“We believe that the brand will grow in the state of Guam having a lot of Filipinos residing in that state who's familiar with the brand, and the locals of Guam themselves who’re looking for quality products.” ~Paul Lim, Tanduay Senior Vice President for Marketing
Tanduay, the world’s number one rum according to Drinks
International, continues its aggressive international expansion. Most recently,
the 165-year-old Filipino brand partnered with one of Guam’s leading spirits
distributor, TITAN Imports, for its distribution in the U.S. territory.
The event included a brand education seminar conducted by
Tanduay Business Development Manager and TITAN managing director John
Antenorcruz.
A bartending competition followed, where contestants where
challenged to create drinks using Tanduay Dark Rum, Tanduay Asian Rum Gold, and
Guam’s freshest ingredients.
A cocktail event was also held in another venue, The Atrio,
to celebrate the distribution deal with F&B directors, restaurant managers,
hotel owners, and business decision-makers in attendance. They were provided
with entertainment along with specialty drinks and exciting prizes from
Tanduay.
For the past three years, Tanduay has been aggressive in
opening new markets for its quality rums in countries outside of the
Philippines. In 2018, its volume in the US grew by 114% year-on-year, from the
first half of 2018 versus the first half of 2017.
Its overall product sales grew by 3% in 2018 from 2017,
making it the world’s best-selling rum for two years running. According to
Drinks International, Tanduay 20.1 million 9-liter cases in 2018. It is the
only rum brand to reach the 20 million mark for that year.
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