediately tells how clean the air is.

The new Samsung air purifier will also fit right at home with its compact and sleek design. It is available in the color sand beige, perfect for minimalist city dwellers and homeowners. Its cube-style shape also takes up less space and features smooth rounded corners, making it a practical choice for homes that sport modern interiors.

Lastly, this air purifier makes it possible to conveniently take care of one’s home anytime and anywhere because it is SmartThings-compatible. Just by connecting it to the SmartThings app, homeowners can remotely turn it on and off, check the air quality, and control other functions even before they get home. They can also set an operational timer in the app to save the air purifier’s energy consumption.

The new Samsung AX32 Air Purifier is now exclusively available online for only PHP 10,995. Visit samsung.com/ph/air-care/air-purifier/ to know more.

For more information, visit samsung.com/.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

CELEBRATING TIBAY: Bear Brand Batang Matibay 2022 Winners exhibit resilience despite life’s greatest challenges

This year’s Balik Eskwela has given new hope to our young learders in the midst of the uncertainties brought by the pandemic. As we continue to maneuver through the new normal, we also need to keep our young learners inspired and encouraged to dream big and to build a good foundation to secure a better future for them and their families.

Most Filipino families—regardless of social standing—believe that education plays a vital role in a person’s success. That’s why this year’s Balik Eskwela is different and more important for many parents and students. As young learners transition back to the new normal after overcoming the uncertainties and difficulties brought by the pandemic, Bear Brand is sparing no effort to inspire and encourage children to dream big and secure a better future for them and their families.

Recognizing exceptional students in the Philippines
Although every student made sacrifices and experienced difficulties in their studies over the past year, some kids faced harder challenges due to their everyday living situation. However, despite these obstacles, they have displayed their eagerness to learn and to overcome life’s adversities. Bear Brand has been honoring the strength and resilience of these young people since 2018 through the Batang Matibay Awards. Last October 27, the 2022 Batang Matibay Awards was held in Screening Room 1, Cinema Complex of Estancia Mall, Pasig.

4 of the Batang Matibay Awardees with Mr. Atom Araullo as the host and Mr. Russell Lipchin, BEO of NESTLE Philippines

Mr. Russell Lipchin, BEO of NESTLE Philippines, delivering his speech to all guests

Mr. Atom Araullo with Ms. Regina Nario-Mendoza, Brand Manager of NESTLE Philippines

In partnership with the Department of Education, Bear Brand started the Batang Matibay Awards to recognize students who exhibited “tibay” in learning both in school and in life. This means not only do they show excellence in academics, but also the community and their families. Every Year, Bear Brand and DepEd call for nationwide nominations of ten Batang Matibay public school students from grades 5-6 who can serve as role models and inspirations to their families, school, and community.

2022 Batang Matibay Awardees
Bear Brand continues its commitment to building a generation of Batang Matibay by announcing this year’s Batang Matibay awardees. All of the 10 Batang Matibay awardees showed exemplary courage and strength to thrive despite their struggles.

4 Batang Matibay Awardees who showcased how to be a Batang Matibay

One of the awardees is Jerald Pelonita from Guihulngan, Negros Oriental. Despite being born without arms, he rose above his peers and was hailed as Champion for the Division level National Art Contest. He displayed commendable skill in drawing and painting using his foot.

Cryzon Jay Ambinang belongs to the Manobo tribe who lives in a secluded area in a mountainside in North Cotabato. He walks more than 2 hours to get to one of DepEd’s last mile schools. Despite his own personal struggles, he excels in school and extracurricular activities, which includes being Vice President of SPG in their school that leads several projects in their school. One of those is the distribution of modules in his community and organizing feeding program for the Manobos.

Mark John Alayon from Roxas, Capiz is a model student despite his financial difficulties. His mother is a cancer patient while his father works as a construction worker. Even though the everyday struggles torment his young heart, he excels in school and is consistently chosen as a homeroom officer in class. He also joins programs sponsored by his school or barangay Mark John does all these while also helping his father raise livestock, plant vegetables, do household chores, taking care of his mother, and studying.

What all the awardees have in common is the lifelong learnings that are ingrained in them at their young age. Bear Brand wants to nurture their tibay ng isip, tibay ng katawan, and tibay ng kalooban and help them secure a better future by recognizing their efforts. In addition, with every glass of Bear Brand Powdered Milk, the awardees are provided with a holistic, Tibay Nutrition that will keep them strong while facing life’s challenges.