Show Off Your Hidden Talent at the Tanduay Bacolod Rum Festival with the #NatatagongGaling Online Challenge

Get ready to shine! 

Tanduay is inviting all singers and dancers, whether from Bacolod or elsewhere, to participate in the #NatatagongGaling Online Challenge as part of the Tanduay Bacolod Rum Festival, which will take place from August 28 to August 31 in honor of World Rum Month.

“The Rum Festival is not only a celebration of Bacolod’s world-class rum, but also of the creativity and talent of our people. I encourage everyone -- young and old, here in Bacolod and beyond -- to take part in the #NatatagongGaling Challenge and be part of this exciting celebration.” ~Greg Gasataya, Bacolod Mayor 

Joining is easy:

1. Pick your best song or dance—just make sure it’s in the Facebook, Instagram, or TikTok music libraries. (Singers, we recommend using instrumental or videoke tracks.)
2. Record your 30-second to 1-minute video and give it your all!
3. Post on your socials as a reel or video, tag @Tanduay Rum Festival, and don’t forget the hashtags #NatatagongGaling and #TanduayBacolodRumFestival.

The best entries will be invited to perform LIVE at the Tanduay Bacolod Rum Festival Music Fest Night on August 30 -- your chance to hit the big stage and vibe with the festival crowd.

“This challenge is all about discovering raw, authentic talent. We know so many out there have amazing voices and moves just waiting to be seen. The Bacolod Rum Festival is the perfect stage to let that hidden talent shine.” ~Edzel Ty, Brand Manager, Tanduay Brands International

To honor the city's history of sugarcane and its intimate connection to rum production, the Tanduay Bacolod Rum Festival was started in 2019 in collaboration with the City of Bacolod.  A thriving display of Bacolod's culture and inventiveness, the festival now takes place every year and combines food, music, art, and mixology.  Celebrated annually in August to commemorate Rum Month around the world, the festival has become one of the city's most eagerly awaited events, showcasing Tanduay, the world's top-ranked rum, and its strong ties to Bacolod and Negros Occidental.

Don’t just scroll—get in the groove, hit record, and show the world your #NatatagongGaling.

Follow @Tanduay Rum Festival on Facebook, Instagram, and TikTok for updates.