 |
| A photo captured at Business of Design Week 2025 shows a Pininfarina representative unveiling the new design partnership to the public. |
During today's Business of Design Week 2025, Infinix announced a historic strategic alliance with Pininfarina, the renowned Italian design firm with a 95-year history of creating some of the most renowned cars in the world as well as innovative products in industries like yachting, luxury lifestyle, and architecture. The Infinix NOTE 60 Ultra is expected to be the first smartphone to come out of this partnership, which signals the start of a new flagship design series.
Since 1930, every product bearing the Pininfarina emblem has stood as a marvel of Italian design and ingenuity, from the classic profile of the Alfa Romeo Spider to the renowned curves of the Ferrari Testarossa. Pininfarina is now bringing its history and way of life, which are rich in style and functionality, to smartphones. The studio and the industry will both reach a significant milestone with the impending "Infinix NOTE 60 Ultra design by Pininfarina."
With shipments and market share skyrocketing, Infinix enters the partnership at a time of tremendous global momentum. In Q2 2025, Infinix had the biggest quarter-over-quarter shipment gain in Southeast Asia, according to IDC's Worldwide Quarterly Mobile Phone Tracker. The partnership intends to raise the bar for high-end smartphone craftsmanship and provide upscale, design-driven experiences to a worldwide audience by fusing Pininfarina's renowned design philosophy with Infinix's passion for technological innovation.
"As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the NOTE 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products.” ~Tony Zhao, CEO of Infinix
 |
| A teaser poster featuring the Infinix × Pininfarina collaboration, hinting at the upcoming co-designed flagship device, the Infinix NOTE 60 Ultra. |
“Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix’s vision of innovation.” ~Fabio Calorio, Senior Vice President of Brand at Pininfarina
As Infinix and Pininfarina are gearing up to usher in a new era of premium mobile design, full details on the device’s design philosophy, features, and availability will be announced in the coming days.
About Infinix
Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
For more information, please visit: http://www.infinixmobility.com/
About Pininfarina
A global icon of Italian style, Pininfarina is recognised for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930, Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial and experience design, architecture, nautical and mobility beyond automotive. A group employing 500 people, offices in Italy, Germany, China, and the United States and listed on the Stock Exchange since 1986. Over the course of nine decades Pininfarina has designed more than 1450 automotive and mobility projects and more than 750 product and architecture projects, receiving more than 90 international design awards in past 10 years.
No comments:
Post a Comment