Showing posts with label #VirtusAwards2026. Show all posts
Showing posts with label #VirtusAwards2026. Show all posts

Wednesday, October 28, 2026

Beyond Hotel Sales: Recognizing Leadership That Moves Tourism Forward

From left: Saymoure Pelayo, Senior Sales Manager - Kingsford Hotel Manila and finalist in the Outstanding Sales & Marketing Manager category; Dulce Amor Sy, Director of Sales and Marketing Kingsford Hotel Manila and recipient of the Outstanding Sales & Marketing Leader award; and Patricia Aiel Apeña, Reservations Associate at Kingsford Hotel Manila and finalist in the Sales Associate category.


Kingsford Hotel Manila's commitment to promoting Philippine tourism has gained recognition through the achievement of its Director of Sales and Marketing, Dulce Amor Sy, who was named Outstanding Sales and Marketing Leader at the 12th Virtus Awards organized by the Hotel Sales and Marketing Association (HSMA) Philippines.

Beyond her leadership role at the hotel, Sy has actively sought opportunities to highlight local destinations and encourage greater travel within the Philippines. Her work reflects the values of Megaworld Global Hotels & Resorts' Circle of Happiness culture, which places importance on love for self, work, family, country, and God. The philosophy encourages employees to pursue meaningful work and contribute to communities beyond the boundaries of hotel operations.

“Our roles go beyond our teams and our organizations. We also have a responsibility to champion our destinations and the Philippine tourism industry. Beyond Filipino hospitality, we must find more ways to showcase what our destinations have to offer and create more reasons for international travelers to visit the Philippines and experience our hotels.” ~Dulce Amor Sy, Director of Sales and Marketing of Kingsford Hotel Manila

The Megaworld Global Hotels and Resorts team celebrates its finalists at the 12th Virtus Awards


HSMA recognized Sy for her broader contributions to tourism, particularly her efforts to promote the destination surrounding Kingsford Hotel Manila and her involvement in local tourism initiatives. The judging panel also acknowledged her resilience, passion, and results-oriented approach, together with her ability to bring vision, expertise, and influence together to motivate people and lead organizations toward progress.

The hotel's recognition extended to its emerging professionals, with two team members earning nominations in the awards program. Patricia Aiel Apeña, Reservations Associate, was shortlisted in the Sales Associate category, while Saymoure Pelayo, Senior Sales Manager, received a nomination for Outstanding Sales and Marketing Manager.

The Virtus Awards, held annually by HSMA Philippines in partnership with the Department of Tourism and the Tourism Promotions Board, celebrates the achievements of sales and marketing professionals whose work helps strengthen the Philippine hospitality industry.


From left: Margarita “Margie” Munsayac, HSMA Chair; Ma. Celeste B. Romualdo, HSMA Director of Membership; Socrates “Sonny” Alvaro, Managing Director of Megaworld Global Hotels and Resorts; Dulce Amor Sy, Director of Sales and Marketing of Kingsford Hotel Manila; Anna Liza Vergara, Managing Director of Megaworld Global Hotels and Resorts; Blanca CalilungMercado, President and Chief Operating Officer of The Manila Times; and Loleth G. So, HSMA President - during the awarding of the Outstanding Sales & Marketing Leader category.


Operating under Megaworld Global Hotels & Resorts, Kingsford Hotel Manila continues to cater to business and leisure travelers visiting Entertainment City in Parañaque. The hotel's recognition of its people underscores its belief that meaningful achievements are built through a combination of individual excellence, collective effort, and a shared commitment to delivering quality hospitality.