Herbalife Nutrition Leverages Digital Technology to Make Fitness an Achievable Goal During and Beyond the New Normal with Samantha Clayton

As social distancing and other health protocols that pre-vent most people from going to the gym remain in place, premier global nutrition company Herbalife Nutrition leveraged digital technology to bring fitness to people through videos, virtual events, and other interactive platforms. One such platform is its Fitness Portal, which features workout videos that range from beginner routines to advanced workouts – making fitness an achievable goal for everyone. All videos can be accessed for free.

“Three years ago, we started to work on our digital platform for fitness. It’s a free resource that’s for everybody. Digital has been driving fitness for a long time. It really amplified  the average everyday fitness profes-sional’s voice. If you see a lot of the content that’s on YouTube, Twitter, or Instagram, the content that gets the most amounts of likes tend to be fitness-based content, so the digital transformation of the fit-ness world has been happening for a long time. It has always been supported hand in hand with going to a location to exercise, but as this year has gone on, the physical getting together piece has gone down a little, which has made the digital transformation of fitness move at a more rapid pace.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

Citing data gathered by Herbalife Nutrition between February 23 - March 25, 2020, Clayton shared that key categories of conversation in Sports Nutrition International Online listening are: health (37%), market growth (28%), food (15%), science (10%), and nutrition (10%).

When it comes to what gets people moving, running and endurance training ranked highest at 26%, followed by bodybuilding/weightlifting at 23%, cycling at 13%, and plyometrics at 12%.

Samantha Clayton added that even when gyms start to open and people get back outside, people have realized the convenience of online workouts and that they could do it in their own time and in the comfort of their own home. For companies that create content, the challenge lies in making it interesting enough for people to consume.

Clayton spoke before members of the media and the blogging community during the Virtual Wellness Tour of Herbalife Nutrition Philippines. The forum was held in line with Herbalife Nutrition’s Get Moving with Good Nutrition, a campaign that aims at breaking health inertia and fostering communities to sup-port one another on their healthy living journey. It was launched as part of Herbalife Nutrition’s 40th-anniversary celebration.

“When the sports world kind of stopped this year, we really had the challenge to put out a really interesting and engaging  content with our athletes to meet our consumers in their homes, meet our distributors, and people in the community in a space that we know. For many years, the fitness industry and the sports nutrition industry, in particular, was all about the athlete. Everything was geared towards speaking to the athlete, a person that was really striving to be the best at their sport. What’s exciting for me today is to share with you that the audience not for fitness and sports nutrition has really expanded,” she said. “People are truly inspired and interested  in what good nutrition has to offer.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

To address this challenge, Clayton and her team came up with a 2020 Quarantine Sports and Fitness Content that comprised of athlete cook-off contests, social media workout videos, sports nutrition blog series, Facebook live workout series, and social media workout graphics.

“I believe that it’s important that people subscribe to a healthy active lifestyle, which is not necessarily striving to be the best athlete in the world. It’s not about reaching peak performance; it’s about having simple daily habits each and every day so that you could be at your best. So whether that’s having a healthy breakfast or getting your minimum amount of exercise, a healthy active lifestyle is about sustainable healthy habits that last a lifetime. Your body is the one vehicle that will last you for the rest of your days. A lot of how that vehicle operates relies on you.” ~Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and Chairwoman of the Fitness Advisory Board of Herbalife Nutrition

A former Olympic athlete, Clayton added that the audience for fitness and sports nutrition has never been wider until today. 

A mother of four, including a set of triplets, Clayton holds a Bachelor of Science degree in Public Health with a concentration on Nutrition and Wellness. She has competed in the Sydney 2000 Olympics, and is an Athletics and Fitness Association of America (AFAA)-certified personal trainer and group exercise specialist and International Sports Sciences Association (ISSA)-certified personal trainer, group exercise specialist, and youth fitness, specialist.

Exercise Demo Sample Link

https://www.facebook.com/Herbalife/videos/267438977601108/

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people's lives with great nutrition products and a proven business opportunity for its independent distributors since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world. 

For more information, please visit IAmHerbalifeNutrition.com.

Join Mega Prime’s Search for the Next Prime Mom Today!

 

Calling all savvy homemakers! Mega Prime is looking for a new online ambassador to represent the Prime Mom Club, an online community  where moms can connect to share tips and tricks on how to be the best homemakers. 

Since its launch in 2018, The Prime Mom Club has been an avenue for moms to improve their parenting and cooking skills through informative and engaging events and workshops. Through the club, moms are given exclusive access to enriching activities featuring experts and celebrities to guide them.  Aside from the fresh content accessible online, exclusive perks, privileges, points and rewards are given to members exclusively. 

Through the Search for the Next Prime Mom, every mom has a chance to win 100,000 in cash and a year's supply of Mega prime products and more importantly, to be the face of the Prime Mom Club!

Below are the detailed mechanics:

• Step 1: Record a 1 min creative video.

Be sure to include an introduction of yourself (name, age, city). Proceed with cooking your very own Mega Prime recipe and stating your chosen charity to help.

• Step 2: Upload your video entry on Youtube.

• Step 3: Fill out the entry submission form and include the Youtube link of your video entry!

Submission of entries is from November 12 to December 3, 2020.

For more information, please visit primemomclub.com and Mega Prime’s Facebook Page.

Mega Global’s National Sardines Day Campaign

Mega Global's 2nd National Sardines Day

There is no doubt that sardines are a Filipino staple that has graced millions of dining tables for decades. It is affordable, delicious and it’s good for the body as it’s packed with calcium, omega-3, and vitamin D. Leading sardine company Mega Global Corporation highlights the importance of the humble sardines through its National Sardines Day celebration which started in 2019. In its second year, Mega Global commemorates this day by launching the nationwide Mega Bigay Sustansya sa Pasko Program. 

Mega Global Celebrates the Second National Sardines Day

With Mega Bigay Sustansya sa Pasko launch and Mega Manufacturing Plant groundbreaking Malasakit is at the heart of Mega Global’s National Sardines Day campaign as they roll-out a nationwide CSR initiative and break ground on their newest manufacturing plant.

Mega Global Celebrates the Second National Sardines Day

Mega Global Celebrates the Second National Sardines Day in the Philippines with Mega Bigay Sustansya sa Pasko launch and Mega Manufacturing Plant groundbreaking Malasakit is at the heart of Mega Global’s National Sardines Day campaign as they roll-out a nationwide CSR initiative and break ground on their newest manufacturing plant

Mega Global's 2nd National Sardines Day

Driven by a culture of malasakit, Mega Global has always strived to uplift the Filipino community by providing only the best products to their consumers and contributing to nation-building efforts. Led by the Mega Tiu Lim Foundation, Mega Global’s corporate social responsibility (CSR) arm, the company has been giving back to the people and helping those that need it most through various initiatives and programs. This year alone, Mega Global has been taking part in different COVID-19 and disaster relief donation drives in partnership with LGUs, hospitals, and other private organizations and has been consistently providing meals to frontliners and underprivileged communities. 

Mega Global's 2nd National Sardines Day

Recognizing that malasakit is needed now more than ever, Mega Global decided to celebrate the 2nd National Sardines Day by launching the Mega Bigay Sustansya sa Pasko CSR program that aims to feed 100,000 nutritious meals to Filipino families and communities all over the country, and building their Mega Manufacturing Plant to help drive economic growth and create over 1,000 jobs.

“The culture of malasakit is deeply embedded in our company, and it is second nature for us to step in when and where we can. That’s why we wanted this year’s  National Sardines Day to be more meaningful by scaling up our  CSR program to reach more Filipinos and breaking ground on our newest manufacturing plant which will be fully operational by February 2022. We will always work hard to improve the lives of Filipinos,  whether it's through providing quality and nutritious canned goods, providing jobs, or through the company’s CSR initiatives. We believe that if we all work together, whether you’re working inside the company or just a regular consumer, we will be able to make a difference in the lives of those around us.” ~Mr. William Tiu Lim, President & CEO Mega Global Corporation

Mega Global Celebrates the Second National Sardines Day

Mega Global invested over PHP 1 billion to build its second manufacturing plant in order to meet the growing demand for its canned goods both in Luzon and abroad and to help boost the nation’s economy amidst the pandemic. Located in Sto. Tomas Batangas, this state-of-the-art, multi-line food manufacturing facility will implement Mega Global’s meticulous and sustainable practices in all its operations and will run on an energy-efficient light source to minimize its carbon footprint. 

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Mega Global's 2nd National Sardines Day

Improving Everyday Lives

As a company that not only provides Mega Sardines but other well-loved products like Mega Tuna, Mega Creations, and Mega Prime, Mega Global has always been focused on health and nutrition. 

With every product it makes, they hope to provide the Filipino people with food that not only tastes good but is also able to provide them with the nutrients they need everyday. 

The Mega Bigay Sustansya sa Pasko Program is another step towards Mega Global’s goal of improving the health and Foundation in partnership with Reach Out Feed Philippines (ROFP) and Nutrition Center of the Philippines, (NCP), this the initiative is a 30-day meal planning and distribution program that aims to feed over 100,000 Filipino families nationwide before the year ends. Seeing how their Covid-19 response program last April was able to positively impact the lives of those they served, the company wanted to extend this to more communities in need and to make the holiday season special for everyone despite the pandemic.

Mega Global's 2nd National Sardines Day

Mega Pasko sa Puso ng Pilipino

For Mega Global, National Sardines Day has gone beyond simply appreciating sardines and their importance in our pantry and on our tables. National Sardines Day has become a way for them to continue their mission in uplifting the lives of the Filipinos and at the same time, pushing for the importance of proper nutrition for everyone.   

 

That is why Mega Global is inviting everyone to join the culmination of the 2nd National Sardines Day on November 24. They will be hosting an online celebration on their Facebook page so that everyone can celebrate and share their love for sardines together. Leading the event is Mega Sardines’ brand ambassador Piolo Pascual together with key personalities and influencers, who will talk about the importance of nutrition in the family and their love for this Filipino food staple. Everyone is welcome to join the fun!

Mega Global's 2nd National Sardines Day

An Invitation to Help

Mega Global is also encouraging Filipinos to take part in this year’s Mega Bigay Sustansya sa Pasko Program. Through the participation of its consumers, Mega Global will be able to reach more people and to impact more lives. For every purchase of any National Sardines Day Bundle in the Mega Online Store, Official Mega Global Stores in Shopee and Lazada, 100 pesos will be donated to the ROFP beneficiaries. 

Mega Global's 2nd National Sardines Day

For more information on National Sardines Day and Mega Bigay Sustansya sa Pasko Program, visit Mega Sardines’ social media page - https://www.facebook.com/officialmegasardines/.

Mega Global's 2nd National Sardines Day

The State of Diabetes in the Philippines Know the facts, Step Up for World Diabetes Day!

Amidst the pandemic, there is another disease that has gone under the radar and is silently affecting millions of people—Diabetes. Described as a chronic, non-communicable disease, diabetes is a major public health problem globally and persons afflicted with it are also vulnerable to a host of other diseases such as hypertension, chronic kidney disease, and COVID. 

Step Up for World Diabetes Day!

More alarmingly, the International Diabetes Federation (IDF) reports that a further 232 million people remain undiagnosed, with the majority of them believed to have type 2 diabetes. In the Philippines alone diabetes is one of the leading causes of death and places a heavy burden on many families who are living with the disease. 

“Last year, there were 463 million adults living with diabetes globally. That’s 1 out of 11 people who have the condition. There are about 3.7 million diabetic Filipinos, and this number is expected to double in the next 5 years. Only 34% are diagnosed, 27% are treated, and only 11% are on insulin. Among those treated, less than 50% are able to manage or control their disease. Globally, 1 life is lost every 7 seconds because of diabetes and its complications. As partners for building a healthier Philippines, we have the chance to step up in solidarity for our friends and family with diabetes. Even a simple gesture of raising awareness, getting the word out to help people better understand the disease and the risk factors behind it can go a long way in the prevention and management of diabetes. Another way to describe diabetes is a lifestyle disease. If we actively promote an active and well-balanced lifestyle for our families, where we get sufficient physical activity and proper nutrition, this will play a major role in reducing the prevalence of chronic disease in the coming years. If we actively promote an active and well-balanced lifestyle for our families, where we get sufficient physical activity and proper nutrition, this will play a major role in reducing the prevalence of chronic disease in the coming years.” ~Amal Makhloufi Benchouk, Sanofi Philippines Country Lead

HealthierPH Session: Step Up for World Diabetes Day!

Stepping up for World Diabetes Day

Among other factors such as diet and lifestyle, Makhloufi stresses that there is a distinct lack of awareness and understanding of diabetes which has led to its widespread prevalence in recent years. To address this, Sanofi Philippines hosted Healthier/PH sessions: Step Up For World Diabetes Day, a virtual media event that featured a multi-disciplinary panel to tackle the issue of diabetes and educate the public on managing the disease.

How to Join:

1. To join, you may register at Takbo.ph, where you can select your preferred distance of 15k, 30k, 50k, or 100k. Registration lasts until November 30 only.
2. We recommend you use Strava, Nike, or Garmin to record and keep track of your time. If you wish to use a treadmill, you may do so provided that your time and distance will be indicated.
3. Should you choose to run outdoors, always remember to practice social distancing and make use of the proper protective equipment.

For Tiktok Virtual Run Challenge

1. Register on #StepUp4WDD Virtual Run via https://app.takbo.ph/all-races/step-up-virtual-run-2020 
2. Post a video while running on TikTok and tag 5 of your friends to join.
3. Use this caption upon posting: I pledge to #StepUp4WDD in the fight against diabetes. I challenge @name1 @name2 @name3 @name4 @name5 to join.
4. Use the following hashtags upon posting: #WorldDiabetesDay #SanofiPH #PanatangSanofi #DiabetesYourType

Other speakers during the online panel include fitness expert, Jinoe Gavan of Takbo.ph, who shared simple at-home workout tips to keep active during the quarantine. Social enterprise Gising Gising, represented by Bianca Dualan, RND, was also present during the talk and educated the audience on the proper nutrition and diet for regulating sugar levels, which is essential in managing diabetes.

• Lifestyle and Chronic Diseases

And in its thrust to raise further awareness on the impact of the disease and promote healthier lifestyles, Sanofi Philippines launched the Step Up For World Diabetes Day Virtual Run 2020. This virtual running event was launched on November 14 and runs through December 15, and was initiated in partnership with Takbo.ph.

About Sanofi Philippines
Sanofi is your health journey partner. We are dedicated to being there through life’s ups and downs—for every challenge, big or small, lifelong or temporary. We transform scientific innovations into healthcare solutions to prevent and manage a broad range of medical conditions. We prevent illness with vaccines and provide treatments to fight pain and ease suffering. We also stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. Login to www.sanofi.ph to learn more about Sanofi Philippines.