At the Shangri-La The Fort in Bonifacio Global City, Tanduay recently participated in Whisky Live Manila 2025, where it showcased its top rums and gave guests gashapon prizes and creative collaborations.
“We wanted to bring new experiences to this year’s event by highlighting our soon-to-be-available Reserve Rums. We gave attendees a teaser of Tanduay’s latest premium products, and they were both well-received. Those who had a taste of the rums were impressed with its flavor and good quality. We see Whisky Live Manila as a good opportunity for brand exposure for Tanduay. We wanted to evoke curiosity and excitement for the brand, so that more people will learn about what it has to offer. We noticed that many people are into experiential drinking. They don’t settle for just one way of drinking but are always looking for other avenues to get a different vibe from the usual experience. There were also a lot of younger attendees, many of whom were there to support their colleagues in the cocktail competition for young bartenders.” ~Roy Kristoffer Sumang, International Business Development Manager of Tanduay
Among Tanduay's Reserve Rums Series are Tanduay Reserve Rum-Overproof and Tanduay Reserve Rum-10 Years. Premium sugarcane is used to make them, just like in all of Tanduay's goods. Products from Tanduay are proudly created in the Philippines.
Tanduay has previously taken part in Whisky Live Manila, which is regarded as the nation's largest premier whisky ceremony.
Given that both whisky and rum are barrel-aged, they can be regarded as close relatives. To give its rums the deep character that appeals to people all over the world, Tanduay ages them in barrels that originally held bourbon whisky.
Cocktail Collaborations With the Industry’s Finest Mixologists
Along with sampling its Reserve Rums, Tanduay also demonstrated the range of its goods by collaborating with leading mixologists in the industry.
On day one of the two-day event, head bartender Alvaro Basilides of Booze and Brews in Makati made three special drinks featuring Tanduay. Among them are the Smokehouse, Evergreen, and Suman Atbp.
Joe Mari "Bhaj" Santos took the stage on the second day to demonstrate the Tanduay rums' diversity. Barrio Fizzta, Golden Pine, and Rum Fashioned were all designed by Santos, a bar consultant at Salty for Coconut in Poblacion.
Visitors at the Tanduay booth also had the opportunity to enter a gashapon to win prizes. Tanduay also brought a heat press machine so that individuals could add Tanduay stickers and their names to the pouches they won.
The Rise of Experiential Drinking and the Sober Curious
This year’s Whisky Live drew a large crowd as last year’s, with attendees showing keen interest in exploring the different expressions offered by the participating brands.
Sumang also noted that the "sober curious," or those who don't drink but are interested in the atmosphere and culture of the drinking session, attended this year's event.
Through the launch of its new Reserve Rums, collaboration with esteemed mixologists, and emphasis on crafting captivating experiences for both new and seasoned spirits connoisseurs as well as the sober curious, Tanduay continues to demonstrate how it develops as a brand while adhering to its heritage.
Tanduay products and merchandise can be purchased via www.shots.ph. They are also available on Shopee and Lazada.
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