Next-Level Photography Meets Elegance in the Ultra Chroma Imaging and Smart AI Features of the HUAWEI Pura 80, Now Available for Pre-Order

Huawei's latest flagship smartphone, the HUAWEI Pura 80, redefines mobile photography with its innovative versatility, elegant appearance, and potent performance.  By combining cutting-edge images, elegant minimalist design, and AI-powered interactivity, the Huawei Pura 80 offers customers a novel brand renewal experience that fully immerses them.

The Huawei Pura 80 enables users to view ordinary situations in a new way and sets a new benchmark for smartphones that strike a balance between long-lasting performance and simple elegance. It is currently available for pre-order in the Philippines for PHP 47,999 from August 29 to September 11, 2025.

Bring Everyday Stories to Life with the Ultra Chroma Camera’s Cinematic Imaging 

Cinematic photography elevates commonplace tales with the Huawei Pura 80.  With its Ultra Chroma Main Camera, users may see every color, texture, and mood as it is.  Every image is transformed into an emotionally charged, detailed cinematic frame by its remarkable dynamic range and color accuracy.  Users are able to capture memories with striking clarity, from golden-hour photographs that showcase genuine skin tone to the vivid hues of natural landscapes.

Combined with a 50 MP Ultra Lighting Camera that captures brilliant detail in the midday day or the soft glow of night.  Its 12 MP Periscope Telephoto Camera (f/3.4 aperture, OIS) extends the reach with optical precision, making distant scenes appear sharply focused.  The 13 MP Ultra-Wide Camera (f/2.2 aperture) expands the frame for sweeping landscapes and group photographs, while the 1.5M Spectral Channels Ultra Chroma Camera keeps color reproduction rich and accurate.  Whether capturing spontaneous city moments or zooming in on wide horizons, the HUAWEI Pura 80 ensures that every narrative is portrayed in astonishing detail and depth.

Experience Seamless AI Features at Your Fingertips

With the Huawei Pura 80, customers can enjoy smooth AI capabilities at their fingertips, incorporating clever, AI-powered features into everyday life to make every interaction intelligent and simple.  AI Removal makes it simple for users to edit photos by assisting in the removal of items or undesired people with a single tap, keeping pictures clear and subject-focused.  By using airscrolling, airpressing, or holding your hand out to activate a Grabshot that enables instant photography, users may interact with their device without touching the screen thanks to AI Gesture Control, which adds a new level of interactivity.

By choosing the greatest facial expressions from a variety of images, Huawei makes sure that group photos show everyone at their best. This ensures that no one is seen blinking or turning away, allowing everyone's grin to be seen clearly. 

AI Messaging and AI Noise Cancellation make communication and privacy feel smarter.  When someone else looks at your screen, notifications remain concealed, and users' Huawei wearables receive subtle messages from real-time synchronization.  AI Noise Cancellation keeps background noise and sound leaks at bay during calls, ensuring that voices are crystal clear even in crowded settings like karaoke bars or airports.

The Smart Controls Button puts convenience first by making it easier for users to complete activities.  When taking pictures, a swipe changes the focal length, a double press launches pre-installed apps like a notepad or flashlight, and a single tap instantly unlocks the phone.  With a long tap, users may engage Huawei's smart assistant, Celia, which helps them stay organized and customize their experience.  protected by an integrated fingerprint recognition system that guarantees each user's safe and easy access.

Fun, customized experiences are brought to the screen with interactive themes for the homescreen, such as Emoji Crush and Air Hoops.  Whether it's making baskets with basic motions or seeing real-time emoji reactions, these features make ordinary times more interesting and lively.

Refined Design with Youthful Elegance

With a 6.6-inch OLED screen, a sleek flat-edge screen, and a frosted glass back, the Huawei Pura 80 combines sane design with everyday durability.  While the alluring frosted texture provides a tactile experience you have to feel to believe, its sophisticated yet contemporary look exudes a youthful elegance.

Its matte surface is created using sophisticated sandblasting to create a luxurious, skin-friendly feel that offers an anti-fingerprint surface and a pleasant grip.  Frosted Gold, Frosted Black, and Frosted White are three sophisticated color options that offer a new take on contemporary elegance to fit any individual's taste.

Its design incorporates durability with 2nd Generation Kunlun Glass, which provides 20x better drop resistance, maintaining its flawless appearance even under the most demanding conditions.  The Huawei Pura 80's durability and elegance make it a reliable partner for both personal and business use.

Enjoy Power That Lasts, Sound and Visuals That Immerse

Its ability to maintain rigorous routines is packed within its thin profile.  While the 66W Huawei SuperCharge quickly restores the device to full power, the 5170mAh battery powers lengthy days.  Fast charging with less effort is guaranteed with the 50W Wireless SuperCharge for cordless convenience.

The HUAWEI Pura 80's Ultra-Large Amplitude Dual Speakers, which have a 10x larger acoustic chamber and the largest 0.85mm amplitude bottom speaker in the industry, make entertainment feel richer.  This slim-frame design produces a more dynamic sound experience with crisper highs, deeper bass, and more depth.

The Huawei X-True DisplayTM goes above and above with a 460ppi pixel density that creates stunning visuals with realistic detail and accuracy, even if it already offers retinal-grade clarity, accurate color presentation, and amazing brightness.  Adaptively according to surfing needs, the 1–120Hz adaptive refresh rate ensures fluid graphics whether scrolling, streaming, or playing games.  In order to make every scene seem realistic, it also supports HDR, or high dynamic display, which balances light and shadows.  Whether used indoors or out, the HUAWEI Pura 80 screen produces a visually stimulating and engaging experience.

Elevate Every Moment with the HUAWEI Pura 80’s Cinematic Imaging and Refined Design, Pre-Order Today

The HUAWEI Pura 80 is now available for pre-order in the Philippines for PHP for PHP 47,999 from August 29 until September 11, 2025, through HUAWEI Experience Stores, the HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.

 

Pre-orders of the HUAWEI Pura 80 come with a HUAWEI WATCH GT 5, trade-in tokens worth PHP 5,000, and HUAWEI Care+ worth PHP 4,799.

 

Be among the first to experience a new era of flagship innovation, where cinematic imaging, refined design, and AI-powered intelligence redefine how every moment is captured and enjoyed.

 

To learn more about the HUAWEI Pura 80 Series, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.

DITO Delivers Superior Network Performance That Turns Filipino Digital Aspirations into Possibilities

From left to right: Atty. Adel Tamano, Chief Revenue Officer; Miriam Choa, Head of Mobile Business; and Jasper Evangelista, Director of Brand Marketing

The telco's most recent campaign, Kaya DITO, had a successful media debut at Manila House in Bonifacio Global City, Taguig, where DITO Telecommunity demonstrated how better connectivity turns Filipino digital dreams into attainable reality.  DITO's ecosystem, which is based on True 5G standalone technology and has been verified by Opensignal, a global leader in mobile analytics and insights, as the Philippines' Fastest Mobile Network, demonstrates that the Filipino telecommunity's demands for seamless network connectivity, value-driven services, and a unified digital experience are not just hypothetical but rather fundamental expectations that challenge the long-standing norms of the telco industry.

“For too long, outages, dropped calls, and overpriced data have been treated as normal. Let us say it bluntly: It is not normal. Every Filipino has limitless potential when equipped with the right tools, and the game is now changing since DITO has joined the fray and taken up the cause to disrupt the status quo—to deliver inclusive, next-gen technology to the  Filipino people. “Kaya DITO!” is our battle cry to symbolically break that cycle, because we truly believe that Filipinos deserve better.” ~Eric Alberto, DITO Telecommunity President

The Telco that Truly Takes Care of its Users 

As the leading telco providing unlimited DITO-to-DITO HD video calls and unli mobile calls, DITO's prepaid solutions solve the annoyance of wasted data with Level-Up Packs using ViLTE technology.  With the addition of Viber and Prime Video, as well as customizable data packages with extended validity periods, users can now make the most of every peso without worrying about data allowances suddenly running out.

The Telco that Offers Value-Packed Postpaid Plans

With its extensive inclusions and abundant data at costs that are affordable for Filipinos, DITOFlexPlan 888 redefines what postpaid should provide.  The fact that these plans, whether SIM-only or device bundles, demonstrate that high-end network performance need not be prohibitively expensive allows consumers to achieve their objectives without sacrificing connectivity.

The Telco that Brings True 5G Home Internet Convenience 

With a connection that is always available and works when you need it, DITO WoWFi Pro 365 simplifies home connections.  For business, education, and pleasure, families can rely on dependable internet without having to deal with complicated installs or data top-ups; network performance makes your digital life at home easier.   You can find out what you've been missing out on by asking any of your friends and family who have already switched from regular WiFi to WoWFi.

The Telco that Built Everything You Need in One App

Designed from the ground up to manage the complete client journey, the DITO App is one of the most complete digital platforms in the business.  Users have complete digital control over everything from SIM and load purchases to account management and a variety of OTT apps. They can manage everything while receiving exclusive perks, like personalized special offers, DITO Rewards points, and round-the-clock customer assistance.

This all-encompassing strategy for next-generation technology demonstrates DITO's general dedication to fulfilling its commitments across all digital touchpoints.  As it continues to propel digital innovation in the Philippines, the nation's fastest-growing telco is committed to preserving its digital edge.

Chief Revenue Officer Atty. Adel Tamano emphasized DITO’s track record. He also shared that instead of asking Filipinos to settle for what’s just available.

“Kinaya Namin. We delivered—and in some areas, exceeded our promises. Every milestone we achieve represents a digital aspiration realized for the ordinary Filipino. DITO has built leadership not through claims, but through comprehensive digital solutions built on proven network performance. We’ve listened to the market and have taken on the challenge of delivering on their digital aspirations. Kaya Mo – we believe every Filipino has the potential to achieve more when equipped with the right tools and services that get them. Kaya Namin– because we have the capabilities, technology, and service excellence to make it happen. And ultimately, we want every Filipino to recognize that they have a superior choice to be part of our growing telecommunity, Kaya, DITO na tayo!” ~Atty. Adel Tamano, Chief Revenue Officer

Built Different from Day One

Capping off the program, Rodolfo “GenBoy” Santiago, DITO Telecommunity Officer, highlighted how the company’s future-ready infrastructure sets DITO apart in delivering on the promise of Kaya DITO.

“From day one, we made the deliberate choice to build a true 5G Standalone network, not just marginal upgrades to legacy systems,” Santiago said. “This decision is what allows us to provide Filipinos with the real 5G experience — faster speeds, lower latency, higher capacity, and maximum reliability.” ~Rodolfo “GenBoy” Santiago, DITO Telecommunity Officer

The TRUE 5G Standalone infrastructure from DITO, which is free of legacy constraints, offers the framework for excellent service across all products.  This technological edge is a definite example of DITO's continued fulfillment of its goal to narrow the digital divide, as demonstrated by OpenSignal's accreditation as the Philippines' fastest network.

This comprehensive and empowering DITO ecosystem has essentially opened the door for Filipinos, regardless of their status or situation in life, to reach out for their dreams and boldly exclaim, "Kaya ko nga dito!"

"This deeper purpose of inspiring ordinary Filipinos to reach out for more and effecting real change—this is what continues to motivate all of us DITO employees." ~Jasper Evangelista, DITO's Brand & Marketing Director

In a short period of time, he claimed, this was the secret to fostering brand loyalty among a tribe of more than 15 million DITOZEN users.  Furthermore, as DITO connects more Filipinos, they are demonstrating that, one empowered subscriber at a time, amazing things occur when performance is driven by purpose.

About DITO Telecommunity

DITO Telecommunity Corporation is the fastest-growing telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019. 

DITO is committed to delivering world-class, fast, affordable, and secure telecommunications services that connect and empower Filipino communities, with a vision of making data access a right—not a privilege—for all.

DITO is a Filipino company formed through a consortium led by Udenna Corporation, in partnership with China Telecommunications Corp.

 

DITO Telecommunity Links: 

Facebook: https://www.facebook.com/DITOphofficial 

Instagram: @ditophofficial 

X: @DITOphofficial 

TikTok: @ditophofficial 

Globe unveils “The Blueprint” to showcase inclusive innovation to uplift every Filipino

Globe launched The Blueprint, the first in a series of quarterly media events that highlight how the firm is leveraging technology to promote digital inclusion and empower every Filipino. 

“This is about execution with empathy. The Blueprint showcases how our innovation is inclusive by design; personal where it matters, protected by default, and accessible to all. From hyper-personalized plans and secure digital journeys to consulting that solves enterprise pain points and new entertainment frontiers, we’re the digital enabler behind everyday progress.” ~Darius Delgado, Chief Commercial Officer at Globe

Globe demonstrates how innovation leads to development for individuals, communities, and businesses by delivering a portfolio of solutions that are thoughtful, straightforward, and easily accessible.

Inclusive Innovation in Action

Globe begins with its Globe begins with its Foundations of Progress, which helps businesses through a consulting methodology that converts complex technologies into clear, effective ideas.  This foundation, built on strong industry expertise and a forward-thinking attitude, allows small, medium, and large enterprises to thrive with resilience and agility.

Building on this foundation, Globe transitions to solutions Built Around You. Every digital touchpoint is intended to reduce friction and anticipate customer demands, from easy apps that give users complete control to initiatives that provide intentional value. The end effect is a better, faster, and more intuitive digital experience for daily Filipinos. One of the featured projects is GoGIVE, an innovative way to encourage young Filipinos to have a consistent and long-term effect through their everyday phone use., which helps businesses through a consulting methodology that converts complex technologies into clear, effective ideas.  This foundation, built on strong industry expertise and a forward-thinking attitude, allows small, medium, and large enterprises to thrive with resilience and agility.

At the same time, Globe assures that these experiences are Secure by Design, which incorporates security into every encounter.  Globe protects the digital lifestyle without sacrificing convenience and accessibility, with technologies like Scam Shield and advanced cybersecurity features, making confidence in the digital environment both experienced and natural.

Globe then implements Value by Design, resulting in wiser, more engaging digital experiences.  Globe demonstrates how value is not simply given, but thoughtfully created around each customer's individual journey, using hyper-personalized offers, easy upgrades, and loyalty perks.

Finally, Globe reaches out to Designing Delight to explore new entertainment frontiers that inspire joy and connection.  Globe showcases how technology can go beyond utility to generate moments of discovery, pleasure, and emotional resonance by curating content platforms and creating interactive experiences. 

Beetzee and Globe AT HOME 5G Loop are two of the company's newest offerings meant to please clients.  GlobeOne members may utilize Beetzee Play to access smooth streaming, simple top-ups, and Globe Rewards integration all in one spot.  There's no need to download a different app or sign up for another platform.

Globe AT HOME 5G Loop is the world's first fiber-like internet offered via 5G, designed for sharing Wi-Fi experiences and bringing home with you wherever you go.

“At Globe, we believe innovation must always serve a greater purpose. The Blueprint is a reminder that every product we build, every service we design, is meant to make daily life easier, safer, and more meaningful for Filipinos. By keeping inclusivity at the heart of our journey, we ensure progress is something every Filipino can share in.” ~Carl Cruz, Globe President and CEO

To learn more about Globe, visit https://www.globe.com.ph/.

ABOUT GLOBE 

Globe Telecom, Inc. is a leading digital platform in the Philippines with interests in telecommunications, fintech, venture building, shared services, and digital marketing. It is listed on the Philippine Stock Exchange under the symbol GLO. The company delivers a full suite of mobile, broadband, data, and managed services to meet the needs of consumers and businesses. A UN Global Compact Participant, Globe is the first publicly listed Philippine firm with approved near- and long-term science-based targets under the SBTi. It was named one of TIME and Statista's Most Sustainable Companies in 2025. Its back-to-back inclusion in the Fortune Southeast Asia 500 in 2024 and 2025 affirms its growth and leadership. Its principals are Ayala Corporation and Singtel, prominent industry leaders in the region.

Gadgets Fit for an Active Lifestyle at SM

Technology and being in shape go hand in hand in the current world. Purchasing high-quality, long-lasting sports devices that provide ease is essential for maintaining an active lifestyle.

At SM malls in Grand Central, Valenzuela, and Sangandaan, Cyberzone remains supreme in providing diverse range of sports gadgets to keep you in shape and style. Here’s some of the best steals you can find at the mall: 

Fitness Trackers and Smartwatches

Active people and fitness enthusiasts measure their heart rates, sleep habits, and steps taken via wearable technology like smartwatches and fitness trackers.  To prevent damage, choose a water-resistant tracker if you intend to use it for water-based workouts.  Companies like as Apple, Samsung, Huawei, and Xiaomi offer thorough health insights that survive perspiration, rain, and even swimming.

Personal Audio Devices

A high-quality pair of earbuds or headphones from a reputable brand are essential to making every workout enjoyable and easy.  Take calls or listen to music while working out with the newest devices from Sony, ASUS, and Beats by Dr. Dre.  With the fantastic range of personal audio devices offered by SM Cyberzone, enjoy excellent sound and clear audio quality.

Smartphones

A popular device that is resistant to water is the smartphone.  Models with IP68 ratings are capable of withstanding dust and submersion in water for a predetermined amount of time and depth.  The newest smartphones from companies like Samsung, Apple, and Huawei are unveiled at SM Cyberzone, giving consumers a variety of choices from which to choose.

Using a variety of devices that boost exercises, track progress, and promote general well-being is beneficial when it comes to staying in shape.  All of these technological delights may be found at Cyberzone, located in SM Center Sangandaan, SM City Grand Central, and SM City Valenzuela.

Show Off Your Hidden Talent at the Tanduay Bacolod Rum Festival with the #NatatagongGaling Online Challenge

Get ready to shine! 

Tanduay is inviting all singers and dancers, whether from Bacolod or elsewhere, to participate in the #NatatagongGaling Online Challenge as part of the Tanduay Bacolod Rum Festival, which will take place from August 28 to August 31 in honor of World Rum Month.

“The Rum Festival is not only a celebration of Bacolod’s world-class rum, but also of the creativity and talent of our people. I encourage everyone -- young and old, here in Bacolod and beyond -- to take part in the #NatatagongGaling Challenge and be part of this exciting celebration.” ~Greg Gasataya, Bacolod Mayor 

Joining is easy:

1. Pick your best song or dance—just make sure it’s in the Facebook, Instagram, or TikTok music libraries. (Singers, we recommend using instrumental or videoke tracks.)
2. Record your 30-second to 1-minute video and give it your all!
3. Post on your socials as a reel or video, tag @Tanduay Rum Festival, and don’t forget the hashtags #NatatagongGaling and #TanduayBacolodRumFestival.

The best entries will be invited to perform LIVE at the Tanduay Bacolod Rum Festival Music Fest Night on August 30 -- your chance to hit the big stage and vibe with the festival crowd.

“This challenge is all about discovering raw, authentic talent. We know so many out there have amazing voices and moves just waiting to be seen. The Bacolod Rum Festival is the perfect stage to let that hidden talent shine.” ~Edzel Ty, Brand Manager, Tanduay Brands International

To honor the city's history of sugarcane and its intimate connection to rum production, the Tanduay Bacolod Rum Festival was started in 2019 in collaboration with the City of Bacolod.  A thriving display of Bacolod's culture and inventiveness, the festival now takes place every year and combines food, music, art, and mixology.  Celebrated annually in August to commemorate Rum Month around the world, the festival has become one of the city's most eagerly awaited events, showcasing Tanduay, the world's top-ranked rum, and its strong ties to Bacolod and Negros Occidental.

Don’t just scroll—get in the groove, hit record, and show the world your #NatatagongGaling.

Follow @Tanduay Rum Festival on Facebook, Instagram, and TikTok for updates.

See Beyond the Horizon with Visionary Mobile Imaging of the Elegant, Fashion-Next HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, Available Now Starting at PHP 59,999

With the release of the brand-new HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, the company continues its tradition of combining cutting-edge image innovation with exquisite workmanship.  These new smartphones from Huawei combine cutting-edge mobile photographic capabilities with sophisticated design to enable you to observe and record the world in any situation with breathtaking clarity.

The HUAWEI Pura 80 Ultra is now available at PHP 89,999 while the HUAWEI Pura 80 Pro is available for PHP 59,999.

See the Finer Details with Precision in Every Frame

The Ultra Lighting Macro Telephoto Camera of the Huawei Pura 80 Pro, which has a 5cm Super Close Focus, records every frame with amazing accuracy, showcasing the incredible nuances of ordinary beauty.  Its wide F2.1 aperture lets in more light, producing vivid, realistic images whether you're photographing your favorite performer under stage lights or the glow of lanterns at night.  With its 1-inch Ultra Lighting and Ultra Chroma cameras, the Huawei Pura 80 Pro is a master at night photography. It captures the emotions and vibrant colors of night markets, cityscapes, and concert scenes with remarkable clarity and emotional depth.

Bring the World Closer with Picture-Perfect Clarity

From thrilling live concerts to the serene serenity of a moonlit street, the HUAWEI Pura 80 Ultra allows you to capture life's most memorable events in clear, brilliant detail.  The HUAWEI Pura 80 Ultra is the first Switchable Dual Telephoto Camera in the industry, combining a 3.7x mid-telephoto and a 9.4x ultra-telephoto lens in a one slim unit.  Whether you're capturing your favorite performer on stage from afar or zooming in to capture the glint in a loved one's eyes, the HUAWEI Pura 80 Ultra delivers astounding clarity, cinematic depth, and true-to-life texture without sacrificing detail.

This smartphone has the biggest telephoto light intake ever seen because to its 1/1.28-inch Ultra Large Sensor.  This means that your images will be crisp, colorful, and rich whether you're taking a stroll at dusk or capturing the distant city skyline. You can even frame dramatic portraits during this time.  Its more than 140 precision components and micron-level motor enable smooth focus length switching.

Mastering the dance of light and shadow is made possible by the powerful 1-inch Ultra Lighting HDR Camera on the HUAWEI Pura 80 Ultra.  Its real-time TCH-HDR processing provides an amazing 16EV dynamic range to capture every highlight and minute detail, whether you're shooting dark nightscapes in your neighborhood or sun-drenched architecture while on vacation.  With accurate colors and subtle contrast, the AI Cinematic Engine turns ordinary recordings into emotionally charged, lifelike situations that simulate being there.

Carry Dazzling Elegance Anywhere You Go

Maintaining the heritage of the Huawei Pura Series, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro blend cutting-edge imaging with sophisticated, eye-catching design.  With its "golden glaze" finish and excellent aesthetic details, the Huawei Pura 80 Ultra attracts attention with subtle luxury.  With its stunning Prestige Gold or sophisticated Golden Black colors, the Huawei Pura 80 Ultra is sure to turn heads wherever you go.

The Huawei Pura 80 Pro is the ideal fashion partner, exuding subtle refinement at every look thanks to its smooth curves and glossy finish.  Out of the three hues available—Glazed Red, Glazed White, or Glazed Black—pick the one that best fits your personal style.

Beyond their visual appeal, these gadgets are made to withstand life's unforeseen circumstances.  The Huawei Pura 80 Ultra's 2nd Gen Crystal Armor Kunlun Glass protects it from damage when it slips on the beach or tumbles violently after a busy night out.  The Huawei Pura 80 Pro, meanwhile, is still shielded by its second-generation Kunlun glass.  Both gadgets are remarkably resilient due to their IP68 and IP69 dust and water resistance.

Elevate Your Mobile Experience with Intelligent, Powerful, Immersive Performance

With its ultra-bright, vivid pictures, the beautiful HUAWEI X-True DisplayTM transforms ordinary moments into fascinating getaways.  Your display is smooth, colorful, and easy on the eyes even in direct sunshine, whether you're editing images or browsing through your feed.  With this and the Large Amplitude Dual Speakers, the Huawei Pura 80 Ultra and Pura 80 Pro may be used anywhere, at any time, as your own theater, music hall, or gaming space.  Thanks to EMUI 15, you can enjoy a more entertaining, customized smartphone experience with AI-powered interactive themes like Air Hoops and Emoji Crush.

Features like the AI Smart Control Button, which are driven by AI, make both devices smarter.  This not only serves as a fingerprint sensor to lock your phone but also provides you with immediate access to your favorite tools and applications.  Feel like a skilled photo editor and use AI Remove to quickly remove undesired elements from your flawless photos.  AI messaging helps you hide your messages from curious eyes.  Use Real-Time Translation to converse in any language or use Air Gesture to scroll or take screenshots without using your hands.  During calls, use AI Noise Cancellation to ensure your voice is heard.

A massive 5170mAh battery, along with ultra-fast 100W HUAWEI SuperCharge and 80W Wireless SuperCharge, keep the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro powered from early morning meetings to late-night catch-ups.

Frame the World in a Brand New Light with the HUAWEI Pura 80 Ultra and Pura 80 Pro, Available Now with Exclusive Service Offerings

See what lies ahead clearer, sharper, and more stunning than ever before with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, now available in the Philippines. The HUAWEI Pura 80 Ultra retails for PHP 89,999 on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide.

 

The HUAWEI Pura 80 Pro is priced at PHP 59,999 on Shopee, Lazada, TikTok, HUAWEI Online Store and HUAWEI Experience Stores nationwide.

 

The HUAWEI Pura 80 Ultra and Pura 80 Pro come with a free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, and free door-to-door collection and delivery for repairs

 

Get exclusive freebies when you purchase the HUAWEI Pura 80 Ultra or Pura 80 Pro. Enjoy a HUAWEI FreeClip, trade-in tokens worth PHP 8,000, HUAWEI Care+ worth PHP 7,199, and a HUAWEI WATCH GT 5 with the Pura 80 Ultra. For the Pura 80 Pro, receive PHP 5,000 trade-in tokens, HUAWEI Care+ worth PHP 5,999, and a HUAWEI WATCH GT 5. Promo runs until September 30, 2025.

 

To learn more about the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. 

For more information please visit: this page.

HUAWEI’s Advanced Imaging Power and Inspire Audiences Everywhere through the HUAWEI XMAGE Awards 2025

HUAWEI X-MAGE Awards 2025

As part of its annual worldwide mobile photography competition that honors life through photos, Huawei is once again inviting photographers and enthusiasts to submit their distinctive viewpoint for the HUAWEI XMAGE Awards 2025.  The competition is open until September 15, 2025, and provides a chance for photographers from all over the world to showcase their skills and use their cameras to inspire people.

All Huawei smartphone users are eligible to enter the competition, which accepts entries in eight innovative categories that showcase various visual storytelling techniques.  Faces, Color & Shade, Good Night, A Heartwarming World, So Far So Close, Experimental Lab, Storyboard, and Action are a few of these.

Recognizing the World’s Finest Mobile Photography with XMAGE 100

Each of the three outstanding photographers who win the Grand Prize in this year's competition will get $10,000 USD.  Meanwhile, USD 1,500 will be given to each of the other 97 gifted competitors.

A global panel comprising nine eminent specialists from the most prestigious visual arts schools in the world, representing a variety of professional backgrounds and viewpoints, will evaluate their work. One of them is photojournalist Liu Heung Shing, who won the Pulitzer Prize.  Xinhua News Agency's chief editor and imaging researcher is Chen Xiaobo. Wang Chuan is a Central Academy of Fine Arts artist and professor who also serves as a doctoral supervisor.  Nichole Fernandez, a visual sociologist, and Chen Jie, a documentary photographer, are also on the jury. The directors of The Photographers' Gallery and Paris Photo, Florence Bourgeois and Shoair Mavlian, respectively.  The curator of visual arts, Fannie Escoulen, joins them. Li Changzhu, the Huawei Health Team's Chief Strategy Officer, rounds up the panel.

XMAGE 100, a carefully chosen worldwide showcase of outstanding mobile photography, will include a compilation of remarkable works as part of Huawei's own photography brand and effort. These chosen works will be shown in international exhibits, HUAWEI content campaigns, and upcoming events, providing photographers with additional chances to be recognized for their vision and seen globally.

Filipino Visual Storytellers Shine at XMAGE 2024

With several Filipino photographers receiving international recognition, the Philippines made an impression at the XMAGE Awards last year.  Filipino account manager Justin Mendoza stood out as one of the three Grand Winners for his eye-catching photograph "Pick a Beak," which was captured with a Huawei P30 Pro.  Among the foreign judges, the picture of a pelican standing behind a fisherman received great appreciation.

Pick a Beak – Justin Mendoza shot using the HUAWEI P30 Pro

The multimedia coordinator Ferdinand Bendana, whose "Eagle's Eye," captured on a Huawei Mate 50 Pro, took home the coveted Best of Mate Series Award, was also honored at the ceremony. These accomplishments demonstrate how Filipino talent inspires and excels in mobile photography across the globe.

Eagle’s Eye – Ferdinand Bendana shot using the HUAWEI Mate 50 Pro

With professional precision at their fingertips, HUAWEI continues to advance smartphone photography, enabling photographers to capture life's moments. The XMAGE Awards give mobile photographers worldwide a stage on which to create and distribute stunning photographs, bringing viewers together to honor the power of photography.

Take a Bold Step Forward in Smartphone Photography with the HUAWEI Pura 80 Series

Designed for individuals who want to make a statement, the new series gives each user the ability to capture realistic clarity in every shot. Whether it's a peaceful coffee break, a once-in-a-lifetime trip overseas, or an afternoon stroll through busy city streets, the Huawei Pura 80 Ultra and Pura 80 Pro both have an Ultra Lighting Main Camera that produces brilliant and colorful photographs.

Professional creativity is enhanced by the Huawei Pura 80 Ultra's 1-inch Ultra Lighting HDR Camera.  With remarkable accuracy, this potent sensor captures light and color to produce photorealistic images.  Additionally, viewers may capture dazzling sunsets or fire-lit shows in remarkable detail thanks to its industry-leading HDR footage.

From a distance or up close, the Huawei Pura 80 Pro's Ultra Lighting Macro Telephoto Camera captures fine details.  Even in low light, photographers can now experiment with innovative narrative thanks to stunning nighttime scenery and the exquisite textures of traditional woven fabrics.

The HUAWEI Pura 80 Ultra and Pura 80 Pro also include the potent XMAGE Ultra Chroma capabilities, which bring color to life like never before and provide photographers with the means to create photographs with unparalleled dynamic range and richness. From amateur enthusiasts to professional photographers, the Huawei Pura 80 Series enables anyone to produce images that are realistic and memorable.

Share Your Vision and Lead with Your Lens at the HUAWEI XMAGE Awards 2025

For this year's competition, HUAWEI is inviting photographers and enthusiasts to share their artistic perspective. Up to 30 submissions, including images and videos, may be submitted by participants. A Huawei smartphone must be used to record every entry.  Videos should be MP4 files with their original EXIF data intact, and images should be in the JPG, JPEG, or PNG file format and no larger than 30 MB.

Entries can be submitted via the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers can also share their work on Instagram by posting with #HUAWEIXMAGE and ensure their profile is set to public.

To learn more about the HUAWEI Pura 80 Series and the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: this page.

TECNO Unleashes POVA 7 Ultra 5G, the Philippines’ First Triple-Crown Official Gaming Phone, at POVA Gaming Fiesta

Over 5,000 Filipino gamers were immersed in interactive zones where they experienced first-hand the device's industry-leading 120FPS gameplay and futuristic light-strip design during TECNO Philippines' August 9–10 "POVA Gaming Fiesta," which completely changed SM Fairview into a gamer's paradise and drew record crowds for the explosive launch of the POVA 7 Ultra 5G.

Philippines’ First Triple-crown Esports Phone Redefines Competitive Edge

By obtaining an unparalleled trifecta of esport endorsements, the POVA 7 Ultra 5G immediately met the needs of Filipino players who want tournament-level dependability.  A crucial benefit confirmed by the PMCL Commissioner's live demonstration at the event, the recently released Official Device for PUBG Mobile Challenger Leagues SEA(PMCL) 2025 ensures frame rate consistency during high-stakes professional matches.  Concurrently, the Philippine National Esports Team (SIBOL) and TECNO established a long-term partnership as Exclusive Gaming Partners. The POVA 7 Ultra 5G was named the official gaming phone for SIBOL athletes competing in the SEA Games and Global Esports Championships.

Dito Partnership Eradicates Gaming Data Barriers

In a game-changing move for cost-conscious Filipino gamers, TECNO partnered with DITO, the country’s fastest-growing mobile network, to launch the industry-first "TECNO x DITO x PUBG Mobile Prepaid Gaming SIM." in the event. DITO’s brand ambassadors PPOP sensation ALAMAT brought down the house with a surprise performance, announcing the customised SIM releasing. 

Together, TECNO, PUBG Mobile, and DITO Mobile have formed the "Perfect Gaming Squad," which gives Filipino mobile players a competitive advantage.  In addition to a DITO Prepaid Gaming SIM, which Opensignal has identified as the Philippines' fastest network, the package includes the TECNO POVA 7 Ultra 5G, the official PUBG Mobile smartphone. DITO guarantees a better gaming experience with less lag and quick loading times.  In addition to receiving the special DITO Prepaid Gaming SIM, subscribers who also subscribe to specific DITO Level Up promotions are granted unrestricted access to PUBG Mobile.  At a reasonable cost, this potent partnership offers unparalleled performance and a top-notch gaming experience.

POVA Chief Gaming Officer Myrtle Sarrosa Bridges Gaming-Cosplay Divide

Retaining multihyphenate icon Myrtle Sarrosa (cosplayer, actor, and gaming queen) as POVA Chief Gaming Officer further solidified TECNO's cultural prominence.  Her new role will solidify hardcore gaming credentials while expanding TECNO's reach into the rapidly growing cosplay scene in the Philippines.  As a visual representation of how the phone combines performance and individual expression, Myrtle wears the newest PUBGM skin, Spectral Byte, with light-strip flares on her clothing and weapon during the offline appearance.  She proclaimed, "POVA 7 Ultra 5G isn’t just a tool, it’s your battle jewelry," exhibiting the designs and light effects of the device that Gen Z attendees enthusiastically praised.

Freebies for All Buyers for TikTok Super Brand Day and Offline Preorder - Buy 1 Get 3!

With Geek White and Geek Black as its official colors, the POVA 7 Ultra 5G costs PhP16,999.  Additionally, this POVA 7 Ultra 5G is available for pre-order in all TECNO stores across the country until August 21. When you order one, you can receive PhP1,000 off the regular retail price of PhP16,999 plus three freebies. You can also use Skyro to receive an extra PhP500 off or Home Credit to receive up to 18 months of interest-free payments of PhP24 per day.

For the freebies, retail store preorder buyers will receive freebies worth PhP1,999 when they buy the POVA 7 Ultra 5G and get 3 items (limited stock) –  1 POVA wireless powerbank (5000mAh), 1 customized DITO Prepaid Gaming SIM for PUBG Mobile, and 1 special edition PUBGM case card.

The fiesta climaxed with fans queueing three-deep at experiential booths, where the Dimensity 8350 chipset’s blistering speed and hyper gaming engine converted skeptics into believers. TECNO POVA 7 Ultra 5G’s triple-crown validation (PMCL/SIBOL/PKL), carrier alliance, and cultural connectivity position it not just as a device, but as the engine of Philippines’ esports ascendancy.

About TECNO 

TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

About DITO Telecommunity

DITO Telecommunity Corporation, is the fastest growing telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019. 

DITO is committed to delivering world-class, fast, affordable, and secure telecommunications services that connect and empower Filipino communities, with a vision of making data access a right—not a privilege—for all.

DITO is a Filipino company formed through a consortium led by Udenna Corporation, in partnership with China Telecommunications Corp.