WalterMart offers more value to shoppers, pushes team-up with Mayani farmers to the provinces

Provincial consumers can fill their shopping bags with as many fresh fruits and vegetables for only P399 while also helping our Filipino farmers

As the country faces the post-pandemic challenges of rising prices and inflation effects, community supermarket chain WalterMart continue to innovate its retail offering through the UNLI FRESH initiative and activating it in large provinces: Cavite, Batangas, Pampanga, and Bulacan.

Through its collaboration with core trade partner Mayani, the country’s fastest-growing farm-to-table platform with a network of over 139,000 smallholder farmers and fisherfolks, UNFLI FRESH will provide a value-oriented shopping experience to these provincial communities starting with Waltermart Bacoor this August 5 to 7.

“We see this as a pro-active shared step towards making fresh produce and agricultural products more accessible, value-driven, and perhaps most importantly in light of the growing provincial demand, more inclusive to the evolving consumer base beyond the metropolis. With the recent earthquake up in the north and the disruption in the agricultural sector, this undertaking could not have come at a more relevant time.” ~Lance Villanueva, the Co-Founder and Chief of Fulfillment of Mayani

Villanueva also pointed out that this builds on the impact partnership momentum WalterMart and Mayani started after jointly activating their Palengke Fresh and Community Pantry network support projects in 2021. 

WalterMart will elevate the shopping experience through a dedicated UNLI FRESH grocery pavilion while being compliant with its 5S safe shopping program: Screening, Shield, Sanitation, Social distancing, and Service Heart. The said spot will also be festive in terms of fresh options – a wide assortment that the consumers can fill their bags with for only P399.

“I believe there is no better time to let our provincial shoppes enjoy our UNLIFRESH than now. At WalterMart, it is our mission to elevate our customers’ shopping experience. Because of this we want to give all of our shoppers the chance to enjoy the UNLIFRESH activity that we have initially offered in select Manila stores. Not only does it give value, we believe it also adds fun to the whole shopping mission.” ~Len Salita, Vice President for Merchandising and Head of the Fresh Department of WalterMart

Salita adds that Mayani has been a long-time partner of WalterMart and the common values that they share simply defines the success of this endeavor. “We trust that given Mayani’s strong network, we will be able to deliver the real value of having directly sourced fresh fruits and vegetables within our customers’ reach, and the same time extend the much needed market linkage to our partner farmers.” 

Every Friday to Sunday, UNLI FRESH will land in various provincial WalterMart Malls in a caravan style: August 12 to 14 for Tanauan in Batangas, August 19 to 21 for San Fernando in Pampanga, and August 26 to 28 for Sta Maria in Bulacan. 

Social enterprises team up to pay tribute to Moms and cover full spectrum of love

Because a mother’s love is unique, nurturing, and all-encompassing. Bride and Breakfast Founder Janna Simpao on a heartwarming moment with her daughter.

It is that time of the year again when we celebrate the efforts of the very person whose unconditional, unbeatable love binds our families together: our super moms.

To elevate the usual gift options for Mother’s Day, leading farm-to-table platform Mayani.ph collaborates with premium bean-to-bar chocolate maker Auro Chocolate and key social enterprises GAAN and Agrabah by curating special potted flowers and plants collection with names symbolizing the different kinds of motherly love. 

Every gift is composed of farm fresh flowers elegantly nested and arranged in terracotta bowls from GAAN’s artisan pottery community in Pampanga. All are paired with a limited edition Mayani and Auro co-branded Heritage Collection Chocolate Set: 5 chocolate bars from roasted white to premium dark.

Atty. Miscen Desiderio-Dime (Managing Director for Legal Services, Ethics, Compliance, and Regulatory Operations of a large international BPO) gets home and receives a warm hug from her youngest daughter.

Known for its thrust of providing a broader and more stable market for smallholder farmers and fisherfolks, Mayani also works strategically with the likes of the Department of Trade & Industry in expanding its impact footprint across more regions in the Philippines.

“We wanted to come up with customized gifts that not only transcend the conventional considerations for Mother’s Day, but also hone in on our enduring model of creating impact for different stakeholders through partnerships: the cut-flower farmers, cacao growers, and artisan pot makers.” ~Lance Villanueva, the Co-Founder & Chief of Fulfillment of Mayani

Prim Paypon, the Co-Founder and Curator of GAAN, elaborates on the underlying thought and curation process for the collection. 

“For Mother’s Day, we thought of celebrating our mother’s unwavering love and remarkable labor to their children from birth to adulthood. We want to celebrate the loving labor of their hands, from guiding their children to take their first step to creating wonderful meals on their family’s table. For this campaign, we named each flower arrangement from how we recall and cherish our own memories with our life’s first greatest woman.” ~Prim Paypon, the Co-Founder and Curator of GAAN

For this campaign, we named each flower arrangement from how we recall and cherish our own memories with our life’s first greatest woman.